pitch deck v4a-pdf_07-25-15_spc

14
CafeBellas, Inc. Pitch Deck

Upload: steven-cote

Post on 15-Aug-2015

327 views

Category:

Food


0 download

TRANSCRIPT

Page 1: Pitch deck v4a-pdf_07-25-15_spc

CafeBellas, Inc. Pitch Deck

Page 2: Pitch deck v4a-pdf_07-25-15_spc

Food + Drinks = Fun (Money)

CaféBellas is a designer and licensor of revolutionary pop-up cafe platforms!

Page 3: Pitch deck v4a-pdf_07-25-15_spc

Market Approach & Strategy

• Multiple Pop-up platforms; BellaBar, Mobile Platform & Retail Cafes

• CaféBellas is a designer and licensor of revolutionary pop-up cafe platforms and contest winner of 2015 International Hotel, Motel + Restaurant Show (IHMRS) Foodservice Pioneering Concept.

• The company licenses Quick Service Restaurant (QSR) systems, featuring BellaBars serving fast casual sous-vide food, craft beverages, proprietary app and self-service ordering kiosks to established institutional contract and self-operated foodservice providers. CafeBellas is a Business-to-Business (B2B) model.

• The licensed pop-up cafes are an elite new amenity for guests of shopping centers, offices, parks, universities, airports, resorts, beaches, and any location with underserved pedestrian traffic.

Page 4: Pitch deck v4a-pdf_07-25-15_spc

Momentum, Traction & Expertise

• Designed & Built BellaBars

• Received Awarded from International Hotel, Motel + Restaurant Show® (IHMRS) - Foodservice Pioneering Concept contest.

• Google Search – “CafeBellas Pop-up Cafes” Dominates Web, Images & Video

• Received trade press articles

• Signed-up Area Representatives

Page 5: Pitch deck v4a-pdf_07-25-15_spc

Problem & Current Solutions

• Traditional restaurants start-up and ongoing labor is costly, compared to CafeBellas pop-up cafes.

• In contrast to existing solutions, startup costs are 1/3 of traditional restaurants, with meal costs between $8-$12, and specialty items at $17.

• The CafeBellas BellaBars was engineered to supersede all risk and minimize footprint. All this from $80K –to- $180K - it's pretty remarkable!

• The CaféBellas pop-up cafes are an elite new amenity for guests of shopping centers, offices, parks, universities, airports, resorts, beaches, and any location with underserved pedestrian traffic.

Page 6: Pitch deck v4a-pdf_07-25-15_spc

Product & Service SolutionsCustomizable - Flexible

• CafeBellas Pop-Up Café Featuring our BellaBar

• Pop-Up Café Mobile Platform LED Lighting & Bose Speakers

• Mobile Pop-Up Café

• Fixed Retail Pop-Up Café

• Revolutionizing the Hot Meal Experience!Proprietary Ordering, Payment & Delivery App for Cashless Transactions

• Self-Serve Ordering Kiosk, Interactive Digital Signage, Advertising Menu BoardMultimedia One Touch High-Tech Machines

• Sous-Vide Chef Prepared Meals Proposed to Licensees

• Ready-to-Eat (RTE) Sous Vide Prepared Food Product

• Master Product List of Ready-to-Eat (RTE) Ultimate Prepared-Food Solution

• Recognized by the World’s Top Chefs Over a 100 Sous-Vide Products & Over 1,000 Chef Recipes

Page 7: Pitch deck v4a-pdf_07-25-15_spc

Business Model - Key Revenue Streams

Revenue Streams:

• Royalty Fees from Transaction (8%)

• License Fees $10,000

• Product (5% Bulk Discount)

• Mark-up on Equipment (10%)

Page 8: Pitch deck v4a-pdf_07-25-15_spc

Executive Team & Key Stakeholders

Steven Paul Coté, CEO is a business and social entrepreneur and visionary, with experience as an industrial designer and craftsman. Over the past 25 years, he has participated in successful business ventures in real estate, counter-terrorism, executive protection, product innovation, international trade, environmental compliance and financial services.

Steven’s companies have been featured on 60 Minutes; he appeared on Good Morning America and was personally interviewed by Leeza Gibbons on PM/Evening Magazine.

Jasna Ostojich, President & Co-Founder of the innovative CafeBellas System. A seasoned business owner with over 25 years of experience in Real Estate development and sales Jasna is an innovator and strategic implementer of solutions across diverse fields. As a key contributor to startups Jasna has the background in business and passion for food and craft beverages needed to lead this company to success.

Page 9: Pitch deck v4a-pdf_07-25-15_spc

Financials Projections

Year 1 Year 2 Year 3 Year 4

Revenues $ 7,143,721 $ 13,627,597 $ 20,408,126 $ 28,408,541

Expenditures $ 4,286,233 $ 8,176,558 $ 12,244,876 $ 17,045,125

Profit $ 2,857,488 $ 5,451,039 $ 8,163,250 $ 11,363,416

Page 10: Pitch deck v4a-pdf_07-25-15_spc

Competition

Fitness Food Holdings, founded in 2010, operates 27 Snap Kitchen stores — 23 in Texas and four in Chicago. The company sells pre-packaged meals designed for a wide variety of dietary preferences. Products include prepared foods and cold-pressed juices that primarily cater to vegan, gluten-free, paleo and vegetarian diets. Made-to-order salads are available at some locations. www.snapkitchen.com

Healthy eating should be delicious and easy.At My Fit Foods, we believe that nutrition is the foundation of health and that eating well doesn’t need to be a sacrifice. Since 2006, we have strived to make great tasting meals that can fit into any lifestyle. Our philosophy is simple – cook up meals using fresh, simple and flavorful ingredients that leave you energized and satisfied to tackle your day. Since expanded to 5 states and over 50 locations and we’ve built a team that’s passionate about helping you live a healthier lifestyle. From our chefs who work on creating nutritionally balanced and great tasting meals, to our nutrition coaches who create customized healthy living solutions. www.myfitfoods.com

Page 11: Pitch deck v4a-pdf_07-25-15_spc

Investment & Use of Funds

Private Placement Memorandum

$500,000

25,000 Share of Common Stock at a Price of $20.00 per Share

• Each investor in this offering must purchase a minimum of 2,500 Shares ($50,000)

• Up to 25,000 shares of the Company’s Common Stock (“Shares”) for an aggregate of $500,000 $20.00 per Share.

• If all 25,000 Shares offered hereby are sold in this private placement, upon completion the Company will have an aggregate of 200,000 Shares issued and outstanding. The Shares sold will represent a 12.5% ownership interest in the Company.

• The pre-money valuation of this offering is $3,500,000

• Investors in this offering will receive a right of first refusal to purchase shares in the Company’s next capital raise (which may be at a valuation higher than at which this offering is being made).

• Use the proceeds from this offering for sales and marketing, commencing initial CafeBellas™ food and beverage licensing program, technology integration, salaries, travel, accounts payable and other operating expenses.

Page 12: Pitch deck v4a-pdf_07-25-15_spc

Our “Special Sauce” Ready-to-Eat (RTE) Sous Vide Prepared Food Products

Page 13: Pitch deck v4a-pdf_07-25-15_spc

Exit Strategy

The exit strategy is possibly an initial public offering (IPO) or being bought out by a larger player in the industry.

Page 14: Pitch deck v4a-pdf_07-25-15_spc

Contact Information

CaféBellas, Inc.

552 Lincoln Avenue

Winnetka, Illinois 60093

312.909.6670

www.CafeBellas.com

[email protected]

Food + Drinks = Fun (Money)