1. Persuasion TechniquesPropaganda andAdvertising

2. What is propaganda?A means of convincing people: to buy a certain product to believe something or act in a certainway to agree with a point of view 3. Common persuasive techniquesoften used in advertising Name Calling Snob Appeal Bandwagon Testimonial Loaded words Card Stacking Misuse of Statistics Plain Folks 4. BandwagonA statement suggesting that everyone is using a specific product, so you should, too!Being in the group makes you feel secure. 5. The bandwagon effect createdthese fine internet sensations.. 6. Examples of Bandwagon 7. Bandwagon Examples 8. Bandwagon Examples 9. Example 10. Example 11. Loaded Words and GlitteringGeneralitiesLoaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group).Loaded Words can be Glittering GeneralitiesGlittering Generalities=Words that glitter but give no details about the product. 12. Have you ever seen an advertisement that said something likeThe Worlds Fastest Car The Tastiest Pizza in Town The Cutest Dress Ever 13. But did you ever think about it like thisThe Worlds Fastest Car Who says?Did anyone measure the speed of each kind of car in the whole world?The Tastiest Pizza in Town Everyone has different taste buds who did you ask when you came to this conclusion?The Cutest Dress Ever By whose judgment is this the cutest dress ever? The owner of the store? The person who designed this dress? 14. Example 15. Loaded WordsIn advertisements, the advertisers use lotsof fancy words that will make you want tobuy a product. Escape the terrible cold and enjoy a relaxing vacation at Rehoboth Beach! 16. Escape the terrible cold and enjoy a relaxing vacation at Rehoboth Beach!Escape, terrible, enjoy, and relaxingare all words that were purposely usedto make you want to visit RehobothBeach. This technique isnt bad. It isjust a kind of technique that will try tomake your opinion go more in favor ofthe product. 17. Loaded Words 18. Loaded Words 19. TestimonialA well-known person or a previous customer supports a product or service 20. Example 21. Testimonial from customer 22. Example 23. Testimonials work! 24. Name CallingIs used to arouse fears andprejudices in the viewers with theidea that the bad names willcause people to form a negativeopinion about a group or product.This technique is used more oftenin politics than advertising. 25. Example 26. Name calling can be impliedthrough an unflattering image 27. Name Calling. 28. Example 29. Plain FolksWhen a company tries to show it is just like youPersuasive device especially favored by politicians! 30. Example 31. Example Subway Five Dollar Footlong Advertisement 32. Plain Old Mom Folk 33. Plain Folk & Humor 34. Plain Folk Political Ad 35. Plain Folk Ad 36. Snob AppealJust the opposite of bandwagon. Its message suggests: "Buying our product will make you better than everyone else--especially since other people cant afford it. 37. Example 38. Example 39. Snob Appeal 40. Misuse of Statisticsusing statistics selectively to give a more favorable view of your product 41. This is an ad that riled AT&T 42. AT&Ts replies in an ad thatgives their version of the map..Why the big difference?Hmmmm 43. ExampleFour out of five dentists recommendsugarless gum for their patients whochew gum 44. Transfer Technique Objects or other people are shownwith the product or candidate beingsold in hopes that your good feelingfor those objects or people will transferonto the product or candidate. THE TRANSFER OF GOODFEELINGS FROM A BACKGROUNDOBJECT TO THE MAIN OBJECT. 45. Transfer Examples: 46. Transfer: 47. CARD STACKING Card stacking is only telling part of thetruth. It is stacking the deck in yourfavor by only giving part of theinformation. Omitting relevant facts. 48. Card Stacking example 49. Card Stacking 50. Card Stacking! 51. Card Stacking making the Cokelook just a little better for theuninformed! 52. SloganA catchy phrase or statement often used to sell a service or a product 53. Example 54. Example 55. ExampleTheyreGRRRRRRREAT! 56. Audience AwarenessAdvertisers know how totarget their audiencesuse appropriate persuasivetechnique 57. Target Audience? 58. Target Audience? 59. Target Audience? 60. Target Audience? 61. Target Audience? 62. Target Audience? 63. Target Audience? 64. Avante Guarde 65. Lets Test What You Know! Come to Florida, Everyone loves our clear, sandy beaches. Dont miss out. Bandwagon 66. More Examples4out of 5 dentists recommend Sparkle toothpaste. Card Stacking 67. One more Actress Kirstie Alley has lost 50 pounds on the Jenny Craig diet plan.Testimonial 68. BandwagonThis technique tries to persuade everyone to join in and do the same thing. 69. TestimonialAn important person or famous figure endorses a product. 70. Emotional Words Words such as luxury, beautiful, paradise, andeconomical are used to evoke positive feelings in theviewer. 71. Name-callingNegative words are used to create an unfavorable opinion of the competition in the viewers mind. 72. Compare & contrastThe viewer is led to believe one product is better thananother, although no real proof is offered. 73. Quick review Can you definethese devices? Name Calling Snob Appeal Bandwagon Testimonial Loaded words Misuse of Statistics Plain Folks 74. Quick review Slogan Target audience