Brand is Name Logo Image Identity
What is Apple selling here?
They’re selling an Experience
They’re selling relationships!
They’re selling a GREAT product
Making people want what other people have!
Customer controls your brand!
You don’t know your customer!
Personas are representatio
ns of your target
customers
Guide your marketing team
Personal Traits
AgeEmploymentNationalityEducationLifestyleHobbiesAffiliations…
.
Sources
• All images courtesy of Corbis• Brand personas by Steve Murdoch