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Add at least 10 pins to each board
Write descriptions with keywords for each board
Use appropriate keywords as board names
Create boards related to your blog content
Write a profile description with keywords
Add keywords to your business name
Create or convert to a business account
As with anything, the first step to Pinterest success is a solid foundation. You need an account that will attract the right kind of followers, no matter what your goal is.
Pinterest is a search engine, not social media. Use of keywords is really important, especially when you're first starting out.
Creating the Perfect Account
CREATE YOUR PINTEREST STRATEGY
Pinterest Checklist
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Make sure post titles and meta descriptionscontain keywords
Use the image alt tag to add default descriptions
Create vertical images specifically for Pinterest
Add Pinterest sharing buttons to your blog
Enable Rich Pins
Verifiy your blog
Verifying your blog will tell Pinterest you actually own your website and will let you use Pinterest analytics. Rich Pins display extra information to encourage click throughs.
Pinning your own content is good, but your readers need to be able to share their favorite posts, too. You also need images that will perform well on Pinterest for each post.
Make Your Blog Pinnable
CREATE YOUR PINTEREST STRATEGY
Pinterest Checklist
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Use scheduling tools to make daily pinning easy
Share pins from other users
Pin to group boards & tribes
Create a daily pinning schedule
Join niche-related group boards & Tailwind Tribes
Make sure you have pins on every board
All the information and tools in the world are useless if you don't have a strategy to use them! This checklist will help you create a foundation for building your strategy.
Pin often and don't just pin your own stuff. Group boards and Tailwind Tribes can really boost your engagement, but only if you reciprocate!
Create Your Strategy
CREATE YOUR PINTEREST STRATEGY
Pinterest Checklist
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Create new pins based on the performance of your older pins
Monitor which pins bring in the most traffic
Monitor which pins get the most engagement
Try different pin descriptions
Try different pin designs
You need a way to track your progress so can adjust your strategy accordingly. If something is working really well, you should try doing more of it!
Use Pinterest Analytics, Google Analytics, or WordPress site stats to see what pins are bringing you traffic. Pinterest also tracks how many times pins are saved and liked.
Sign up for a free Tailwind account to track your followers. Sign up for a free Tailwind account to track your followers. Paid accounts will show you even more stats about boards.
Track Your Progress
CREATE YOUR PINTEREST STRATEGY
Pinterest Checklist
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Revise your strategy as needed
Review your performance monthly
Check your analytics
Continue learning as much as you can about Pinterest
Schedule pins a week or more in advance
Pin at least 10 times per day
Repin from group boards and Tailwind Tribes
You can build your Pinterest fairly passively, but you do need to do a little maintenance from time to time.
Don't forget these vital steps to keep your account running smoothly and stay in the groups and tribes you need for growth.
Don't Forget To...
CREATE YOUR PINTEREST STRATEGY
Pinterest Checklist