Large Residential Washers Inv. No. TA-201-76

Petitioner's Public Hearing Exhibits

S e p t e m b e r 7 , 2 0 1 7

IMPORTS OF LRWs BY COUNTRY SOURCE Exhibit 1

Sources: USITC Dataweb, HTS numbers 8450.20.0040, 8450.20.0080. 8450.20.0090; Whirlpool Competitive Intelligence

CLYDE WASHER PLANT Exhibit 2

DAILY RAW MATERIAL USAGE

Number of parts used each day 7,000,000

Pounds of steel 1,800,000

Pounds of plastic resin 290,000

• World's largest washing machine plant

• Over 3000 employees

• Make a washing machine every 4 seconds

• Over 800 suppliers

• Most employees have 20+ years of seniority

• 2 n d and 3 r d generation families working at

the plant

• Revere Plastics Systems, l l c A Revere Industries Company

United States Steel

Green Bay Packaging Inc. Clothes Washers ArcelorMittal

WHIRLPOOL'S LRW OPERATING PROFIT Exhibit 3

•CO-

2012 2013 2014 2015 2016

Source: WHR U.S. Producer Questionnaire tables III-9A, III-9B and 111-13

CORE LRW FEATURES Exhibit 4

Feature Whirlpool GE Samsung LG

Front Load Yes Yes Yes Yes

Top Load Yes Yes Yes Yes

Energy Star Yes Yes Yes Yes

Direct Drive Yes Yes Yes Yes

Range of capacities Yes Yes Yes Yes

Water heater Yes Yes Yes Yes

Steam cycle Yes Yes Yes Yes

LED display (for FL) Yes Yes Yes Yes

Impeller (for TL) Yes Yes Yes Yes

Clear lid (for TL) Yes Yes Yes Yes

Color finish Yes Yes Yes Yes

All manufacturers offer washers with the same core features

SAMPLE OF WHIRLPOOL INNOVATIONS

Front Control Capacitive Touch Interface

Black Diamond T.O.M.

Dynamic Venting Technology™

Adaptive Wash BEST

CLEANING In the Industry enabled by the

POWERWASH CYCLE

Largest TL Capacity (6.2 cf) Load & Go™ for top load

C o l o r L a s t ™

C y c l e

Exhibit 5

Intuitive touch interface 'What to Wash, How to Wash1

amazon

a l e x a Remote Connectivity! with NEST and Alexa

Load & Go™ for front load

2015 SEARS KENMORE BID ( 2 0 1 6 - 2 0 1 8 CONTRACT) Exhibit 6

Front Load Industry What w a s it w o r t h ?

- 4 0 5 , 0 0 0 Units

~$214 Million

2015 Sears SSI Bid Feedback

• Noted "WP strengths in the laundry category"

• Whirlpool bid 600 basis points higher than LG

Whirlpool lost a $214 million Kenmore bid to LG because of price

BACKUP SLIDES

Existing Home Sales / Housing Starts (in thousands)

Ln o o o

b o o

o o o

b o o

o o o

01 o o o

o o o

CO o o o

>

73 a m

>

M b

y 01 00 10 h-1 M b O o b b b o b b O M o o o o o o o o Q b b o o o o o o o o O o

o o o

U.S. Commercial Shipments (in thousands)

X

CT r+

U.S. MANUFACTURERS PERFORM WELL WITH LEADING REVIEWERS Exhibit 8

G o n s u m e r R e p o r t s

Reyiewed.com

Front Loa< d - T o p 10 Top Load - Top 10

US Imports US Imports

4 6 6 4

4 6 6 4

MHW8200F MHWB150E

Maytag has the # 1 - #3 rated Front Load models in

Consumer Reports

• • GEGTWfa8GBSJWS

8 . 7

The GE GTW680BDJWS is one of the best top loaders we've tested.

GE has the #1 rated Top Load model in

Reviewed.com

Source: Whirlpool U.S. Producers Questionnaire Response at Attachments 3-4; Reviewed.com

PRICE - NOT BRAND - A M O N G "TOP 3" PURCHASING FACTORS Exhibit 9

Factor 1 s t 2nd 3rd Total

Price/Pricing/Cost 10 5 17

Quality 2 6 1 9

Features/Design/Technology/lnnovations 3 3 2 I H H Promotions/Discounts/Promotional Support — 4 4 8

Availability/Supply — 3 1 I H H Other 5 2 7 NA

Source: LRWs Safeguard Prehearing Report at V-17, Table V-4.

PURCHASERS CONFIRM - DOMESTIC BRANDS ARE STRONG Exhibit 10

Safeguard case:

Purchasing Factor U.S. v. Foreign origin

"S"=Superior, "C"=Comparable; T'=lnferior S C 1

Brand 2 17 Source: LRWs Safeguard Prehearing Report at V-25, Table V-8.

China Antidumping case:

Purchasing Factor U.S. v. China U.S. v. Nonsubject

"S"=Superior, "C"=Comparable; T'=lnferior S C 1 S C 1

Brand 7 19 1 8 6 0 Source: LRWs China Prehearing Report at 11-31, Table 11-8.

WHIRLPOOL HAS AWARD WINNING BRANDS AND PRODUCTS Exhibit 11

Smart Top Load Honoree: Tech for a better world

C E S I INNOVATION

A W A R D S

2016 H O N O M X

GREEN BUILDER

H0T50 P R O D U C T S 2016 Editors Choice

WTW8700EC

#1

Mi II ward Brown

Consumer Survey Data

Unaided Brand Awareness

Ment ioned first more than any competi tor 's

brand

#1

#1

#1

Aided Brand Awareness

Most recognized laundry brands in the industry

Consideration (Top 2 box)

Highest in consideration for consumers

Preference

Preferred more than any competi tor 's brand

Whirlpool ($}e counts

C O R P O R A T I O N MAYTAG

Mai Iskander's

Whirlpool 'Care Counts'

wins AICP Next Award! C L I O

A W A R D S

MILLENNIAL BRAND SHARE MIRRORS OVERALL POPULATION Exhibit 12

Total Population Millennials

• Domestic • Imports • W H R / M Y G / G E • S S / L G / E l u x

Source: Traqline; Whirlpool Competitive Intelligence

"As discussed during floor walks this week, you will definitely lose spots on the floor with this increase. Maxima and most likely the 850 bravos for sure."

"with a lot of production being moved to China, {the Korea/Mexico case} is probably a non-factor."

Sears: "We appreciate Whirlpool's position in regards to the July price increase. We do feel that this will make Whirlpool generally uncompetitive at most impacted price points.... I feel that with the generally uncompetitive position... existing flooring will be at risk. If pricing is not competitive, ... it will be replaced."

Exhibit 13

"Looks like ... Samsung will re-up on the 3000 at $399.... Where will you have the new Maytag or Whirlpool 4.2 cf with agitator?"

L O W E ' S Home Improvement W a r e h o u s e

"I want to reiterate in writing that we are NOT accepting Whirlpool Corporation's announced July 1 s t price increase for both stock and SOS product."

Retailer emails confirm head-to-head competition based on price

SAMSUNG & LG HAVE A TRACK RECORD OF UNFULFILLED PROMISES Exhibit 14

a p p l i a n c e

D E S I G N LG to Build Home Appliance Plant in Brazil a p p l i a n c e

D E S I G N LG Electronics has plans to build a home appliance manufacturing plant in Brazil to increase

December 20,2010 .. • c „. . its presence m South America.

Samsung to have white line factory in Limeira THte Korean company Samsung will invest US $ 300 million in the construction of a refrigerator and washer factory in Limeira, in the interior of Sao Paulo. The start of the operation is scheduled for the first half of 2013.

Samsung and LG have given up new plants in Brazil O Estado de S.Paulo

19 January 2015 |02:02

Source: Whirlpool Competitive Intelligence