pinterest pin to success

Pin to Success

The Basics

Getting to Know Pinterest

• Hot new social network• An online vision board to

collect, organize and share images of your products and services and things you love

• Share your pins with friends

©Virtual Management Concepts LLC – 2012 virtualmanagementconceptsllc.com

http://www.virtualmanagementconceptsllc.com/

Getting to Know Pinterest



Why Care About Pinterest?

• Traffic– Pinterest is the #3 Social

Networking site– Daily unique visitors grew

from 2 million in January 2012 to 4 million in March 2012

– 9 million monthly Facebook connected users– More traffic than Google +, LinkedIn & YouTube combined

– Users stay an average of 14.2 minutes per visit



Who’s Using Pinterest?

• Primarily women, but the men have moved up from 20% to 28% of users in just a few months

• Parents, 50% of users have children• Average age 25-54• Shoppers, 10% of buyers referred from Pinterest

are more likely to buy something than visitors from other social networks

• Pinterest users have above average incomes



Pinterest Vocabulary

• Pin – photo, graphic or video shared via pinboard

• Board – collection of pins grouped by category• Bookmarklet – code added to browser which

allows pinning any website• Repin – adding others’ pins to your own

pinboards



Signing Up at Pinterest

• Invitation only– Request invite from friends

or request on Pinterest home page• Sign up using Twitter or Facebook account

– Cuts down on spam– Allows friends to find you

• Use the same email account you use for Twitter




• Create user name & password– Good branding to use same name

across all social media networks– Eliminates threat of imposters

• Choose categories that best represent your business

• First followers are automatically added based on categories




• All followers will see your pinboards – Can always unfollow people

• Setup pinboards– Unlimited number allowed

• Create user profile– Fill in About Me, Location & Website sections– Use keywords & website backlink for SEO



Be sure to include an image.

Connect to your Facebook and Twitter accounts.

Hiding your account is not recommended, changing this setting will keep your profile from being indexed in the search engines



Creating Your First Pin

• Pin content from a website OR• Upload photo from your computer



Creating Your First Pin

1.Click “Add A Pin”2.Enter URL of website or upload a pin3.Select a board OR create a new board4. Include a description of your pin5.Select “Pin It”6.Share on Facebook & Twitter (optional)7.This is also where you go to create a new board



How to Find Ideal Followers

• Building a following will build your influence among like-minded people in your market

• Start with following people on Pinterest that are already in your social world– Your blog commenters / subscribers– Newsletter subscribers – Social media connections– Customers

• In turn they will follow you back!



How to Follow

• Use Pinterest search or if visit user’s home page http://pinterest.com/username

• “Follow All” button will follow all the user’s boards OR click on thumbnails to view & select individual boards to follow

• Like-minded people flock together, while on your friend’s account, why not connect with their followers?


http://pinterest.com/username


Tips on Connecting

• In your next newsletter / blog– Extend an invitation for subscribers to join too– Or to follow you if they already have an account

• Post an invitation on Facebook, Twitter & LinkedIn• Use Pinterest “Find Friends” function to connect with

your Facebook, Gmail, Yahoo contacts or to send an email invitation

• Make a video inviting people to follow you on Pinterest and post on YouTube

• Follow back, it’s a friendly space



Personalizing Your Boards

• You can have an unlimited number of boards!– Set up boards related to your niche, products and services– Set up boards to show your interests, style and home decor– Planning a wedding or other event? Set up a Wedding board– Love to cook? Set up a recipe board– Set up a wish list – never know what you might recieve!

• Be descriptive and creative in your board names• Categorize your boards• Add collaborators to a board

– Select “Me + contributors” next to the “who can pin” selection– Send emails to invited collaborators



Anatomy of a Good Pin

• Repinning is ultimate goal– More than 75% of all pins are repins– Use good quality images– Add descriptions with links– Use @mentions to connect with

your peeps and new peeps too!– Show your personality, be creative– Click on “Set Board Cover” to make

any pin the cover image for the board



Anatomy of a Good Pin

• Tags– Hashtags make pins easy to find– Use keywords for SEO– Can use multiple hashtags per pin – BUT too many hashtags can look

like spam



Avoid Wasting Time

• Select email updates / notifications on profile page– When someone follows,

comments, likes or repins– Single notifications or daily update

• Limit browsing time– Set a time limit of how often & how long you interact

• Pin frequently & consistently for best results



Marketing

Pinterest Etiquette

• Be cautious about self-promotion– Pin your own stuff sometimes, pin/repin other

people’s stuff more often• Give proper attribution

– Link pins to original source– If “repinning” include name of

original Pinner– Never link someone’s photo to your site



Pinterest Etiquette

• Comments should be polite• Report offensive pins



Pinterest Etiquette

• Observe copyright laws– Many photography sites don’t want

their work pinned– If pin button doesn’t work on a site,

don’t try to make it work– Add a watermark to original artwork/ images

• Make sure the link source is correct– Pin blog posts from the actual blog link, NOT the

home page



Marketing on Pinterest

• Have products? – Get others pinning about

your products– Add $ in description and

pin will be added to the Pinterest gift guide– Create a Holiday Gift Guide – Create a Pinterest ONLY weekly product offering– Hold a contest– Research what interests your customers on Pinterest



Marketing on Pinterest

• Promote through other channels to quickly jumpstart your presence– Add the Pinterest follow button to your website– Promote on Facebook, LinkedIn, Google+, and

Twitter– Write a blog post and invite people to “Pin” with you– Install a FREE Pinterest Tab on your Facebook Page

http://woobox.com/pinterest



Pinterest, Traffic & Sales

• Become the expert– Standard SEO tactics will keep

your boards at the top of searches– Pin consistently– Follow people– Interact– Tag pins– Connect your account with your website, blog, other

social media accounts



Pinterest, Traffic & Sales

• Get Your Stuff Pinned– Make it easy for readers– Use WordPress plugins– Use a plugin to encourage people to follow you– Add Pinterest RSS feed to your site– Ask friends to pin your content

• Traffic & sales from Pinterest depends on how many pins & repins you receive



Pinterest Contest

• Ask clients/customers to pin products photos– Pin photo, tag brand to win

• Host board scavenger hunt– Most repinned board wins

• Pin image of contest rules• Integrate with Facebook, Twitter and YouTube• Celebrate winner on Facebook, Twitter,

YouTube, and of course, Pinterest!



Sharing on Pinterest

• Bookmarklet – javascript code that lives in your browser’s bookmark bar– Allows you to add pins without actually visiting a site

• Log in & select About >> Pin It Button from navigation bar




• Add a Follow button to your website– When visitors click, they go to your pinterest page &

can see your pinboards• Pin It button for websites – allows visitors to pin

the content of your site to their pinboards– Wordpress has Pinterest plugins

• iPhone and Andrios apps available




• Can embed pins directly to your site


More Pinterest Tips

• Pins offer backlinks to your site• Pins last forever so avoid pinning coupons or

special events that may expire– Choose evergreen topics instead like recipes, how-to

videos, crafts, beauty tips, inspirational quotes• Each pin is a link to an external website


More Pinterest Tips

• Get creative in your pinning– Share useful tips in the form of graphics– Share infographics relevant to your industry with

commentary– Share photos of you or staff– Create statistics charts relevant to your customers– Film a how-to video sharing a new idea – Create an infographic about your product or services


Pinterest Tools

• Allows sharing across social networks


Pinterest Tools

• Pinaquote – create custom quotes ($1.99)• Pinerly – in beta promises to be a

comprehensive Pinterest analytics dashboard• SpinPicks - discover new content – pulls content

from Pinterest, Twitpic and Instagram• Snapito – screengrab an entire website


Pinterest Tools

• Pinpuff – scores your reach, activity and "virality" of your pins

• PinReach measures your Pinterest influence• Pinstamatic lets you add Twitter profile links,

"Sticky Notes" and websites to your boards• Pinvolve – converts Facebook pages to

Pinterest pins


Thanks for joining us!Please be sure to connect with us

on:

Pinterest – Donna CravottaFacebook – Virtual Management Concepts

Twitter - @DonnaVMCLinkedIn – Donna Cravotta

Web – virtualmanagementconceptsllc.com

We would also love to assist you and your business with

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