PhilabundanceBy:

Bryan Cairns, Sarah Deitz, Patrick Hanrahan, and Kyle Pagan

Initial Goals & Objectives

❖ Successfully work as a team with a Philabundance representative to come up with unique ideas and ways to help the hunger issue in the Philadelphia community

❖ Specific Objectives:➢ Raise $500 dollars➢ Log in 50 hours of volunteer work➢ Generate 250 canned goods

Target Market❖Friends & Family

❖Facebook Users

❖Temple Students

➢ Reached out to family members for canned donations

➢ Razoo Account

➢ Volunteer at Philabundance locations

Value Proposition❖Helping Philabundance feed hungry children, women, and men

delivers value

❖Giving back to those in a time of need through food or donations creates a value

❖Partnering with Philabundance creates a sense of pride and promotes social responsibility in your office, school, etc.

❖Employees and volunteers broadcast the positive message to others in the community about the good Philabundance is doing

Story“Driving Hunger from our Communities” the powerful slogan that Philabundance tags under their logos. The Delaware Valley is unfortunately one of the hardest hit areas nationwide and children pay most of that price. One in three children live in poverty and an increase in need for Philabundance has increased from 22% the year before to now 26%. The crisis is affecting our urban communities, rural societies, and even our own backyards. Philabundance has taken this challenge head on to provide immediate relief to those facing hunger insecurity and deliver long-term strategies for better access to more affordable and nutritious food.

Partners ❖ Our main partner in raising financial donations, canned goods and awareness came

from the Temple Ice Hockey Team

❖ We held canned food drives at all home games in November allowing us to reach our goal of 250 cans

❖ Ice Hockey Media

➢ Facebook - 1,070 likes

➢ Twitter - 900 followers

Strategy for Sustainability❖ Tasks:

➢ Bryan - Facebook and advertising

➢ Pat - Ice Hockey canned food drive

➢ Sarah and Kyle - Volunteer Organizers

❖ We each donated to fund our advertising efforts through facebook

➢ Paid for advertisements which also increased awareness

❖ Relied on generosity of family and strangers for donations

➢ Razoo Account

➢ Canned food drives

Competition ❖Classmates

❖Temple Community

Obstacles Encountered

❖Different schedules

❖Big group to volunteer at Philabundance

Marketing Approach❖ Social Media:

➢ Facebook

➢ Razoo

❖ Outreach programs:

➢ Philabundance Media Platforms

➢ Attempted to reach out to:

■ Temple University

■ Philabundance Employees

❖ Crowdsourcing:

➢ Message: “Drive Hunger From our Communities”

➢ Content: Educational

➢ Specific Call to Actions

■ Volunteer, share, donate

❖ Traditional marketing:

➢ Word of Mouth

❖ Event marketing:

➢ Facebook Advertising

Results Media Results: Facebook

258

Results: Tracking Sheet

Lessons Learned❖Partner with Temple’s Philabundance project

❖Promote more through social media and gain visibility on campus