Branding via SlideShareBranding via SlideShare

Social Media MarketingSubmitted By:Ankur Joshi | www.ankurjoshi.inGargi Sarkar | www.gargisarkar.comSwati Sharma | www.swatisharma.inRahul Dey | www.rahulkd.infoAbhishek Jain | www.jainabhishek.infoGreat Lakes Institute of Management

The Slideshare Infographic

SlideShare was recently voted amongst the World's Top 10 tools for education & e-learning

•Upload presentations publicly or privately

•Download presentations on any topic and reuse or remix

•Embed on blogs, websites, company intranets

•Share on Twitter, Facebook, LinkedIn

•Leadshare: generate business leads with your presentations, documents, pdfs, videos

•Slidecast: sync mp3 audio with slides to create a webinar

•Embed YouTube videos inside SlideShare presentations

•Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc

Some things that can be done on SlideShare

Private & Larger Uploads : Upload content up to 300 MB in size

Analytics Dashboard : Analytics gives you detailed statistics for your content — where it is embedded, country and organization for viewers, referrers, search keywords, etc.

LinkedIn Extras : Add interactivity to your LinkedIn profile with the customizable portfolio widget. Get LinkedIn data in a dashboard on SlideShare

Remove Ads : Engage your community with your content, not ads

Branding : Get a custom look and feel for your channel. Make it an extension of your brand

Lead Collection : Collect business leads with your presentations, webinars, videos, documents etc. Your users can get in touch with you — using lead forms that appear on your slides. You receive an email when someone fills out your form

Build Content Collections : You can build content collections (your content, or uploaded by other users) on any topic and decide how you want to show it on your channel

PRO Badge : So everyone can see that you are a SlideShare PRO user

Control Comments: Turn off comments if you are in a regulated industry like Investor Relations. Or turn off the transcript if your content is proprietary

Upload Professional Videos : Upload professional videos i.e. conference talks, product demos, advertising clips etc. Upload limits depend on various account type available

SlideShare PRO

Connectivity to other Social Media

•Blogs, twitter and Facebook can complement slideshare in a big way

•Posts promoted by slideshare as ‘Featured Content’ on slideshare front page

•Slideshare posts can become HOT on at least one social network

•Presentations can be featured on the first page in Google search for industry keywords – Rank better on Google

Connectivity to other Social Media

Oracle - They realize the potential of sharing content on this uniquely informative content driven site, where consumers can comment, share, and in turn drive traffic back to their website. Oracle was “featured’ under technology recently, the impact Oracle has in their niche topic, increasing the relevance of the audience they are able to reach on SlideShare.

ETHOS - A Company known for helping brands build presentations, Ethos3 shared “Who is Ethos3″ on SlideShare. This is a simple technique for really showing consumers who your brand is. Viewers can flip through the slides and not feel bombarded by trying to find all the links on your website to figure out what your company does. In addition, consumers can also click on the right hand panel for “more by user” and see what other content the company has, which increases exposure for the brand.

Examples

• Base your presentations on your forte

• Each and every presentation should be optimized for SEO

• Integrate presentations across various channels

• Drive as many viewers to your presentation

• Check the analytics. Act accordingly

• Add presentations to the LinkedIn Profile

• Always provide contact information and links

• Follow the content creator whom you like and share their work

•A strong content plan that publishes content weekly or bi - weekly

Mantra for Success

THANK YOU