so, what's your site about? making your pitch tight
TRANSCRIPT
so, what’s your site about?making your pitch tight
mom 2.0 summit :: scottsdale:: april 29, 2015
why is this necessary?
• to take yourself seriously• to speak with brands• to guide future business decisions• to sound really cool at cocktail
parties
4 opportunities to communicate your message
• about page• mission statement• elevator pitch• tagline
who are you?
wife, mother, daughter, attorney, engineer, sister, photographer, writer, photoessayist,
activist, public speaker, author, knitter, LEGO enthusiast, SCUBA diver
who are you?
wife, mother, daughter, attorney, engineer, sister, photographer, writer, photoessayist,
activist, public speaker, author, knitter, LEGO enthusiast, SCUBA diver
what are you passionate about?
my husband, my daughter, photography, blogging, philanthropy, leadership, travel, LEGO,
beaches, trinidad & tobago, good food, connecting with people, storytelling, fighting
discrimination
what are you passionate about?
my husband, my daughter, photography, blogging, philanthropy, leadership, travel, LEGO,
beaches, trinidad & tobago, good food, connecting with people, storytelling, fighting
discrimination
what are your superpowers?
• taking photographs that tell stories• helping folks identify their beautiful different• making a mean tuna melt• making the foreign feel familiar• opening minds to world issues without alienating• public speaking (without too much fear)• curing a kid’s bad day with warm vanilla milk
what are your superpowers?
• taking photographs that tell stories• helping folks identify their beautiful different• making a mean tuna melt• making the foreign feel familiar• opening minds to world issues without alienating• public speaking (without too much fear)• curing a kid’s bad day with warm vanilla milk
about page
how will/would you change the world?
• Inspire resonance by sharing images from around the world
• Make people realize connections by sharing stories of diverse people doing amazing things
• Institute a global ban on adding pineapple to pizza• Create tools – ecourses, books, workshops – that
inspire folks to live their best, unique selves• Fight against discrimination and poverty, and for
peace and equality• Harem pants for everyone!
how will/would you change the world?
• Inspire resonance by sharing images from around the world
• Make people realize connections by sharing stories of diverse people doing amazing things
• Institute a global ban on adding pineapple to pizza• Create tools – ecourses, books, workshops – that
inspire folks to live their best, unique selves• Fight against discrimination and poverty, and for
peace and equality• Harem pants for everyone!
what messages do you hope people receive from your work?
• “The world is truly a beautiful place.”• “My world is truly a beautiful place.”• “I learned something today about a person/people/a
culture I didn’t know before.”• “I should celebrate myself. I’m a pretty special person.”• “I should celebrate other people. The world is full of
pretty special people.”• “Life is definitely for living.”• “I need to lay off the pineapple on my pizza.”
what messages do you hope people receive from your work?
• “The world is truly a beautiful place.”• “My world is truly a beautiful place.”• “I learned something today about a person/people/a
culture I didn’t know before.”• “I should celebrate myself. I’m a pretty special person.”• “I should celebrate other people. The world is full of
pretty special people.”• “Life is definitely for living.”• “I need to lay off the pineapple on my pizza.”
create your mission statement
“I will [change the world] by doing [a superpower].”
“I will [tell you my message] by doing [a superpower].”
elevator pitch
“What do you do?” ~ person sitting next to you on your flight.“I’m a photographer and a writer who shares stories and images that show what it means to thrive.”
“So, what’s your site about?” ~ social media conference attendee“Chookooloonks is a collection of stories and images that illustrate what it means to thrive.”
“So … what do you do?” ~ job application question, or someone who really needs impressing, like your new boy/girlfriend’s parents
“I own a media company that produces beautiful visual and virtual content, on the subject of leadership, self-determination and the concept of thriving.”
taglines
• “Look for the light.”• “A camera. A passport. A ukulele.”• “That’s right. She went there.”• “Be yourself. Be natural. Be beautiful.”• “Where design and motherhood intersect.”• “Playing with our food.”• “The fine art of living.”
put a bow on it
• Consider the 4 ways you can communicate what you’re about: about page, mission statement, elevator pitch, tagline.
• Consider your roles, your passions, your superpowers & your message for each.
• Consider omitting pineapple on your pizza.
so, what’s your site about?making your pitch tight
mom 2.0 summit :: scottsdale:: april 29, 2015