pitch 09 final ppt
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Team: Pitchers
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Team name: ‘Pitchers’Reason for ‘Pitchers’: We want to be the people to pitch a tent that shelters everyone from emotional stress.
Members: Faye, Ashwini, Liana, Vanessa, Syahirah
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Pitchers
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Campaign ProposalCampaign StrategyColour SchemePosterWebsite
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Pitchers
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Upper secondary students are giving bad examples as seniors
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Lower secondary students are pressured by the upper secondary students to do negative things.
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To promote peer support and reduce negative peer pressure by achieving a state of mental wellness.
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Increase the awareness of mental wellness
Reduce discipline problem by 25% in average caused by negative peer pressure
To encourage standing by one self's beliefs
To have their own sense of originality in making choices
Build up one’s self-esteem
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DemographicsAge : Lower SecondaryGender: BothRace/ Religion : All races.
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PsychographicsLifestyle: School and wandering around after school.
Attitude: ‘Can’t be bothered’ attitude.
Personality: Timid, impressionable and no confidence in themselves.
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Pitchers
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Message strategyKey messages - To encourage the students of
CDSS to stand by their beliefs in order to build up their self-esteem.
- Increase awareness of mental wellness.
Theme: Choices
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Tagline: It’s Your Choice
Headline: Good or Bad?
Logo: CHOICES
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Media: - Webpage (http://ourchoices09.wordpress.com)
- Posters - Facebook Event
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Why this particular place?
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Pitchers
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Pitchers
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Where is it held? - School HallWhen will it be held? - 19th October 2009Why is it held? - To promote peer support and
reduce negative peer pressure to achieve a state of mental wellness.
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What is it about? - Workshop Who will be involved? - Lower Secondary students,
Audible Hearts and various speakers.How will we carry it out? - Invite speakers - Get materials from Audible Hearts - Get tables and boards.
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Pitchers
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DemographicsAge: Secondary 3 Students
Gender: BothRace/Religion: All races.
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Where will it be held? - School HallWhen will it be held? - Values Education LessonsWhy is it held? - To ensure the Upper Secondary
students learn from their mistakes and set better examples as seniors.
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What is it about? - Talks Who is involved? - Upper secondary students - Speakers How - By inviting ex-convicts - Share about their experiences and
how they have turned over a new leaf.
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Total amount given by HPB: $2000
Posters = $120 (40 pieces, A3 size) Mahjong Papers = $8 (20 pieces) Markers = $20 (3 packets) Gifts = $250 (275 gifts for games) Inviting speakers = $200 / speaker (x2)
Total expenditure = $798 ($1202 balance for misc.)
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Activity / Task August September October
1 2 3 4 1 2 3 4 1 2
Plan booths and exhibition
Source for manpower
Finalization of project
Exam breaks
Implementation of action plan.
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Pitchers