photography

PhotographyThe most powerful weapon in the world

Saturday, March 2, 13

Photojournalism@Journo2Go

WORLD PRESS PHOTO OF THE YEAR 2012Paul Hansen, Sweden, Dagens Nyheter


http://www.worldpressphoto.org

http://www.worldpressphoto.org

http://www.worldpressphoto.org/awards/2013/spot-news/paul-hansen

http://www.worldpressphoto.org/awards/2013/spot-news/paul-hansen

The Power Of Images


http://mediastorm.com/publication/african-air



Why Photojournalism?

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Storytelling

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Elements of Storytelling

• Beginning, middle and end

• Who, what, where, when, why, how and so what?

• Proximity, timeliness, importance

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PerspectiveBringing your audience to your story


Urban Chicken Farming

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Conservation Cemetery

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Basics of Visual Storytelling


Start Early

Lungarno Serristori -‐ 6:59 a.m.


Explore all times of the day

Florence


Wide, Medium and TightGetting a variety of shots to tell a complete story


Establish your setting

Venice


Introduce elements of story

Venice


Detail

Venice


Fill the Frame

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Rule of Thirds

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Innovation Hub Openingwww.ufl.edu


http://www.ufl.edu

http://www.ufl.edu

Simple Background

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Eddie Adams

• Combat Photographer

• Vietnam War

• The general killed the Viet Cong; I killed the general with my camera. Still photographs are the most powerful weapon in the world. People believe them; but photographs do lie, even without manipulation. They are only half-‐truths. ... What the photograph didn't say was, 'What would you do if you were the general at that time and place on that hot day, and you caught the so-‐called bad guy after he blew away one, two or three American people?”


Street Execution

Eddie Adams


WWII - Street KissSaturday, March 2, 13

Sudan Famine

Kevin Carter


Segregated Water Fountains

Eliott Erwitt


The Power of One

Oded Bality


Lunch atop a Skyscraper

Charles C. Ebbets


Compelling Photographs

• Ethos, Pathos, Logo

• Who, What, Where, When and Why

• Story

• Angle

• Audience (Cheerios Test)


Rhetoric

• Ethos

• Pathos

• Logos

Aristotle


Ethos

• Credibility, seriousness of purpose (NYT:News :: ESPN:Sports)

• Trust in a service (Ebay, Paypal, Amazon)

• Spam


Pathos

• Emotional response (Invisible children, 50 people one question, ESPN E:60)

• Hardest to achieve

• Design is key


Logos

• Reason, logic or statistics.

• How you present your information

• Changes over time and device


Annie Leibovitz

• Started at Rolling Stone Magazine

• Began getting to know her subjects in depth (taking drugs with The Stones)

• Moved onto more elaborate portraits.

• Career evolved from photojournalism to fashion


Annie LeibovitzSaturday, March 2, 13

Henry Cartier-Bresson

• 1908-‐2004

• First “street photographer”

• Early adopter of 35mm format.

• Roamed the streets of Paris

• Covered WWII, King George V


Henry Cartier-Bresson


Let’s Talk Photo Theory

• Why can’t we pinpoint what makes a great photograph?

• Semiology comes back!

• Resource Matching Hypothesis (RMH)

• Available Resources (AR) and Required Resources (RR)


What makes a good photograph?

• Focal point(s) and where this focal point is in relation to the background.

• Relationship of the subject to the setting

• How we process an image


AR and RR

• Available Resources -‐ mental capacity we have for processing a task (processing a photo)

• Required Resources -‐ Capacities needed to process the task

Stuart Franklin


Persuasiveness of a Photo

• RR>AR -‐ Failed to persuade the viewer

• RR<AR -‐ Idiosyncratic thoughts form

Stanley J. Forman


Angle

• How can the angle of your picture change the perception?

• Think about how you see the world (pedestrian view)

• Any extreme view will ultimately change the RR to process the image.


Street ExecutionSaturday, March 2, 13

Segregated Water Fountains

Eliott Erwitt


The Power of One

Oded Bality


My BackpackVernazza, Italy


My Bag


Recommended Tools

Nikon D7100($1,200)

Apple iPhone 4s($200)

GorillaPod (joby.com)($40)

Cameras Accessories

Lapel Mic($25)

Audio-‐Technica ATR-‐3550


CAMERASAll the nit picky stuff


CAMERAS

• Light / Exposure

• Shutter Speed

• Aperture

• ISO

• Lenses


LIGHT EXPOSURE

• Light Meter

• Measures in “stops”

• Stops are increments you can adjust your exposure (f-‐stops) (shutter speed)

• *Not always correct


METERING


SHUTTER SPEED

• Length of time your shutter is open

• Time allowed to capture light

• Speed of subject


APERTURE

• Controls how much light goes onto the image sensor (or nilm)

• Controls the depth of nield (DOF)

• Can change with cheaper lenses

• More expensive lenses have a constant aperture

• Measured in F-‐stops (f/2.8 f/4 f/5.6)


ISO

• Low number = low sensitivity to light

• High number = high sensitivity to light

• Quality (sharper images with lower ISO)

• Higher ISO allows you to shoot a faster shutter speed (think sports at night)


LENSES

• Ultra-‐Wide (10-‐24mm)

• Wide (18 -‐ 35mm)

• Zoom

• Prime (24mm, 35mm, 50mm)

• Telephoto (85mm, 105mm, 200mm)

• Super-‐Telephoto (300mm -‐ 800mm)


Aperture 3@Journo2Go


Final Cut Pro 7@Journo2Go


Final Cut Pro X@Journo2Go


Creative Workflow@Journo2Go


Social Media

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Finding a Passion

Deepwater Horizon Spill Site, Gulf of Mexico

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Questions?

@Journo2Go


Contact

• Steve Johnson

• [email protected]

• Journo2Go.com

• @Journo2go

Ben Hill Grifnin Stadium

@Journo2Go


mailto:[email protected]

mailto:[email protected]

photography

Education

compelling photographs

resources rrsaturday

ethos credibility

powerful weapon

american people

complete storysaturday

great photograph

good photograph