PHOTOSHOP(MARKETING AND ADVERTISING)

Mark Lee Galian

Objectives:

Establish understanding of Adobe PhotoshopIdentify role of Photoshop in MarketingManipulate editing Tools in Photoshop(Workshop)Create A Book Cover in Photoshop(Workshop)Output Presentation

What is Photoshop?

A Photo Editor SoftwareExample:Adobe Photoshop“Portable

Photoshop” Cs4.-Cs6 Last Major

Release

Adobe Photoshop- Basic Uses:

1. Restoring Old Photographs.

Adobe Photoshop- Basic Uses:

2. Correcting Mistakes. – red eye removal

Or skin tone

Adobe Photoshop- Basic Uses:

3. Turning a Photo Into a Work of Art.

Adobe Photoshop- Basic Uses:

4. Combining Pictures, Text, and Graphics to Make Covers for Books, Reports and CDs.

Adobe Photoshop- Basic Uses:

5. Combining Pictures to Make the Impossible Possible.

Other Photoshop outputs:

Photoshop in Marketing

Photoshop has changed the way in which we look at and produce photographs.

You can not look at any magazine cover or book covers without wondering that Photoshop has been utilized.

Photoshop in Marketing Graphic designing work is more in

demand and part of that is working with Photoshop.

Whether it is making pictures for a website, an advertising campaign or doing the layout for a newspaper or a book cover, Photoshop is employed in all these industries.

Adobe Photoshop Marketing

- Outputs: Book Covers-What makes a book more marketable?

- Appealing BookCover

Enndd…. Thank u (^^,) Mwahh