pepsico's mobile journey - chris hoyt
DESCRIPTION
Mobile recruiting should be used more and more by organizations to tap into potential talent. Learn about the highs and lows of PepsiCo’s two year journey into mobile recruiting. Hoyt will share personal lessons learned relating to mobile over the last six years. Hear a candid telling of the fun discoveries, corporate challenges and largely unexpected results that continue to keep the recruitment marketing team at PepsiCo on their toes and pushing boundaries in the world of mobile. A few of the hot topics that will be covered include: • Moving Faster than Right: Some of the challenges related to moving faster than 99% of your organization (or what your organization can support.) • Mobile's ROI in Recruiting: What is it, and is "mobile" really even worth the effort? • QR Codes: Leapfrogging the idea behind clumsy codes and barcode scanning for recruiting.TRANSCRIPT
My Name is Chris…
This is it!!!
The Year(s) of Mobile
What is Mobile Recruiting?
Lots of Mobile Data…
PepsiCo’s Mobile Journey…
PepsiCo Mobile - 2010
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
PepsiCo Mobile - 2011
Possibilities… Mobile Application
PepsiCo Mobile – Application Lessons Learned
2011 Mobile Trends – QR Codes?!
2011 Mobile Trends – QR Codes?!
PepsiCo Mobile – 2011 Was More Than Applications…
PepsiCo Mobile – 2011 Was More Than Applications…
PepsiCo Mobile – 2012 Mobile Optimization
PepsiCo Mobile – 2012 “Mobile” Marketing
PepsiCo Mobile – 2012 “Mobile” Marketing
PepsiCo Mobile – 2012 Mobile Optimization
PepsiCo Mobile – Mobilization Lessons Learned
PepsiCo Mobile – 2013 Possibilities…
PepsiCo Mobile – keep building
PepsiCo Mobile – 2013 Visual Search
