stijn debrouwere - how things go viral on the internet
DESCRIPTION
With a sprinkling of epidemiology and a pinch of math, we can predict and model what stories will go viral on the web and which ones won’t. I will share some data from the Guardian and we will talk about how newsrooms can embrace analytics without stooping to the lowest common denominator. There may or may not be cat pictures.TRANSCRIPT
HOW THINGS GO VIRAL
ON THE INTERNET
@stdbrouw
SCIENCE!
SCIENCE!
SHAREABLE
But do you really like it?
IRONYor is it?
CLICKABLE
LEARN+
TEST
CRITICAL MASS
SOCIAL PROOF
HURRY UP!(and learn and test)
K = I · Cvirality = invites · conversions
I = M · Rinvites = motivation · reach
a / (1 - r)start / (1 - ratio)
a / (1 - r)= 1 / (1 - 0.5)
= 1 + 1
REALITY CHECK
Iinvites
Mmotivation
Rreach
WING IT!
NOPE
YEP
THIS IS HARD(a lot + moves fast)
TRENDS ARE BORING
SHAREABLE
CLICKABLE
VISIBLE
STORY & ANGLE
SLOW AND STEADY(stable K beats high K)
THE SEED MATTERS
WHY THISIS SCARY
