personas - musicking

Musicking.com Personas

Christina Hough - January 25, 2015

ONLINE MUSIC LEARNING - CHRISTINA HOUGH 1

Marie (Tech-Wary Teacher)

User Scenario

Marie is a skilled fiddle player in the Quebecois tradition. While she has never derived a large portion of her income from music, she has played many paying and non-paying gigs, and has taught private lessons. Recently, she has

moved with her family from Montreal to Calgary, following a job opportunity of her husbands. She misses her friends, and above all her musical contacts in Montreal - while shes noted the existence of a few fiddler associations in Calgary, she is shy about making contact.

Since shes left Montreal, one of her former students has urged her to begin offering Skype lessons. Marie was skeptical at first, but her daughter thinks its a good idea, and her online research has suggested various ways in which online music lessons might work. While there appear to be some drawbacks to teaching using video conferencing (for example, shes dismayed to learn that she wouldnt be able to play along with her students in real time), Marie is starting to feel cautiously optimistic about the possibilities. Besides live video lessons, she has also been noticing other models for online music education. One intriguing example is that of Cape Breton fiddle teacher Kimberly Fraser, who offers weekly video lessons on a subscription basis. Might Marie be able to offer something similar? She always enjoys learning new fiddle styles and repertoire, and thinks that many fiddle players in different locations might enjoy learning to play the Quebecois style.

While shes a little daunted by the technical challenges of organizing Skype lessons - let alone creating instructional videos and other learning online learning materials - Marie would be delighted if she were able to turn music teaching into a full-time job.


http://www.kimberleyfraser.com/sessions/front-page/what-is-kimberley-sessions


Quick FactsName: MarieAge: 47Hometown: MontrealFamily: Marc (husband), Gabrielle (daughter, aged 12)Education: some universityOccupation: formerly a claims adjuster for an insurance company, sometimes gives fiddle lessons and plays paying gigsFamily income: $75,000Hobbies: fiddling, reading, cooking, listening to music, learning about regional fiddle traditions

Personality Myers-Briggs Type Indicator: INFJ (introverted, intuitive, feeling, judging)

Marie is not a very outgoing person, but she loves connecting with people and helping them solve problems.

Maries grandfather was one of the most celebrated local fiddlers in Rimouski, a town in the Gasp region of Quebec. Shes very proud of her musical and cultural heritage.

Listen

Musical Role-Model

Tech User TypeMarie is basically a Desktop Veteran - she uses the Internet quite a lot, but shes not very interested in mobile (Source: Pew Research Center Tech User Types).

Its amazing how much you can learn online, but face-to-face interactions is still the best way to learn how to play. One problem with beginner students learning only from videos is that they can learn bad habits so easily!

http://www.pewinternet.org/2009/03/25/the-mobile-difference/http://www.pewinternet.org/2009/03/25/the-mobile-difference/https://www.youtube.com/watch?v=Dwenbu1RhM4https://www.youtube.com/watch?v=Dwenbu1RhM4


User Experience Goals1. Inspiring2. Community-driven3. Easy to use4. Informative

Technological Proficiency

Computer

Mobile

Social Media

Audio/video

E-commerce

Social and Learning Goals1. Figure out how to teach music

effectively online.2. Find other people to jam with in the

Calgary area.3. Learn about different regional fiddle

styles.

Musical Proficiency

Performance (fiddle)

Performance (clogging)

Teaching/conducting

Notation

Playing by ear

Composing

Arranging

Improvising

Brands

PlatformsComputer: WindowsTablet: NonePhone: iOS

Music Education Profile learned fiddle from her father played in high school and CGEP

orchestra teaches private lessons part-time

Steve (Ambitious but Cash-Strapped)

User Scenario

Steve is a grade 10 student living in a suburb of San Diego. He enjoys playing the trumpet in his school band, and writing or arranging songs so that he can play them with his friends. In fact, hes thinking about auditioning for a university music program after he graduates, and

maybe studying composition. His music teacher is encouraging, but thinks he should take a at least a year of private music lessons in order to prepare for his auditions. His parents would have difficulty paying for private lessons, so hes saving money from his part-time job. Really, though, hell need keep back as much of that money as possible to help fund his university studies.

Currently, hes supplementing his music classes with online advice and video lessons as best he can. He often finds himself coming back to forums like the one at TrumpetMaster.com; for example, he found this thread when he was looking for advice about breath support. The advice was helpful, but Steve is haunted by the last comment, which urges the original poster to seek the face-to-face guidance of a teacher. His music teacher at school is great, and has been especially helpful with Steves composing and arranging, but shes a string player with a relatively rudimentary knowledge of how to play wind instruments.

Steve want guidance from an experienced trumpet player, but hes is trying to figure out how little he can get away with spending while still achieving his goals. Maybe he can just pay for a few lessons? Would that be enough?


http://www.trumpetmaster.com/vb/f131/so-called-breathe-support-50342.html


Listen

Musical Role-Model

Quick FactsName: SteveAge: 16Hometown: San DiegoFamily: Nam (father), Rose (mother), Hannah (sister, aged 18), John (brother, aged 15), Education: currently in high schoolFamily income: $60,000Hobbies: listening to, playing, and writing music (acoustic and electronic), video games, chess

These people dont look very much like Steve and his teacher, but otherwise this is a pretty good depiction of how Steve is learning to arrange and write music.

My parents would rather I study something more employable in college, but they know how much I love music. I just dont want to go into too much debt, so it would be better if I can save money now.

Personality Myers-Briggs Type Indicator: INTP (introverted, intuitive, thinking, perceiving)

Steve loves finding the patterns inherent in games and music, and takes these as the basis for his creative inventions.

Tech User TypeSteve might best be described as an Ambivalent Networker - he uses mobile quite heavily, but sometimes volume of traffic a bit much for him. (Source: Pew Research Center Tech User Types)

https://www.youtube.com/watch?v=VSCvNu6581Mhttps://www.youtube.com/watch?v=VSCvNu6581Mhttp://www.pewinternet.org/2009/03/25/the-mobile-difference/http://www.pewinternet.org/2009/03/25/the-mobile-difference/



Computer

Mobile

Social Media

Audio/video

E-commerce

Music Education Profile currently studying music in high school plays in a wind band, and sometimes in

smaller groups of wind instruments

PlatformsComputer: Linux (home), OSX (school)Tablet: NonePhone: Android

User Experience Goals1. Authoritative 2. Fast3. Fun4. Adaptable

Social and Learning Goals1. Prepare for trumpet auditions by

improving technique.2. Learn about music programs at different

schools.3. Help people learn music learn

composition and sound editing software.

Brands

Musical Proficiency

Notation

Playing by ear

Composing

Arranging

Improvising

Teaching/conducting

Performance (trumpet)

Elaine (Daydream Believer)User Scenario

Elaine has never learned to play an instrument, though she sang in several choirs growing up, and loves karaoke. Shes also an avid music listener, and especially loves indie bands and singers.

Shes always envied people who can play a musical instrument. Six months ago, a friend of hers was selling his guitar, and she impulsively decided to buy it. She has dreams of playing and singing for her friends, and perhaps leading sing-alongs. For the first few weeks she was excited about learning. She began by going straight to YouTube, selecting the channel of Erich Andreas (a.k.a. Your Guitar Sage), because his was the first video to come up when she searched for guitar lessons for beginners. She liked his introductory lessons, and so decided to sign up for the 14-day membership trial on his website so that she could access his other lessons. After a few weeks of working through his videos, however, her motivation began to wane. She found that her progress was slower than shed like, and when she realized that she had gone over two months without touching the guitar - and was now being charged $40 a month for access to her online lessons - she decided she had better cancel the subscription.

Last week, however, a close friend of Elaines announced her intention of learning to play guitar, and the two of them have resolved to keep one another accountable for practicing regularly. On Elaines recommendation theyve both decided to subscribe (or re-subscribe) to Erich Andreas site, and they have also been comparing goal-tracking apps and other approaches that might keep them on track.


https://www.youtube.com/watch?v=ppoiecarX-ohttp://www.yourguitarsage.com/lessons/


Personality Myers-Briggs Type Indicator: ENTP (extroverted, intuitive, thinking, perceiving)

Elaine is outgoing, creative and curious. She likes thinking big thoughts, but is best motivated by the promise of interacting with others.

Listen

Musical Role-Model

Tech User TypeElaine is a Digital Collaborator. Shes online all the time, and loves to create and share content (Source: Pew Research Center Tech User Types).

Quick FactsName: ElaineAge: 24Hometown: TorontoFamily: single, frequently visits her parents in Hamilton Education: universityOccupation: marketing account coordinatorIncome: $37,000Hobbies: blogging, camping, yoga, listening to music

Im not really good enough to play in front of people yet, but its boring to always practice by myself. So its hard to stay motivated, right?

Represents Elaine as she diligently works on mastering a chord change.

http://www.pewinternet.org/2009/03/25/the-mobile-difference/http://www.pewinternet.org/2009/03/25/the-mobile-difference/https://www.youtube.com/watch?v=9nBt_e9tzdQhttps://www.youtube.com/watch?v=9nBt_e9tzdQ



Computer

Mobile

Social Media

Audio/video

E-commerce

Music Education Profile vocal music classes in middle school sang in choirs as a child and as a

teenager, stopped in grade 10

PlatformsComputer: OSXTablet: iOSPhone: iOS

User Experience Goals1. Creative 2. Social3. Fun4. Clean and simple

Social and Learning Goals1. Learn how to play songs on the guitar.2. Have fun even in the early stages, so that

she stays motivated.3. Meet and learn from other people who

play the guitar and like similar music as her.

Musical Proficiency

N

Performance (guitar)

Notation

Playing by ear

Improvising

Arranging

Improvising

Performance (voice)

Brands

personas - musicking

Documents