pitching dino fitriza. investment stage pitching elevator pitch (30-60 seconds) + business card /...
TRANSCRIPT
PITCHING
DINO FITRIZA
INVESTMENT STAGE
PITCHING• ELEVATOR PITCH (30-60 SECONDS) + BUSINESS CARD / NAME CARD
• INVESTOR PITCH (5-10 MINUTES) + 2-4 PAGES BUSINESS SUMMARY
• FULL PITCH (FULL PRESENTATION) (20-30 MINUTES) + FULL BUSINESS PROPOSAL/REPORT
What Your Pitch Deck Is For…The purpose of your Investor Deck is not to answer all possible questions, nor close immediate investment. It is to open investors minds to your vision and get them excited to know more. The story you craft in your Deck gets them engaged to start filling in the blanks for themselves
You want to give enough information to grab their interest, but not too much as to overwhelm them or have your story lose clarity & focus.
Give them enough to get excited about, but leave them wanting more.
Your Deck should be able to stand on its own, without your presentation.
Compelling Decks are concise, tell a story, are visual, 10-13 slides.
Common Deck Mistakes
Too many slides, too much information
Too many product details, or too many financial details
Belittling competitors
False/silly assumptions you can’t back up or don’t have data on
False confidence or arrogance
Investment Pitch Deck Essentials
http://www.arafuraventures.com
• Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve• Slide 3: The Solution (Momentum, Traction, Expertise: Your key numbers)• Slide 4: The Market Size (Define market size & your customer base)• Slide 5: The Product/Technology Architecture (Business Model: Key Revenue Streams)• Slide 6: IP/Defensibility/Scalability Chart• Slide 7: Go To Market/Distribution (Market Approach & Strategy: How you grow your business)• Slide 8: Competitor Matrix• Slide 9: Revenue Projections• Slide 10: Team and Advisors (if you have advisors)• Slide 11: Investment: Your ‘Ask’ for funding, Basic use of funds
Optional Slides: Exit Strategy, Partnership Agreements, Product/Service Demo, Existing Sales/Clients, Your “Special Sauce”
Slide 1: Logo/Mission/Positioning Line
http://www.arafuraventures.com
Slide 4: The Market Size
http://www.arafuraventures.com
TAM : Total Available Market
SAM : Serviceable Available Market
Slide 5: Product/Technology Architecture
http://www.arafuraventures.com
Slide 5: Product/Technology Architecture
http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart
http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart
http://www.arafuraventures.com
Pitch Tips
http://www.arafuraventures.com
• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch body language
• Don’t hesitate, maintain eye contact
• Defer to co-founder/CTO
• Keep consistent momentum/pace in presentation
• Control emotion, be prepared for conflict
• Connect with analogies and anecdotes
• Reiterate Team, Market Size and Product Fit
Thank you and Contact
http://www.arafuraventures.com
Marc PhillipsArafura Ventures415.606.0900 [email protected]
David EhrenbergEarly Growth Financial [email protected]
Greg [email protected]
TIPSLATEST ISSUES : WOMAN, GREEN, CLIMATE CHANGE, SOCIAL ENTREPRENEURSHIP, YOUTH, SMART CITY
COMPETITION - PRIZE
GRANTS, CSR – DON’T TAKE EQUITY
CROWDFUNDING
Follow Up & Follow Through
