IT’S EASY WITH EASYLINK®.

Executives on both sides of the business – operations and

IT – were pleasantly surprised at HOW MUCH they could save,

HOW QUICKLY the savings could accrue, and HOW LITTLE

RISK was involved in making the transformation to EasyLink’s

email-based faxing service.

THIS PHARMACEUTICAL POWERHOUSE REDUCED ITS FAX MESSAGING COSTS BY 70% WITH EASYLINK’S OUTSOURCED SERVICES.

case study

$1 million+ cost savings per yeardigital workflows that are priceless

The challenge:With more than 500 locations and tens of thousands of employees worldwide, this pharmaceutical giant was spending afortune on its on-premise fax infrastructure.A total of 24 fax servers were supportingthousands of users in an obsolete environ-ment that posed a number of financial andoperational issues:

1. The company was over-spending on thesupport and maintenance of its fax servers and all of their required hot backups.

2. The IT team was devoting so much timeto managing the servers, other vital technology initiatives were being put on the back burner.

3. The fax servers were impossible to manage centrally, creating a fragmented fax function that could not be aligned with the company’s communications strategy.

4. The servers were always either under-sized (in an attempt to save money) or oversized (extra ports in anticipation of peak periods) – never “right-sized.”

5. Employees in remote areas of the globe couldn’t be supported by the servers and had no fax capability at all.

6. Users were periodically experiencing downtime and functional issues that were unacceptable for a global leader.

7. The company was looking at a major upgrade to their fax server infrastruc-ture – since support was being discontinued, they were faced with a forced upgrade.

The solution:In 2008, the company began exploring alternatives to on-premise servers, and,after a thorough review, chose a tandem of outsourced services from EasyLink:

DESKTOP MESSAGING allows employeesto send and receive faxes electronically, directly within their existing email accounts.

PRODUCTION MESSAGING is astraight-through processing (STP) solutionthat automates the creation and delivery of outbound transactions originating inback-office systems.

With EasyLink’s hosted services, the company quickly began decommissioning its fax servers and associated telecom infrastructure. The hosted model wasmuch more affordable – no capital equip-ment costs and the company paid EasyLinkon a transaction basis only for the servicesused. Today, the bottom line speaks for itself:

• Cost savings of $1 million+ a year

• Average savings per fax = 70%

• The company’s IT team offloaded fromthe entire fax function

• Fax aligned with the business goals and strategic direction of the company

• Superior records-keeping, auditing, and archiving – EasyLink provides the company with a complete audit trail for every transaction that passes through its network

A HOST OF BENEFITSAs the pharmaceutical company’s designatedglobal electronic fax provider, EasyLink replaced all 24 fax servers worldwide withits outsourced services. Since EasyLinkmaintains a fully secure, redundant networkthat utilizes multiple data centers, users areassured of optimum uptime and capacity tohandle any spikes in volume. Any companyemployee or application with an email address can become an EasyLink userwithin minutes. And the entire EasyLink solution can be managed by a single resourcewith a web browser from anywhere in theworld – the ultimate in centralized manage-ment for a pharmaceutical company thatdoes business on six different continents.

“We needed to reduce our fax messaging costs. EasyLink made it happen faster than any of us had imagined.”

—Senior Vice President

ABOUT EASYLINK EasyLink® Services International Corporation is a leading global provider of on-demand electronic messaging and transaction services that helpcompanies optimize relationships with their partners, suppliers, customers, and other stakeholders. At the heart of our 100% outsourced servicesis the industry-leading EasyLink Business Integration Network, a reliable, secure, and fully redundant global infrastructure that manages millionsof transactions daily for our customers.

www.easyl ink.comCORPORATE HEADQUARTERS – USA

6025 The Corners Parkway, Suite 100Norcross, Georgia 300921 (678) 533 80001 (800) 828 7115

INTERNATIONAL HEADQUARTERS – UK

Bishopsgate Court4 Norton FolgateLondon, E16DB44 (0) 20 7551 8700

sales@easylink.com

EasyLink is a registered trademark of EasyLink Services International Corporation. All other trademarks are trademarks of their respective owners. © 2009 EasyLinkServices International Corporation. All rights reserved. 07/09.

BIG COST SAVINGS AT A SURPRISINGLY LOW RISK

Implementation was fast and easy, and payback began much sooner than the pharmaceutical company had imagined. EasyLink’s proven deployment methodologyminimized risk and maximized ROI:

• Quantified existing fax environment

• Provisioned new users, server by server

• Transitioned users from on-premise servers to outsourced services