Pepsi PersonasFeature Your Flavor

Big Idea Feature Your Flavor: Each of the many flavors of Pepsi has it’s own characteristics, it’s own face. That face, could be you.

Target Audience Expressed intention of targeting Women (ages 13-50), with the long term intention of using the women to drag in men.

Strategy

Targeted YouTube Advertising

Social Media Presence

Website Quizzes and Promotion

Facebook Competition

Mobile Text-In/App Persona Finder

YouTube

Paid Ads Video Posts Contest Medium

Mobile

Downloadable Pepsi Persona’s App Text-in Pepsi Persona Finder

Social Media and Main Site Pepsi Personas: Feature Your Flavor Contest

Contest Details Fly to Pepsi Headquarters in New York, First Class! Feature your flavor! Join our models for a photo and video shoot Join the Pepsi Team, enjoy a night out with our Pepsi Persona’s Models at exclusive events!

Key Performance Indicators

Financials Item Cost

Hours of Digital Marketing time $80,000Models + Photo Shoot $11,200

Contest award: models attendance $1,200

Contest award: 2 tickets to fly to New York, round trip$1,200

Cost of producing/filming commercial ads: including contest award photo shoot and commercial

$30,000YouTube Ad Time $7,800,000

Total Cost $7,923,600