personal branding via social media (by stijn poffé)
TRANSCRIPT
Social media Personal branding
Wim Mathues Benelux Content Manager,
bwin.party Digital Entertainment
Stijn Poffé Senior Research Consultant,
InSites Consulting
Who we are?
Some things you need to
know about us.
Ghent I Rotterdam I London I Timisoara I New York
www.insites-consulting.com
Nice to meet you Wim Mathues,
Independent Marketing & Communication Consultant
@WimMathues
http://www.linkedin.com/in/wimmathues
Graduated at KULeuven in the master of Corporate
Communication in 2011, started my own little
communication consultancy during these studies. Current
key accounts as an independent consultant are
bwin.party Digital Entertainment and football club Oud-
Heverlee Leuven (OHL). Furthermore, I was on the
payroll at Capgemini and LUNA. My main goal is to link
my professional skills to my personal passions and
develop business while having fun…
Ghent I Rotterdam I London I Timisoara I New York
www.insites-consulting.com
Nice to meet you Stijn Poffé, Research Consultant @InSites
I am 25 years old, giving everything I’ve got at InSites
Consulting for just over 1,5 years now. Before that I
have been studying Applied Economics in Leuven
and afterwards, I obtained a Master in General
Management at Vlerick Business School. I am
passionate about making consumers generate value
for companies, with a specific focus on supporting
growth of FMCG and Media & entertainment brands. I
am currently working for major brands like MTV,
Unilever, AB Inbev, Coca Cola, …
@stinus230
http://be.linkedin.com/in/StijnPoffe
Fact sheet: InSites Consulting
Market research agency
15 years of experience and know-how
Pioneer and innovator in online methods
Covering any marketing domain
Fully independent
Ghent, Rotterdam, London, Timisoara, New York
125 passionate employees
Proprietary research panel in +25 countries
Most awarded agency by ESOMAR
Published well-known marketing books “the
conversation manager, the conversation
company & How cool brands stay hot
What is the link between this
picture…
…And our story?
Personal branding
Let’s start with the beginning
What is …
…Personal branding?
We are all CEO’s of our own company: Me Inc.
Tom Peters, Fast Company
“To be in business today, our most
important job is to be head marketer for the
brand called You.”
Socrates, 469 BC - 399 BC
“The way to gain a good reputation is to
endeavor to be what you desire to appear.”
Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
A brand is not just a logo.
It’s a collection of perceptions in the mind of a consumer…
(Colin Bates, Buildingbrands.com)
Personal branding in 2012
“On the Internet, nobody knows you’re a dog!”
Personal branding in 2012
Personal branding in 2012
Google will tell!
We know you are a dog
Personal branding in 2012
Your network will tell!
We know you are a dog
Networking
is nothing new!
Frigyes Karinthy, Hungarian journalist
“You can reach everyone in the world in just
6 steps.” -- 1938
800 million 800 million (unique users each month)
175 million 135 million
Urban legend or not…
The rules of the game
have changed…
Personal branding in 2012
Social Media is not personal branding. However, it can help!
Personal branding via Social Media
Why should we?
Because you are underestimating
the reach and power of your network #1
INSERT Verhaal Real Madrid
Bert Verhaert, Head of recruitment KBC
“Linkedin is as important to us as Jobat or
Vacature. It delivers almost 10% of all our recruits
on a yearly basis. For 2012 that means, we
recruited about 500 people using this platform
Because companies are using it
more and more #2
Because recruiters are looking for
you #3
Because it’s easier and more up to
date than this: #4
“Whatever Google turns up will determine your fate. Every Twitter-
message, Facebook-status and Linkedin-update is a reflection of one’s
personality, capabilities and priorities.”
Joann Pan – Multimedia journalist - Mashable
Personal branding via Social Media
How can we?
Think before you start…
…ask yourself 3 questions
#1 Who are you?
#2 What are your goals?
#3 What makes you different?
Ok, got it! I’m ready to start…
…what now?
#1 Don’t be humble, but be honest
#2 Don’t hide, be visible & easy to find
#3 Build your network
#4 Be consistent
#5 Listen and interact
Personal branding in 2012
Personal branding in 2012
Branding = the combination
Branding is creating a collection of perceptions in the mind of others…
The different Social Media platforms
Tips & tricks
“Stijn Poffé” en “Wim Mathues”
Facebook: Limit access to your inner
circle
1. Manage privacy settings
2. Know who’s in your network
3. ‘Don’t put anything online you
don’t want your mother to see’
Twitter: Good branding potential
1. Be consistent: Only marketing is
not enough => Act
2. Follow thought leaders
3. Listen and interact: Use hashtags
and tag others
4. Be worth sharing
Linkedin: The ideal branding tool
Linkedin: The ideal branding tool
#1 Your profile
1. Make sure your profile is
complete and up-to-date
2. Don’t be humble, but never lie
3. Add projects and extra curricular
activities
4. Use skills and endorsements
5. Did you know you can take a pdf
export of your profile?
Linkedin: The ideal branding tool
#2 Your network
1. Import your offline network
2. Regurlarly check ‘people you
may know’
3. Be careful adding people you
don’t know => avoid blocking
4. Personalize your invitations
Linkedin: The ideal branding tool
#3 The tools
1. Find jobs using ‘job search’ and
by finetuning ‘jobs you may be
interested in’
2. Follow companies you are
interested in
3. Subscribe to groups
4. Optional: be active on ‘Answers’
Linkedin: The ideal branding tool
#4 The routines
Create a routine:
1. Daily: check your inbox, timeline,
status updates (just like you
probably already do with
Facebook)
2. Weekly: Build your network,
check your groups, …
3. Monthly: Is your profile still up-to-
date?
Linkedin: The ideal branding tool
#4 The nice-to-haves
1. Check out the mobile app
2. Check out the apps (You can add
slideshare, wordpress, polls,
reading lists,… to your profile)
3. Check out the tools (E.g. Outlook
connector & browser toolbar)
Personal branding
One last tip
Start networking!
Ghent I Rotterdam I London I Timisoara I New York
www.insites-consulting.com
@Stinus230
http://be.linkedin.com/in/StijnPoffe
Let’s connect!
@WimMathues
http://be.linkedin.com/in/WimMathues
Ghent I Rotterdam I London I Timisoara I New York
www.insites-consulting.com
@Stinus230
http://be.linkedin.com/in/StijnPoffe
Let’s connect!
@WimMathues
http://be.linkedin.com/in/WimMathues