vsm pharma services - case study
TRANSCRIPT
Doctor data de-duplication and doctor profiling
VSM Software (P) Ltd“Not just software. Total business solutions”.
”Not Just Software. Total Business Solutions”
• Doctor Profiling is a very important exercise for any pharma company because a company wants to constantly re evaluate the potential and penetration of the doctor/HCPs it caters to.
• We have also seen that there are times when the same doctor would be called on by MRs across two or more divisions.
• This results in duplication within the database and hence the actual potential of the doctor cannot be evaluated.
Introduction
”Not Just Software. Total Business Solutions”
Process of De - Duplication
Step 1
Step 2
One time Clean up and completion of
existing records
Ongoing maintenance of the
database
2 step process
To address this, the data needs to be cleaned, de-duplicated and completed, so that a unique set of customers is available. This is done by us as follows
”Not Just Software. Total Business Solutions”
Process of De - DuplicationStep 1: One time Clean up and completion of existing records
Step 2: Ongoing maintenance of the database
Data Import
Data Cleanin
g
Data Validati
on
Data Complet
ion
Database update on a periodic basis
Validate against the existing database to avoid duplicates
Card Reader Application to help complete the Doctor Information
Automated De Duplication tool to clean up the database.
”Not Just Software. Total Business Solutions”
• Evaluate the actual doctor spend by the company
• Identify Loyalist doctors (doctors who have been prescribing multiple brands of the company)
• Gives a clear indication of which doctors can move from single brand prescription to multi brand prescription
• A unique list of completed information on doctors which can be used for segmentation and classification purposes.
• Combining with Rx information the results can also be analyzed to arrive at the doctor potential and penetration
Benefits of doctor de duplication and doctor profiling
”Not Just Software. Total Business Solutions”
Contact Us
Address: VSM Software Pvt. Ltd. #8, High Tension Park Road, Chandra Layout, Bangalore 560040Phone:: 080 – 42982121 Email: [email protected] Website: www.vsmsoftware.com
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