Personal branding

Mary-Louise Angoujard, Managing Director

Global Summit of Women 2012Building your Internal and External Brand

Developing your own brand

Brand awareness

Brand profile – Purpose, Vision, Goals, Focus

Brand strategy – The What and the How

2

Brand awareness

3

Brand value

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -- Maya

Angelou

Leadership awareness

ASSERTIVENESS

5

Authenticity

Courage

STRATEGIC THINKING

VISION

Passion

Discipline

Drive

Emotional intelligenceKnowledge

Competence

Confidence

DesireResilience

Tenacity COMMUNICATIONVALUES

EMPATHY

Awareness

mindfulness

Moral compass

Let’s Start Now

1. Choose a handful of qualities about yourself that you want to be known for

2. Write down a few qualities or attributes of yours that will help you to achieve your goals.

3. Write down the 4 or 5 things you want the world to know about you.

(Keep these in mind for when you are meeting people – otherwise known as networking! - over the course of this conference!)

6

Brand Profile

7

How you define and build your Brand Profile depends on you:

What is your Purpose?

What is your Vision?

What Goals do you, or will you set for yourself?

How will you Focus your Mind, Intentions and Resources?

Mental Attitude/Self-Belief

“The most important relationship in your life is the relationship you have with

yourself.”

-- Diane von Furstenberg

8

I'm tough, I'm ambitious, and I know exactly what I want. If that makes me a

bitch, okay. 

-- Madonna

Brand Strategy - Action oriented

9

Why

WhatHow You

Star Quality

10

Profile

PowerfulPurpose

Prepared Present

First steps

Get serious – Purpose, Vision, Goals, Focus

Get focused – Strategic Planning

Get going – Take Action with Conscious Awareness

11

Power through Personal Brand

Having a strong Personal Brand

increases influence

opens doors

attracts opportunities and sponsors

It is a very real Enabler

for achieving our Goals and Vision.

10

Personal branding

www.rapporta.com