pepsi bip.pptx
DESCRIPTION
identity prismTRANSCRIPT
Brand HistoryQuick Brand Facts
– Flagship brand of PepsiCo. ( Caleb Bradman - Brad’s Drink)– 100 year old brand loved by over 200 million people worldwide.– An iconic youth brand in India.
Brand Advantage
A friend to youth and youth culture, shares an emotional connect with Youngsters.
Always fuelled youth passions like cricket, Bollywood, music and now football.
Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag, Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since its launch in India.
Change the game – 2011 Cricket World Cup Association - 2012 association with International Football Stars
New Pepsi Logo.mp4
REFLECTION:YOUTHFULRELIABLEAGGRESSIVE
RELATIONSHIP: GEN Y,
EMOTIONALLY ATTACHED TO NEXT GENERATION
PHYSIQUE:SOFT
DRINK, SWEET,CIRCULAR LOGO
SELF IMAGE:COOL,
SMART, UPBEAT
CULTURE: YOUNG,
DYNAMIC, VIBRANT
PERSONALITY:YOUNG
INNOVATIVE, FUN
PICTURE OF SENDER
PIC
TU
RE O
F R
EC
IVER
Yehi hai right choice baby
Yeh dil mange more
Yeh pyaas hai badi
Yeh hai Youngistan mere
jaan
Youngistan ka wow
My can… I can
Change the game
Oh yes abhi