cohabit startup weekend pitch deck (converted to ppt)
DESCRIPTION
A less pretty converted-to-powerpoint version of the beautiful Keynote deck used by the Cohabit Team to pitch our final project at Startup Weekend San Francisco Women's Edition 2013.TRANSCRIPT
Market Landscape• 27% of 18-31-year-olds live with
roommates• Over 80% of our survey expressed
interest in a mobile household-sharing tool
• including over 85% of those who already use a piecemeal make-around o Google Docs, Splitwise, Venmo
• Makes tasks fun
• Helps remember tasks
• Keeps roomie peace
• Gets rewards
• Earn rewards for completing tasks
• Share rewards with roommates
• Brand partners reward Cohabit users
• Opportunity to establish impression and loyalty with young consumers
• Access at key purchase decisions
• “My Tasks” list• Upcoming and
outstanding tasks
• Feeds into an affiliate online shopping portal and cost-splitting tools
• College students:• Campus Partnerships• New student orientations
• Recent graduates• Moving companies• Change-of-address
• Social Media & AdWords
Customer Acquisition Plan
Pilot(UC Berkeley)
10 Universities50 Universities100 Universities
Pre-Launch Year 1 Year 2 Year 3
($2,000,000)
($1,000,000)
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Revenue Costs Total Users
Revenues Pre-Launch Year 1 Year 2 Year 3Affiliate Program $0 $595,000 $1,071,000 $2,677,500Advertising Partnerships $0 $124,459 $232,956 $426,144Retail Partnerships, National $0 $80,000 $320,000 $1,280,000Retail Partnerships, Local $0 $250,000 $375,000 $500,000TOTAL REVENUE $0 $1,049,459 $1,998,956 $4,883,644
ExpensesTOTAL EXPENSES $700,000 $750,000 $1,000,000 $1,750,0001-Time Start-Up Expenses $47,500 $0 $0 $0Net Profit / (Loss) ($747,500) $299,459 $998,956 $3,133,644Cumulative Profit / (Loss) ($747,500) ($448,041) $550,915 $3,684,559
Download a clickable prototype of Cohabit here!
http://invis.io/BSHUASMD
Thank you!Questions?
Team: Allison Cooper, Haydee Moreno, Carrie Phillips, Mary Tao