PepsiCo, Inc. Company ProfileThe PepsiCo challenge (to keep up with archrival The Coca-Cola Company)

never ends for the world's #2 carbonated soft-drink maker. Its soft drinks include Pepsi, Mountain Dew, and Mug. Cola is not the company's only beverage: Pepsi sells Tropicana orange juice brands, Gatorade sports drink, SoBe tea, and Aquafina water. The company also owns Frito-Lay, the world's #1 snack maker with offerings such (Lay's, Ruffles Doritos, Fritos). Its Quaker Foods unit offers breakfast cereals (Life, Quaker Oats), rice (Rice-A-Roni), and side dishes (Near East). Pepsi's products are available in some 200 countries. In 2010 the company acquired its two largest bottlers, Pepsi Bottling Group and Pepsi Americas

A Brief Pepsi History

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina.

The information published here is provided by PepsiCo, Inc. and may be accessed at their site: www.pepsi.com.

The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola.

Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. He did so by concocting his own special beverage, a soft drink. His creation, a unique mixture of kola nut extract, vanilla and rareoils, became so popular his customers named it "Brad's Drink." Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink. People responded, and sales of Pepsi-Cola started to grow, convincing him that he should form a company to market the new beverage.

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere.

The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating, Invigorating, Aids Digestion." He also began awarding franchises to bottle Pepsi to independent investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15

the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states.

Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the back room of Caleb's pharmacy. Building a strong franchise

system was one of Caleb's greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's success, provided a sturdy foundation. They were the cornerstone of the Pepsi-Cola enterprise. By 1907, the new company was selling more than 100,000 gallons of syrup per year.

Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the town of New Bern pictured it on a postcard. Famous racing car driver

Barney Oldfield endorsed Pepsi in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race."

The previous year, Pepsi had been one of the first companies in the United States to switch from horse-drawn transport to motor vehicles, and Caleb's business expertise captured widespread attention. He was even mentioned as a possible candidate for Governor. A 1913 editorial in the Greensboro Patriot praised him for his "keen and energetic business sense."

Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales with the slogan, "Drink Pepsi-Cola. It will satisfy you." Then cameWorld War I, and the cost of doing business increased drastically. Sugar prices see sawed between record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business gambles just to survive, until finally, after three exhausting years, his luck ran out and he was bankrupted. By 1921, only two plants remained open. It wasn't until a successful candy manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business relationship with the Coca-Cola Company, and at the same time to add an attractive drawing card to Loft's soda fountains. He was right. After five owners and 15 unprofitable years, Pepsi-Cola was once again a thriving national brand.

One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually administered from a Baltimore building apparently owned by Coca-Cola, and named for its president. Within two years, Pepsi would earn $1 million for its new owner. With the resurgence came new confidence, a rarity in those days because the nation was in the early stages of a severe economic decline that came to be known as

the Great Depression.             

 1898 Caleb Bradham, a New Bern, North Carolina, pharmacist, renames "Brad's Drink," a carbonated soft drink he created to serve his drugstore's fountain customers. The new name, Pepsi-Cola, is derived from two of the principal ingredients, pepsin and kola nuts. It is first used on August 28.

1902 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name.

1903 In keeping with its origin as a pharmacist's concoction, Bradham's advertising praises his drink as "Exhilarating, invigorating, aids digestion."

1905 A new logo appears, the first change from the original created in 1898.

1906 The logo is redesigned and a new slogan added: "The original pure food drink." The trademark is registered in Canada.

1907 The Pepsi trademark is registered in Mexico.

1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity endorser when he appears in newspaper ads describing Pepsi-Cola as "A bully drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthful" appears, and will be used intermittently over the next two decades.

1920 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you."

1932 The trademark is registered in Argentina.

1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by its competitors for six ounces.

1938 The trademark is registered in the Soviet Union.

1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as Much for a Nickel" to increase consumer awareness of Pepsi's value advantage.

1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. "Nickel, Nickel" will eventually become a hit record and will be translated into 55 languages. A new, more modern logo is adopted.

1941 In support of America's war effort, Pepsi changes the color of its bottle crowns to red, white and blue. A Pepsi canteen in Times Square, New York, operates throughout the war, enabling more than a million families to record messages for armed services personnel overseas.

1943 The "Twice as Much" advertising strategy expands to include the theme, "Bigger Drink, Better Taste."

1949 "Why take less when Pepsi's best?" is added to "Twice as Much" advertising.

1950 "More Bounce to the Ounce" becomes Pepsi's new theme as changing soft drink economics force Pepsi to raise prices to competitive levels. The logo is again updated.

1953 Americans become more weight conscious, and a new strategy based on Pepsi's lower caloric content is implemented with "The Light Refreshment" campaign.

1954 "The Light Refreshment" evolves to incorporate "Refreshing Without Filling."

1958 Pepsi struggles to enhance its brand image. Sometimes referred to as "the kitchen cola," as a consequence of its long-time positioning as a bargain brand, Pepsi now identifies itself with young, fashionable consumers with the "Be Sociable, Have a Pepsi" theme. A distinctive "swirl" bottle replaces Pepsi's earlier straight-sided bottle.

1959 Soviet Premier Nikita Khrushchev and U.S. Vice-President Richard Nixon meet in the soon-to-be-famous "kitchen debate" at an international trade fair. The meeting, over Pepsi, is photo-captioned in the U.S. as "Khrushchev Gets Sociable."

1961 Pepsi further refines its target audience, recognizing the increasing importance of the younger, post-war generation. "Now it's Pepsi, for Those who think Young" defines youth as a state of mind as much as a chronological age, maintaining the brand's appeal to all market segments.

1963 In one of the most significant demographic events in commercial history, the post-war baby boom emerges as a social and marketplace phenomenon. Pepsi recognizes the change, and positions Pepsi as the brand belonging to the new generation-The Pepsi Generation. "Come alive! You're in the Pepsi Generation" makes advertising history. It is the first time a product is identified, not so much by its attributes, as by its consumers' lifestyles and attitudes.

1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.

1966 Diet Pepsi's first independent campaign, "Girlwatchers," focuses on the cosmetic benefits of the low-calorie cola. The "Girlwatchers" musical theme becomes a Top 40 hit. Advertising for another new product, Mountain Dew, a regional brand acquired in 1964, airs for the first time, built around the instantly recognizable tag line, "Ya-Hoo, Mountain Dew!"

1967 When research indicates that consumers place a premium on Pepsi's superior taste when chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes Pepsi's product superiority. The campaign, while product-oriented, adheres closely to the energetic, youthful, lifestyle imagery established in the initial Pepsi Generation campaign.

1969 "You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi Generation advertising strategy. Youth and lifestyle are still the campaign's driving forces, but with "Live/Give," a new awareness and a reflection of contemporary events and mood become integral parts of the advertising's texture.

1973 Pepsi Generation advertising continues to evolve. "Join the Pepsi People, Feelin' Free" captures the mood of a nation involved in massive social and political change. It pictures us the way we are-one people, but many personalities.

1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that Pepsi's taste is superior.

1976 "Have a Pepsi Day" is the Pepsi Generation's upbeat reflection of an improving national mood. "Puppies," a 30-second snapshot of an encounter between a very small boy and some even smaller dogs, becomes an instant commercial classic.

1979 With the end of the '70s comes the end of a national malaise. Patriotism has been restored by an exuberant celebration of the U.S. bicentennial, and Americans are looking to the future with renewed optimism. "Catch that Pepsi Spirit!" catches the mood and the Pepsi Generation carries it forward into the '80s.

1982 With all the evidence showing that Pepsi's taste is superior, the only question remaining is how to add that message to Pepsi Generation advertising. The answer? "Pepsi's got your Taste for Life!," a triumphant celebration of great times and great taste.

1983 The soft drink market grows more competitive, but for Pepsi drinkers, the battle is won. The time is right and so is their soft drink. It's got to be "Pepsi Now!"

1984 A new generation has emerged-in the United States, around the world and in Pepsi advertising, too. "Pepsi. The Choice of a New Generation" announces the change, and the most popular entertainer of the time, Michael Jackson, stars in the first two commercials of the new campaign. The two spots quickly become "the most eagerly awaited advertising of all time."

1985 Lionel Richie leads a star-studded parade into "New Generation" advertising followed by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montana and Dan Marino are part of it, as are film and television stars Teri Garr and Billy Crystal. Geraldine Ferraro, the first woman nominated to be vice president of the U.S., stars in a Diet Pepsi spot. And the irrepressible Michael J. Fox brings a special talent, style and spirit to a series of Pepsi and Diet Pepsi commercials, including a classic, "Apartment 10G."

1987 After an absence of 27 years, Pepsi returns to Times Square, New York, with a spectacular 850-square foot electronic display billboard declaring Pepsi to be "America's Choice."

1988 Michael Jackson returns to "New Generation" advertising to star in a four-part "episodic" commercial named "Chase." "Chase" airs during the Grammy Awards program and is immediately hailed by the media as "the most-watched commercial in advertising history."

1989 "The Choice of a New Generation" theme expands to categorize Pepsi users as "A Generation Ahead!"

1990 Teen stars Fred Savage and Kirk Cameron join the "New Generation" campaign, and football legend Joe Montana returns in a spot challenging other celebrities to taste test their colas against Pepsi. Music legend Ray Charles stars in a new Diet Pepsi campaign, "You got the right one baby."

1991 "You got the Right one Baby" is modified to "You got the Right one Baby, Uh-Huh!" The "Uh-Huh Girls" join Ray Charles as back-up singers and a campaign soon to become the most popular advertising in America is on its way. Supermodel Cindy Crawford stars in an award-winning commercial made to introduce Pepsi's updated logo and package graphics.

1992 Celebrities join consumers, declaring that they "Gotta Have It." The interim campaign supplants "Choice of a New Generation" as work proceeds on new Pepsi advertising for the '90s. Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew whose claim to fame is that, except for the unique great taste of Dew, they've "Been there, Done that, Tried that."

1993 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstar Shaquille O'Neal is rated as best in U.S.

1994 New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig Weatherup explaining the relationship between freshness and superior taste to consumers.

1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors in the year's national advertising championship.

Our Mission and VisionAt PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.

Our Mission

Our mission is to be the world's premier consumer products company focused on convenient foods and

beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and

enrichment to our employees, our business partners and the communities in which we operate. And in

everything we do, we strive for honesty, fairness and integrity.

Our Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -

environment, social, economic - creating a better tomorrow than today."

Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit

society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on

society - delivering what we call Performance with Purpose.

Our approach to superior financial performance is straightforward - drive shareholder value. By addressing

social and environmental issues, we also deliver on our purpose agenda, which consists of human,

environmental, and talent sustainability.

PepsiCo Values & PhilosophyOur Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.

Our Commitment

We are committed to delivering sustained growth through empowered people acting responsibly and

building trust.

What It Means

Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained

growth stimulates innovation, places a value on results, and helps us understand whether today's actions

will contribute to our future. It is about the growth of people and company performance. It prioritizes both

making a difference and getting things done.

Empowered People means we have the freedom to act and think in ways that we feel will get the job done,

while adhering to processes that ensure proper governance and being mindful of company needs beyond

our own.

Responsibility and Trust form the foundation for healthy growth. We hold ourselves both personally and

corporately accountable for everything we do. We must earn the confidence others place in us as individuals

and as a company. By acting as good stewards of the resources entrusted to us, we strengthen that trust by

walking the talk and following through on our commitment to succeeding together.

Guiding Principles

We uphold our commitment with six guiding principles.

We must always strive to:

1. Care for our customers, our consumers and the world we live in.

We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward solutions

that benefit both our company and our constituents. Our success depends on a thorough understanding of

our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show

we care.

2. Sell only products we can be proud of.

The true test of our standards is our own ability to consume and personally endorse the products we sell.

Without reservation. Our confidence helps ensure the quality of our products, from the moment we purchase

ingredients to the moment it reaches the consumer's hand.

3. Speak with truth and candor.

We tell the whole story, not just what's convenient to our individual goals. In addition to being clear, honest

and accurate, we are responsible for ensuring our communications are

understood.

4. Balance short term and long term.

In every decision, we weigh both short-term and long-term risks and

benefits. Maintaining this balance helps sustain our growth and ensures

our ideas and solutions are relevant both now and in the future.

5. Win with diversity and inclusion.

We embrace people with diverse backgrounds, traits and ways of thinking.

Our diversity brings new perspectives into the workplace and encourages

innovation, as well as the ability to identify new market opportunities.

6. Respect others and succeed together.

Our mutual success depends on mutual respect, inside and outside the company. It requires people who are

capable of working together as part of a team or informal collaboration. While our company is built on

individual excellence, we also recognize the importance and value of teamwork in turning our goals into

accomplishments.

The PepsiCo FamilyMeet the four major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, PepsiCo Europe, PepsiCo Middle East and Africa.

1. PepsiCo Americas Beverages 2. PepsiCo Americas Foods 3. PepsiCo Europe 4. PepsiCo Asia, Middle East & Africa

PepsiCo Americas Beverages

Pepsi was founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated

Pepsi-Cola.

Today, Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks, juices and

juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced

waters. PepsiCo Americas Beverages (PAB) has well known brands such as Mountain Dew, Diet Pepsi,

Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe,

Slice, Dole, Tropicana Twister and Tropicana Season's Best.

In 1992 PAB formed a partnership with Thomas J. Lipton Co. to sell ready-to-drink tea brands in the United

States. Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a partnership with Starbucks.

Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. In 1954 Rossi

pioneered a pasteurization process for orange juice. For the first time, consumers could enjoy the fresh taste

of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The juice, Tropicana

Pure Premium, became the company's flagship product. PepsiCo acquired Tropicana, including the Dole

juice business, in August 1998.

SoBe became a part of PAB in 2001. SoBe manufactures and markets an innovative line of beverages

including fruit blends, energy drinks, dairy-based drinks, exotic teas and other beverages with herbal

ingredients.

Gatorade thirst quencher sport drinks, was acquired by The Quaker Oats Company in 1983 and became a

part of PepsiCo with the merger in 2001. Gatorade is the world's first isotonic sports drink as is backed by 40

years of science. Created in 1965 by researchers at the University of Florida for the school's football team,

"The Gators," Gatorade is now the world's leading sport's drink.

Pepsi Beverages Company

On February 26th, 2010, PepsiCo completed its mergers with PAS and PBG to strengthen its North

American beverage business. The North American bottling operations of PAS and PBG are now an

operating unit of PepsiCo known as Pepsi Beverages Company. PBC operates in the United States, Canada

and Mexico and encompasses approximately 75 percent of PepsiCo's North American beverage volume.

PBC's diverse portfolio includes some of the world's most widely recognized beverage brands, including

Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. PBC also

manufactures and distributes third-party brands in key local markets such as Dr Pepper, Crush, Rock Star

and Muscle Milk. The operating unit is headquartered in Westchester County, New York

Our BrandsPepsiCo is home to hundreds of brands around the globe. Listed here are some of our most recognized.

1. Pepsi-Cola Brands 2. Frito-Lay Brands 3. Gatorade Brands 4. Tropicana Brands 5. Quaker Brands

Pepsi

Pepsi

Pepsi Max

Pepsi Max Cease Fire

Pepsi Natural

Pepsi One

Pepsi Throwback

Pepsi Wild Cherry

Caffeine Free Pepsi

Diet Pepsi

Diet Pepsi Wild Cherry

Caffeine Free Diet Pepsi

Sierra Mist

Sierra Mist

Diet Sierra Mist

Sierra Mist Cranberry Splash

Diet Sierra Mist Cranberry Splash

Diet Sierra Mist Ruby Splash

Slice

Slice - Diet Orange

Slice - Grape

Slice - Orange

Slice - Peach

Slice - Strawberry

Tropicana

Tropicana Fruit Punch

Tropicana Lemonade

Tropicana Light - Lemonade

Tropicana Light - Orangeade

Tropicana Orangeade

Tropicana Pink Lemonade

Tropicana Strawberry Melon

Tropicana Twister Soda - Diet Orange

Tropicana Twister Soda - Grape

Tropicana Twister Soda - Orange

Tropicana Twister Soda - Strawberry

Ocean Spray (License)

Ocean Spray Apple Juice

Ocean Spray Blueberry Juice Cocktail

Ocean Spray Cranberry Juice Cocktail

Ocean Spray Cran-Grape Drink

Ocean Spray Cran-Pomegranate Juice Drink

Ocean Spray Orange Juice

Ocean Spray Pineapple Peach Mango Juice Blend

Ocean Spray Ruby Red Grapefrui Juice Drink

Ocean Spray Strawberry Kiwi Juice Drink

More

Fiesta Mirinda Mango

Fiesta Mirinda Pina

Mountain Dew

Mountain Dew

Mountain Dew Code Red

Mountain Dew Distortion

Mountain Dew Live Wire

Mountain Dew Throwback

Mountain Dew Typhoon

Mountain Dew Voltage

Mountain Dew White Out

Caffeine Free Mountain Dew

Caffeine Free Diet Mountain Dew

Diet Mountain Dew

Diet Mountain Dew Code Red

AMP Energy

AMP Energy

AMP Energy - Elevate

AMP Energy - Lightning

AMP Energy - Lightning Sugar Free

AMP Energy - Overdrive

AMP Energy - ReLaunch

AMP Energy - Sugar Free

AMP Energy - Traction

AMP Energy Juice - Mixed Berry

AMP Energy Juice - Orange

AMP Energy with Black Tea

AMP Energy with Green Tea

Mug Root Beer

Mug Root Beer

Diet Mug Root Beer

Mug Cream Soda

Diet Mug Cream Soda

No Fear

No Fear

No Fear Motherload

Sugar Free No Fear

Seattle's Best Coffee

Seattle's Best Coffee - Iced Latte

Seattle's Best Coffee - Iced Mocha

Seattle's Best Coffee - Iced Vanilla Latte

Tazo

Tazo Brambleberry

Tazo Giant Peach

Tazo Organic Iced Black

Tazo Organic Iced Green

SoBe

SoBe Adrenaline Rush

SoBe Sugar Free Adrenaline Rush

SoBe Energize Citrus Energy

SoBe Energize Green Tea

SoBe Energize Mango Melon

SoBe Energize Power Fruit Punch

SoBe Lean Fuji Apple Cranberry

SoBe Lean Honey Green Tea

SoBe Lean Raspberry Lemonade

SoBe Lifewater Acai Fruit Punch

SoBe Lifewater Agave Lemonade

SoBe Lifewater B-Energy Black Cherry Dragonfruit

SoBe Lifewater B-Energy Strawberry Apricot

SoBe Lifewater Black and Blue Berry

SoBe Lifewater Blackberry Grape

SoBe Lifewater Cherimoya Punch

SoBe Lifewater Fuji Apple Pear

SoBe Lifewater Goji Melon

SoBe Lifewater Mango Melon

SoBe Lifewater Orange Tangerine

SoBe Lifewater Pomegranate Cherry

SoBe Lifewater Strawberry Dragonfruit

SoBe Lifewater Strawberry Kiwi

SoBe Smooth Black and Blue Berry Brew

SoBe Smooth Orange Cream

SoBe Smooth Pina Colada

SoBe Smooth Strawberry Banana

SoBe Smooth Strawberry Daiquiri

SoBe Vita-Boom Cranberry Grapefruit

SoBe Vita-Boom Orange Carrot

Aquafina

Aquafina

Aquafina FlavorSplash - Grape

Aquafina FlavorSplash - Peach Mango

Aquafina FlavorSplash - Raspberry

Aquafina FlavorSplash - Strawberry Kiwi

Aquafina FlavorSplash - Wild Berry

Aquafina Sparkling - Berry Burst

Aquafina Sparkling - Citrus Twist

Starbucks (Partnership)

Frappuccino - Caramel

Frappuccino - Coffee

Frappuccino - Dark Chocolate Mocha

Frappuccino - Light Vanilla

Frappuccino - Light Mocha

Frappuccino - Mocha

Frappuccino - Vanilla

DoubleShot Coffee Drink

DoubleShot Light Coffee Drink

DoubleShot Energy - Cinnamon Dulce

DoubleShot Energy - Coffee

DoubleShot Energy - Mocha

DoubleShot Energy - Vanilla

DoubleShot Energy - Vanilla Light

Lipton (Partnership)

Lipton Brisk Lemon Iced Tea

Lipton Brisk No Calorie Lemon Iced Tea

Lipton Brisk Raspberry Iced Tea

Lipton Brisk Sweet Iced Tea

Lipton Diet Green Tea with Citrus

Lipton Diet Green Tea with Mixed Berry

Lipton Diet Iced Tea with Lemon

Lipton Diet White Tea with Raspberry

Lipton Green Tea with Citrus

Lipton Iced Tea Lemonade

Lipton Iced Tea with Lemon

Lipton PureLeaf - Diet Lemon

Lipton PureLeaf - Extra Sweet

Lipton PureLeaf - Green Tea with Honey

Lipton PureLeaf - Lemon

Lipton PureLeaf - Peach

Lipton PureLeaf - Raspberry

Lipton PureLeaf - Sweetened

Lipton PureLeaf - Unsweetened

Lipton PureLeaf - White Tea with Tangerine

Lipton PureLeaf-0Cal Naturally Sweet Raspberry

Lipton PureLeaf-0Cal Naturally Sweetened Lemon

Lipton Sparkling - Berry

Lipton Sparkling - Diet Strawberry Kiwi

Lipton Sparkling - Strawberry Kiwi

Lipton Sweet Iced Tea

Lipton White Tea with Raspberry

Outside North America

Fiesta Mirinda Mango

Fiesta Mirinda Pina

Manzanita Sol

Kas Mas

Our LeadershipPepsiCo is a company full of strong, talented individuals starting with the company leadership. Get to know the inspiring people helping lead PepsiCo on its 'Performance with Purpose' journey.

1.

Indra K. Nooyi

Chairman and CEO, PepsiCo

2.

John Compton

CEO, PepsiCo Americas Foods

3.

Massimo d'Amore

CEO, PepsiCo Beverages Americas

4.

Eric Foss

CEO, Pepsi Beverages Company

5.

Zein Abdalla

CEO, PepsiCo Europe

6.

Saad Abdul-Latif

CEO, PepsiCo Asia, Middle East, Africa

1.

A. Salman Amin

Executive Vice President Sales and Marketing, PepsiCo

2.

Mitch Adamek

Senior Vice President and Chief Procurement Officer

3.

Jill Beraud

Chief Marketing Officer and President, Joint Ventures, PepsiCo Beverages Americas

4.

Rich Beck

President, North American Functional Beverages

5.

Neil Campbell

President, Tropicana Beverages North America

6.

Albert P. Carey

President and Chief Executive Officer, Frito-Lay North America

7.

Robert Dixon

Senior Vice President and Chief Information Officer

8.

Richard Goodman

Executive Vice President, PepsiCo Global Operations

9.

Tom Greco

Executive Vice President and Chief Commercial Officer, Pepsi Beverages Company

10.

Julie Hamp

Senior Vice President, Chief Communications Officer, PepsiCo

11.

Hugh F. Johnston

Chief Financial Officer, PepsiCo

12.

Mehmood Khan

Senior Vice President and Chief Scientific Officer, PepsiCo

13.

Jaya Kumar

President, Quaker Foods and Snacks

14.

Luis Montoya

President, Latin America Beverages

15.

Tim Minges

Chairman, PepsiCo China

16.

Pedro Padierna

President, Sabritas/CariCam

17.

Ronald C. Parker

Senior Vice President, Chief Global Diversity and Inclusion Officer

18.

Jose Luis Prado

President, Gamesa/Quaker

19.

Vivek Sankaran

Senior Vice President for Corporate Strategy and Development, PepsiCo

20.

Larry D. Thompson

Senior Vice President, Government Affairs, General Counsel and Secretary, PepsiCo

21.

Cynthia M. Trudell

Senior Vice President, Human Resources and Chief Personnel Officer

22.

Olivier Weber

President, South America Foods

Board of Directors and CommitteesPepsiCo's business strategy and affairs are overseen by our Board of Directors, which is comprised of one executive director and eleven independent outside directors. Only independent outside directors make up our three standing Board Committees, 1) Nominating and Corporate Governance, 2) Audit, and 3) Compensation.

1.

Shona L. Brown

Senior Vice President, Business Operations, Google Inc.

2.

Ian M. Cook

President and Chief Executive Officer, Colgate-Palmolive Company

3.

Dina Dublon

Consultant, Former Executive Vice President and Chief Financial Officer, JP Morgan Chase & Co.

4.

Victor J. Dzau, M.D.

Chancellor for Health Affairs, Duke University and President & CEO, Duke University Health Systems

5.

Ray L. Hunt

Chairman & Chief Executive Officer, Hunt Oil Company and Chairman, Chief Executive Officer & President,

Hunt Consolidated, Inc.

6.

Alberto Ibargüen

President & Chief Executive Officer, John S. and James L. Knight Foundation

7.

Arthur C. Martinez

Former Chairman of the Board, President & Chief Executive Officer, Sears, Roebuck and Co.

8.

Indra K. Nooyi

Chairman and Chief Executive Officer, PepsiCo

9.

Sharon Percy Rockefeller

President & Chief Executive Officer, WETA Public Stations

10.

James J. Schiro

Former Chief Executive Officer, Zurich Financial Services

11.

Lloyd Trotter

Managing Partner, GenNx360 Capital Partners

12.

Daniel Vasella

Chairman of the Board, Novartis AG

1. Nominating and Corporate Governance Committee Members

Ray L. Hunt, Chair

Shona L. Brown

Victor J. Dzau, MD

Arthur C. Martinez

Sharon Percy Rockefeller

Daniel Vasella

2. Audit Committee

Dina Dublon, Chair

Ian M. Cook

Alberto Ibargüen

James J. Schiro

Lloyd G. Trotter

3. Compensation Committee

Arthur C. Martinez, Chair

Shona L. Brown

Victor J. Dzau, MD

Ray L. Hunt

Sharon Percy Rockefeller

Daniel Vasella

PoliciesPolitical Contributions

PepsiCo's Political Contributions Policy

PepsiCo's Board of Directors has approved the following policy. Together with other policies and

procedures, including our Code of Conduct, it guides our approach to political contributions. By following the

policy and the accompanying procedures, by adhering to the letter and the spirit of all applicable laws and

regulations, and by exercising sound judgment regarding our involvement in the political process, we affirm

and strengthen our commitment to PepsiCo's values.

Policy

It is essential in a democratic society that citizens participate in their government. The health of our society

depends on all of us being well informed and responsibly engaged in the political process.

The PepsiCo Concerned Citizens Fund (CCF) receives voluntary employee contributions to make political

campaign contributions to U.S. federal and state political parties, committees and candidates. The CCF and

the company's corporate contributions provide an important opportunity for PepsiCo, and its employees, to

participate in the democratic process.

We believe that providing financial support to responsible pro-business candidates is an important means by

which we help improve the business climate, our quality of life and the society in which we live, enabling us

to succeed as a company committed to integrity, innovation and value.

The following criteria will be used in connection with all contributions:

The candidate's or entity's commitment to improving the business climate;

The candidate's or entity's position or voting record on issues of direct concern to PepsiCo;

The location of PepsiCo facilities or employees within the candidate's district or state;

The candidate's position on key committees where legislation of importance to PepsiCo is

considered or the candidate's demonstrated leadership - or potential for leadership - within the U.S.

Congress or a State Legislature;

The candidate's need for campaign financial assistance.

The public policy issues we face as a company and our engagement in the public policy process, including

contributions as part of the political process, are discussed with and reviewed by the Nominating and

Corporate Governance Committee of the company's Board of Directors.

Details on PepsiCo's political contributions will be posted on its website on an annual basis. This will occur

in conjunction with the release of PepsiCo's Corporate Citizenship Report each year.

All contributions and support of U.S. or state political parties, committees or candidates from the CCF or

corporate funds must be made in accordance with applicable campaign finance and disclosure laws.

Coercion of any employee to contribute to the CCF or to make any political contribution of any kind is

unacceptable.

Our employees have the right to be engaged in the political process in their individual capacity as they see

fit, and make political contributions of their own time and money to the candidates or parties of their choice.

Of course, those efforts must not in any way suggest PepsiCo's support.

Management and supervisory employees who are citizens of the United States may voluntarily contribute to

the CCF.

PepsiCo employees must obtain approval of the Corporate Vice President Public Policy & Government

Affairs before making political contributions of corporate funds.

All contributions must be reviewed by the corporate law department to ensure legal compliance.

All payments from the CCF to support U.S. or state political parties, committees or candidates must be

approved by the CCF Executive Committee.

Contact the Board of Directors/Audit CommitteePlease choose one of the options listed below to report concerns about PepsiCo's accounting, internal

accounting controls or auditing matters (or other concerns regarding our integrity) to the Audit committee.

Shareholders and other interested parties can communicate with the Board of Directors, a committee of the

Board, the Presiding Director, the independent directors as a group or any individual member of the board

using the following methods:

Call the PepsiCo Board:

(866) 626-0633

Write the PepsiCo Board:

PepsiCo Board of Directors

PepsiCo, Inc.

700 Anderson Hill Road

Purchase, NY 10577

Registered Agent PepsiCo's registered agent is CT Corporation. CT Corporation can be reached via telephone at 800-624-

0909 or via email at info@ctadvantage.com.

Our Worldwide Code of Conduct

PepsiCo is committed to "Performance with Purpose". Simply put, this means doing business the right way:

operating responsibly with integrity and with high ethical standards.

Our Worldwide Code of Conduct embodies those principles. It is PepsiCo's statement of how we expect our

employees to do business. The Code of Conduct provides guidance for dealing with other employees,

customers, suppliers, our shareholders, the public and our competitors in an ethical and appropriate

manner.

The Code of Conduct, by its very nature, cannot describe every possible situation that our employees may

experience. What it does provide is the foundation for the Purpose behind our Performance.

Our Worldwide Code of Conduct is available is 34 languages.

Use the form below to download PepsiCo's Worldwide Code of Conduct:

Principal Business UnitsPepsiCo Americas Foods

700 Anderson Hill Road

Purchase, NY, 10577

(914) 253-2000

Frito-Lay North America

Quaker Foods North America

Latin America Food and Snacks

o Sabritas in Mexico

o Gamesa in Mexico

PepsiCo Americas Beverages

700 Anderson Hill Road

Purchase, NY, 10577

(914) 253-2000

PepsiCo Beverages Americas

Pepsi Beverages Company

PepsiCo Europe

Rue du Rhône 50

1204 Geneva, Switzerland

(914) 253-2000

PepsiCo Asia, Middle East and Africa

700 Anderson Hill Road

Purchase, N.Y. 10577

(914) 253-2000

Pepsi - Yeh Hai Youngistan Meri JaanBrand History

Pepsi is a hundred year old brand loved by over 200 million people worldwide. The largest single selling

soft drink brand in India is the ubiquitous'socialiser'at every occasion.

Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single

largest selling soft drink brand in India is actually a formula concocted a century ago in a far away

continent.

1886, United States of America. Caleb Bradman, the man with a plan, got on to formulate a

blockbuster digestive drink and decided to call it Brad’s drink. It was this doctor’s potion that was to

become Pepsi Cola in 1898, and eventually, Pepsi in 1903.

Pepsi has always played on the front foot and since its inception has come out with revolutionary

concepts like Diet, 2L bottles, recyclable plastic cola bottles and the enviable My Can.

Brand Advantage

Pepsi has become a friend to the youth and has led many youth cultures. Youngsters over the

generations have grown up with Pepsi and share an emotional connect with it, unlike any other cola

brand. Be it parties, hangouts, or just another day at home, a day is never complete without the fizz of

Pepsi!

Pepsi, Cricket and Bollywood have been joined at the hip since the beginning. Shah Rukh Khan,

Sachin Tendulkar, Saif Ali Khan, Amitabh Bachchan, Kareena Kapoor, Priyanka Chopra, Virender

Sehwag, M. S. Dhoni, John Abraham, Ranbir Kapoor and Deepika Padukone are a few celebrities who

will go any length for a chilled Pepsi.

The Pepsi My Can is undoubtedly the most popular cola pack of all times. It is not just a pack but a

style statement for today’s youth.

 

PepsiFrom Wikipedia, the free encyclopediaJump to: navigation, search This article is about the beverage. For its manufacturer, see PepsiCo. For the singer, see Pepsi Demacque.

This article's introduction section may not adequately summarize its contents. To comply with Wikipedia's lead section guidelines, please consider expanding the lead to provide an accessible overview of the article's key points. (November 2009)

Pepsi

Type Cola

Manufacturer PepsiCo.

Country of origin United States

Introduced

1907 (as Nick's Drink)

June 16, 1903 (as Pepsi-Cola)

1961 (as Pepsi)

Related products

Coca-Cola

Fanta

Dr Pepper

7 Up

Irn Bru

Cola Turka

Big Cola

Website http://pepsi.com/

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.

Contents[hide]

1 Origins 2 Pepsi-Cola trademark 3 Rise 4 Niche marketing 5 Marketing

o 5.1 Rivalry with Coca-Cola o 5.2 Slogans o 5.3 Pepsiman

6 Variants 7 Ingredients 8 See also 9 References 10 Further reading

11 External links

[edit] Origins

The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern exhibition in the Historical Museum of Bern.

Origin

It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe.[1] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[2]

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was

sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race".[3] The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[4] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company and it declined on each occasion.[5]

[edit] Pepsi-Cola trademark

The original stylized Pepsi-Cola logo

The second stylized Pepsi-Colalogo

The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham describes the trademark as an, "arbitrary hyphenated word "PEPSI-COLA," and indicated that the mark was in continuous use for his business since August 1, 1901. The Pepsi-Cola's description is a flavoring-syrup for soda water. The trademark expired on April 15, 1994.

A second Pepsi-Cola trademark is on record with the USPTO. The application date submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905 with the successful registration date of April 15, 1906, over three years after the original date. Curiously, in this application, Caleb Bradham states that the trademark had been continuously used in his business "and those from whom title is derived since February 15, 1896." While Pepsi-Cola was filed in the same category of personal and legal and social services in both applications, in the 1905 application the description submitted to the USPTO was for a tonic beverage. The federal status for the 1905 trademark is registered and renewed and is owned by Pepsico, Inc. of Purchase, New York.

[edit] Rise

During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price.[6] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.[7]

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth.

[edit] Niche marketing

1940s advertisement specifically targeting African Americans

Nickolas Dias was named the new President of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.[8] To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field"[9] to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Mack resumed his efforts, hiring

Edward F. Boyd to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce)[10] reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks.

Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result,[9] from insults by Pepsi co-workers to threats by the Ku Klux Klan.[10] On the other hand, they were able to use racism as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of Coke for segregationist Governor of Georgia Herman Talmadge.[8] As a result, Pepsi's market share as compared to Coke's shot up dramatically. After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time.[8]

This focus on the market for black people caused some consternation within the company and among its affiliates. They did not want to seem focused on black customers for fear white customers would be pushed away.[8] In a meeting at the Waldorf-Astoria Hotel, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying, "We don't want it to become known as a nigger drink."[11] After Mack left the company in 1950, support for the black sales team faded and it was cut.

[edit] Marketing

Pepsi logo (1973-87). In 1987, the font was modified slightly to a more rounded version which was used until 1991. This logo was used for Pepsi Throwback in 2010.

Pepsi logo (2003-2008). Pepsi Wild Cherry and Pepsi ONE continued to use this design through March 2010. It was outside of the U.S. until 2010.

Photo of a Pepsi can.

Pepsi bottle in Mexico. This logo was still in use in Mexico and most countries through early 2010. This Pepsi logo was last used in Canada in May 2009.

From the 1930s through the late '50s, "Pepsi-Cola Hits The Spot" was the most commonly used slogan in the days of old radio, classic motion pictures, and later television. Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics.

With the rise of television, Pepsi utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, often times lending her singing talents to the classic "...Hits The Spot" jingle. Some of these Bergen spots can be seen on ClassicTVAds.com.

Through the intervening decades, there have been many different Pepsi theme songs sung on television by a variety of artists, from Joanie Summers to The Jacksons to Britney Spears. Scroll down to Slogans for a list of the campaigns Pepsi has used over the past century.

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.[12]

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."[13]

In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks.[14] One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word "Pepsi."

In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Also in 4th quarter of 2008 Pepsi teamed up with Google/YouTube to produce the first daily entertainment show on Youtube, Poptub. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is updated daily from Pepsi.

In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier.

Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer.

Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team is just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.

On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over three years, bringing the total Pepsi investment in the country to $4 billion.[15]

In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.[16]

In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began

using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product until 2010. Pepsi released this logo in U.S. in late 2008, and later it was released in 2009 in Canada (the first country outside of the United States for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines and Australia; in the rest of the world the new logo has been released in 2010, meaning the old logo has been phased out entirely (most recently, France and Mexico switched to Pepsi's current logo). As of Present, The UK has started to use the new pepsi logo on cans in an order different from the US can. In mid-2010, all Pepsi variants, regular, diet, and Pepsi Max, have started using only the medium-sized "smile" Pepsi Globe.

Pepsi and Pepsi Max cans and bottles in Australia now carry the localised version of the new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010.

[edit] Rivalry with Coca-Cola

Main article: Cola Wars

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "Cola Wars".

In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly introducing a modified version of the original formula (removing the expensive Haitian lime oil and changing the sweetener to corn syrup)[citation

needed] as Coke "Classic".

According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent.[17] Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia, North Dakota, and Utah. In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin.[18]

Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include India; Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; Guatemala the Canadian provinces of Quebec, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island; and Northern Ontario.[19]

Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product.[20] PepsiCo use the slogan "here, it's Pepsi" (Ici, c'est Pepsi) to answer to Coca-cola publicity "Everywhere in the world, it's Coke" (Partout dans le monde, c'est Coke).

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered, The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy.[21] In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52.5%.[22]

In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, Pepsico company struck a barter agreement with the then government of the Soviet Union, in which Pepsico was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola.[23] [24] This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R.[25]

Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like "coca colonization", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika", the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy.[26] This was reflected in Russian author Victor Pelevin's book "Generation P".

In 1989, Billy Joel mentions the rivalry between the two companies in the song "We Didn't Start The Fire". The line "Rock & Roll and Cola Wars" refers to Pepsi and Coke's usage of various musicians in their advertising campaigns. Coke used Paula Abdul, while Pepsi used Michael Jackson. They then continued to try to get other musicians to advertise their beverages.

In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.[27]

Pepsi did not sell soft drinks in Israel until 1992. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to do battle to the Arab

boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that. It said economic rather than political reasons kept it out of Israel.[28]

[edit] Slogans

Old Pepsi tin (late '80s).

Old logo still in use in Pepsi Tins made in Pakistan.

A large advertisement made to resemble a Pepsi cup at Nickelodeon Universe in the Mall of America.

1939–1950: "Twice as Much for a Nickel" 1950: "More Bounce to the Ounce" 1950–1957: "Any Weather is Pepsi Weather" 1957–1958: "Say Pepsi, Please" 1958–1961: "Be Sociable, Have a Pepsi" 1961-1963: "Now It's Pepsi for Those Who Think Young" (jingle sung by Joanie

Sommers) 1963–1967: "Come Alive, You're in the Pepsi Generation" (jingle sung by Joanie

Sommers) 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On". 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give" 1975–1977: "Have a Pepsi Day" 1977–1980: "Join the Pepsi People (Feeling Free)" 1980–1981: "Catch That Pepsi Spirit" [David Lucas, composer] 1981–1983: "Pepsi's got your taste for life" 1983: "It's cheaper than Coke!" 1983–1984: "Pepsi Now! Take the Challenge!" 1984–1991: "Pepsi. The Choice of a New Generation" (commercial with Michael

Jackson and The Jacksons, featuring Pepsi version of Billie Jean) 1984-1988: "Diet Pepsi. The Choice of a New Generation" 1988-1989: "Diet Pepsi. The Taste That's Generations Ahead" 1989-1990: "Diet Pepsi. The Right One" 1989-1992: "Diet Pepsi. The Taste That Beats Diet Coke" 1986–1987: "We've Got The Taste" (commercial with Tina Turner) 1987–1990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi

version of Bad) 1990–1991: "You got the right one Baby UH HUH" (sung by Ray Charles for

Diet Pepsi) 1990–1991: "Yehi hai right choice Baby UH HUH" (Hindi - meaning "This is the

right choice Baby UH HUH") (India)

1991–1992: "Gotta Have It"/"Chill Out" 1992–1993: "Be Young, Have Fun, Drink Pepsi" 1993–1994: "Right Now" Van Halen song for the Crystal Pepsi advertisement. 1994–1995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz) 1995: "Nothing Else is a Pepsi" 1995–1996: "Drink Pepsi. Get Stuff." Pepsi Stuff campaign 1996–1997: "Pepsi:There's nothing official about it" (During the Wills World Cup

(cricket) held in India/Pakistan/Sri Lanka) 1997–1998: "Generation Next" - with the Spice Girls. 1998–1999: "It's the cola" (100th anniversary commercial) 1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola"

(commercial with Britney Spears/commercial with Mary J. Blige) 1999-2006: "Yeh dil maange more" (Hindi - meaning "This heart asks for more")

(India) 2003: "It's the Cola"/"Dare for More" (Pepsi Commercial) 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young"

Commercial featuring Mary J. Blige 2007–2008: "More Happy"/"Taste the once that's forever young" (Michael

Alexander) 2008-present: pepsi ye pyaas heh bari (urdu)meaning: it killed my thirst (pakistan) 2008: "Pepsi Stuff" Super Bowl Commercial (Justin Timberlake) 2008: "Рepsi is #1" Тv commercial (Luke Rosin) 2008-present: "Something For Everyone" 2009-present: "Refresh Everything"/"Every Generation Refreshes the World" 2009–present: "Yeh hai youngistaan meri jaan" (Hindi - meaning "This is our

young country my baby") (India) 2009–present: "My Pepsi My Way"(India) 2009–present: "Refresca tu Mundo" (Spanish - meaning "Refresh your world")

(Spanish Spoken countries in Latin America) 2010-present: "Every Pepsi Refreshes The World" 2010–present "Pepsi. Sarap Magbago." (Philippines) 2010–present "Youngistan ka wow." (India)

[edit] Pepsiman

Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch. The design of the Pepsiman character is attributed to Canadian comic book artist Travis Charest, created sometime around the mid 1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action oriented situation which would result in injury.

In 1996, Sega-AM2 released the Sega Saturn version of their arcade fighting game Fighting Vipers. In this game Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst". He does not appear in any other version or sequel. In 1999, KID developed a video game for the PlayStation entitled

Pepsiman. As Pepsiman, the player runs, skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi all while trying to reach a thirsty person as in the commercials.

[edit] VariantsMain article: List of Pepsi variations

[edit] Ingredients

Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugar), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine and 150 calories.[29][30] The caffeine-free Pepsi-Cola contains the same ingredients but without the caffeine.

The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine.

[edit] See also Pepsi spokespersons Pepsi Max Big One (Roller coaster) Pepsi Orange Streak (Roller coaster) Pepsi Python (Roller coaster) Pepsi Billion Dollar Sweepstakes Mountain Dew

[edit] References1. ̂ Soda Museum - The History of Pepsi Cola 2. ̂ The History of the Birthplace of Pepsi-Cola 3. ̂ "Pepsi - FAQs". PepsiCo. http://www.pepsiusa.com/faqs.php?

section=highlights. Retrieved 12 October 2009. "1909: Automobile racing pioneer Barney Oldfield becomes the first celebrity to endorse Pepsi when he appears in newspaper ads describing Pepsi: "A bully drink…refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthful" appears and will be used intermittently over the next two decades."

4. ̂ "The History of Pepsi-Cola", sodamuseum.bigstep.com paragraph 8 5. ̂ Mark Pendergrast (2000). For God, Country and Coca-Cola. Basic Books.

pp. 192–193. ISBN 0-465-05468-4. 6. ̂ 1939 Radio Commercial (Twice as Much for a Nickel) 7. ̂ Jones, Eleanor & Ritzmann, Florian. "Coca-Cola at Home". Retrieved June 17,

2006 8. ^ a b c d Martin, Douglas (May 6, 2007). "Edward F. Boyd Dies at 92; Marketed

Pepsi to Blacks.". The New York Times. http://www.nytimes.com/2007/05/06/business/06boyd.html?_r=1&ref=obituaries&oref=slogin. Retrieved 2007-05-05.

9. ^ a b Archer, Michelle (January 22, 2007). "Pepsi's challenge in 1940s: Color barrier". USA Today.

10. ^ a b Stewart, Jocelyn Y (May 5, 2007). "Edward Boyd, 92; Pepsi ad man broke color barriers". Los Angeles Times. http://www.latimes.com/news/obituaries/la-me-boyd5may05,0,7240282,full.story?coll=la-news-obituaries. Retrieved 2007-05-05.

11. ̂ Tavis, Smiley (February 27, 2007). "Edward Boyd" (interview). PBS. http://www.pbs.org/kcet/tavissmiley/archive/200702/20070227_boyd.html. Retrieved 2007-05-04.

12. ̂ SODAmuseum.com "The History of Pepsi-Cola", sodamuseum.bigstep.com, paragraph 31

13. ̂ PepsiCo - Company - Honors (2002), Promo Magazine, 2002. 14. ̂ Pepsi Can Gallery 15. ̂ Business2Press.com "Pepsi Announces $1B Russian Investment" 16. ̂ Vescovi, Valentina (July 15, 2009). "In Argentina, Pepsi Becomes 'Pecsi'".

AdAge.com. http://adage.com/globalnews/article?article_id=137946. 17. ̂ "Special Issue: Top-10 CSD Results for 2008", Beverage Digest, March 30,

2009 (PDF) 18. ̂ [1] 19. ̂ Vive la difference , Strategy Magazine, October 2004 20. ̂ "The Pepsi 'Meunier' Campaign" (PDF). Canadian Advertising Success Stories

(Cassies) Case Library. http://www.cassies.ca/caselibrary/winners/PepsiMeunier.pdf. Retrieved 2007-08-21.

21. ̂ "India: Soft Drinks, Hard Cases", The Water Dossier, March 14, 2005 22. ̂ "Fizzical Facts: Coke claims 60% mkt share in India", Times News Network,

August 5, 2005 23. ̂ Robert Laing (2006-03-28). "Pepsi's comeback, Part II". Mail & Guardian

online. http://www.mg.co.za/articlePage.aspx?articleid=267835&area=/insight/insight__economy__business/. Retrieved 2007-07-21.

24. ̂ Free-Essays.us - Coke Vs. Pepsi 25. ̂ "PepsiCo Company History (1972)". PepsiCo, Inc.

http://www.pepsico.com/PEP_Company/History/index.cfm#. Retrieved 2007-07-21.

26. ̂ The word first appeared in an exhibit in the Harvard University Law School Library in December 1990 to February 1991, then in several articles and books by anthropologist David Lempert, who coined the phrase. Most notable is the third book inside the two volume set, "Pepsi-stroika" in Daily Life in a Crumbling Empire: The Absorption of Russia into the World Economy, Columbia University Press/ Eastern European Monographs, 1996.

27. ̂ "Coke Versus Pepsi, Santa Versus Moroz", The Moscow Times, December 30, 2005

28. ̂ Israel braces for new conflict: The soda war; Chicago Tribune, May 19, 1992 29. ̂ http://www.thedailyplate.com/nutrition-calories/food/pepsi/12-oz-can The Daily

Plate, Pepsi nutrition info 30. ̂ http://www.pepsiproductfacts.com/infobyproduct.php Pepsi Product Facts

[edit] Further reading Beverage World Magazine, January 1998, "Celebrating a Century of

Refreshment: Pepsi — The First 100 Years" Stoddard, Bob. Pepsi-Cola - 100 Years (1997), General Publishing Group, Los

Angeles, CA, USA "History & Milestones" (1996), Pepsi packet Louis, J.C. & Yazijian, Harvey Z. "The Cola Wars" (1980), Everest House,

Publishers, New York, NY, USA

PepsiCo India

PepsiCo established its business operations in India in the year 1989

It is now the 4th largest consumer products company in India

PepsiCo has invested more than USD 1 billion in India since its establishment

PepsiCo has a diverse range of products from Tasty Treats to Healthy Eats

It provides direct and indirect employment to 150,000 people in India

It has more than 36 bottling plants including 13 Company & 23 Franchise owned ones

It has 3 state-of-the-art food plants in Punjab, Maharashtra and West Bengal Know More

Our Corporate Profile

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage

Company. One of the largest multinational investors in the country, PepsiCo has established a business

which aims to serve the long term dynamic needs of consumers in India.

PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as

nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages

Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and

nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana 100%

fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice, non-carbonated

beverage and a new innovation Nimbooz by 7Up. Local brands – Lehar Evervess Soda, Dukes Lemonade

and Mangola add to the diverse range of brands.

PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay

products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks,

Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and the recently launched ‘Aliva’

savoury crackers. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack

options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure,

Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its

products contain voluntary nutritional labeling on their packets.

The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 36 bottling plants in India, of which 13 are company owned and 23 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-

the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.

EstablishmentPepsiCo established it's business

operations in India in 1989 and has

grown to become one of the

country’s leading food and

beverage companies. One of the

largest multinational investors in

the country, PepsiCo has

established a business which aims

to serve the long term dynamic

needs of consumers in India.

InvestmentPepsiCo India and its partners have

invested more than USD1 billion

since the company was established

in the country.

EmploymentPepsiCo India provides direct and

indirect employment to 150,000

people including suppliers and

distributors.

PepsiCo Boilerplate

PepsiCo is one of the world’s largest food and beverage companies, with revenues of nearly $60 billion.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different

product lines that each generates more than $1 billion in annual retail sales. Our main business - Frito-Lay,

Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and

drinks that bring joy to our consumers in more than 200 countries.

PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with

Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun

nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture,

PepsiCo balances strong financial returns with giving back to our communities worldwide. For more

information, please visit www.pepsico.com.

Brand Facts

PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver

enjoyment, nutrition, convenience as well as affordability

Beverages

PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Nimbooz, Mirinda

and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages

such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice

based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda,

Dukes Lemonade and Mangola add to the diverse range of brands.

Foods

PepsiCo’s food division, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products

are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps

and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal,

Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers.

Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to

significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their

packets.

Corporate Social Responsibility - India

Performance With Purpose articulates PepsiCo India’s belief that its businesses are intrinsically connected

to the community and world that surrounds it. Performance with Purpose is about delivering more than

financial performance, it’s about saying committed to continuously giving back to the community and helping

enrich society.

PepsiCo India continues to build on its strong foundation of achievements on the Purpose or CSR agenda

and scale up its initiatives while focusing on the following 4 critical areas that are linked to its business and

where it can have the most impact.

Replenishing water

PepsiCo India continues to replenish water and has achieved Positive Water

Balance in 2009, which means we were able to give back more water than we consumed, through our

various initiatives of recharging, replenishing and reusing water.  Read More

Replenishing Water

Conserving the world's most precious asset: Water

PepsiCo India has pioneered several major initiatives to Replenish water in communities. Our goal is to conserve, replenish and thus offset the water used in our manufacturing process through community water recharge projects and water conservation projects in agriculture.

2009 was a year of immense joy & pride for PepsiCo India. We were able to give back more water than we consumed, through our various initiatives of recharging, replenishing & reusing water.

Waste to Wealth

PepsiCo India continues to convert Waste to Wealth, to make cities cleaner. This

award winning, income generating partnership provides a clean environment to more than 4,00,000 people

in 2009.  Read More

PepsiCo Solid Waste Management Programme

PepsiCo India continues to strengthen its Solid Waste Management initiatives in partnership with Exnora, an

environmental NGO. This award winning, income generating partnership provides a clean environment to

more than 450000 people across Pammal, Chennai, Nagapattinam, Tenkasi and Cuddalore in Tamil Nadu, Sangareddy in Andhra Pradesh and Panipat, Haryana.

Unique income generating partnership with leading

environmental NGO, Exnora, a pioneer in waste management.

Community members enjoy the benefits of a clean

environment and are educated on how to recycle waste, not just

relocate it.

Households segregate their bio-degradable waste from their recyclable waste. Bio-degradable

waste is then converted into organic manure through the process of vermi-culture.

Programme recycles 97% of household garbage; this project provides livelihood to more than 500

community members. Bio-degradable waste is converted into high quality organic manure through vermi-

culture.

Recyclable waste such as PET and plastics, waste paper and tetra packs are recycled.

Community awareness programme includes door-to-door campaigns and street plays to motivate

people to segregate organic and inorganic garbage at source to enable recycling.

Every aspect of programme built around Community and Government participation to help

programme evolve into a self sustaining model.

Awards

The unique PepsiCo-Exnora initiative in Pammal was awarded the environmental Golden Peacock

Award for Innovation in 2006.

Zero Solid Waste Centre in Pammal was recognized as a model project by UNICEF in 2007.

PepsiCo- Exnora Waste to Wealth program won the BSE NASSCOM Social and Corporate

Governance Award 2008.

CSR India

PepsiCo Foundation Projects in India Water.org

Save the Children

Safe Water Network

Columbia Water Center

Read More about PepsiCo FoundationPepsiCo Foundation PartnersSustainability Reports

PepsiCo Sustainability Report

PepsiCo UK Environmental

Sustainability Report

Health and Nutrition

Know More

Partnership with Farmers

PepsiCo India’s agri-partnerships with farmers help more than 20,000 farmers

across the country earn more.  Read More

Healthy Kids

PepsiCo India stays committed to the health and well-being of kids. It will continue to provide children with a

diverse, healthful and fun portfolio while simultaneously encouraging active lifestyles by expanding its Get

Active programme for kids, especially for school going children. Read More

Healthy Kids

PepsiCo's Get Active & a Good Nutrition and Active Lifestyle Program for Children -has seen robust

growth and implementation.

Designed and supported by the Pepsico Health & Wellness team, the programs have been implemented in

schools in collaboration with prominent NGOs & Hriday, Swashrit and the Indian Medical Association.

Get Active programs have a central objective: to raise awareness on the importance of balanced

nutrition and regular physical activity for a healthy lifestyle among school children.

Starting with a Breakfast Makes Me Smart module in 2008 that emphasized the importance of healthy

breakfast to the My Pyramid module launched in April 2009, Get Active school programs promote learning

nutrition through active engagement.

Get Active believes in combining simplicity and enjoyment. The basic principle is simple & to establish the

fundamentals of Calories In = Calories Out.

The programs have yielded great results. A look at the Highlights:

2008

Get Active reached 250,000 children across 6 metros and 240 schools in 2008 - a significant

150% rise over 100,000 children across 2 metros in 2007

Partnerships with key NGOs and organizations & Swashrit, Hriday Shan and the Indian Medical

Association

Participation in School/Institutions' Fests and Events

Prestigious schools like Modern School, Delhi organized a program to enhance nutrition

awareness and the importance of 'Power Breakfast' among children - a first for the school. Scottish High

School and Rotary Club also organized similar events.

The Healthy Lifestyle Exhibition gave visibility to 1000 children from Delhi

2009

Get Active reached 300,000 children across 10 cities and 350 schools in 2009

PepsiCo will also launch and distribute products directly aimed at addressing nutritional deficiencies and will

launch a pilot program that directly delivers against the United Nations’ Millennium Development Goal to

eradicate extreme poverty and hunger by 2015.

CSR India

Sustainability Reports

PepsiCo Sustainability Report

PepsiCo UK Environmental

Sustainability Report

Health and Wellness

Know More

Awards

PepsiCo-Exnora waste management programme in Chennai wins Environmental Golden Peacock

Award for Innovation in 2006

PepsiCo’s Palakkad plant won Golden Peacock National Award for Environment Management in

2005

Company Facts

PepsiCo established its business operations in India in the year 1989

PepsiCo has invested more than USD 1 billion in India since its establishment

PepsiCo has a diverse range of products from Tasty Treats to Healthy Eats

It provides direct and indirect employment to 150,000 people in India

It has more than 42 bottling plants in India, of which 13 are company owned & 29 franchisee owned

It has 3 state-of-the-art food plants in Punjab, Maharashtra and West Bengal

Media Contacts

Pradeep Wadhwa

Head – Corporate Communications

Pepsi Foods Pvt. Ltd.

Pepsi Foods Private Limited

Mailing Address:

3B, DLF Corporate Park, 'S' Block, Qutab Enclave, Phase-III

Gurgaon - 122002

Haryana, India

Tel: 0124-2880699

For Corporate Communications:

Email: corporate.communications@intl.pepsico.com

Email: pradeep.wadhwa@pepsico.com

For Customer Care:

Email: consumer.feedback@intl.pepsico.com

Call 1800 224 020

 

CareersWhether you're a seasoned professional or just out of college, PepsiCo offers a wide range of employment opportunities for anyone looking to add a little more flavor to their career path.

Taste The Success

At PepsiCo, our people are the key to our success. Learn more about our approach to careers and how we're helping develop, nurture, and retain world-class talent.

Opportunities

Ready to take your career in a new direction?Discover a variety of resources to help you find job opportunities at PepsiCo India.

Insider Perspectives

Get an inside peek into the personal experiences of a diverse group of employees across a variety of divisions.

Fun@Work

We not only find the brightest and most inventive people to work at our companies, we also ensure they enjoy their work.

College of Leadership

PepsiCo is differentiated from others in it's strong commitment to making leaders of it's employees.

Social Responsibility

A number of programs provide opportunities for PepsiCo employees to give back to their communities in a number of ways.

Press Release

PepsiCo India accelerates its water program for rural communities

Constructs 13 check dams & 100 recharge wells in Paithan

13 Check Dams and 100 recharge wells recharges over 700 million liters of water

Water conservation initiative benefits 12,000 rural community members

2009 Community Water projects recharge 1billion liters of water and benefits 35,000 people across multiple statesPaithan, November, 14, 2009: PepsiCo India, country's leading food & beverage company, has constantly reinforced its vision of environment sustainability to make tomorrow better than today. With sustainability and community forming the core approach, PepsiCo India today announced the successful construction of 13 check dams and 100 recharge ponds in Paithan, thus creating a recharge potential of more than 700 million litres of water.

The project is estimated to directly benefit nearly 12,000 community members through improved access to water, additional crops, increase

in yield of rainfed crops and the opportunity of a second cultivation cycle during the Rabi season due to improved availability of water.

Speaking at the occasion, Mr. Sanjeev Chadha, Chairman, PepsiCo India Region, said, "Given the nature of monsoon in India, the key to meeting the country's growing demand for water for domestic and agricultural use is to more effectively harness rainfall - the ultimate source of all fresh water resources. We at PepsiCo India have initiated several projects to provide water to villagers who had to earlier walk upto 2 kms every day to collect water. It is very heartening to note that this particular project will benefit nearly 12,000 community members and the villagers will now have an opportunity of a second cultivation cycle during the Rabi season due to improved availability of water."

In 2009 community project interventions such as check-dams and recharge ponds have created recharge potential of 1 billion litres.

Explaining the approach Mr. Chadha, said "Sustainability and community ownership are at the heart of our approach. We work with the local panchayat or municipality and engage the community in planning and executing the project right from inception. One of the key elements of sustainability is that the local panchayat and community members – strongly represented by women – assume ownership of the maintenance of the projects."

Check dams are small barriers built across the direction of water flow on shallow rivers and streams for the purpose of water harvesting. From environmental perspective small water harvesting structures such as check dams are the ideal choice. They help counter some of the adverse effects of monsoon rains by allowing for more percolation of water into the soil, thereby helping increase moisture and vegetation and reducing damage from erosion and flash floods. This step reiterates PepsiCo's vision of environment sustainability of making tomorrow better than today.

PepsiCo India has pioneered several sustainable water resources management projects that positively impact quality and quantity of water supply in village communities in and around its plants. Community water projects have been implemented in Palakkad, Neelamangala, Mamandur, and Sangareddy.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country's largest selling food and beverage company. The group has built an expansive beverage, snack food and exports business and to support the operations are the group's 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo's Frito Lay snack division has 3 state of the art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 258,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

For further details please contact:Mrinall Kanti DeyGeneral Manager - Corporate CommunicationsPepsiCo IndiaMob: +91 9818449509 Email: mrinall.dey@intl.pepsico.com

Divya Bakshi /Raghava ManglikGenesis Burson-MarstellerMob: +91 9811 613864 / 9899888643Emai: Divya.bakshi@bm.com / Raghava.Manglik@bm.com

OpportunitiesWe, at PepsiCo India know that success takes the work of talented and dedicated people like you, who are

committed to making an impact every day.

Career with PepsiCo India organization is intended to be an accumulation of challenging experiences over

the course of many years – with each experience contributing to the growth of the individual and

organization.

Taste The Success

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2

3

4

PepsiCo is an organization that offers a plethora of experiences to anyone who is ready to take up the

challenge. It is also a place, however, that helps choose these experiences in a meaningful way so as to

make the most out of the time spent on each assignment. These experiences when supported by a powerful

Work Life Balance Policy, make the overall journey both consequential as well as pleasurable.

The opportunities galore, the organization being the largest foods and beverages company in the world, and

employees from PepsiCo India who wish to shape their careers with critical experiences from foreign

countries, find themselves in key roles there.On the other hand, many renowned industry leaders vouch for

PepsiCo as the training ground for honing general management skills and leadership ability.

Click here to see what some of our people have to say about life and the Taste of Success @ PepsiCo.

Awards & Recognition

PepsiCo India has been recognized by ILO in their Annual Report as a model partner for the

HIV/AIDS program

Recognized with a Asia region HR Star Award in 2006

PepsiCo India believes in:

There are several unique initiatives that PepsiCo has undertaken that place it a cut above the others.

The list is long as almost every quarter new initiatives are launched in this direction, but just to introduce you

to a few…

In Learning and Development

Learn Smart - Journey from Training to Learning

To make the employees “In charge of their own learning and development”

Creating a “Pull” for People to walk their learning paths rather than ‘pushing’ them

Budget/ Credit Limit available to each employee ( As per his/her Band)

e-learning

15 e-courses have been combined to create a comprehensive e-learning capsule for the

employees; Courses have been chosen from different functions to create an e-university

Get Abstract

Keeping with our commitment to provide learning opportunities to all we took membership of

‘GetAbstract'. It summarizes most popular & well known books throughout the world into brief book

abstracts.

Hobbies

Employees have been given the choice to spend their Learning and Development budget to pursue

a hobby of their choice since it’s important to ensure that employee experiences all round

development – both on the personal as well as professional front.

Grooming The Leader

The endeavour has been to move to empower and allow employees to make choices, be it with regard to

their training or career development. This has been done primarily by ‘Empowering’ the employees to create

their learning plan leveraging individual budgets that are given to them specifically for this purpose. These

budgets can be used through a personal debit card on an online system called the Learn Smart. The focus

of learning has been shifted from ‘push’ to ‘pull’ as the employee takes primary ownership for his learning

and self development and Company provides the tools and resources.

A number of innovative processes and tools have been provided to facilitate the employees in their

development journey.

Career Growth Model

To make sure that our people get the competitive edge, we aim to match great talent with important

opportunities.

And because we can’t possibly select everyone for every fabulous opportunity, we choose

carefully. Who we choose for a particular role depends on five factors:

Proven Results

Leadership Capability

Functional Excellence

Knowing the Business Cold and

Critical Experiences

These factors together coupled with the right opportunities make way for a great and fast tracked

career at PepsiCo.

College Of LeadershipPepsiCo is a College of Leadership that provides growth through differentiated experiences and a robust

leadership development model to nurture next generation leaders.

We are the Number One People Company; not only in the way we develop and nurture talent but also in the

way we embed people processes deeply into our business system.

Partnership With Farmers

Partnership With Farmers

Partnership With Farmers

Pepsi LogoPepsi-Cola is one of the most famous soft drinks consumed worldwide. Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.

On June 16, 1903, the title Pepsi-Cola was trademarked and had since remained unchanged. But one aspect of Pepsi-Cola that

witnessed many transformations over the years is the Pepsi logo. The Pepsi logo is one of the most famous and well-recognized logos in the world.

In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. When his business got established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized version of the previous logo script. Thus, in 1905, a modified script logo was introduced, followed by a second change in Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.

During the 1933’s sugar crisis, Loft, Inc. bought Pepsi-Cola. As part of their marketing strategy, Pepsi-Cola doubled the quantity of its drink from six-ounce package size to twelve-ounces for 10 cents. Thus, the slogan “Refreshing & Healthful” was added to the Pepsi logo, which was printed on the bottle. When the price for the twelve-ounce bottle dropped to 5 cents, Pepsi-Cola excluded that tagline from the Pepsi logo.

In 1940, Walter Mack, the CEO of Pepsi-Cola, adopted the idea of 12-oz. embossed bottle with “Pepsi-Cola” baked into the glass. He further developed the idea of introducing the new bottle design with crown, labeled with the Pepsi logo. In 1941, the Pepsi bottle crown colors were changed to red, white and blue, along with the Pepsi logo, to commemorate the war efforts of the country.

By 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink, Better Taste”. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface changes.

In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. The new Pepsi logo consists of a three-dimensional globe against an ice blue background, with the inclusion of the previously designed Pepsi typeface. It has been the official Pepsi logo of PepsiCo, till date.

Over the past century, the Pepsi logo has been evolved into remarkable designs with significant modifications. All in all, Pepsi logo is an exemplary piece of creativity and innovation. No doubt, it is one of the most recognized logos, ever.

More Pepsi jobs? Company considers expanding its customer-service operations here

Aug, 14, 2010 04:31 AM - Winston-Salem Journal (NC)

Aug. 14--Pepsi Beverages Co. could add another 200 to 400 jobs at its Winston-Salem customer-service call center, local officials said yesterday.

The officials, who spoke on the condition that their names not be used, said that Pepsi Beverages could receive economic incentives of about $500,000 from both Winston-Salem and the state of North Carolina.

Half of the money would come from the state; the other half would come from the city of Winston-Salem and Forsyth County. Most of the local share would be paid by the city. The county could contribute about $65,000.

"We are considering plans to further expand our customer-service operations in Winston-Salem," said Jeff Dahncke, a spokesman for PepsiCo. "We look at our customer-service operations regularly to assess their efficiencies and effectiveness."

Dahncke said that the company has added 100 jobs in Winston-Salem already this year.

Pepsi Beverages currently employs about 870 people in Winston-Salem. The new jobs would augment the existing customer-service jobs, which cater to vendors and retailers, not consumers.

Local officials, though, say that the expansion in Winston-Salem is far from a done deal. Winston-Salem, they say, is in competition with Fargo, N.D.; Plano, Texas; and St. Louis for the jobs.

Local officials said they are worried that if the company chooses to expand elsewhere, it could mean jobs lost here.

PepsiCo already operates call centers in Fargo, which served as a Pepsi Americas center, and Plano, where Pepsi mostly runs former Frito Lay operations.

Pepsi Beverages Co. is a subsidiary of PepsiCo Inc. It had operated as Pepsi Bottling Group Inc. until it was bought, along with Pepsi Americas Inc., by PepsiCo in February.

Pepsi is based in Purchase, N.Y., and also has major hubs in Chicago and Plano. But Pepsi has ties to Winston-Salem, too. Steve Reinemund, the former chief executive and chairman of PepsiCo Inc., is dean of the Wake Forest University Schools of Business.

Tony Plath, a finance professor at UNC Charlotte, said that although Plano is a key hub for PepsiCo, having an established, efficient call center in Winston-Salem could work in Winston-Salem's favor.

"Plano is the real competition, and in the Plano-vs.-Winston-Salem competition, it's going to come down to -- what else -- government incentives," Plath said. "Texas is in a much stronger position to give away the farm to PepsiCo than North Carolina, so let's hope the local connections trump more government money on this one."

If PepsiCo chooses to expand in Winston-Salem, the company would spend about $10 million upgrading the building on Reynolds Boulevard to fit its needs, according to the officials. The building, at 1100 Reynolds Blvd., encompasses more than 520,000 square feet and is owned by Wake Forest University.

Other tenants at the building, including BB&T Corp., would move to other office spaces around the city. Aon Corp., a risk-management and insurance company, also has offices in the Reynolds Boulevard building. Aon said it is not aware of any request to move local operations elsewhere in the city.

The Winston-Salem City Council will likely discuss the potential incentives during a closed session on Monday, officials said.

Once offered, state law requires that economic-incentive packages be made public; the details could come before a public council committee next month.

The new jobs would not be connected to Pepsi Bottling Ventures, which distributes Pepsi products in the Triad.

Pepsi Beverages and the legacy Pepsi Bottling Group have been operating locally since 1993.

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pepsi map

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Type Public (NYSE: PEP)

IndustryFood

Non-alcoholic beverage

Founded New Bern N.C, U.S. (1890)

Founder(s)Caleb Bradham, Donald M. Kendall and

Herman W. Lay

Headquarters Purchase, New York, U.S.

Area served Worldwide

Key peopleIndra Nooyi

(Chairperson and CEO)[1]

Products Pepsi

Diet Pepsi

Mountain Dew

AMP Energy

Aquafina

Sierra Mist

SoBe

Starbucks Frappuccino

Lipton Iced Tea

7up

Mirinda

Izze

Tropicana Products

Copella

Naked Juice

Gatorade

Propel Fitness Water

Quaker Oats Company

Lay's

Doritos

Cheetos

Kurkure

Fritos

Rold Gold

Ruffles

Tostitos

Slice

Revenue ▲ US$44.3 billion

Operating

income▲ US$7.3 billion

Net income ▲ US$6.24 billion

Total assets ▲ US$39.8 Billion (FY 2009)[2]

Total equity ▲ US$16.8 Billion (FY 2009)[2]

Employees 203,000 (2010)

Divisions

PepsiCo Americas (PepsiCo Ameri Food,

PepsiCo Americas Beverages), PepsiCo

International

Website PepsiCo.com

Partnerships

PepsiCo also has formed partnerships with several brands it does not own, in order to distribute these or market them with its own brands.

Frappuccino Starbucks DoubleShot Starbucks Iced Coffee Mandarin (license) D&G (license) Lipton Brisk Lipton Original Iced Tea Lipton Iced Tea Ben & Jerry's Milkshakes Dole juices & juice drinks (license) Sunny Delight (produced by PepsiCo for Sunny Delight Beverages)

Pepsi Foods Pvt Ltd Industry :Food - Processing - Others

 Incorporation Year   1989  Chairman   -  Managing Director      Company Secretary   -  Auditor   BSR & Co

 Registered Office  Village Channd PO Bhavani Garh,  Patiala Sangrur Road,  Sangrur,  148026,  Punjab

 Telephone   -  Fax   -  E-mail   jaya.nagpal@intl.pepsico.com Website   - Face Value (Rs)   10  BSE Code   -  BSE Group   -  NSE Code   -  Bloomberg   -  Reuters   - ISIN Demat   -  Market Lot   -  Listing   Not Available Financial Year End   3  Book Closure Month    AGM Month   Sep  Registrar's Name & Address