PERSUASIVE TECHNIQUES

English 4 CP

Ms. Iacullo and Mrs. Roter

ower of three

motive language

hetorical questions

ay again

ndermine opposing views

necdote

irect address

xaggeration

Including lists of three items/reasons in your writing.

Questions to get your audience thinking – they don’t require an

answer.

Involve your audience by speaking to them directly using personal pronouns and shared

experiences.

Including little stories to illustrate a point.

Destroy/criticize the opposing argument.

Words, phrases and imagery that arouse an emotional

response.

Being over-the-top to get a

point across.

Repeating the same word, phrase or idea more than once for emphasis.

Power of Three

• What does this mean..?• You give three reasons that SUPPORT and drive home your point.

Let’s practice…

Topic: LHS will now have school uniforms. Three reasons why we should or should not are…?

Emotive Language

• When you appeal to someone’s emotions you are hoping the reader (the person you are trying to persuade) will side with you.

• Let’s Practice… • Look at these headlines from a newspaper, and change

the headlines so that you would evoke an emotive response from your reader. Let’s look at the next slide.

Old man hit by robbers

A hundred peasants killed by troops

Train seats cut by teenagers

House prices fall throughout the country

Shortage of money creates problems in

schools

Trouble on roads after snow fall

Player hits referee‘Im

pro

ve’

at

least

4

of

these h

ead

lin

es

by m

akin

g t

hem

m

ore

em

oti

ve.

Fix these headlines

Rhetorical Questions

•A rhetorical question is a question you don’t want an answer to.

•How can you use this in your writing…?

SAY Again

• This is where you as a writer REPEAT yourself in a different way to DRIVE home your point.

• You are reminding your readers of the major point(s) of your persuasive essay.

Undermine Opposing Views

•It is your GOAL to convince your readers your point/side is better than theirs. How do you this….?

StatisticsFactsWitness testimonyExpert opinionA quotationAn example (an anecdote)Logic

Anecdote

•One way to make your audience feel as though they have shared experiences with you is to include anecdotes.

•These illustrative ‘real’ stories add a human and personal dimension that can be irresistible and fascinating.

Direct Address • DIRECTLY address your readers

• For example, “Have YOU ever….”

• How can directly addressing your readers help drive your point home..?

Exaggeration • When you exaggerate a point you are trying to stress that

your point is IMPORTANT!

• Just be careful not too get too crazy with this one

Give us one Persuasive Technique you can use in your writing.

How will this help your writing..?