And Play

800.000.000 basketball players

worldwide

Why do we still organise games

this way then?

Friend 1

Friend 2

Where?

When?

It’s about

For and by Basketball players

Passion for the Game

Instant meetup with nearby fellow players

www.Pickitupbasketball.co

Now let’s build a userbase

& powerful brand

• User validated

• Pickitup! is social by itself

• Guerilla marketing

Cool Brands + Pickitup!

=

Cooler Brands + Money + Cooler Pickitup!

PickItUp! Week

Hotspot of the month

…

Next steps:

Football & The world

…

Questions?

Advertisements in activityfeed

Where is the money...

Partnerships with:• Cool brands• Local venues

Advertising in activityfeed

Venue partnerships

• Branded venue page• Top ranking in search venues• Call to action buttons• Extra video, picture options

…

Test Drive Leuven

Reach 20.000 user by end of the year

Expand Brand geographically

Expand Brand to Soccer, Football, Hockey,..

Strategic Goals

…Product roadmap

Mvp

Test drive leuven

Live action feed / make it fully social

Picture/Video

…

….

Validated with…• EliteAthletes (Promotional)• BounceWear (Commercial)• Fellow basketball players (consumer)

…• 800.000.000 Basketball players World Wide• 200.000 Basketball players in Belgium• 1.500 a 2.000 Basketball players in Leuven• Goal Usage penetration : 20%

…Competitors

Ease of Use

Passion for the game

…• Test drive leuven: low cost• End of 2014: 1000€ income p/m (500€ ad,

500€venue pages)• Marketing cost: 2 (guerilla) campaigns: 10kx2• Structural marketing costs (fb, sea): 500€ p/m

Financial milestones