Captain HorizonWhat’s Going On?

What’s Going On?

Captain Horizon Myspace page

Target AudienceMale

15-25

Jicnar scale ranking; C1-D

Psychographics; Hedonists/ Individualists

Shop at HMV, H&M, Topman

Pizza, Beer,Takeaways

Socialising, Music, Concerts etc

Consumption patterns

MoodBoard for Target Audience

ConceptEntropic & Redundant.....

Scarecrow

Comes alive /twitches when hears music Singer recognises this

Continues throughout first half of song

Climax of song (after instrumental) – most upbeat- scarecrow comes alive

Dances along to the song- leads 4 backers

Ideas

Concept Moodboard

Casting

Will Tyler

Extras/dancers

Band members

LocationsField containing long grass for majority of video.

Spennels Wheatfield- connection to owners; easy to get permission.

Back up;St. Peters powerpark;Connection with owners also.

Possible Locations:

TheoryDespite our music video being aimed at teenage males, we are not going to use the typical ‘male gaze’ as expected for a music video aimed at this sex.

Widening target audience to possible females

Range of Long, Medium Shots to help establish location

Health & SafetyWe will ensure that all equipment is handled with care and packed away correctly when not in use in order to prevent the risk of damage and injuries to both equipment, and actors.

We will check that the ground of the field is safe from anything that can damage or injure the equipment and actors; i.e. glass.

We will ensure that we are using a public field and have permission to be in there to film.

We will use a rural field which is used frequently to ensure that, in case of emergency, others will be around to help.

We will ensure that none of our actors suffer from hay fever before shooting.

The Field

We will stomp down the grass surrounding the dancers to ensure they do not trip whilst performing.

Health&Safety 2The Sunset Shots

We will film the sunset at the top of the west Malvern Hills, so we will ensure that all equipment and actors stay well away from the edge of the hills to prevent injuries and damages. We will ensure that we use the safest route to

the top of the hills to prevent injuries to the actors.

We will ensure our actors are correctly clothed to ensure they stay warm when shooting.

We will ensure that our actors wear proper footwear when climbing the hills to prevent blisters on the feet.

Existing VideosUse of Long shot to include sunset

Open fields for shooting in

Connoting Loneliness

Existing Videos Continued

External Influenceshttp://www.youtube.com/watch?v=udBYwtp67wg&feature=related

http://www.youtube.com/watch?v=NU9JoFKlaZ0

http://www.youtube.com/watch?v=kh0ESB30eJA

http://www.youtube.com/watch?v=BB0DU4DoPP4