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  • 7/26/2019 Plan de Marketing Trans Gas Services

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    Plan de marketing privind promovarea imaginiiSC Trans Gas Services SRL

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    Cuprins

    PLAN DE MARKETING PRIVIND PROMOVAREA IMAGINII SC TRANS GASSERVICES SRL..........................................................................................................................3

    1. DATE DE NFIINARE A AGENTULUI ECONOMIC...................................................32. CAPITALUL SOCIAL I PRILE SOCIALE................................................................43. PRODUSELE I PIAA FIRMEI......................................................................................54. TENDINA AFACERII......................................................................................................6

    4.1. Te!"#$ $%$&e'"" (e (')!*+..........................................................................................64.2. Te!"#$ $%$&e'"" , %*"e !e &-"e#"...........................................................................

    5. PLANUL DE MARKETING..............................................................................................5.1. S/'$/e0"$ !e ('e#...........................................................................................................5.2. S/'$/e0"$ ('))#")$-...............................................................................................11

    6. CONCLUII.....................................................................................................................11

    2

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    PLAN DE MARKETNG PR!ND PR"M"!AREA MAGN

    SC TRANS GAS SER!CES SRL

    #$ DATE DE %N&N'ARE A AGENT(L( EC"N"MC

    SC TRANS GAS SERVICES SRL e+/e ) (e'+)$ *'"!"& !e $#")$-"/$/e ')7+)&"e/$/e &* '+(*!e'e -""/$/7 %""! )'0$"8$/ 9" ,!e(-""!*:9" $&/";"/$/e$ " &)%)'"/$/e&* -e0"+-$#"$ ')$ " ;"0)$'e7 ('e&* 9" &* ('e;e!e'"-e !" +/$/*/.

    S)&"e/$/e$ $ %)+/ ,%""#$/ !e $+)&"$/*- *"&

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    +)&"e/$/e7!$' ;) ($'/"&"($ -$ * (')&e+ )e+/ 9" !e+&"+ !e $0$$'e , !"'e"$!e8;)-/'"" *e" ,#e-e0e'" &)*e.

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    )$ CAPTAL(L S"CAL * P+R'LE S"CALE

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    " R)"$7

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    F"0*'$ 4.1.

    F"0*'$ 4.2.

    =

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    -$)$ Tendin.a a/acerii 6n /unc.ie de clien.i

    T$Be-*- 4.2.Nr$

    crt$

    Denumire

    client(M )00- )001 )002 )003 )004 Total7To8

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    1$)$ Strategia promo.ional9

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    2$ C"NCL(:

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