Connecting Communities

Crafting Your Social Media Strategy

STORM Symposium

Nov. 2, 2017

At a Glance

440,818Social Followers & Blog Subscribers

434,549Email Subscribers

At a Glance

Most Popular Platforms

1. Twitter – 287,250 followers2. Facebook – 117,735 followers3. LinkedIn – 16,496 followers4. Instagram – 5,993 followers5. YouTube – 3,512 followers

• Know your audience

• Create an editorial calendar

• Create and curate your content

• Be responsive

• Monitor trends

• Maintain situational awareness

Getting Started

Customer Service and Engagement

Social Voice

Campaigns

• Irreverent “national” days

• Holidays

• Anniversaries of historic events

• Campaign launches

Hashtag Holidays

Metrics

Why Measure?

• Better understand ROI• Refine engagement strategies• Improve customer service• Reach new audiences• Build community

Metrics

Ways to Measure

1. Breadth• Followers• Growth

2. Follower Engagement• Interactivity• Dialogue

3. Word of Mouse• Shares/Retweets• Tags

4. Sentiment• Tone of Interactions

Warren KagariseDigital Engagement Managerwkagarise@kingcounty.gov@KingCountyWA206-263-0992

Thank You