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Pinnacle Foods Inc. !Company Fact Sheet!

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Our Company!In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2013 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com."

We create value by…"

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Our Mission!

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Our Brands!

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Iconic Brands with Leading Market Positions!

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Major Brands

Market Position

IRI Market Share %*

Frozen Vegetables #1 27.2

Frozen and Refrigerated Bagels #1 45.7

Frozen Complete Bagged Meals #2 25.1

Frozen Prepared Seafood #2 18.8

Frozen Pancakes/Waffles/French Toast #2 8.5

Full-Calorie Single-Serve Frozen Dinners #3 8.5

Frozen Pizza-for-One (ex. French Bread) #4 11.3

Shelf-Stable Pickles #1 31.3

Pie / Pastry Fruit Filling #1 36.0

Cake / Brownie Mixes and Frostings #2 25.8

Table Syrups #2 17.6

Canned Meat #2 18.5

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 *Source:  IRI  Infoscan  Total  US  Food  52  wks  ending  12/30/12;  based  on  IRI’s  Pinnacle  custom  definiFons;  market  share  ranks  are  among  branded  players.  

Grocery/ Specialty "Plants"

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Frozen"Plants"

Grocery "Distribution Centers*"

Frozen"Distribution Centers*"

Algona, WA - Snacks"

 Berlin, PA - Snacks"

Fennville, MI – Fruit Fillings and Toppings!

Imlay City, MI - Pickles!

St Elmo, IL – Syrups and BBQ Sauce!

Fayetteville, AR – Frozen Meals"

Jackson, TN – Frozen Breakfast, Pizza, Seafood

Mattoon, IL - Frozen Bagels!

Darien, WI - Frozen Vegetables & Meals"

Waseca, MN – Frozen Vegetables"

Fort Madison, IA – Canned Meat"

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5" 10"

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Duncan Hines utilizes co-manufacturers"

*Represents third party logistics providers"

Efficient and Scalable Supply Chain Network!

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Awards & Accolades!