BLOGGINGBUTTERFLY.COM1

Add at least 10 pins to each board

Write descriptions with keywords for each board

Use appropriate keywords as board names

Create boards related to your blog content

Write a profile description with keywords

Add keywords to your business name

Create or convert to a business account

As with anything, the first step to Pinterest success is a solid foundation. You need an account that will attract the right kind of followers, no matter what your goal is.

Pinterest is a search engine, not social media. Use of keywords is really important, especially when you're first starting out.

Creating the Perfect Account

CREATE YOUR PINTEREST STRATEGY

Pinterest Checklist

BLOGGINGBUTTERFLY.COM2

Make sure post titles and meta descriptionscontain keywords

Use the image alt tag to add default descriptions

Create vertical images specifically for Pinterest

Add Pinterest sharing buttons to your blog

Enable Rich Pins

Verifiy your blog

Verifying your blog will tell Pinterest you actually own your website and will let you use Pinterest analytics. Rich Pins display extra information to encourage click throughs.

Pinning your own content is good, but your readers need to be able to share their favorite posts, too. You also need images that will perform well on Pinterest for each post.

Make Your Blog Pinnable

CREATE YOUR PINTEREST STRATEGY

Pinterest Checklist

BLOGGINGBUTTERFLY.COM3

Use scheduling tools to make daily pinning easy

Share pins from other users

Pin to group boards & tribes

Create a daily pinning schedule

Join niche-related group boards & Tailwind Tribes

Make sure you have pins on every board

All the information and tools in the world are useless if you don't have a strategy to use them! This checklist will help you create a foundation for building your strategy.

Pin often and don't just pin your own stuff. Group boards and Tailwind Tribes can really boost your engagement, but only if you reciprocate!

Create Your Strategy

CREATE YOUR PINTEREST STRATEGY

Pinterest Checklist

BLOGGINGBUTTERFLY.COM4

Create new pins based on the performance of your older pins

Monitor which pins bring in the most traffic

Monitor which pins get the most engagement

Try different pin descriptions

Try different pin designs

You need a way to track your progress so can adjust your strategy accordingly. If something is working really well, you should try doing more of it!

Use Pinterest Analytics, Google Analytics, or WordPress site stats to see what pins are bringing you traffic. Pinterest also tracks how many times pins are saved and liked.

Sign up for a free Tailwind account to track your followers. Sign up for a free Tailwind account to track your followers. Paid accounts will show you even more stats about boards.

Track Your Progress

CREATE YOUR PINTEREST STRATEGY

Pinterest Checklist

BLOGGINGBUTTERFLY.COM5

Revise your strategy as needed

Review your performance monthly

Check your analytics

Continue learning as much as you can about Pinterest

Schedule pins a week or more in advance

Pin at least 10 times per day

Repin from group boards and Tailwind Tribes

You can build your Pinterest fairly passively, but you do need to do a little maintenance from time to time.

Don't forget these vital steps to keep your account running smoothly and stay in the groups and tribes you need for growth.

Don't Forget To...

CREATE YOUR PINTEREST STRATEGY

Pinterest Checklist