pinterest - crescent ski council€¦ · pinterest-ing! • people “pin” an visual to a...
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• Pinboard-style social site based on images
• Launched March 2010 as a closed beta
• iphone app launched March 2011, mobile and ipad apps followed
• December 2011, one of top 10 social network sites, 11 million total visits per week
• August 2013: 70 million users--50 million visits per week (15 minutes per visit, with 1.5 hours per month)
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Pinterest for ski club???
“Using a visual emphasis, the social network is very much focused on the concept of a person’s lifestyle, enabling you to share your interests and preferences with others and discover those of like-minded people.
As Pinterest put it, this is a social network meant to “connect everyone in the world through the ‘things’ they find interesting.”
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Pinterest for ski club???
“70% (of Pinterest users) said they do so to get inspiration on what to buy.”
Pinterest is more often used as a product discovery tool and decision influencer.”
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Pinterest for ski club???
• Remember FB weights “images” the highest
• Pinterest is ALL ABOUT IMAGES
• No one spends “a couple of minutes” on Pinterest—they just keep looking for the next image of interest
• By “images”, not just looking at pretty pictures—you’re getting information
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Pinterest-ing
• People “pin” an visual to a “board”
• Others can “repin” the visual to one of their boards • Can “like” • Can “comment” • Call “follow”
• Pinterest culls and sorts these pins using algorithms to categories
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Pinterest-ing
• Pinterest culls and sorts these pins using algorhyms to categories
Potential Boards of interest for Ski Clubs
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Pinterest for your Club
• Create a Pinterest account for your ski club • Request an “invite” from Pinterest • Ask a friend for an invite
• Keep in mind • Use an email for your Club • Don’t sign in using Facebook option—no connection to fan pages
• Set up club profile (under settings) • Include logo, link to website, facebook page, brief description • Make sure “hide profile from search engines” is checked to OFF
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Pinterest: Tulsa Ski Club
Keystone trip
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Let’s PIN:
• Create Boards • Heavenly January 2013 • Big Sky February 2013 • St Anton March 2013 • SpringBreak Skiing • (Ski Club) Fun
• Pin images • with description, • club name • ideally a caption on picture • add link
Corporate logo
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Let’s REPIN:
• Search Boards • Travel • Skiing • Ski Club/Ski Clubs • Ski Trips • Family Skiing • Colorado Skiing • Utah Skiing
• Pick images with a lot of repins—they will show up on Popular Board (“trending”)
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Let’s REPIN:
Click on pictures– add a comment and repin to your board
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Let’s REPIN: Resort Boards
Click on pictures– add a comment
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Let’s REPIN:
Gaudi Search My Travel Board
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Great Idea!
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Nuts and Bolts…”Goodies”
Add to your website, just like the FB logo