pivoting your business from product to platform
DESCRIPTION
Marco Herbst, CEO, Evercam.io The reason software can be so profitable is that nothing scales as well as code. Even before the Internet (back in the days of disk-based software distribution), the cost of manufacturing software were nil when compared to manufacturing and distributing a manufactured product. But what if a product company --- maybe your company --- could become a code company and scale like one too? Formerly a product company, Evercam saw in its product a chance to become a code company instead -- a chance to pivot from a product to a platform. In this session, Evercam founder Marco Herbst tells the story of how his product-first company converted itself into an API-first company instead. The company took on huge risk as it massively transformed its business, its offerings, and its customer base. Herbst will look back on that transition, explain the motivations for going all-platform, and draw some lessons for anybody looking to pivot a product business into an API-based platform business (or to build a new platform business from scratch).TRANSCRIPT
@marcoherbst @evrcm
The Numbers …
120 million, 20% CAGR2.25 billion40,000, 7000, (1:36)2006%
Analog Digital
IoT / Automation
APIs
Attention Span / Visual Processing
10,000 feet
Different to Video on Demand ?
RTSP, RTMP, H264, Mpeg4, Mjpeg, Bitrate, Bandwidth ….
Versus IoT
• Data Volume … kb/s …. Versus Mb/s
• MQTT
• Zigbee
• Battery
• Media Type / Consumption
Versus Video on Demand
• HTML5 ? HLS? WebM ?
• RTSP H264, MPEG4, MJPEG
Data Flow ….
12
3 4
5
6
1 Privacy
2. Expectations
3. Don’t be the IT guy
4. Know your device
5. Use the right tool (it’s not always a camera)
