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Past Present Future

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More Tech We Have

More Digital We Become

The More Human We Must Be

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What makes people tick?

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Ethos

Pathos

Credibility - Trust

LogosConsistency - Logic Emotions - Imagination

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Pathos

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Behaviour Influence Persuade

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And now…

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1.Persuasive Facts & Figures

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2. Be Truthful

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“The consumer isn't a moron; she is your wife.”

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Sincere Authentic Genuine

3. Bullshit Monitor

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Yahoo vs Google

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4. Thought Leader

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Own your space Give your best stuff away

Engage Personas & Influencers

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1. Drivers

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HAPPY FEARSAD ANGER ANTICIPATION

2. Speed

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40% GONE AFTER 3 SECONDS

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3. Lead with empathy

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4. Same Wavelength

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A hero’sJourney

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5. Pain & Pleasure

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Ph. Creative Kingsbridge Professional Solutions presentation

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Get personal

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@bryan_phc

#AskPh

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#AskPh

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COKE BOTTLES WITH NAMES

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FULL SCREEN “SHOT ON IPHONE 6” PHOTO

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Be genuine, Be sincere, Be authentic

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“People may forget what you said or did, but they will always remember how you made them feel”

Maya Angelou

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Before & After Missing outHurt & Rescue

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