henrico citizen business branding summit
DESCRIPTION
On 11.12.14, Nhat Pham presented a dynamic presentation to entrepreneurs for small & medium size business. Nhat discussed the difference between branding & marketing, social media and his 5M's to marketing success online or offline.TRANSCRIPT
#BBSummit
Branding Your Business
2014 RVA#BBSummit
Online Media Strategist | Author | Speaker
@NhatPham
#BBSummit
Today’s Topics
Branding vs. Marketing EUB 5M’s Tell Your Story #FAIL Case Studies Next Steps
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Brand
”A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
The American Marketing Association (AMA)
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Brand
#BBSummit
Marketing
“The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The American Marketing Association (AMA)
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Marketing
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Marketing vs. Branding
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Be Elite, Unique or Boutique
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Be Elite
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Be Unique
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Be Boutique
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EUB Trifecta
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Mission
13
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Market
14
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Message
15
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Method
16
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Metrics
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Metrics
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Tell Your Story. Share Your Passion.Serve the World.
#BBSummit
Tell Your Story. Share Your Passion.Serve the World.
#BBSummit
Tell Your Story. Share Your Passion.Serve the World.
#BBSummit
Tell Your Story. Share Your Passion.Serve the World.
#BBSummit
#BBSummit
Next Steps?
What are your 5M’s? Who Do you need to involve? What is your One Thing?
Can you do it? ...
#BBSummit
Nhat [email protected]
804.708.7637
SuccessSecrets.TV
Contact
in/NhatPham
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Gplus.to/NhatPham
@NhatPham