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Persuasive Techniques

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WHAT IS PROPAGANDA? Information (often biased) used to promote an idea Propaganda clouds reality and gets in the way of clear and honest thinking

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WAR PROPAGANDA

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BANDWAGON The audience is encouraged to think or act a certain way because so many other people are already doing it. People might be persuaded because so many others are.

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BANDWAGON

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PEER PRESSURE The reader is pressured to think or act a particular way so as to be accepted by ones peers.

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PEER PRESSURE Dont be the only one of your friends without a Lisa Frank binder! Shop with us an be the best dressed at your school.

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Faulty Argument Uses illogical (faulty) reasoning to convince the reader to think a certain way

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Faulty Argument In other words, the reasoning behind something does NOT make sense! Example: John Smith is a wonderful writer because he writes so well.

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Faulty Argument I loved that movie we saw last night with Brad Pitt. I am going to rent all of his movies, and I am sure Ill like all of them.

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TESTIMONIAL A person endorses a product, candidate, or idea because of a personal experience they had The person may or may not be qualified to speak on the subject.

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TESTIMONIALS Testimonials come from regular people as well as celebrities. -Designed to look like Word of Mouth.

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TRANSFER Associating ideas with a person/thing, so that you feel the same way about the idea as you do about the person/thing associated with it. Examples: Any politician who publicly says a prayer is transferring religion to their image. Use of a flag or patriotic leader is also commonly utilized.

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TRANSFER The way the audience feels about Justin Bieber is the way they will feel about his perfume. (They will LOVE it!)

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TRANSFER The way the audience feels about Santa is the way they will feel about Coca Cola. (They will LOVE it!)

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CELEBRITY ENDORSEMENTS https://www.youtube.com/watch?v=xN3KRGYHxno&noredirect=1

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EMOTIONAL APPEAL Intended to make viewers feel certain emotions and therefore change their mind or call them to action

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DOES IT WORK? Brink's Home Security

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DOES IT WORK? NFL Football Players Thank You Mom! Stand Up to Cancer

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LOADED WORDS Intended to spark an emotional feeling in the reader, by using words associated with negative or positive things The words make the product seem more or less desirable.

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LOADED WORDS

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Positive words: It is your patriotic duty to save your country and vote for me. Negative words: We cant have gangs of dangerous youth roaming the city with no purpose.

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Repetition The repetition of a word, phrase or an entire sentence for emphasis. Overly repetitive words can become tiresome. However, when used sparingly for effect, it can reinforce the writer's message and/or entertain the reader.

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What is repeated in this ad?

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Repetition

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Recognizing Bias Bias occurs when someone has an opinion or preference to the object. For example: A students parents would not be the best judge for the talent show their child is in. They may show bias for their child.

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Recognizing Bias A company trying to sell you something is obviously bias. In other words, of course they are only going to tell you the really GOOD things about their product!