pin to win: a focus on pinterest
DESCRIPTION
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue. Each webinar in the series is dedicated to a different subject matter that will allow participants to focus on one social media platform at a time; to make decisions about which platforms work best for them; and to ask questions of Shon Christy, founder of Eat Drink Promote and host of all of the webinars in this series, one of the industry’s premier subject matter experts in online promotions. This session focused on Pinterest: how to set up a profile, who uses Pinterest, why a restaurant would want to create their own account and how to use it to increase sales.TRANSCRIPT
Pinterest - Pin to Win A Focus on Pinterest
July 15, 20142:00 p.m.
Heartland Payment Systems is the Lead Sponsor of all RES events.
The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.
Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media
Meet Our Speaker
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• Pinterest Statistics• Pinterest Profiles• Boards and Pins
• Examples• Questions and Answers
The Story Board
• 70 million users• 80% female• Women post 92% of all pins• 14.2 - Average minutes spent per visit• 18% of users have a household income over $75,000• 23% of users login daily• 158 - Average number of pins per user• 64% of users try a Pinterest inspired activity• 30 billion pins to date• 750 million boards created
Score Board!
• Red beats Blue - Red gets repinned 2x more!• Losing Face - 4.25x more images without faces than with!• More Background - Images with >10% get repinned 2-4 times
more!• Midwest Love - The Midwest prefers and shares more on
Pinterest than any other region in the country!• Mobility is key - 3x more shares happen on a mobile device than
a desktop• Night Owls - Pinterest activity peaks at night time• Mother knows best - Moms share twice as much as the average
user on Pinterest
Score Board!
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Pinning Profiles
Pinning Profiles
Pinning Profiles – Verify Site
Pinning Profiles – Verify Site
Pinning Profiles – Analytics
Pinning Profiles
• Your Food• Your Venue• Party Ideas
• Examples of Your Parties• Crafts• Fashion• Sports• Regional Interest
Board Ideas
Best Boards
Best Boards
Best Boards
Best Boards
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Paid Pins Coming Soon
ManagementSocial Media is an ingredient - Not an Entree
• Multifaceted Plan• Print• On Premise • Email Signature• Direct Mail• Email Campaigns• Website Icons
• Build a great page
• Give a reason to come back
• Promote your page
Pin to Win
Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m.
• July 22nd Google + - Just Another Pretty Facebook? • July 29th Mobile apps - So Many Apps. So Little Time.
Other RES webinars:• August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice? • September 23rd from 9:00 – 11:30 a.m. Increase Your Sales by
Creating a Culture of Service; Cleveland
Other Educational Opportunities:• July 23rd from 9:30 – 11 a.m. Sales/Use Tax Basics for a Quick
Serve Restaurant (QSR) webinar presented by Ohio Department of Taxation Go to www.ohiorestaurant.org/res NOW to
register!
Thank you!