pc today - august 2011

80

Upload: leonard-swartz

Post on 07-Apr-2018

221 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 1/80

Page 2: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 2/80

Page 3: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 3/80

IN THIS ISSUE

8Essential Business Tech

Technology intelligence forexecutives, professionals,

and entrepreneurs

40Mobile Ofce

Highly useful information forconducting business on the road

66Personal Electronics

Electronics, services, and helpfuladvice for home and leisure

72Business Travel 911

Fast tech support especiallyfor traveling professionals

Product Coverage Inquiries

[email protected](800) 247-4880

131 West Grand Drive

Lincoln, NE 68521

Circulation

(To adjust your bulk order or to

request racks.)

[email protected]

(800) 334-7458

Customer Service

(For questions about your sub-

scription or to place an order or

change an address.)

[email protected]

(800) 733-3809

FAX: (402) 479-2193

PC Today 

P.O. Box 82545

Lincoln, NE 68501-5380

Hours

Mon. - Fri.: 8 a.m. to 6 p.m. (CST)

Online Customer Service

& Subscription Center

www.pctoday.com

Authorization For Reprints

(800) 247-4880

Copyright 2011 by Sandhills

Publishing Company.

PC Today is a registered trade-

mark o Sandhills Publishing

Company. All rights reserved.

Reproduction o material

appearing in PC Today is strictly

prohibited without written

permission. Printed in the U.S.A.

GST # 123482788RT0001 (ISSN1040-6484).

PC Today is published monthly

or $29 per year by Sandhills

Publishing Company, 131

West Grand Drive, P.O. Box

82545, Lincoln, NE 68501-5380.

Subscriber Services:

(800) 733-3809.

 Table Of Contentswww.pctoday.com

ON THE COVER

Avert Disaster

EMC is an expert in business continuity solutions,

which use backup and replication technologies to en-

sure that customer applications and data will be avail-

able during planned and unplanned outages. Turn to

p.8 or our interview with Rob Emsley, senior director

o product marketing or EMC’s Backup Recovery

Systems division, to fnd out more about EMC business

continuity solutions. Then, beginning on p.10, you’ll

fnd additional articles about business continuity plan-

ning, disaster preparedness, and disaster recovery.

Scan thisQR Codewith yourmobile

smartphoneto see ourWeb site.

Page 4: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 4/80

IN BRIEFTECHNOLOGY NEWS

❚Citrix Buys Cloud.com

Ctx aocd t had com-

pltd t acqto o Clod

.com, th Cpto, Cal., com-

pay bhd ClodStack, a

popla IaaS (atct a

a vc) platom, ad latd

vc. Clod.com hlp c-

tom cat vtal mach

hypvo o pblc o pvat

clod-bldg ad pcalz

at ollot ad low cot

latv to th comptto.

Tm o th acqto w

ot dclod. Ctx tad to

ga Clod.com’ ctom lt,

howv, whch cld IDC

Fot, Noka Rach Ct,

ad Tata, amog may oth.

❚SAP Opens Up

Sales OnDemand

SAP Sal ODmad, a al

tool dgd to mt th

dmad o today’ mobl

wok, ow gally

avalabl th U.S., Caada,

ad lwh. Pcg tat at

$40 p , ad a tal

avalabl. Sal ODmad -

copoat mobl, clod, ad

ocal at to hlp al-

popl commcat al

tm, collaboat o pojct,

maag accot, ad pdat

ofc-bad omato -

gadl o th locato. Th

podct cld Mcoot

Otlook tgato ad

ppot a vaty o mobl

dvc, cldg BlackBy,

Pho, ad Pad.

❚MicroStrategy Links Facebook

With Enterprise Systems

McoStatgy, a b -

tllgc compay, ctlylachd McoStatgy Gat-

way, whch t bll a “th oly

data ychozato ytm

ablg coctvty ad

commcato btw

Facbook ad tp y-

tm.” Bad o a k d-

tadg o th way tp

 b (o wold lk to

) Facbook, Facbook app,

ad data abot Facbook ,

McoStatgy Gatway abl

 b to do that a tam-

ld aho. That , tp

app ca pll Facbook data

dctly, aalyz that data

a magl way, ad wt

data back to Facbook g

McoStatgy Gatway.

❚VIA Technologies To Sell

Graphics Company To HTC

Tawa matpho ma-

act HTC wll pd

$300 mllo to pcha S3Gaphc, a gaphc po-

cg maact, om

chp-mak VIA Tchology;

VIA wll gt $147 mllo ad

WTI Ivtmt Itatoal

wll gt th mag $153

mllo. S3 Gaphc ha had-

qat Fmot, Cal.,

ad ofc Cha ad

 Japa. S3 Gaphc

tagt both co-

m ad bmakt wth t

gaphc tchol-

og, ad ha

ctly bcom

mo volvd

val tcholog o

mobl dvc.

❚Sprint Announces First

Global 4G Smartphone

Spt’ w Motoola PHOTON

4G th ca’ ft 4G mat-

pho to o GSM coctvty

o tatoal tavl. Th

PHOTON 4G a Adod OSpho wth a 1GHz Nvda po-

co, 1GB o mmoy, ad a

mch a 48GB o toag (16GB

cldd pl a 32GB SD Cad

lot), a wll a ppot o IT

polc ad b-dly

cty at. Th pho

alo wok a a 3G/4G mobl

hotpot o p to ght dvc.

Th PHOTON 4G t o -

la o Jly 31.

❚Compuware Buys Ap-

plication Perormance

Management Company

Compwa, whch o

vao otwa ad Wb p-

omac motog olto

ad cot JPMoga Cha,

 Joh Hacock, ad th NFL

amog t copoat ctom,

aocd t ha acqd

dyaTac Sotwa o $256

mllo cah. Th pvatly

hld dyaTac Sotwa, whch bad Waltham, Ma., ad

ha a gfcat clt lt o t

ow (cldg om had

wth Compwa), pcalz

b applcato ad

xpc-latd pomac

motog. It xpctd that

dyaTac mploy wll tay

o wth Compwa.

❚ Microsot Launches

Intune Beta For BiggerBusinesses

Mcoot It a

clod-bad vc that

comb dktop PC

maagmt ad, mo

 boadly, dpot ma-

agmt vc. Th

tagt adc o I-

t, om t tal bta

la lat ya thogh

t ll la Mach,

ha b mall b-

. Now Mcoot

ha addd at to a

w Wdow It

  bta vo wth a

y towad makg th

podct mo attactv

o lag b.

Th w vo -

cld mo cotol

o ytm admta-

to, xtdg om

pow (ch a thd-

paty otwa tal-lato) ad mplyg

oth. A 30-day tal

ow avalabl.

Microsot has added new

eatures to Intune to make it

more useul to administrators

in larger companies.

Sprint’s Motorola PHOON 4G

($199; www.sprint.com) is an

Android smartphone designed

with international travel in mind.

4 August 2011 / www.pctoday.com

Page 5: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 5/80

IN BRIEFTECHNOLOGY NEWS

❚ eBay To Buy Zong

For Mobile Payment

Connections

Th ol acto compay

Bay pla to clo a dal to

 by Zog Q3 th ya o

abot $240 mllo cah.

Th Mlo Pak, Cal.,-bad

Zog a mobl paymt

povd wth a ach that’

attactv to Bay; accodg

to th Bay/PayPal p -

la, Zog wok wth 250

mobl twok opato

45 cot ad 21 la-

gag. “Wth mobl pho,

w walk aod wth a mall

o pockt,” ad Scott

Thompo, pdt o Pay-

Pal (a Bay compay), a

tatmt. “PayPal hlp to

mak moy wok btt o

ctom th w com-

mc alty—o matt how

thy wat to pay o what d-

vc thy’ g.”

❚NCR To Acquire

Radiant Systems

NCR, th compay bhd

may POS kok, ATM, adoth tactv tcholog

ad hadwa, aocd t

tto to acq Radat

Sytm o $1.2 bllo (o $28

p Radat Sytm ha) a

dal that’ t to clo Q3 th

ya. Radat Sytm, bad

Alphatta, Ga., alo maac-

t POS olto ad kok,

wth pcalt th hop-

talty, ttamt, ad l

dt addto to gal

tal. “Radat Sytm a

logcal ad tatgc xto

o NCR,” ad Bll Nt, NCR

chama ad CEO, a tat-

mt, “movg to attactv

at-gowth adjact makt.”

❚T-Mobile & AT&T

Prepare For Merger

T-Mobl aocd t

“doblg th pd” o t

4G twok to th at

HSPA+ 42 tchology 56w makt. Ctom

wth dvc that ca hadl

that tchology (.g., th

HTC Sato) wll xp-

c pd a 10Mbp,

accodg to T-Mobl, wth

pak pd a at a 27Mbp.

T-Mobl mad th mov

atcpato o t pcomg

mg wth AT&T, whch

pdg glatoy appoval.

❚American Express Teams With

Foursquare For Customer Deals

Amca Exp ad th lo-

cato-bad ocal twokgt oqa hav cmtd

th pathp wth th a-

toal ollot o a dal pogam

o AmEx cadmmb. A tal

vo o th pogam bga

Mach. It wok by povdg

cdt to cadmmb who

g p o th pogam, lk

th AmEx cad to th po-

fl, ad th tak advatag

o pcal o a thy appa.

A cadmmb mght, o x-

ampl, cv a o to gt

$20 back at pdg $50

at a local potg good -

tal. At g a o,

a cadmmb cv a

ph otfcato abot co-

podg AmEx cad cdt.

❚Box Meets Google Docs For

Improved Online Productivity

Ol toag povd Box

aocd a tgato

o t vc wth GooglDoc. Wth a combd goal

o mpovg vc o

 both compa’ ctom

ad og a altatv to

Mcoot’ Oc 365 bta,

th vc lt Box

cat ad to docmt

dctly wth th Box t-

ac. Box calclat that 6 ml-

lo popl t vc;

t cot Dll, SaDk, ad

T-Mobl amog t

copoat ctom.

Amazon TabletRumored

Accodg to a -

pot om The Wall

Street Journal, oc

dcat Amazo

ppag to la a

tablt compt “b-

o Octob.” Th

wold mak Amazo’

ft ty to th -

cagly compttv

tablt makt; th

a th compay’

tablt-lk podct

hav b ddcatd

ad dvc.

❚EA Buys $1 Billion Worth

O Games

Ettamt otwa

compay EA Itactv

aocd pla to pd

aod $1 bllo ($650

mllo cah, $100 mllo

ha o EA commo tock,ad a pomac-bad cah

codato) to by Pop-

Cap Gam. Th Sattl-

 bad PopCap tatd ot

 by og wll-catd

Wb-bad gam ch a

Bjwld, ad ha c mad

ccl vt to th

mobl ad ocal gam b-

. PopCap wll bcom a

pat o EA Itactv.

“Commerce is changing,” said

Scott Tompson, PayPal president,

in a statement explaining eBay’s

decision to buy mobile payment

company Zong.

American Express has partnered with social networking site oursquare to ofer special deals to AmEx cardmembers.

PC Today / August 2011 5

Page 6: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 6/80

IN BRIEFTECHNOLOGY NEWS

STARTUPS

❚ LightSquared Raises

$265 Million For Pending

4G Network

LghtSqad (www.lghtqad.com), blld a th

“ato’ t wholal-oly

tgatd 4G-LTE wl

 boadbad ad atllt t-

wok,” ctly ad $265

mllo om xtg ad

w vto. Th compay

ha amad mo tha $2.3

 bllo th lat 12 moth

a ot to pvat

captal to cat t ato-

wd boadbad twok,

whch ha acd cotovy

d to th bad o wl

pctm th FCC gatd t

that’ tatd a th bad

that GPS occp. Th FCC

appovd th bad o th

codto that LghtSqad

wokd wth tho wth

th GPS dty to olv

tc btw

LghtSqad’ twok ad

GPS dvc. I lat J,

LghtSqad bmttda vd pla t tat wll

olv tc

wth “appoxmatly 99.5%

o all commcal GPS d-

vc—cldg 100% o

th 300 mllo GPS-abld

cll pho.”

❚CloudShare Raises $10

Million For Cloud-Based

Demo Sotware Business

ClodSha (www.clodha.com), a SaaS

compay odd

2005 that

povd b-

a clod

comptg

platom o dvlopg,

ttg, dmog, ad

tag b applca-

to, ctly aocd tad $10 mllo a thd

od o vt captal

dg. Globpa Captal

Pat ld th od, ad

xtg vto Sqoa

Captal, Chal Rv

Vt, ad Gm Ial

Fd alo patcpatd. To

dat, ClodSha ha ad

$26 mllo. It ct a c-

tom ba o 50,000-pl

globally. Nw d

wll hlp boad t al

pc ad “tgth t

makt ladhp poto

th clod-bad tt, dvl-

opmt, dmo, ad tag

o ShaPot applcato.”

❚App Annie To Branch

Into New App Stores

Hog Kog-bad App A

(www.appa.com), a po-

vd o aalytc ad ma-

ktg tllgc o app Appl’ App Sto amd at

pblh o tackg al,

dowload, akg, ad

vw, ha ad a d-

clod m o vtmt

om IDG Captal Pat,

a Ch vt captalt

that IDG ad Accl back. App

A ct 13,000 gtd

, cldg xctv,

makt, ad

dvlop a-ocatd wth

app pblh,

agc,

ad tho

pomg

aalytc ad

makt ach o app

th App Sto. Th com-

pay pla to th vt-

mt to xpad t vcto oth app to ad d-

vlop w at ad p-

mm vc.

❚New Startup Bromium Sets

Sights On Cloud Security

Bomm (www.bomm

.com), a tatp ocd o

dlvg “atct

olto that pmt -

tp to aly mbac

two majo td IT:

comzato ad clod

comptg,” ha mgd

om talth mod ad

ad aly $9.2 mllo

A od d.

Smo Coby, om CTO

o Ctx Sytm’ data ct

ad clod b; Gaav

Baga, om Phox

Tcholog CTO ad o

VP; ad Ia Patt, X.og

chama ad XSoc

co-od, co-oddth compay. Coby wll

v a CTO, Patt o

VP o podct, ad Baga

CEO. Rpotdly, Bomm

wll ly o a hypvo to

povd v ad clt

ogog potcto agat

malwa. At th ct

Ggaom Stct co-

c, Coby ad, “Th vat

majoty o attack o t-

p pvat clod happthogh potctd clt.

It’ yo pttg yo pvat

t ad yo wok t o

a latvly c clt

dvc.” Bomm’ ap-

poach wll volv cg

applcato clod, vtal

dktop mach, ad

ch clt dvc ad

cld tchology opt-

mzd o mobl dvc.

❚ GateGuru Raises

$800,000, Available For

Android Devices

GatG (gatgapp

.com) aocd, o

th am day t -

lad a vo o t

GatG app () o

Adod dvc, that t

ad $800,000 agldg. Da Gllt,

a om vt cap-

talt who “pt a g-

cat amot o tm

apot,” lachd

GatG 2009 to

povd tavl ot-

abl lt o ood, hop-

pg, vc, ad oth

apot-locatd am-

t. Alo avalabl o

Appl OS dvc, thapp o thoad o

al-tm atg, photo,

ad vw o 120-pl

apot tatoally.

U ca alo acc

apot map ad TpIt

ad Kayak ta,

ad ad pot pdat

cocg cty wat

tm, ad ha oma-

to va ocal twok.

6 August 2011 / www.pctoday.com

Page 7: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 7/80

❚ 12% O U.S. Adults Now Own Ereaders

Fo th ft tm, th Pw Itt Pojct od dobl-dgt ow-

hp o ad by U.S. adlt t May 2011 vy. Th 12%

owhp at twc th owhp at om th ogazato’Novmb 2010 vy. Ead owhp pa th 8% at

o tablt dvc ch a th Pad. Th vy alo vald ovlap

owhp o both dvc, wth 3% o U.S. adlt potg

owhp o a ad ad a tablt dvc. Oth lctoc d-

vc, ch a cll pho ad laptop compt, w od to b

gfcatly mo popla.

❚U.S. Viewers Watch More than 15 Hours O Online Video

Th May 2011 comSco Vdo Mtx pot howd that 176

mllo U.S. Itt watchd a avag 15.9 ho o vdo

p vw, wth a total o 5.6 bllo vwg o dg th

moth. Th top ol vdo cott povd wa Googl, dv

 by Googl-owd YoTb.com, wh avag vwg tmwa mo tha fv ho. Hl gad th top vdo advt-

mt mpo, wth mo tha 1.3 bllo. Accodg to th

vy, mo tha 83% o th U.S.

Itt adc vwd ol

vdo dg th moth.

❚Mobile Devices Take Over Wi-Fi

I a vy o badwdth ag

ad opatg ytm, twokg

ytm compay Mak od

that th OS ad Adod platom

ctly accot o 58% o W-Fcoctd dvc. Th pt

gfcat gowth, a th am

platom accotd o 33% o th

dvc coctd to W-F th

compay’ 2010 aaly. Mak alo

ot that Pad com 400% mo

W-F data tha oth mobl dvc,

ad that th Pho th mot pop-

la W-F dvc, commadg a

32% ha o coctvty o t ow.

IN BRIEFTECHNOLOGY NEWS

STATS

❚Daily Deal Sites May

Not Be A Good Deal

I a vy o 324

 b 23 U.S.

makt codctd by

Utpal M. Dholaka,

aocat poo o

maagmt at Rc

Uvty, oly 48.1%

o b ow who

had patcpatd a

daly dal pomoto

dcatd thy wold

patcpat aoth.

Althogh aly 80%

o dal w w

ctom, gfcatly

w pt byodth dal’ val o -

td to pcha at

ll pc. Th vy

alo od that oly

35.9% o taat/

 ba ad 41.5% o

alo ad pa that

had a daly dal

dcatd thy wold

aoth pomoto

th t. Dholaka

cocld that thcomg ya, daly

dal t may d to

accpt a low ha o

v om patc-

patg b com-

pad to ct lvl,

ad th dal t wll

lkly fd t mo df-

clt to fll th ppl

o daly dal o.

❚ G Data Survey Reveals

Gaps In Security I.Q.

Accodg to a vy by

G Data, a global ctyotwa compay, may

a ot lly awa o

cty that ad pop

potcto o th PC. Th

ol vy, wth mo

tha 15,000 patcpat,

od that:

Mo tha 89% o po-

dt hav cty otwa

talld, wth 48% lyg o

otwa

5% ad thy hav o da

whth thy hav cty

otwa talld

93% coctly podd

that malwa wold hav a

dtct ct o a PC

Mo tha 45% am

th compt wll mmd-

atly cah ctd

Mo tha 50% o po-

dt blv that mot

malwa pad thogh

attachmt

48% ally blv thytm ca’t b ctd by

loadg a ctd Wb t

❚Display Ad Revenues At

Facebook To Reach More

Than $2 Billion

Makt, a ol makt

ach fm, pdct that

Facbook dplay ad v

o 2011 wll ach $2.19 bl-

lo, bypag Yahoo! to

 bcom th top ol dplayad-llg compay th

U.S. Althogh 2011 v

a tmatd to b aly

dobl that o th pvo

ya, t low tha th

tpl-dgt gowth th com-

pay potd 2009 ad 2010.

Oth xpctd to xpc

gowth 2011 dplay ad v-

cld AOL, Googl,

Mcoot, ad Yahoo!.

SOURCE: THE PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT.

Percent Of Adults Who Own Each Gadget

EREADER & TABLET OWNERSHIP

2010 VS. 2011 WI-FI DEVICE

TYPE COMPARISON

2010

2011

SOURCE: MERAKI

PC Today / August 2011 7

Page 8: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 8/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Avert

DISASTEREMC Discusses Business Continuity Planning

by Nathan Lake

galaty o yo covy. Th tchology o

  b cotty ag om backp ad -

covy to plcato. Ad all o th dt

typ o podct pac, EMC o omthg

that ft th d o th ctom.

For those companies that move to EMC or business

continuity planning, are there areas in which their ex-

isting solutions are typically lacking?

Emsley: Th way popl hav b povdg

  b cotty o a log tm ha b

tap. Popl hav od ot that whl tap

a aodabl olto, t do ot gv thm th

covy pot o covy tm that thy q.

I th wold o backp ad covy, th mov

to a dk-ctc vomt ha b a majo

dvlopmt ov th lat v ya. Th bggt

chag ha b th todcto o ddplca-

to tchology, whch allow yo to to mayday’, may wk’, o pottally may moth’

woth o backp wth dk toag. Ad t

wok at a acto o th cot that yo’d d to

pay wthot ddplcato.

What does EMC oer to enterprise businesses

seeking continuity solutions that other providers

might lack?

Emsley: Wth EMC, yo’ll d a wd vaty o

podct ad vc avalabl. To bt add

th ctom’ poblm, w talk wth thm thogh

o global vc ogazato, whch ha a oc

o b cotty. Th EMC coltat wll

xam th poblm yo’ tyg to olv ad

d ot what’ ally mpotat. Fo xampl,

om ctom blv that all o th omato

mo ctcal, o thy blv thy d th

 bt pobl olto. Ad whl w ca cofg

that o thm, th EMC coltat hlp thm to

clay omato o that thy oly pay o th

olto thy d.

O comptto do’t hav th am badth

o olto, ad th, thy may ot dc wth

th ctom what’ ght o thm, bca th

EMC a xpt at b cotty o-

lto, whch backp ad plcato

tcholog to that ctom appl-

cato ad data wll b avalabl dg plad

ad plad otag. To gv yo a btt da

abot what paat EMC om th comptto,

w pok wth Rob Emly, o dcto o

podct maktg o EMC’ Backp Rcovy

Sytm dvo.

“Business continuity” is a broad term. Can you explain

what specifc technologies and solution types ft under

the business continuity umbrella?

Emsley: It ally com dow to th pctm

o poblm yo’ tyg to olv. Two o th

thg that a commo th wold o b

cotty a th cocpt o covy pot ad

covy tm. Rcovy pot at what pot

yo a covg to, ad covy tm howlog t tak yo to do t. Th olto yo’ll wat

to choo dpd po what yo tolac o

dowtm , a wll a yo tolac o th

Rob Emsley,senior director of product

marketing for EMC’s Backup

Recovery Systems division

8 August 2011 / www.pctoday.com

Page 9: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 9/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Can you explain the multi-phase approach involved in

business continuity planning with EMC?

Emsley: It’ o coltacy phloophy o -

gagg ctom to bld a pojct pla. Th

t pat a dcovy pha wh w tat

lookg at th val o yo omato adth mpact that th lo o that omato (o

lo o acc) cold hav o th compay. Th

xt tag to look at yo opto, wh

yo’ll bld th actal tatgy

aod yo covy q-

mt. W’ll look at thg lk

yo t o vtmt ad

th total cot o owhp o

th dt opto yo cold

dploy. Fom th, w’ll mpl-

mt th ytm yo oga-

zato. Oc mplmtd, w’ll

tt th w olto, ta th

cay pol, ad maag

t. I hot, th mlt-pha ap-

poach a way o plag, m-

plmtg, ad maagg.

Why is it that organizations are paying more attention

to business continuity these days?

Emsley: Th t ctom a dg wth

  b cotty podct backp to tap

ad covy om tap. Th phycal gowth o

data bcomg a cotat coc—ot oly

wth how yo ca kp p wth that gowth, bthow may cop ca yo kp. Th a mo

vtal v bg catd o a daly ba ow

tha th a phycal v, o w’ g

that th adopto o vtal v bcomg

th om, mo tha th xcpto. Vtal v

a a to cat, o th l tm om th “I

d th applcato” tag to th pot at whch

th applcato actally p ad g. Yo

th k o that w applcato ot bg

potctd yo vomt, ad who’ to ay

that th w applcato ’t th mot mpotat

omato yo compay.

Log applcato o accblty to data

ca ally ht a ogazato. Th a two o

th dv that mak ctom wat to chag

om tap-ctc b cotty achtc-

t to dk-ctc vomt. Fo xampl,

ThIoPo achd ot to th Fot 1,000 com-

pa ad od that th adopto o ddplca-

to tchology ha gow om 15% th ya

ago to ov 45%. Ctom a mbacg dk-

  bad backp wth ddplcato bca t gv

thm a mch btt b cotty vo-

mt. It allow thm to lp at ght. ▲

opto may clay all data a bg qal. EMC

povd th olto that bt mt yo d.

What are some o the specifc enterprise business con-

tinuity products EMC oers?

Emsley: Podct lk Symmtx SRDF, ClaRplcato, ad RcovPot a all plcato pod-

ct, whch ma thy a dgd to plcat

yo podcto omato. Thy do o ov th

twok to aoth tadby ytm.

A yo podcto vomt

chag, yo plcat a qckly ad

a fctly a yo ca. Yo’ll hav

podct that povd ychoo

plcato ad aychoo p-

lcato. Sychoo plcato

o wh yo’ plcatg data ov

o gat dtac tha 100 ml.

Aychoo plcato o wh

yo d to plcat ov thoad

o ml.

Backp podct , ch a

Avama, NtWok, ad Data Do-

ma, all capt a copy o yo omato o a

qt ba. Mot popl back p abot oc a

day, o ach day thy a catg a good kow

copy thy cold go back to. Typcally, th tod

o aod 14 day. Bo th day o ddplca-

to, that amot o toag wold tak a lot o

mda, whch mat tap. Ddplcatd dk-bad

  backp ha abld ctom to to mltplcop o th data a acto o th pac.

To what extent are EMC’s enterprise business conti-

nuity products independent or interdependent?

Emsley: Th podct ca b d o th ow, o thy

ca b d togth. Bca ctom hav dt

qmt o b cotty—dpdg o

th mpotac o th omato—th ablty to d-

lv a t o podct that wok alog th cotm

o th podcto vomt vy mpotat.

May o o ctom mak o ychoo

ad/o aychoo plcato to povd thm

wth a cotatly pdatd copy o th podcto

data. Ctom ca alo backp ad covy

to kp a achv o pat data. Wh om-

thg chag yo podcto vomt,

that chag wll b plcatd to yo dat -

covy locato. That’ ally a good thg, bt

omthg ct o copt th podcto

vomt, that copto cold b plcatd to

aoth locato. So yo d to hav th ablty to

go back tm to a kow good tat. A ch, w

fd that may popl plcato comba-

to wth backp ad covy.

Most peopleback up aboutonce a day, soeach day they arecreating a goodknown copy theycould go back to.Typically, thisis stored foraround 14 days.

PC Today / August 2011 9

Page 10: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 10/80

BUSINESSUninterruptedContinuity Planning Keeps The Business Ball Rolling

by Christian PerryKEY POINTS▲ Business continuity

takes disaster recovery a

step urther by mitigat-

ing risks associated with

disasters, rather than

simply providing a method

o response.

▲ Plans or business con-

tinuity can vary depending

on the business, taking on

an overall organizational

approach or some and a

narrower, audit-ocused

approach or others.

▲ Magnitude and re-

quency typically play into

business continuity plan-

ning to help businesses

determine where to ocus

their expertise and other

resources.

▲ Successul plans include

regular review and testing to

ensure they are up-to-date

with the current employee

roster and other changes

that occur over time.

 b cotty ha bcom a vtal compot

a woldwd vomt aght wth p-

tt dag.

Armed & ReadyRg a ct, ctv b o

mall at, bt that vt pactcally mpobl

wh b opato cot gcat

tpto. Wha dat covy tatg

ca hlp to gt tp back b qckly,thy do’t alway add th that od

dpto that ca hav log-agg mpact.

B cotty tak a tat-to-fh appoach

that that compa a lttl a po-

bl om tpto, gadl o th oc

o vty.

“Takg poactv ma to ppa ad

pla l at th hat o b cotty,” ay

Ch Cotllo, atat vc pdt, AT&T A A

Svc Solto (www.att.com). “Ay kd o -

tpto, om a atal o mamad dat to a

twok cty ch a a v o dtbtd

Wh dat, dowtm, ad oth

majo dpto glaly d th

way to a tp, b a al

ca bcom mply al. Bt wth th hlp o a

wd-agg tatgy calld b cotty,

ogazato ca potct thmlv agat pact-

cally aythg that that to t wth th

day-to-day b opato.

“Mo tha lkly, yo b th lagt

at yo hav,” ay Jm Eb, pdt o EbAocat (www.baocat.com). “Not

havg a cotty pla plac wll dobt-

dly jopadz th t vablty ad cc o

th b ad pobly jopadz th ow’

amly cty ot hadld poply.”

Tho amla wth b cotty

mght thk o th cocpt a jt a typ o d-

at covy tatgy, bt b that adopt

cotty pla dtad that t’ a a mo

volvd, comphv appoach to potctg

  b tablty. Covg th gamt om pla-

g ad ppad to po ad covy,

10 August 2011 / www.pctoday.com

Page 11: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 11/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

vaabl o magtd ad qcy to dtm

th mot ctcal k. Fo xampl, a b

locatd toado coty, t cotty pla

wll d om tho locatd aa o th coty

po to wldf. Howv, om hazad—ch a

pow lo—a commo aco mot gogaph

ad hlp to bld th ovall odato o cot-

ty plag.At a aaly tam o dpatmt complt

a tal amt o th pottal ,

thy’ll typcally mt wth ky compay xctv

to dtad how th cold act ctcal

 b opato. Sal ot that th dc-

o gally clay opato tm o how

log th compay ca aod to b wthot th op-

ato ad whth o ot wokaod cold b

cotctd. Th poc hlp IT gop to bld

vayg lvl o lcy to th ogazato’

tchology platom to accommodat a appo-

pat lvl o covy, h ay. Th poc caalo xtd to pol coc.

“Fo xampl, a ow may wh that po h

hot-tm capactato—that , latg w tha

x moth—o chag b mad wth th compa-

y’ opato bt that th facal dco bcom

mo covatv,” Eb ay. “Cotaly, th am

ow may d that po h dath o pmat

capactato, a boad o advo b ambld to

mak ctcal dco o th compay o th ow’

  bhal. Rgadl o th vt, th mot mpotat

ft tp to cytallz th objctv o thy ca b

commcatd a pla.”

DoS (dal o vc) attack, ca lad to btatal

v lo o a ady compay. B

cotty vc a dgd to hlp mtgat th

k aocatd wth dat, ath tha to mply

pod to a c wh t occ.”

Th xtt o b-haltg poblt cov-d by b cotty tatg aly

lmtl. Alog wth dat ad twok c-

ty , Eb ot that oth ca cld th

dath o capactato o th b ow, th

dd lo o a ky mploy, o oth mploy-

latd c, ch a ad, tht, ltgato, o

v thcal volato. Fth, cotty pla

typcally tak to accot th t o compay

mploy ad th cotact ad agmt hld

 by ct ctom ad clt.

“A comphv b cotty pla wll

povd pocd ad poc o th opa-

toal, facal, ad admtatv cto o th

compay ollowg a vt. It ctcal to cld

all pottally dvatatg vt that cold act

th cotd cc o th b, ad to b

that ay o th pobl cao that th

CEO’ ctcal ol ca b placd amlly ad

that th compay kow what tp to tak th

ft 24 to 72 ho to avod a mo majo c

th t,” Eb ay.

Introspection ImportanceBca o two b a alk, b co-

tty tatg tak o a vaty o om dpdto th ltmat goal o th ogazato thmlv.

Fo xampl, om ogazato vw b

cotty plag a a pojct vd o a co-

tty tam (o v dpatmt) to aty adt

qmt, ay Tacy Fob, vc pdt o

podct dvlopmt, otwa olto, at SGad

Avalablty Svc (www.gada.com).

“By cotat, w’v b that cog-

z b cotty plag a pat o th

ovall appoach to facal ad opato l-

cy ad mak b cotty plag a

ogog poc ad pat o th ogazato’

clt. Th fm alz that b cotty

pla hold ot b tagat—ogog vw o

ad adjtmt to b cotty pla a

mpotat to both valdat th tm ad oc t

took to bld th pla ad to add v-chagg

 b poc ad glato,” Fob ay.

Aaly a ky gdt to ay b co-

tty cp, a t hlp ogazato accatly

tagt aa that mght d boltg to pvt

dowtm o oth tpto. Accodg to

A Sal, pcpal o A Sal & Aocat

(www.aal.com), b typcally th

Business continuity is acommunication to customers,

employees, vendors, suppliers,and the public—local media, trade

industries, etc.—about the futurestability of the business.”

 Jim Erben, president, Erben Associates

There’s still a lot of persuasionthat needs to be done to con-

vince executives that disasters withoutplans are a real showstopper for busi-

ness growth.”Annie Searle,

 principal, Annie Searle & Associates

PC Today / August 2011 11

Page 12: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 12/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Success Through DiligenceTh popct o potctg a t b wth

a cotty pla ca appa datg, ot dow-

ght macg, bt Cotllo xpla that compa

that xplo b cotty gally tp back

ad tak a bd’-y look at mltpl lmt, -

cldg commcato wth mploy ad c-

tom, mot acc to wok oc, data toag,

applcato maagmt, twok cty, ad c-

toalty o ky poc. Tool dgd to bg

togth th lmt to a cotty ph a

ot codd.

“Fdg th ght tool, ch a b co-

tty-pcfc otwa, hlp both dvlopg

ad matag th pla,” Fob ay. “May

tool hav pdd tmplat that pompt o

th majo lmt o ach pla ad alo tgat

 b cotty maagmt lcycl tak

ch a complto o a b mpact aaly

ad k amt. Ug th ght tool

that ach plag tak d to th xt tak ad

mata all th lmt o plac.”

Whth pla a pt moto thogh tool o

old-ahod lgwok, xpt td to ag that b-

cotty pla mt b thoogh ad glaly

vwd. Fo xampl, Sal ay om xctv

 blv that th a gal mgcy maag-

mt pla o th aclt, th o d to collct

ad cat pla om dvo that hadl pcfc

 b poc ad cto. Howv, m-

gcy maagmt pla typcally wok to potct th

aclt ad popl, ot to cot vtal b -

vc, h ay, o t’ mpotat to mplmt b-

pcfc pla alog wth c maagmt.

Eb add that a bg ptall volvd wth b- cotty plag lack o vw. I a pla

mplmtd bt v vwd, t ctv-

ca om o-commcato o v

th clo o om mploy th pla. A

ch, pla hold b commcatd at lat to a

compay’ ky mploy ad a advo tam.

Wh th tm a o a cotty pla to tak

ct, t hold b ady to go to acto wth

o to th day, h ay.

“Oc a compay ha dvlopd a tal pla,

thy hold tt t o a gla ba,” Cotllo

ay. “Tag ad codctg mlato x-c ca mak th dc btw mpl-

mtg a pla a matt o mt o a matt o

wk. Fom my xpc wth AT&T, I ggt

that b tt th pla at lat o tm a

ya to that thy opat ctvly.”

Commtmt ad tag a alo ctcal com-

pot to a ccl cotty mplmta-

to. “O o th mot commo ptall pla

cot a lack o commtmt om ctcal

ta to patcpat th plag poc ad to

tgat th pdat ad pla matac to

vyday wokow,” Fob xpla. “A cod

ptall volv ta tag o th cotty

pla that hav b appovd. I ay ogaza-

to, popl chag ol, w ta addd, ad

dpatmtal pot chag.”

Compa that tgat valdato xc

to th cotty poc d that whl mot

mploy a latvly awa o what th p

do d omal ccmtac, poblt

a othl bad o accat ampto,

Fob add. Th ampto ca th lad to

coo at bt ad ald b cotty at

wot wh a actal dat tk. ▲

BUSINESS CONTINUITY COMES OF AGE

A recent study conducted by AT&T ound that while many businesses have implemented busi-

ness continuity plans, some businesses ail to test the plans on a regular basis. Here’s a look at

some key fndings rom the 2011 AT&T Business Continuity Study.

Imagine the loss of revenue,the reputation damage, and

the erosion of business relationshipsthat could result from significant

downtime. I think it’s always betterto plan ahead now and avoidscrambling to recover later.”

Chris Costello,assistant vice president, AT&T As A Service Solutions

Business continuity plans helpmake sure that downtime pro-

cedures, recovery time objectives, andrecovery point objectives all supportthe risks deemed acceptable bythe organization.”

racey Forbes,vice president of product development,

software solutions, SunGard Availability Services

74%o IT executives

across the United

States consider

business conti-

nuity planning to

be a priority

84%o executives

indicate their

companies

have a busi-

ness conti-

nuity plan

59%o companies

have had their

business con-

tinuity plans

ully tested in

the past year

29%o companies

have never

invoked their

business con-

tinuity plan

80%o companies have

special arrange-

ments or commu-

nicating with key

executives during a

natural disaster

12 August 2011 / www.pctoday.com

Page 13: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 13/80

Page 14: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 14/80

Make Disasters

LESS DISASTROUSThe Right Plan Can Save The DayWhen The Worst Happens

by Dan Heilman

 b th ablty to boc back qckly om

dat agg om a v otag to a atal

dat that wp ot a data ct.

One Size Doesn’t Fit AllTh’ o o-z-t-all way to dvlop a

dat covy pla, bt xpt th fld ag

o a mb o tp yo hold tak. A atalft tp to tak tock o yo IT-latd at,

cldg data-bad applcato ch a mal,

ad dtm how ccal ach o tho lmt

to hlpg yo b .

“Yo ca ltally wt that ot o a pc

o pap,” ay Ha Lada, CEO o Optmal

Ntwok (www.optmaltwok.com), a t-

wok ppot compay bad Rockvll, Md. “It

do’t hav to b a acy xc. Thk thogh

two qto o ach typ o data, whth t’

mal, clt cotact, maktg databa, ac-

cotg ytm, o docmt: How log ca I

I yo’ a b ow, chac a yo hav

at lat o fl daw ll o ac pap:

ac o yo aclt, ac o yo

at, ac o yo wok.

What abot ac o yo data? I that’

omthg yo’v ovlookd, yo’ ot alo:

Accodg to Stamod, Co.,-bad IT dty

aalyt Gat, oly abot hal o mdm-zd  b ad 25% o mall b hav a

comphv dat covy pla plac.

That’ patly bca may mall-b

ow a o by that plag o a dat

t pptally o th “to-do” lt, ad patly

 bca b ow a o dt om th

t o : Thy pm t wo’t happ to thm,

whth “t” a v cah o a ood.

Bt havg polc ad pocd plac

ca th wot happ ’t jt pdt; t ca po-

ttally av yo b. A DR pla ca tak o

may om, ad ca b ctomzd to gv yo

KEY POINTS

▲ List, in order o impor-

tance to your company,

the technologies you need

to run your business, and

how long you can get by

without them.

▲ Decide what technology

you’re going to use oryour backup system.

▲ Make the ormation o 

a disaster recovery plan a

team eort, and make sure

everyone knows what to

do i disaster strikes.

▲ Once a plan is in place,

test it regularly.

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

14 August 2011 / www.pctoday.com

Page 15: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 15/80

yo compay: Emal? Yo accotg ytm?

Spcalzd otwa, ch a th ltgato ppot

packag d by may law fm?

“I pat o yo ytm go dow, fg ot

what th coqc wold b to yo b-

,” ay Gayl Ro, CEO o Elctoc ValtgSvc (www.vcopoato.com) Mmph,

T. “Wll th b a lo o v? How mch?

Lo o ptato? At th pot yo ca actally

pt om mb to yo thkg. I yo mal

go dow, yo hav to b abl to d how

mch that wold cot yo o a daly ba. [It’ alo

mpotat] to gt agmt amog yo lad-

hp abot what cottt a tolabl co-

qc o yo b.”

Better Shop AroundOc yo hav a lt o yo tchology at

potzd od, yo d to dcd what om yo

dat plag wll tak tchologcally. Th a

mo vat o tcholog avalabl to back

p yo ytm ad data, om mo blltpoo tha

oth. Som compa tll back p th data o

tap, bt may xpt cod that a alty, l-

abl way to a data.

Qckly pplatg tap backp o-t data

toag, whch a that all yo data fl a

pvd ca o dat o hadwa al.

Wth ot backp, data ca b avd ad ta-

d maally o atomatcally ov th Itt.

What ot o a backp chdl yo adopt p toyo; om b ca gt by wth daly o v

mwkly backp, whl mo data-tv

compa q val backp p ho.

L qt backp atomatcally cota

compom, accodg to Lada. “I yo do a daly

 backp, yo’ ayg that t’ OK yo lo 24 ho’

woth o data,” h ay. “Yo’ alo ayg that

yo v cah ad yo hav ytday’ backp,

t’ OK to wat two o th day tl th v

g ad yo data tod.”

Mo mod DR olto tak aphot o

v vy 15 mt ad to thm locally

o a dk, gvg yo th ablty to vtalz a

v om that backp t wth a ho o

two. “Yo wo’t lo mo tha 15 mt o

data,” ay Lada, “ad yo ca b back p ad

g wth two ho.”

tolat bg wthot th omato? Ad, how

mch o th data ca I aod to lo?”

To pat a boad pct o how yo DR pla

hold look, pd om tm dtyg yo

compay’ pmay goal ad th ytm that

mt tay p o yo to ach tho goal, ay

Ch Mochovt, CEO o Nw Yok-bad TMG-

Emda (www.tmg-mda.com).“Cat a mpl cocad,” ay Mochovt.

“Do yo d to hav yo mal v p ad

g at all tm? Gad that ‘A.’ I yo’ OK

wth yo accotg ytm bg dow o a

copl o day, gad that ‘B.’”

Th mot ccal lmt o yo compay’

tchology wll vay by dty, o co. I yo

hav a Wb t that d motly o maktg

ppo, t mght ot matt t’ dow o a day

o two. Bt yo’ a tal o a b-to-b-

ll, a otag lk that ca ma gfcat

lot v. What ha to hav th mot ptm at

A disaster plan doesn’t have tobe a fancy exercise.”

Heinan Landa,CEO, Optimal Networks

PC Today / August 2011 15

Page 16: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 16/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

I yo ow a compay that l havly o

a Wb t o t v, ch a a tal b-

, cod a backp t: a ol locato

wh a ogazato ca aly locat t b-

ollowg a dat. Th mot labl (ad

xpv) typ o backp t, calld a hot t,

a dplcat o yo ogal Wb t, wth a-

complt backp o all yo data.

“It’ woth akg yo d a hot t o al-tm plcato o data ad taacto,” ay Ed

Coam, a IT coltat wth Sytm Allac

Ht Vally, Md. “Yo ca al ov ptty mch

al tm, bt o co th’ cot latd to that.

Yo ca alo pay o pac o accommodato a

yo d t tad o o a ogog ba, whch

a chap opto yo l yo compay ca

tad a data otag o a copl o day.”

  J Bold, a pat wth Bl Lot SIDC

(Sytm Itgato ad Data Covo; www

.bllotdc.com) Pcto Jcto, N.J., ag

that whl t mght b tmptg to gt a top-o-th-l backp olto, t’ ot cay o may b.

“I th ca o a lot o b, th ally ’t

that mch mpotat data o th actal compt,”

Bold ay. “Ot, v om mpotat cto,

lk accotg, a otocd. A log a yo IT

atct gc ad xpv, yo ca

chap, mpl dat covy olto.”

Make It A Team EortMay mall-b ow bcb to th cdo

that thy wat omthg do ght, thy mt do t

thmlv. That ca b a bad da wh dvlopg

a dat covy pla. I yo’ th oly o who

kow th pla, what a yo mploy ppod to

do wh t’ tm to pt th pla acto?

It pay to ot oly hav a tam o ky tal

play hlp yo dvlop yo DR pla, bt to alo

hav pcfc agmt o vyo th com-

pay ad wh dat tk. A commcato

pla wll abl popl to qckly ally th toop

ad hlp gt yo IT ytm back o t t.

“Evy mall b ha o o two popl

who a hghly kowldgabl abot what mak

th b ca o a dat,” ay Bold.

“Tak advatag o that kowldg.”

Makg a DR pla to a tam ot ca v

volv bgg popl otd th compay,

ch a ppl ad oth vdo. Whl bg

  b ally hav complcatd tal -

atct, mot mall b otoc that

atct. Bt omthg mall b

ot al to do kp a p-to-dat lt o all th

vdo ad what ol thy play.

“Lt’ ay th’ a dat ad yo compayha to mov to a w locato 30 ml away,” ay

Bold. “Yo hav to kow who do what o

yo. Othw yo ca d p a tato wh

yo’v ogott how to mak yo ow poc

. Lt yo vdo ad th tchology hlp

yo ga yo tchology.”

Testing, One-TwoHavg a dat covy pla plac wo’t

hlp yo lp mch btt at ght yo’ ot

t’ wokg. Ttg o a gla chdl

a ccal compot o v th mot modt DRpla, accodg to Lada.

“Oc vy x moth a good tval,” h

ay. “Yo do’t hav to do a complt, dp-

tv tt wh yo p dow yo t twok.

I yo ca yo latt backp, yo ca b 99%

vythg’ g OK.”

Ev wth a mgly atght backp ytm—

lt’ ay a dk-to-dk-to-tap backp, whch a

v back p to a xtal had dv, whch

 backd p to tap, whch t to a valt—hold

 b bjctd to a occaoal pop qz, accodg to

Mochovt. “Oc a moth, yo hold adomly

pck a fl om that backp ad ty to to t—

om th v ad om o o yo tap,” h

ay. “It’ a mpl way to do a qck tt.”

Whth yo tt yo DR ytm oc a wk

o oc a ya, th ma thg that yo hav ch

a ytm, ad that t t both th pot ad

pocktbook o yo compay.

“W alway tll o coltat that IT,

alg to back p a ca-dg mtak,” ay

Mochovt. “That’ how compa d to thk:

Falg to pla adqatly o a dat a ca-

dg mtak.” ▲

As long as your ITinfrastructure is generic and

inexpensive, you can use cheap,simple disaster recovery solutions.”

 Jefrey Bolden, partner, Blue Lotus Systems Integration

and Data Conversion

If your email goes down,you have to be able to define

how much that would cost youon a daily basis.”

Gayle Rose,

 principal owner and CEO, Electronic Vaulting Services

16 August 2011 / www.pctoday.com

Page 17: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 17/80

Page 18: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 18/80

amog U.S. IT maag how wll thy ca mov

data btw phycal, vtal, ad clod-bad

vomt to hghly labl acc to

copoat data. That’ a ttg coc b-

ca t’ a dcato that may SMB alady

mltpl comptg vomt to hghly

labl data acc hold a dat occ.

Plan AheadDat covy pla a lk battl pla;

thy td to chag a vt old. Havg a d-

at covy pla plac that tog

mo-ctcal b poc wll pocd

qckly ad wth a w complcato tha

yo had o covy pla plac.

O xampl o a dat covy pla that

wa pt plac th ck o tm blog to YP

Solto. I 2004, YP Solto wa by co-

vtg pho dcto to ol vc o t

ctom. Th opato wa locatd Mta,

La., jt a hop, kp, ad a jmp om Nw Ola.

I th ya bo Hca Kata ht, YP Sol-

to mbakd o catg a dat covy

pla. It ta dtd th mo-ctcal po-

c, cldg pol, hadwa, otwa,

ad data, that wold b cay to cot op-

ato th vt o a mgcy.

YP Solto th wokd wth pat to pl-

cat t backd v ctoalty, cldg mal

ad commcato ytm, databa, ad mag

o dktop podcto ytm, a aclty Dalla,

Toado, athqak, tam, ad ood;

th a jt a w o th atal dat

that hav b th w ctly. Bt

Moth Nat ’t th oly oc o dat o

SMB a hma o, dvc al, ad tom

ca b to blam. Wth th pottal o dat to

tk at ay tm, t’ cay to hav a datcovy pla plac to ca chac o -

covy ad tayg b.

 Jam Bzl, KtcD (www.ktcd.com)

CEO, ay, “May dty oc tmat that

appoxmatly hal o compt wll xp-

c a lo o data at om pot, ad o b

that xpc a majo lo o data, ov 40% v

op, 50% clo wth two ya, ad l tha

10% pct vv log-tm.”

Just The FactsI a ct tdy, Gat Rach vald that a

palty 35% o SMB hav a dat pla. Ad yt, ac-

codg to Nval (www.valgop.com), 23%

o IT wok hav potd th compa hav x-

pcd otag that latd mo tha a day. Ca

o otag cldd hadwa o otwa al

(43%), pow al (35%), atal dat (8%),

hma o (6%), ad oth (8%). Rach compay

IDC pot that th avag holy lo cd by

data ct dowtm $84,000.

Th Global Dat Rcovy Idx ak th

Utd Stat 10th plac tm o th ad

o t SMB to hadl dat. Th bggt coc

Recover From

DISASTERAll It Takes Is A Little Planning

by Tom Nelson and Mary O’Connor

18 August 2011 / www.pctoday.com

Page 19: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 19/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

mplmtd; howv, ta alo dcovd that th

o-t backp mght ot b avalabl bca th

hom at whch t wa tod had d athqak

ad f damag.

I th d, th gg ctom ogav th

palt d th ccmtac ad th bwa abl to pc togth data om two t o

 backp. Th poc wa low, howv, bca

th backp w ot ct ad ta had to -

cat two wk’ woth o data. Th compay -

vvd th odal, bt oly bca o lck ad good

ctom lato.

How A Disaster Plan HelpsTh ppo o a dat pla to povd gd-

l that wll hlp yo b cov om a ca-

tatoph wth th lat amot o gatv mpact. A

good pla dtf ctcal d ach dpatmt,ad tablh who th ctcal mploy a ad

what th cto , both day-to-day wok actv-

t ad dat covy. Th dat pla t po-

t wth ach dpatmt ad df th tal

actvt that mt b tod ad what od. It

hold alo povd a lt o commdd vc

that hold b boght ol wh pobl, ad a lt

o otal vc that ca wat tl th covy

poc ov.

A a oadmap to covy, a dat pla ca

how yo th way, althogh yo’ll pobably d

to tak a w dto bca o pla ca o

Txa. Th pla wa o th ofc Mta to yc

t data to th plcatd ytm Dalla. I th vt

o a dat, YP Solto cold call th plcato

aclty, whch wold bg th vc ol ad -

abl acc to th aclty thogh a VPN cocto.

I c, YP Solto cold cot t majo op-ato om aywh th wold, a log a t had

Itt acc ad compt.

Th “jt th ck o tm” pat o th toy com

om th tmg. YP Solto had’t yt boght th

ytm ol wh Kata tatd bcomg a oc

to b ckod wth. Itad o tyg to pload a com-

pay’ woth o data to th plcatd v ytm,

YP Solto phycally movd a lag RAID aay

om Mta to Dalla. A th RAID aay wa bg

cofgd Dalla, Kata tck, ad YP Solto

o log had a opatoal aclty Loaa.

Thak to plag ad a bt o gty, th com-

pay wa abl to coct to th mot v om

mltpl locato, om hom to td aclt ot-

d o th dat aa, ad kp th b op-

ato. Mot ctom v aw a dlay, o w v

awa that YP Solto had, wth th ck o a wtch,

 bcom a vtal compay wth o phycal locato.

Disaster Recovery Or The Lack ThereoMay SMB blv that a backp o two all t

tak to ppa o a dat. Whl om compa-

pom backp vy wk ad to cop

o tho backp at local o-t locato. W

kow o a compay that dd jt that. Th compaydvlop, maact, ad ll qpmt d

th tlcommcato dty. It’ a mall

 b, o maactg cotactd to thd

pat, althogh a -ho pototypg l

kpt actv. Othw, th ma ofc ho g-

g ad al gop.

Wh th Nothdg athqak o 1994 ht

oth Caloa, th compay’ aclty wa

patally damagd. Althogh t cold tll b oc-

cpd, th d o th bldg wa a m.

Eqpmt, ppl, ad th pototypg a-

mbly l w daay. Egg’ com-

pt w damagd, ad al ad tch p-

pot ytm w’t ctoal. Th wa o

dat pla plac, o ach dpatmt wa o t

ow. Not pgly, ach dpatmt blvd t

ytm wa th mot mo-ctcal, whch ld to

dvdal tyg to cog oc om com-

ptg dpatmt. Egg wa abot to dlv

a w ctom ytm; t dd’t mt th chdl,

th ctom wold apply o palt. Th

al dpatmt blvd t hold hav top p-

oty. A tggl d o comptg oc.

Evtally, a opto o covy wa ggtd ad

This is the year that the cloudwill tip for content management

in the enterprise, “and at Box we’recommitted to leading that movement

by bringing simplicity to end users andIT departments alike.”

Aaron Levie,co-founder and CEO, Box (www.box.net)

Today, it is imperative forsmall-business owners to

implement a disaster recovery plan. Ifcustomer data, financial records, and

prospect lists are not backed up on aseparate system offsite, the businessmay be exposed to serious risk.”

 Jamie Brenzel,CEO, KineticD

PC Today / August 2011 19

Page 20: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 20/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

all poblt. A good covy pla allow o

dto, thogh, v dtyg advac who

ca ovd th pla at a momt’ otc.

To maxmz th pobablty o yo covy

pla wokg, t’ a good da to pactc th pla

wh yo ft cat t ad o a yaly ba, a

wll a bo a majo atal vt hold yo

hav fct wag. Fo tac, yo b-

locatd a hca-po aa o th

coty, cod chdlg a dat xc at

th tat o ach hca ao.

GuidelinesEvy compay’ covy pla wll b q,

 bt h a om gdl o mplmtg ad

tlzg yo pla.

Beore disaster strikes. Log bo tagdy

tk, yo hold dty ad ta a tam o

mploy who wll b pobl o mpl-mtg th covy poc. Do’t cot o a

gl po to ov th poc; a tam, wth

play that ca tak o ay o th ol dd,

a mch btt appoach. Alo, povd all tam

mmb wth a copy o th mot ct covy

pla. Pblc poto o th covy pla hold b

dtbtd to yo t ta.

When a disaster strikes. A th mgcy

ad oty yo covy tam a oo a pobl.

Yo hold hav a atomatd ytm that ca

oty ky mmb. Do’t ly o a maal ot-

fcato ytm that’ dpdt o o o mopopl bg th ght plac at th ght tm.

B to ollow th covy pla’ tp-by-tp

gdac, bt do’t gt th way o mgcy

pol o k jy to ollow th pla. Wh t

com tm to bg yo comptg ytm back

ol, mak that yo hav a adqat pow

pply to potct qpmt om pow otag

at yo tat th covy poc.

I ay compt ytm q data toa-

to, chck that th backp a ct ad

good codto. Backp tod locato a-

ctd by th dat hold b ttd po to

 bg talld. Ad cay, cod g a

vtal data ct to to comptg oc.

Update Your Disaster PlanWith New Technology

Dat covy pla a a lvg docmt;

thy d to volv. Som commo ao to p-

dat a pla a chag pol, w b

dcto that may chag what mo ctcal,

ad mpovmt comptg tchology.

Set Aside FundsA commo complat abot covy pla a

lack o dg to mplmt th pcfc. I yo

cld omthg yo pla, th t c-

ay t xt. Fo xampl, a ky at o yo

pla a mot ofc, th yo’ll wat to mak

pla to by o t ofc pac ad cld c-

ay dktop vomt povdd by clod-

 bad comptg o yo a ady to t p hop at

th altat locato hold t bcom cay.

That’ a ptty good way o gttg a b p

ad g aga qckly. Falg to t p thmot locato o gttg appoval o dg th

clod-bad vc ca b a poblm yo d

p dg that mot ofc bt hav o data o

applcato o th compt. ▲

Te Solo ioSae (www.iosae

.com) provides hardened en-

closures to ensure that data

is sae rom fire and floods.

20 August 2011 / www.pctoday.com

Page 21: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 21/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Scclly g a b q

xpt aod th b typ ad

modl, bt th v-pt that o da-

t ad oth dpto alo q kowl-

dg o how to kp th b g all

tato. Lag tp ot hav tam p-cfcally ocd o BC (b cotty), bt

mall ogazato ca’t alway aod to h

pol tad to dvlop ad maag complx

cotty pla. Fo th b, a vc

povd ca tp ad dlv th xpt ad

xpc qd to b cotty.

“A good b cotty vc povd

lvag dty ad IT bt pactc to po-

vd tog lcy,” ay Sam Alapat, -

o tchcal dcto o Mo Coltg (www

.mocoltg.com). “Sc th povd ha a

tam o xpcd pooal that pcalz

th fld, th povd ca o a mch tog

ad boad-bad b cotty pla tha a

compay’ tally gatd pla.”

Th dco to k otd hlp v a ay

o o b, bt th th popct o

dowtm that ca hav a majo mpact o th bottoml. By lvagg th xpt o compa that

wok th BC magc wth a wd ag o clt, c-

tom ca ot cv a mo ctv cotty

aac tha aythg thy cold obta o th

ow. Howv, whl g vc ca b a w

choc o om compa, t’ ot caly a mat

choc o oth.

Expertise AwaitsA vtmt fm o machy compay mght

hav th oc to a pctacla b wh

codto a pct, bt wh th twok gt

Business Continuity Providers Deliver Expertise, Value

by Christian Perry KEY POINTS

▲ Large enterprises might

have the resources to handle

BC in-house, but smaller

organizations might fnd

more value and expertise

in third-party services.

▲ Certain conditions

within a business might

preclude employees romdirectly handling BC, in

turn cementing the need

or a provider’s services.

▲ Service providers oer

a wide range o technolo-

gies, consulting, analysis,

auditing, and training to

meet the varied BC needs

o customers.

▲ Businesses with high risk

levels or a zero tolerance or

disruptions might preer to

keep BC in-house.

CONTINUITY COLLABORATORS

PC Today / August 2011 21

Page 22: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 22/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

attackd o a hca ht, thy ca b gapg at

 b taw a hy. Wha lag tp

ay dty mght hav th bdgt to aod a

dct cotty tam, mall tp typcally

do’t joy th am lxy. Ev thy hav p-

ol wth BC xpc, tho popl gally a

alady pdg tm o daly b qmt.

Accodg to Mchal Saac, ch xctv o-

c o Aavo (www.aavo.com), BC ot ot aco comptcy, bt th wh a vc ca add

plty o val tm o dtadg th ky pla-

g lmt ad dployg ad xctg agat

th pla. Rgadl o b z ad oc,

cotty ad k mtgato plag ma ctcal

lmt o potctg hahold val. Ad wh

t com to th popct o g a vc, tp

capablty, capacty, ad complxty all play to th

fal qato.

“Capacty th ma o how mch tm ad

oc a compay ca dvot to b co-

tty ad dpdt o capablty—acompay may kow what to do bt ot hav th

  badwdth to maag t thmlv. Complxty a

ma ad k ht th compay’ b

modl. Mo complxty may ma th d to bg

a vc that ca maag th b cotty

poc aco b t, gogaph, ad d-

t,” Saac ay.

Svc ca alo b l tato wh -

tp—o cta mploy—mght hav coct

wth cotty qmt. Fo xampl, a BC pla

mght hav a cla tatg that mploy caot

  b th dgatd povd o dat vc, ay

Kata Pgh, pdt o AlgColtg (www

.algcoltgc.com). I th tato, a BC po-

vd wold dplcat th ytm, otwa, ad—

dally—th kowldg qd th compay’

mploy bcom capactatd.

Ev a compay dvod o ch pcal c-cmtac, th mov towad a povd ca jt

mak mpl o oth bac ao. “A com-

pay mt dvlop b covy pla to potct

data, mal vc, ad tlphoy ad twok -

vc, a wll a th admtatv ad wok aa,”

Alapat ay. “All th q xpt ad mav

plag ad cotal ttg. Ivtg a b

cotty vc otoc th may complx aa

o a old dat covy pla ad tak th c-

taty ad gwok ot o t by lttg th xpt

hadl th complxty.”

Th bft ca alo xtd to captal xpd-

t. A d-to-d BC pla cold q plty

o vtmt addtoal v, toag, oo

pac, ad ta to th b wll v

om tpto. Lag tp mght

alady hav pa oc to ld to th ca,

 bt SME ca av moy by payg o a vc

that alady ha th pc ady to go.

Service SelectionB cotty vc pa a latvly pc-

tacla ag o tcholog ad kowldg aa

dgd to accommodat vad b d.

Mot o th lmt volv aod bac IT pc,ch a v, toag, twokg, ad tlcom-

mcato, bt t’ th oc—kpg th b-

g at all tm—that mak thm valabl.

Alog wth tcholog, vc povd alo o

coltg ad mplmtato to hlp ctom l-

fll th complt BC goal.

Fo xampl, EMC Etp B Cotty

olto (www.mc.com) a blt o a td tc-

t o toag platom, otwa, ad vc that

match potcto lvl to th val o b data.

Podct cldd EMC’ aal cld a a-

totat tool that maag ad atomat applcatotat o altat v wh dat o oth

dpto occ, a toag plcato, mot plca-

to wth 24/7/365 avalablty, ad oth toag ad

mot plcato tool.

Oth povd o coltg vc that p-

pot plag ad tag o b cotty.

O ch povd B Cotty Svc

(www.bcottyvc.com), whch povd

lc plag aco mltpl BC-latd aa,

cldg b cotty maagmt, c

maagmt, ad latd dcpl, all o ogaza-

to both pblc ad pvat cto. Fo xampl,

The decision to use a servicevs. managing this internally

depends upon the expertise available

inside the company.”Michael Saracini,

chie executive ofcer, Aravo

Small to midsized businesses,in particular, can benefit from

working with external service providersto supplement their internal resourcesbecause they often do not have the re-sources—both in terms of technologyand staffing—to implement a solidbusiness continuity plan.”

Brooks Robinson, president, Cbeyond Cloud Services

22 August 2011 / www.pctoday.com

Page 23: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 23/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

BCS ca codct a k amt ad b

mpact aaly to dty that ad k, ad t

alo dvlop BC ad covy tatg; dvlop

pla; ad hadl awa, tag, ttg, ad

pla xc.

Close To The VestDpt th xpt ad cot avg ht

BC vc, th opto ’t th ght t o all

ogazato. Alapat ot that b that dal

wth xtmly tv data that mt b kpt d

vy tct cty a btt o kpg b

cotty pla ad xcto -ho. Smlaly,

a compay’ achtct blt wth hghly complx

tchology cotag may movg pc that a

dfclt to t p ad cofg qckly, t alo mght

wat to kp BC -ho, h ay.

“Wh b hav hgh k ad a

latc to dpto, thy may wat to th

  bg b cotty ad k mtgato

-ho o a mxd modl that cld a

vc,” Saac add. “I th ca, thy d

to hav a tchology olto to mplmt, tack,

alt, ad tgg cotty ad mtgato pla a

pdctv, a wll a pov, ma.”

Commo mght dctat that compa

 boatg load o xpc wth th tcholog

dd to complt a BC pla wll wat to hadl

cotty thmlv, bt that’ ot alway a gv

path o cc. Fo tac, Pgh cotd that

ogazato that hav hghly pcalzd kowl-dg o IT cofgato o data ct opato

a l capabl o ttg p a atght b

cotty tct thy hav ald to mak that

kowldg xplct. A compay mght hav had-

wa that all wth th BC alm, bt that do’t

alway ma t ca apply t BC tm.

Finding A FitDtmg whth to k otd hlp

o b cotty

tak plty o ach

ad b-pcc -topcto. Bt oc th

dco mad, aoth

dco awat: Whch

povd wll bt mt

yo d? Accodg to

Book Robo, p-

dt o Cbyod clod

vc (www.cbyod

.t), vy compay’

tato q ad

d to b matchd to a

povd’ capablt.

“Do yo ach. I yo d hlp cg yo

data, look o a tchology compay that ca mt

yo qmt aodably. Fd ot thy hav

labl ad ddat hotg aclt to

yo omato ad applcato wll b avalabl

v th povd thmlv ha a otag o a

al. Ak how qckly yo data cold b cov-

d. Dtm how th data ct a maagdad matad,” Robo adv.

Rgadl o whth g a povd th bt

choc, Robo ay t’ ccal to mmb that

cotty plag ca av a compay om gog

ot o b. “Cod th hot- ad log-tm

ct o yo opato yo go wthot [pla-

g],” h ay. “Fg ot what mot ctcal to

add t ad tat th. Ad bg xpt

wh yo d thm.”▲

If you look at the capital expen-ditures for in-house servers,

storage, and staff to provision ado-it-yourself disaster recoveryand business continuity system,investing in an external businesscontinuity service will be shown asa vastly cheaper alternative.”

Sam Alapati,senior technical director, Miro Consulting 

Customers have to have the con-fidence that they can establish a

relationship and a service-level agree-

ment with the business continuity pro-vider that meets their requirements.”

Katrina Pugh, president, AlignConsulting 

SERVICE SEARCH STRATEGYFinding the right service provider can mean the dierence between a BC (business continuity) plan that meshes perectly

with your company’s ecosystem and a plan that’s akin to an irritating intrusion. Sam Alapati, senior technical director o 

Miro Consulting, oers the ollowing tips or fnding the right BC service or your business.

▲ Look at the length o 

time the provider has

been in business and the

nature o its clients.

▲ Ask to see the best

practices or backups,

restorations, and other

services that are part o 

the BC plan.

▲ Find out how the provider

keeps up with all the rel-

evant legislative and other

mandates pertaining to busi-

ness continuity.

▲ Investigate the types o BC

sotware the provider uses (i 

any). Overly complex sotware

can be difcult to implement.

▲ Assess the vendor’s

strength in all BC areas,

including provision o 

warm and hot sites, data

restoration services,

managed services, and

mobile disaster services.

▲ I your business is

under strict 24/7 service-

level agreements, investigate

the vendor’s dedicated

inrastructure strength (as

opposed to the provision o 

shared capacity).

▲ Find out i the provider has a super-efcient emergency

notifcation system, such as an automated call system.

PC Today / August 2011 23

Page 24: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 24/80

KEY POINTS

▲ Using analytics to

monitor your company’s

energy use can help you

reduce costs and increasesustainability.

▲ Cloud computing can

increase your computa-

tional power, reduce your

data center load, and

lengthen the liespan o 

PCs company-wide.

▲ Virtualization can

reduce your company’s

server count and decrease

your energy use.

▲ Going green can be as

simple as changing a light

bulb or as complex as gen-

erating your own power.

Analytics: The Fertilizer ToGreen Your Business

Chac a yo compay alady om

om o b aalytcal otwa to maag ad

aalyz wokow podcto, th pply cha,ad oth aa o coc. B alo aa-

lytc to moto taablty.

May b tllgc povd o -

taablty maagmt tool dgd to ma,

maag, ad povd data o ky gy, vo-

mtal, coomc, ad ocal dcato. I addto

to hlpg yo mt yo compay’ g goal,

taablty maagmt tool ca alo hlp yo

yo oc mo coomcally.

Accodg to “Aalytc o th Staabl

B,” a pot om tatoal b

coltg m Dlott Coltg LLP (www

.dlott.com), taablty aalytc hold

coctat o th pmay aa: atomatc -

potg, al-tm gy motog, ad pply

cha motog.

Atomatg potg wll d-to-d

data gathg ad ptato to tho who d

th aalytcal data. Pomac motog ca b

d to look at how gy d wth yo b-

ad mak yo awa o how vao aa a

mtg plad goal.

Ral-tm gy motog ca hlp to -

dc a compay’ ovall gy compto

Ev c th Eath Day movmt kckd

o 1970, b hav alzd th

mpotac o bg vomtally co-

co. Thy’v alo dcovd omthg -

ttg. Bg g bg wad byodgood PR; t bg taablty, pot, ad a

compttv dg.

Egy com a gcat poto o a

compay’ xp; t’ th gy yo com-

pay , covt, ad dchag that podc

t poft. Gttg a hadl o how yo -

gy, how mch gy cot yo, ad how mch

gy yo wat ca b a al y-op. Small

chag gy ag ca hav damatc ct

o a b.

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Green

Cost-Cutting

MEASURESBeing Green Is Easier Than You Think

by Tom Nelson and Mary O’Connor

The economic advantagesof shifting to a cloud

infrastructure are so enormousthat current challenges (in cloudadoption) will be overcome andthere will be a major shift tocloud computing.”

 Jonathan Koomeycivil and environmental engineer

and consulting professor at Stanford University

24 August 2011 / www.pctoday.com

Page 25: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 25/80

LED lighting can provide significant

savings over incandescent and

other lighting, in both indoor and

outdoor use.

tlzato, whl at th am tm padg fxd

cot ov mo v ad .

Clod-bad vc a’t lmtd to clac

ofc podctvty applcato. A wd ag o

commcal vc avalabl to add almot

th t ag o b d. By movg thapplcato to th clod, yo alo op p th

poblty o t moblty. Som o yo ta may

 b abl to pom om o all o th wok om

hom, dcg th ovall gy ootpt at th

ofc. Ad o co th clod kp vyo co-

ctd wh thy’ tavlg.

Green ComputingG comptg ha b om om

c at lat 1992, wh th U.S. Evomtal

Potcto Agcy lachd th Egy Sta po-

gam. I th aly day, Egy Sta atg appld

to om compt pphal, motly moto.

Today, th a addtoal madat o dcg

gy compto data ct th U.S.;

10% by th d o th ya. Googl ha alady

achvd a 50% dcto t data ct pow

compto by chagg to fct vapoatv

coolg ytm.

Althogh govmt madat may hlp

hap th gy fccy o compt ad data

ct, oth p may play a ol th -

dcto o comptg gy d. Th wakd

coomy ha CEO qtog th cot o th

IT data ct. Wh t’ tm to pcha w

qpmt, th goal mpl: dc gy co-

mpto, whch th majo cot o g a data

ct. Th two aa wh compa a g

ppotg wh gy bg d wth o

al bft, ch a lavg podcto machy

g wh wokload a low, hatg aa

wh ot , o lly lghtg aa that oly

d a mmm amot o lght. Ral-tm -

gy motog lt yo dty whch aclta dtlzd o opatg at pak ag,

allowg yo to mak podcto dco o

th y.

Spply cha motog may m cot-

ttv, bt ot payg attto to a ppl’

gy cold lt hgh podcto cot

o yo compay. It ca alo hlp compa -

cov aomal aly, galg pobl podc-

to dlay.

Th ablty o b aalytc to cooldat

data to qckly dtood omato ca b

appld to th gg poc. By motog c-

t ag agat dd goal, ad tackg yo

ag ov tm, yo ca b aalytc to

ca yo ovall fccy, a wll a to doc-

mt ay complac goal yo d to mt.

Look To The CloudAccodg to All Thg CRM (www.allthg

cm.com) th avag b PC oly p to

20% o t comptg capacty. Mot o th tm,

copoat PC t dl, comg gy bt ot

accomplhg mch o aythg. W’ll gt to that

pot lat.

Clod comptg pomotd a a way to todata o that t’ avalabl to ay dvc, aytm,

aywh a cocto to th clod (Itt)

avalabl. Althogh that’ t, that’ oly hal th

pct. Th clod alo a cot-ctv way to

povd otwa vc, vtalzato, ad cal-

abl comptg oc. Itad o pchag

w, at dktop compt o vyo, yo

ca gab th cay comptg pow om

th clod. Rmmb that 20% ag at? Mov

to clod-bad vc ad yo xtd th l

o yo PC. Yo obta a g bt by -

dcg hot-tm cyclg d; a coomc

  bft by dcg hot-tm PC pcha; ad

a log-tm g ct by coctatg yo

comptg d to a mo aly maagabl

ctal t.

  Joatha Koomy, a coltg poo at

Staod Uvty, ad a cvl ad vomtal

g, ay, “Th a powl coomc ac-

to phg towad clod comptg. O o

th majo ao th mo fct o pow

  by clod comptg povd.” Koomy pot

ot that padg comptg load aco may

a wll a tm zo mpov hadwa

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

PC Today / August 2011 25

Page 26: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 26/80

thy jt gt dmm. Thy a alo a gat choc

o tallato aa po to hock o mov-

mt. Both codto ca ca oth lghtg to

al; LED jt cot to h. LED alo podc

l xc hat.

LED ctly cot mo tha mot comptg

lght oc, bt th logvty ad dcd

gy compto ot th p-ot cot. Th

t o vtmt dpd o th ad

th typ o lghtg thy’ placg, bt t ca b

gfcat. Th cty o Ralgh, N.C., cho to

LED fxt t w covto ct pakg

gaag. Th LED lghtg cot $262,000 mo tha

th HID lghtg that’ omally d, bt d

to gy avg, matac avg, ad -

placmt cot, th gaag tallato hold

a payback at jt th ya ad a pojctd

avg o $635,000 ov th ltm o th fxt

(15 ya).

Managed Print ServicesDo yo kow what yo ptg volm

cotg yo? Th amot yo pd o pap

ad to ach ya do’t val whth yo’

payg too mch, o g oc fctly.

Maagd Pt Svc a a way to dc

yo ovall pt, ca, ad ax cot, whl

tll mtg all o yo d.

Aalytc moto yo ct ptg actvty,

gathg data abot whch pt yo’ g,

how yo’ g thm, th gy cot, ad thcomabl cot. Oc th aalytc hav mod-

ld th ptg poc, thy ca gat pot

that tll yo whch pt a th mot xp-

v to , whch a att, ad who g th

pt. Aalytc ca hlp yo dcov whch

dvc yo ptg vomt a fct

ad hold ht th oad.

Th pt agt compot o MPS a pc

o otwa that plac yo omal pt pool.

Wh a docmt t to a pt, th pt

agt ot t to th pt that th chapt,

att, ha th hght olto, o othw bt

mt th qmt o th docmt. It ca

pt om pag dat qalty, om moo-

chom, ad om colo; t ca alo pt mag

o lav thm ot. Povdg th typ o opto,

ad makg thm ay o mploy to , ca

hlp dc yo ptg cot by dcg th

amot o comabl d.

Go Green, Save GreenWho’d hav thoght om wld kd om th

’70 wold ht o o o th bt way to maag

ad gow a b? ▲

th bt bag o th bck a vtalzato ad

a-codtog ytm.

Vtalzato lt yo dc th total mb

o v a data ct by cooldatg mltpl

vc oto a gl phycal v. Vtalzato

povd gfcat avg hadwa, opatg,

ad gy cot.

Data ct mt b coold bca o th

hat gatd by all o that comptg pow.

Rdcg th mb o v ca dc th

hat load, bt th wll tll b a maagmt

d. Nw codtog ytm, ch a vapo-

atv coolg, ca gcatly dc opatg

cot ad low gy bll. Aoth opto to

hat pmp to t yo hatg wat to a

oc by g th hat omwh l. IBM

th btatal hat om t data ct

Altko, Swtzlad, to hat th tow’ wm-

mg pool ya od. Yo ppog mght  b a bt mo mda, bt a cot avg a

cot avg.

Dktop comptg ’t mm om gy

maagmt. All comptg platom o gy

maagmt ytm, to dc pow comp-

to by pttg compt to lp wh thy’

ot . Takg that a tp th, a chdld

ytm o httg compt dow at omal

wok ho ca av lctcty ad dc a bld-

g’ hatg ad coolg d.

Building In The Green ZoneIt’ ot jt yo comptg vomt that

ca go g; yo t aclty ca acq a

c pata.

Altat gy oc. Yo ca t p a co-

tact o wabl gy ad gt a g look,

  bt a btt ad ( th log ) l xpv

olto may b to cod ola ad wd. Th

pc o ola pal ha plgd, ad fcc

hav go p. By podcg yo ow gy, yo

ca lock low lctc cot ov log tm.

Pdctabl gy cot lt yo bdgt ad pla

mo fctly. I yo a PPA (pow pcha

agmt), th may b o p-ot captal cot.

Ad wth gy tlt qd to mt w-

abl gy potolo goal, yo tallato may

 b a attactv at to th tlty compay.

Lghtg a ad away th at gy p-

gad yo ca mak. It alo ha th pottal o

mmdat ct o gy compto.

LED lghtg o val advatag. Thy

gfcatly l gy to podc th am lght

otpt a cadct lghtg ad hav a log

lpa—50,000-ho ltm a’t al. Ad

LED do’t al at th d o th abl ltm;

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

According to Bill Weihl, Google’s

energy czar, there’s a simple way

to lower your air-conditioning

costs. “80 degrees Fahrenheit can

be saely used as a new set point,

provided a simple prerequisite is

met in your data center: separating

hot and cold airflows as much as

possible, using curtains or solid

barriers i needed.”

Nick Holonyak, Jr., known as the

ather o LEDs, predicted that LED

lighting would replace incandescent

bulbs. Unortunately his prediction

was made in 1963. He was ahead

o his time, but LED lighting’s timehas finally come.

26 August 2011 / www.pctoday.com

Page 27: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 27/80

B tllgc ma omthg d-

t o vy ogazato. Bt whatv

t ma to yo, t mot lkly volv a

  bg dc yo compay’ bottom l. W

pok wth th olk at Tadata (www.tadata

.com) abot BI’ pottal.

Why BI?Accodg to Dav Schad, dcto o tatgy

ad maktg at Tadata, “Compa commttd

to BI achv mch btt b lt tha

tho that a ot.” Ca pot: IDC’ “Pdctv

Aalytc Ad ROI” pot od that potg

td a 89% ROI ad pdctv aalytc

pad dvdd o appoxmatly 145%. Ad A.T.

Kay dtmd that compa that ly o

pomac maagmt tool aw dobl th

Rt O Eqty compad to o- th

am dty. Tadata’ ow dg alo x-toll th vt o BI “aco all dt ad job

cto, om tal to al to maactg

ad fac, ad o job cto lk maktg,

fac, pply cha, ad logtc.”

The Teradata DierenceTadata’ data wahog potolo povd

ogazato wth th tool thy d to cat

a tgatd vw (coboad ad dahboad)

o yo copoat data. Tadata alo o mo

ophtcatd BI tool that lt gath gopa-

tal dtal o locatoal tllgc ad pom

pdctv modlg, txt aalytc, ad v t-

mt cog o twt.

Al cldg Dlta, Lthaa, ad Qata

mploy Tadata’ data wahog og to do

ot plag ad a aalytc; Baclay Gop,

Mt Smtomo Bak, ad Natowd Iac

lvag t o ctom aalytc; Coca-Cola, Fod,

ad Fj Xox t to optmz pply cha; Cha

Mobl, Vzo, ad Vodao t to pdct xt

 bt o o xtg ctom ad cat ch

modl; ad Bay, Hallma, Th Gap, ad JCPy

t to acq ctom ad podct ght.

Transform

Data Into ActionThe Basics Of Business Intelligence By Teradata

by Andrew Leibman

Tadata’ Actv Etp Itllgc go abov

ad byod what yo xpct om a BI platom by

ot oly cg th bg pct, bt alo hlpg

th otl pol to mak th b tog,

thogh al-tm dback, atomatd SMS alt,

ctom-pcc ladg pag, dtald vtoy

maagmt, ad mch mo. Smplcty what t

Tadata apat. Both otl pol ad th tad-

toal back-ofc ca mltaoly acc thdataba. To achv th, Tadata mploy opht-

catd wokload maagmt otwa to dlv b-

cod po tm to th hght poty q.

Made To OrderTo mak Tadata’ og yo ow, th com-

pay o a Iovato Wokhop to dcat th

ctom abot what’ pobl wth th platom

ad th pov bt pactc glad om all ov

th wold. Wth pt om Tadata, clt th

om a BI Matty Amt ad Gampla that

hghlght th aa wh b tllgc ca

mak th mot mpact. Togth, Tadata ad th

clt dg th logcal data modl, th ETL po-

c o gttg th data , ad taml xtg

otl poc to btt lvag th Wb p-

c. Tadata ca alo hlp by dgg th mxd

wokload poty q to ht tagtd po

tm, ad hgh avalablty ad covablty.

A Schad pt t, “W hav td th

gold ag o BI aalytc. Tchology ot th

 boday; t’ all abot magato ad httg

w lvl o ctom ght ad at dc-

o makg.” ▲

We have entered the golden ageof BI analytics. Technology is not

the boundary; it’s all about imaginationand hitting new levels of customerinsight and faster decision making.”

Dave Schrader,director of strategy and marketing, Teradata

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

PC Today / August 2011 27

Page 28: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 28/80

IT and data center technologies and trends change fast.

Make sure your company stays a step ahead with PC Today’s sister publication, Processor .

While you get the “executive overview” version here in PC Today , your IT and data center

managers get the in-depth, detailed information they need in Processor .

Each issue contains

(800) 819-9014 | www.Processor.com

Page 29: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 29/80

Gk Sqad a popla vc o co-

m, bt yo may ot alway thk o

thm wh hoppg o b pod-

ct ad ppot. Bt By ha mad t a ta-

tv to povd podct ad vc to SMB

wth Bt By Fo B™, ad ow th com-

pay og Gk Sqad vc pcfcally

dgd o tho podct. Gk Sqad Agt

ca hlp mata yo b dvc o x

thm thy a damagd; cot ppotg

yo compay’ covd podct thoghot

th l pa; o back p mpotat omato

g a ol backp olto.

Geek Squad®

Black Tie™

Protection PlansWhth t’ a matpho, laptop, tablt, o oth

dvc, Gk Sqad Black T Potcto pla wll

hav yo covd. Each podct ha t ow d-

vdal pla ad pcal at that go alog wtht. All o th advacd Black T Potcto pla o

matpho, laptop, tbook, tablt, ad dk-

top cov omal wa ad ta, accdtal damag

om hadlg, ad pow g pa. Commcal

pla alo cov havy ag b vo-

mt. Each o alo ha a No Lmo Polcy, o

yo dvc ha to b pad o tm, yo’ll gt a

compaabl placmt at o xta cot.

Advacd pla o mobl pho ad potabl

compt, cldg tablt, alo at a o-tm

ogal batty placmt, whch hlp xtd th

lv o th podct. Potabl ad dktop comptpla cld ll pat ad labo ad pxl pa. Th

dktop compt pla alo cov moto b-.

Ad all Black T Potcto pla cld 24/7 pho

ad Wb ppot o th dato o th pla.

Small Business Support PlanCompt a th mot mpotat tool th

wokplac, ad yo d to mak yo com-

pay’ PC a wokg coctly. Th Gk Sqad

Small B Sppot Pla gv yo tch ppot

whv yo d t. Th ft vc yo’ll cv

a o-tm PC t-p that wll hlp mak yo

compt a at ad fct a pobl. Bt at

that, yo’ll cv ogog optmzato o t’ alway

g at t bt. Oth at cld v ad

pywa moval, otwa tallato o moval,

mal tp, ad pt tallato, a wll a tobl-hootg o otwa, mal, ad pt.

Th Small B Sppot Pla alo at

24/7 hlp dk ppot pl 24/7 PC ad t-

wokg ppot. I yo wold lk to add tag

o tag vc, yo ca g p o tho

paatly at th tadad Gk Sqad vc at.

SugarSync Online BackupGk Sqad alo o a ol backp vc

calld SgaSyc, whch lt dvdal back p

fl to a c Wb t. At gg p ad tab-

lhg backp ttg, SgaSyc wll atomatcally  back p a compt a log a t ha a hgh-pd

Itt cocto. U ca vw o tv fl

at ay tm, ad SgaSyc av th fv pvo

vo o ach fl. All fl a pawod-potctd

ad cyptd dg ta, ad SgaSyc

go-ddat data ct o addd cty.

Further SupportTo la mo abot Bt By Fo B ad

Gk Sqad b vc, vt th Bt By

Fo B Wb t at www.BBFB.com o call

1-800-373-3050. ▲

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Best Buy ®

Geek Squad®

Covers Business Products, Too

by Josh Compton

BUSINESS SERVICES

BEST BUY, THE BEST BUY LOGO, THE TAG DESIGN, BEST BUY FOR BUSINESS AND GEEK SQUAD ARE TRADEMARKS OF BBY SOLUTIONS, INC.

PC Today / August 2011 29

Page 30: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 30/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Dd yo kow that 84% o mall ad mdm-

zd b pla to pd th maktg

 bdgt o dgtal campagg 2011? Th

a tattc that mgd om Boll Aocat’

“2011 Otlook: SMB Bcom Evybody’ Nw Bt

Fd” pot. I addto, 86% o SMB vyd

ad thy had a Wb t 2010, ad th ya thatmb ppod to ach 91%.

So, wh almot vy local tat-p, hom

ofc-bad, ad goal b ha a Wb t

a a ol pot o al, how do yo that

yo Wb pc ’t obcatd by yo com-

ptto o mla Wb t? Yo ca pahad

a -maktg campag, that’ how.

What Are My Options?E-maktg th catch-all tm o collctv

maktg tatg o th Wb, whth yo’

talkg abot ba advtmt, badg, mal

 blat, ocal mda, -commc, SEO (ach g

optmzato), o aythg l that all d th

Wb-latd maktg mblla. Itt a

patcpatg th tgatd om o maktg ot-

ach, ad that’ a good ao o b to kow

all abot Wb commcato.

“Sc mo ad mo popl a mbacg a va-ty o tcholog ad gathg th omato

w ad volvg way, -maktg ha bcom

a accptd ma by whch maktg po-

oal ha omato wth th adc

way that mt th adc wh thy’ at, [ch

a thogh] Itt-capabl b/hom com-

pt, laptop, tbook, ad oth mobl dvc,”

ay J Spak Boccho, od o Spak &

Aocat (www.pak-aocat.com).

Boccho ay that -maktg “ca b a

mpl a a Wb t that pomot a podct ad

vc.” Th typ o t wold at lvat

Are You

How To Launch A Strong Online Campaign

by Joanna Clay

E-MARKETING?

30 August 2011 / www.pctoday.com

Page 31: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 31/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

(gv pmo to d commcato to th

mal add) hghly cot- ad oc-ctv.”

Dvlop & tay avvy. To ta lad ga-

to tacto, d way to cltvat a dp

cocto wth yo c-

tom. It’ ay to lt yocovato ma o-

dd, bt t’ tll tal

that yo mata two-way

commcato by gttg

to kow yo popct ad

ctom poally wth

th tool aodd to yo.

“Cla ad coc m-

agg alog wth cotcy

ad qcy o th mag

paamot, ad pttg a

mag wth a gl-mdd

popoto bo th tagtd

adc a may way a

pobl th dal,” ay Boccho. Socal t-

wokg t mak th tacto “l mo lk a

latohp tha a b popoto,” Boccho

add. “Fo tac, ocal mda cold b th

placmt o a ad o Facbook g kywod,

xpt potg had xpc o a mlt-

cotbto blog o Twtt lk that coag

tacto by allowg commty commtg,

ttoal potd o YoTb, o a ol poll that

olct ggto o podct mpovmt.”

So, what do a catv -maktg campaglook lk wh t’ pt to good ?

Boccho o a q xampl o how o o

Spak & Aocat’ clt fdg cc wth

a tgatd maktg pogam: “W hav a had-

wa clt that mply wat to ha omato

wth th ll ba o a mothly ba, th w

povd a ctom -maktg wltt o thm

that ha ot oly ct w, w vdo [ad]

podct omato bt alo o tp o th IT

pooal ad act o th mploy to

  bld a o commty wth th vdo ad

th ctom.”

Prepare For The Short & Long TermYo ca’t gt wh yo wat to go wthot t-

tg a goal. So, t om attaabl ad tm-tv

goal bad o ay mtc yo’v tvd th a

ad dtm to mata th latohp wth yo

adc. Shot-tm goal mplmtato cold -

cld SEO, xtal lk bldg, ad om patc-

pato. To bg clt o th log tm, cod

th bft o cott bloggg, gla Wb t

pdat (ad pomoto), ad catg a coto

atcl that xpla yo mo. ▲

dcpto, photogaph, a FAQ cto, ad

 boch PDF omat.

How Do I Get Started & Keep Going?Dvotg ampl tm to achg w ma-

ktg tactc wll o dobt v yo wll, o bo yo jct maktg adal to yo

 b, cod whch av a bt o yo

to walk dow. I oth wod, do’t ty to pomot

yo podct o vc wthot a pop tatgy.

Explo ad aalyz. I yo kow abot tagt

makt, yo kow t’ mpotat to dtm

whch chal yo adc lt to mot at-

ttvly. Th cold b o o a combato

o th ollowg: Facbook, Twtt, blog, ma

mal, p la, mobl advtg, ad ad-

dtoal ocal mda vc. Yo wat to mak t

ay o pottal clt to fd yo -comm-

cato, whch ca b a challg wh yo ad-

c xpct cottly gagg cott. “Evy

compay, makt, go, podct, ad vc

q, a th tagt adc, ad th o

paaca to cov thm all,” ay Gav Doghty,

clt pogam dcto at Spak & Aocat.

Accodg to Boccho, yo ca look at -

maktg a actg two way: pavly ad

actvly. Th dtcto may hlp yo dcph

whch mthod match yo maktg objctv.

“Pav do ot q a po. Th d

mply ha mpotat omato ch a a p

la, call wth omato o how to k -pa/placmt, o a copo,” ay Boccho.

Covly, actv -maktg q a po

om th cpt. “Th ca cld, bt ot lm-

td to, a vy; a oppotty to cv th

omato, ch a a ca tdy o wht pap; o

a ctv-dv [oppotty, ch a] tg

a cott o qalyg o a wad,” Boccho ay.

Boccho xpla that pav ad actv -

maktg lmt a ag o tcholog

to hlp coct b to th popct,

ctom, ad pat.

Lach th tatgy pha. Th tm “pha”’t jt a maktg bzzwod wh t com

to tatgzg yo -maktg pla. Bag

md th tactc that wll bg t ROI, what

kd o cotago cott ca yo povd that

wll lad oth to cav mo o t?

“W adv o clt to -maktg o a

vaty o pogam cldg clt lato, p

lato, podct lach, pomoto, ad databa

matac,” Boccho ay. “[Th] a valabl

tatv that ppot ctom vc/otach ad

v. Ug tal o xtal databa lt o

popct o mal om ctom who hav optd

E-marketing in its many formsallows a business to reach out

to the masses in a cost-, time-, andresource-effective manner with real-time results”

 Jennier Sparks Bocchino,

 ounder, Sparks & Associates

Sparks & Associates (www.sparks-

associates.com) is a PR and market-

ing company that can provide

e-marketing leadership in areas

such as branding, collateral, lead

generation, and media planning.

PC Today / August 2011 31

Page 32: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 32/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Access & Track Customers With A Single Click

by Bruce Gain

Ctom latohp maagmt ha a

ptato a bg xpv ad gad

o lag-cal dtal opato. Bt

today, dvlop hav hod ad catd CRM’

pow ch a way that t ha bcom mpl to

ad vy applcabl to th d o SMB.

SMB ca CRM to boot v by bttaalyzg ad actg to xtg ad pottal c-

tom’ d, whl gatly mplyg th ma-

ktg, vc, ad al opato, whth thy a

a o-po opato o a 1,000-mploy tp.

Almot vy act o ctom lato com-

 bd a gl tac wth addd at o aa-

lyzg ctom, al, ad oth data. Thk o t a a

way to pool togth almot vy otwa packag

yo o a day-to-day ba o ctom maag-

mt to a gl c. O ky bft a o

. I a CRM packag ot mpl to , th th

omthg wog. A w mploy hold olyhav to pd a copl o ho to mat CRM.

Th l o CRM o mall ad m-

dm-zd tp ha caght o. Accodg

to a Fot Rach tdy, 44% o 473 mdzd

ogazato vyd Noth Amca ad

Eop hav alady d a CRM olto a o

2010. A addtoal 23% o th ogazato -

vyd ad thy plad to adopt CRM wth two

ya. Fot alo ay mall b a

apdly adoptg CRM at a mla at.

The BasicsA CRM packag hold comb yo tp’

cotact, b lad, ctom data, ad calda

data, alog wth wod pocg, od tat, o ay-

thg l that mt yo attto latg to yo

ctom to a gl c. It ot o mch that

CRM o ay o patcla voltoay at

a mch a t dc complxty by combg d-

t applcato togth.

A typcal mght op p CRM ad a lt o

chdld appotmt ad oppott to pthat day wth mmdat acc to calda, mal,

ad oth applcato. Cod th cao. Upo

lag that ctom X d to b calld at 10:00

a.m., a clck o that ctom’ data co val that

th ctom ha odd 30% mo wdgt dg

th pat moth. Th od ca happd at o

o th al p mad th pho call ad a poal

vt x moth ago, whch dtald th ctom

omato wdow. Clckg th Lbay co pll

p a lt o wht pap latg to what th ctom

do. Fo dp aalytc, a mag th plld p

to how how th ctom’ pofl compa to that

KEY POINTS

▲ Customer relationship

management tools are no

longer exclusively geared

or large companies.

▲ CRM tools now meet

the needs o SMBs innumerous ways.

▲ CRM can help SMBs

boost revenues by combin-

ing customer-related appli-

cations in a single interace

and generating customer

leads and insights through

data analysis.

▲ Cloud CRM oerings

allow SMBs to reap the ben-

efts o CRM on a pay-as-

you-go basis without having

to invest in IT inrastructure.

CRM gives you an opportunityto maintain a customer profile—

about who they are and what you aredoing with them.”

William Band,vice president and principal analyst, Forrester Research

 Your Business

What CRMCan Do For

32 August 2011 / www.pctoday.com

Page 33: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 33/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

compa ad ol poptohp a vy pc-

tv ad td to adopt low-cot CRM podct a

a lctoc olodx that add mpl cto.

Lag SMB td to CRM podct that hav two

o mo modl.”

CRM EverywhereTh avalablty o clod-bad applcato ha

vd a a majo catalyt o CRM’ adopto th

SMB pac. Ug a clod og, a mall fm oly

ha to pay a mothly o ll acc to CRM tool

that, jt a w ya ago, wold hav qd vt-

mt v atct ad matac cot.

“Th bg chag that hav mad CRM mo c-

cl th mall b makt hav b th

mgc o clod olto,” Bad ay.

Idd, th CRM catgoy, th clod ha aly

  bcom th dalt platom o choc, Bad ay.

“SMB mght ot hav a lot o IT atct ad do

ot wat to vt t; ad thy alo do ot hav th

facal whwthal to pd a lot o moy to vt CRM bo t gt mplmtd,” Bad ay.

Vdo a alo cagly og mobl v-

o o CRM o that mploy ca acc tp

ad ctom data aywh thy happ to b va

th matpho. Whl om mobl CRM packag

mght b lmtd to pcfc matpho typ, fdg

th ght CRM lavo that compatbl wth yo

tp’ matpho o choc ca th xtd

t ach to ay mploy, whv thy happ to b.

Ug clod-bad CRM, alpo, o xampl,

ca acc comphv ctom data om a clod

v wth a matpho, whch thy ca alo p-dat al tm. Mawhl, th b ow ca

cloly moto ad chck th tat o mobl al-

po ad ctom g a matpho o th

ow, whth th ofc o o th gol co.

I th ca o Copoat Clag Svc, mobl

CRM ha lmatd th d o alpo to call

th had ofc o ctom o whl away om th

ofc. “Wh my popl a ot o th oad, thy ca

acc ay omato abot th clt, cldg

th lat tm thy w cotactd ad ay ot that

w catd abot thm,” Sppola ay. “CRM ha -

ally mad mobl.”▲

o oth clt, mad by v gatd.

Ov tm, mo tha a doz CRM og hav

mgd om Maxmz (www.maxmz.com),

Mcoot (www.mcoot.com), Ntt (www.t

t.com), ad oth vdo that mt th d o

SMB. Pcg ha alo doppd gfcatly o SMBpackag. Today, o 100 o a pay-a-yo-go

 ba, p-at pc a typcally $100 p moth, ac-

codg to Fot. Mcoot ha lahd th pc o

t og to $30 p p moth ad oth a x-

pctd to ollow t. “Th a pc wa gog o,”

ay Wllam Bad, a aalyt o Fot.

Real-Time Customer TrackingCtom latohp maagmt, a t am

mpl, vy wll td to th al-tm aaly

ad tackg o omato latd to ctom

latohp. Rlvat ctom data cotatly

pdatd ch a way that t alo accbl to

tp o thy kow what gog o

wth accot o a a-dd ba.

“CRM gv yo a oppotty to mata a

ctom pofl—abot who thy a ad what yo

a dog wth thm,” Bad ay. “That what may

mall b a mg, bca om a maag-

mt pot o vw, thy hadly hav ay da what

popl a dog. Thy d mo o abot what

gog o wth ctom ad d to wh pod-

ct [o vc] a th ppl.”

Mak Sppola, CEO ad ow o Vacov-bad

Copoat Clag Svc (www.copoatclag.bc.ca), ay h m Maxmz to that

vy mploy ca chck o th tat o a ctom

at ay tm. Th tat o ctom alo p-

datd al tm a job tckt. Th poc o g

 job tckt a ctcal pat o th qalty o vc that

Sppola’ compay k to o. A mploy mght

ag a ctom poblm, whch th gat a job

tckt that ma lv tl t olvd. “It hlp

to ollow a thogh om tat to complto.

Th job tckt tay op tl t dalt wth,” Sppola

ay. “Pvoly, vythg wa do o pc o

pap, ad th w o gaat. Oc w adoptdCRM, w cold mak that th ball wa v

doppd alog th way.”

Howv, SMB wll lkly hav dt co -

qmt, whch a ot a cto o z. Small

 b, o xampl, mght CRM to lt c-

tom ad od omato wth lttl o dp

ctom data aalyt. A lag fm mght k mo

obt ctoalt.

“Th [SMB] CRM makt agmtd ad ach

gmt ha dt qmt,” ay Sa Lam,

a aalyt o Acc Makt Itatoal Pat

(www.am-pat.com). “Fo xampl, mall

Previously, everything was doneon pieces of paper, and there

were no guarantees. Once we adoptedCRM, we could make sure that the ball

was never dropped along the way.”Mark Sippola,

CEO and owner, Corporate Cleaning Services

PC Today / August 2011 33

Page 34: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 34/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Cloud

 TestlabA “Proof-Of-Concept” Path To The Cloud

by Blaine Flamig

o val HP DL360 v ad P2000 aay

toag. That odato locatd Itxo’

Amtdam data ct camp, o o 13 Clod

Hb data ct that th compay opat

ad that at a gy-ct modla

phycal dg, p to 2N UPS power and N+1

cooling, and access to major Tier 1 and Tier

2 networks.

Cloud Testlab’s Itt coctvty com

om Itt xchag povd NL-x, whch

opat o o th lagt Itt xchag

th wold wth mo tha 265 mmb 40-

pl data ct; ad tatoal IP ad data

vc povd KPN, whch povd a b

optc twok achg ot to 22 Eopa co-

t wth global cocto to 180 cot,

cldg th Utd Stat.

Th t platom o dploymt o thClod Ttlab vomt wa Mcoot’ DDC

(Dyamc Data Ct) Toolkt o Hot, whch

blt o Microsot Windows Server 2008

Hyper-V and Microsot System Center. The

DDC platorm provides hot th tool -

qd to cat SLA (vc-lvl agmt)

ad potal o hot’ ctom to povo,

maag, ad moto vtalzd atct.

A Ready-Made EnvironmentTypcally, cofgg a vomt ch a

DDC wold b a complx davo qg a loto th hot’ tm. Clod Ttlab, howv, gv

hot a ady-to-go altatv wh th hot

ca tad jt log to th Clod Ttlab v-

omt om a dtac va a Itt coc-

to ad bg ttg vao cao o a

lmtd tm wthot th woy o toblhootg

tallato o cofgato poblm.

“W povd th ablty o a lmtd

pod o tm o that at thy th tt

o td [Clod Ttlab] ot, o to pak, thy

ca dctly mgat what thy bld towad

th ow vomt o tat bldg a w

Jll Fak clod maktg maag o

Itxo (www.txo.com), a povd o

ca-tal colocato data ct vc

11 Eopa cot. A h t, th Clod

Ttlab vomt that Itxo, Mcoot,

HP, KPN Itatoal, ad NL-x (Nthlad

Itt Exchag) collaboatvly lachd

oghly x moth ago Eop povd vc

povd ad hot two dtct advatag.

Ft, o tho opatg th Eopa

makt, Clod Ttlab povd a cd -

vomt whch thy ca codct ttg to

ltmatly “pgad th vc to th clod

lvl ad o a pblc o v a pvat clod.”

Scod, Clod Ttlab abl to do th

o chag o a lmtd tm.

Spccally, Clod Ttlab povd a tky

clod-hotg vomt coct to vaVPN ov th Itt to codct ttg. Th lab

blt o a pcogd hadwa dmota-

to odato that HP ow ad that cot

[Cloud Testlabis a] proof-of-

concept environmentfor service providers

by which they can testa specific combination

of software andhardware in a data

center environmentto build their own

cloud solution.”

 Jelle Frank cloud marketing manager,

Interxion

34 August 2011 / www.pctoday.com

Page 35: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 35/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Mcoot, ad HP mploy bga dcg

th da o catg ch a tt lab vomt. “I

yo hav a copl o popl who thk t’ a gat

da, th thg happ,” ay Fak. “So tho

tm, vyo cotbt what h’ good at, ad

yo d to b awa o th act o what yo dto bld th kd o vomt.”

Fak ay Itxo aw Clod Ttlab a a way

to go byod a lot o th c hotg ach-

tct that w alady pt

that ovlookd th ol o th data

ct. Th compay alo lt t m-

potat to abl hot ad -

tgato to b abl to ty a data

ct vomt th “hghly

coctd, c data ct v-

omt that Itxo o,” h

ay. Clod Ttlab ha alo b

mpotat bca t’ allowd

Itxo to “gt gagd wth o

ctom ad d ad

what th pcc dmad a,

ad that kowldg to hac

o ow vc og.”

“Fo , th am wa to povd omthg

mo, omthg tagbl, that compa cold

ally ty ot,” Fak ay, byod what yo

ca do wth “a lot o oth copoato ad

pathp yo th makt.” Fak add

that om h poto, t’ compltly dt

talkg to a ctom abot clod-bad hotgvc ov th pho v. “vtg thm to a

data ct ad ally how t.”

“I thk a lot o compa wod wh my

data wll b? Wh th clod? Popl wat to

kow wh t ,” ay Fak. “Ad mayb that’

omthg typcally o Eop bca a lot o

compa wat to b clo vcty to data. Thy

wat to tay th ow coty, ad th’ a lot

o lglato aod that. Bt th bt way to co-

vc popl to ty a clod to how t to thm.”

Additional TestingMovg owad, Fak ay th hop wth

Clod Ttlab to “add o o two mo platom

th ya” o dploymt. Fom HP’ ppctv,

Balt ay Clod Ttlab th a ha xcdd

xpctato “ th that w mall com-

pa movg p th val cha om tadad

v hotg ad to clod. Alo, w a dv

t o ctom om Scadava to th Mddl

Eat addto to th Nthlad wh th -

tatv ha tatd.” H add althogh th tt lab

ot oly ctly lachd, “w blv t wll

gow th.” ▲

vomt,” ay Fak. Fak ay th bt

dcpto o Clod Ttlab that t’ a “poo-

o-cocpt vomt o vc povd

  by whch thy ca tt a pcc combato o

otwa ad hadwa a data ct vo-

mt to bld th ow clod olto.”  Jo Balt, HP EMEA AR/PR maag, t-

p v, toag, ad twokg, ay HP’

volvmt Clod Ttlab tm om th

compay’ bl clod com-

ptg. “I od to th p-

tat th hghly dv EMEA

makt, w watd to bg a

aly accbl tt ct bad

o Mcoot/HP tchology,”

Balt ay. Clod Ttlab “po-

vd a pooal tt plat-

om to mall hot o VARS

aod th go to motly tt

dv. W blv ad tmlat

local tatv to bld ad dv

clod comptg og.”

Thogh Fak abl to d-

clo how may vc povd

hav ttd th DDC Toolkt th Clod Ttlab -

vomt to dat ad th wt o to mgat what

thy blt to th ow vomt, h wll ay “a

lot o hot ad ytm tgato hav td th

ytm ot” ad dback ha b potv.

Althogh th platom pmaly tagtd

at th Eopa, Mddl Eat, ad Aca ma-kt, oth aa ca alo coct to th

vomt ad ty t ot. Ittd hot ad

vc povd ca gt g a cotact om

avalabl at www.txo.com/clodttlab.html.

Ittd pat ca alo cotact th pctv

Itxo, Mcoot, KPN, NL-x, o HP accot

maag o mal [email protected], clodac

[email protected], o [email protected].

“I yo look at how th makt ad how th

clod hav dvlopd, w’v jt com om, lt’

ay, abot 10 ya o talkg abot vtalzato,

ad I thk w’ ow th xt tag wh

popl a lot o obtacl towad clod ad

hav a lot o cty qto. W blv that

th bt way to abl clod comptg to ty t

ot,” ay Fak. “Yo jt hav to ty t ad fd

ot o yol how yo wat to povd vc

to th makt, bt alo o d , dtm

how yo a gog to th kd o vc.”

Something TangibleAccodg to Fak, dco cocg

Clod Ttlab bga lat 2010 ollowg th

Mcoot Hotg Smmt wh Itxo,

Interxion sawCloud Testlabas a way to gobeyond a lot ofthe referencehosting architec-tures that werealready presentthat overlookedthe role of thedata center.

PC Today / August 2011 35

Page 36: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 36/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Business SoftwareThe Latest Releases & Updates

by Rod Scher

Nothg v tay th am, ctaly ot

th wold o b-latd otwa.

Attmptg to maag a b whl

kpg tack o w ad pdatd otwa la

ogh to ty ayo’ patc, o w’ll gv yo

a had by lttg yo kow what’ avalabl.

McAee Security ManagementMcA ha aocd hacmt to t -

cty maagmt app, povdg atomatd ad

al-tm cty ad k aalytc to dty, a,

maag, ad pot o tp cty. Th la

tgat th McA Polcy Ochtato platom,

McA Rk Advo, ad McA dpot podct

ad “povd complt algmt ad vblty o

ctcal cty ad k vt aco th t IT

vomt, ppotg both o-pm ad SaaScty omato va McA dpot olto.”

Paragon Partition Manager 11 ProessionalI yo IT olk hav b g Paago Patto

Maag to hadl had dv matac, thy’ll b

ttd Patto Maag 11 Po, whch ow

ppot opato pomd o AFD, HDD ad

SSD, RAID, ad d vtal dk o 2TB+ capacty.

Th pdat o xtg Patto Maag 11 Po

ctom. Ctom ca th otwa to mgat

a Wdow OS om old hadwa to w hadwa,

ad Paago wll atomatcally apply w hadwa

dv ad mak oth cay chag to allow th

ytm to boot th chagd vomt.

Moxie 6.08 Digital SignageDgtal gag gttg mo ophtcatd, ad

th latt vo o Mox o val pomac

ad at hacmt. U ca dyamcally

gat tactv waydg map by actvly

podg to al-tm vomtal acto ad

dtmg th bt path a hold tak. Th

ytm abl a to pt a copy o a map o

d a txt mag cldg dcto to h pho.

Th compay ay that wth th otwa’ dag-ad-

dop tac, th twok opato do ot d to

hav ay pcalzd pogammg kll to t p ad

mata tactv map Mox.

Microsot Ofce 365Mat to compt had-to-had wth Googl

App, Ofc 365 th bcpto-bad cco

to Mcoot’ B Podctvty Ol St,

ad t cld hotd vo o Exchag Ol,

ShaPot Ol, ad Lyc Ol. It ca alo clda vo o Ofc Pooal Pl talld locally o

PC ad pad o va a mothly bcpto chag.

Statg at abot $6 p moth p , Mcoot

potog th SaaS og a appopat o both

vy mall ad vy lag b.

Final Cut Pro XI yo Appl’ Fal Ct to podc -ho

tag o omatoal vdo w hav (motly)

good w: Ft, th wt la o Fal Ct Po

(calld Fal Ct Po X, pt o th act that t m-

mdat pdco wa FP7) mch l xpv($299.99 compad to $999), a to , ad amd—

a t hold b—at avg vdo pojct o lah

mmoy cad ath tha vdotap. Edtg at,

ad latg to combg mltpl oc vdo

omat m to hav b olvd. Th bad w?

Th tac adcally dt—qg yo

mda olk to pd tm -amlazg thmlv

wth a pogam thy thoght thy had com to kow.

iLinc Web ConerencingWb cocg povd Lc ha aocd

th la o vo 11.1.1 o t vtal mtg/

Oce 365 is a subscription-

based SaaS suite that allows

access to cloud-based MS

Oce apps and tools.

36 August 2011 / www.pctoday.com

Page 37: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 37/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

cocg ytm. Th SaaS collaboato tool

ow tgatd wth vao LMS (lag ma-

agmt ytm) ad CRM t, a wll a wth

Saloc.com, Mcoot Otlook, ad oth thd-

paty applcato. Th w la ppot popla

LMS, cldg Blackboad ad Mzga, ad wllow alo b compatbl wth Moodl. A pokpo

o th Phox-bad compay otd, “Th tga-

to ad pgad w’v dvlopd wll dobtdly

gv o ctom a ay to , ot-o-th-box ol-

to o th Wb cocg d. Ad bca o

o op SOAP-bad Wb vc, may ctom

cot to dvlop ctom tgato btw Lc

ad th ow poptay otwa.”

HP Executive ScorecardHP lag Exctv Scocad—otwa

amd at xtactg KPI (ky pomac dcato)

a mtc that ca b d to vally mmaz op-

atoal ad maagmt data o xctv ovght.

A HP pokpo potd ot, a o xampl,

th da that a gv tool mght ma th facal

halth o a pojct, howg that t d bdgt, bt

cold m th act that th pojct bhd chdl.

Th Exctv Scocad applcato mat to com-

 b tho paat lmt a gl vw. Th

ct Exctv Scocad la ca xtact 50 KPI,

 bt 150 pottal cocto hav b dtfd o

vtal mplmtato.

MindGenius 4Glagow, Scotlad,-bad MdG ha -

lad th latt vo o t batomg app.

Th pdat add w way to batom ad

pt da ad omato, ad t at m-

povd aaly, tak, ad pojct maagmt ca-

pablt amd at lttg dvlop ad dlv

mo ovatv olto ad pojct that gow

ot o batomg o ad mtg. U

ca mov qckly om batomg to acto,

g atomatcally catd catgoy o qto

map a oo a thy xt th batomg o.

Vo 4 alo cld hacmt to th app’

xtg aaly, tak, ad pojct maagmt

at, cldg val catgozato, mpovd

fltg, ad w Gatt chat typ.

BestCrypt Container Encryption For Mac  Jtco ha aocd th la o a Mac v-

o o t popla BtCypt cypto otwa,

pvoly avalabl oly o Wdow ad Lx

ytm. Th compay ay that th otwa dlv

labl data potcto o tv o pvat

omato. Slctd fl ad old a atomat-cally cyptd wh tod d BtCypt co-

ta fl, whch wok lk vtal dv. Wh

th vtal dv motd o opd, ca

ad ad wt data o dag ad dop fl, jt a

wth ay gla movabl dv. BtCypt lt

wok wth cota fl, whch a compat-

bl aco Wdow, Lx, ad Mac ytm, o

ta ad toag o cyptd data.

Sage ERP X3 IntegrationWith Oracle 11g

Sag’ ERP X3 tp oc plagolto ow tgatd wth Oacl’ Databa

11g platom, mplyg th Oacl mplm-

tato ad lttg xplot th vao ad-

vatag ad capablt that lt om g

Sag’ ERP t o Oacl’ databa platom. Th

compay ay that wth th w la, clt ca

achv o-clck tallato o Oacl Databa 11g

om Sag ERP X3. It alo povd hacd p-

pot o data backp. Th compay alo pla to add

th o Itat Clt, whch atomat th -

c to a databa, a wll a th Oacl Databa

Cofgato Atat.▲

Te new release o Final Cut Pro is

much less expensive than previous

versions and also speeds up theinsertion o video clips.

MindGenius is a tool or brainstorming, collaboration, collectingideas, and then generating projects based on those ideas.

PC Today / August 2011 37

Page 38: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 38/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

UL Environment Platinum CertifcationTh Samg Rplh (www.amg.com) th ft mobl pho to

cv Platm ctfcato, th UL Evomt’ hght tadad. Th

atg ma a dvc’ gy maagmt, how th dvc ma-

actd ad th mpact t ha o th halth ad th vomt, how th

dvlop vomtally tv matal, th typ o packagg

d, ad podct pomac. Samg pot that 82% o th pho

mad om cyclabl matal ad packagg mad wth 80% pot-co-

m wat ad oy k. Th Rplh alo hp wth a gy-fct

chag that mt th goo tadad o th EC (Eopa Commo)

Cod O Codct.

Smart Grid Framework“A Polcy Famwok Fo Th 21t Cty Gd: Eablg O Sc

Egy Ft” a pot om th Wht Ho that otl th am-

wok cay to cat th mat gd. Th pot dcat that “A

mat, modzd, ad xpadd gd wll b pvotal to th Utd Stat’ wold ladhp a cla

gy t. Th polcy amwok oc o th dploymt o omato ad commcato tch-

olog th lctcty cto.” Th Wht Ho’ amwok t o o plla: abl cot-ctv

mat gd vtmt, lock th pottal o ovato th lctc cto, mpow com ad

abl thm to mak omd dco, c th gd. Som o th ky objctv cld gatg 80%

o th Utd Stat’ lctcty om cla gy oc by 2035 ad pttg 1 mllo lctc vhcl oth oad by 2015.

Sprint Electronics StewardshipSpt (www.pt.com) ha catd a lctoc twadhp polcy to dc th lvl o vom-

tally tv matal t povd to th pblc. Fo xampl, th compay t a goal to hav at lat 70%

o th Spt-badd dvc mt t vomtal cocad cta (cov vomtally ta-

abl dg ad bac pomac xpctato) by 2017. Addtoally, Spt xpct to collct 90% o th

pho t ll o o cyclg that am tmam; lat ya Spt

collctd 36% o pho old. Th compay alo commttg to wokg wth

vomtally ad ocally pobl vdo. All o Spt’ lctoc

cyclg ogazato wll b ctfd o commo cyclg tadad by thd o xt ya.

Solar LandscapersCla A Ladcapg (www.claaladcapg.ca/wodp) a

Caada ladcapg vc that ola gy to pow t qpmt.

Ladcapg cw tapot pcal tal thy ca to pow o -

chag th codl ad lctc mow, codl tmm, ad oth zo-

mo qpmt cay o ay job. Cla A Ladcapg alo o

Xcapg (a dg that dc th d o addtoal gato), ch a

addg hb bd lag ga aa ad platg doght-tat plat. Ogac tlz a alo

avalabl to pvt god wat cotamato.

The electronic

devices that make

our lives easier

also produce some

unwanted side

eects on the

environment.

Fortunately, many

consumer elec-

tronics manuac-

turers are working

to create products

that keep us pro-

ductive while

reducing energy

demands to lessen

our impact on

the environment.

Here, we take a

look at the new-

est environmen-

tally riendly

technology

initiatives.

GreenovationsEnergy-Conscious Tech

by Nathan Lake

38 August 2011 / www.pctoday.com

Page 39: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 39/80

HP EcoPODHP (www.hp.com) dcat that t POD (Pomac Optmzd Data

Ct) 240a ca p to 95% l gy tha tadtoal bck-ad-mota

data ct. Alo kow a th EcoPOD, th POD 240a a modla datact that cot o two 40-oot tct that ha a 8-oot hot al. HP

clam th dg lt yo comp all th v ad coolg tchology

o a tadtoal 10,000-qa-oot data ct to th POD 240a. I all, th

POD 240a ca hold a maxmm o 44 50U ack, whch qat to aod 4,400

v. Th POD 240a alo cld tgatd pow, coolg, cty, f

ppo, ad maagmt ad motog ytm. Fo xampl, HP bld

t Adaptv Coolg Tchology, whch ca ambt a wh pobl

ad wtch to oth mod wh vomtal codto dmad. HP pot

that th POD 240a ca dlv a PUE (pow ag ctv) atg o 1.05 to 1.3,

dpdg o load ad vomtal codto.

Individual Temperature ControlsI a ot to povd th U.S. GSA (Gal Svc Admtato) wth a low vomtal mpact,

Vtal Evomt (www.vtalvomt.com) bmttd a xt-gato dg o a adaptabl

clmat cotol ytm. Th cbcl dg at locally cotolld adat pal that ca hat o cool

ach mploy paatly bad o dvdal pc. Employ wold alo hav cotol o lghtg

ad a g th matpho. Wh th mploy lav th aa, th HVAC ytm wold go back to

a low dalt lvl, ad ddcatd otlt wold pow dow. Wth th cocpt, a compay wold av

gy bca t wo’t b watg coolg o hatg gy o mpty pac, ad mploy wll joy

comot ad podctvty wh thy a at wok.

IBM Smart City

To hlp ct atcpat poblm, pod to c, ad maag oc, IBM (www.bm.com) catdth IBM Itllgt Opato Ct o Smat Ct. Th goal o th pojct to apply IBM aalytc

tool to cty opato va o ctal pot o commad. Fo xampl, IBM aalytc cold atcpat tafc

cogto ad alt dv o altat ot va g, whch

wll dc th amot o ga watd whl ca dl tafc. Ky

ytm wh th IBM Opato Ct ca povd ght a

wat, pow, ad tapotato. Cty lad wll b abl to adopt

vc om IBM (o a IBM pat) that comb cty maag-

mt tool ad wll povd valabl data wh t cay to

mak mpotat dco. Fo tac, IBM’ al-tm aalytc

cold tack ad pot o th fltato qpmt o wat pmp

ad valv to hlp cty matac cw fd laky pp, avod

 bt wat ma, ad qckly fd a bok pmp.

Crescent Dunes Solar Energy ProjectU.S. Egy Sctay Stv Ch od a codtoal commtmt

o a $737 mllo loa o th cotcto o a 110-mgawatt molt

alt CSP (coctatg ola pow) aclty. Ulk a tadtoal ola

pow ytm, th CSP ytm th molt alt to to th ’

thmal gy o p to 10 ho, o that t ca povd pow dg

tm o clod cov o at ght. Th Cct D Sola Egy a-

clty wll b locatd 14 ml othwt o Toopah, Nv., ad xpctd to podc ogh gy to pow

mo tha 43,000 hom. Th CSP pojct wll b th ft th Utd Stat ad th tallt molt alt tow

 blt to dat.

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

PC Today / August 2011 39

Page 40: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 40/80

MOBILE OFFICEBUSINESS ON THE R OAD

KEY POINTS

▲ Cellular, Wi-Fi, and GPS

can be used to gather loca-

tion data.

▲ Location data has many

positive uses, including so-

cial media, navigation, and

personalized marketing.

▲ It’s up to company trans-

parency and user discre-

tion to overcome the initial

concerns o location-based

data gathering.

▲ Location data will be

used more extensively in

the uture.

Locato-bad data gathg ha b a

hot btto topc th lat ya. Wh t

wa od ot that compa lk Appl,

Googl, Facbook, ad oth w pobly col-

lctg locato data wthot popl’ kowldg

va mobl dvc ad oth ma, t ad a

lot o qto a to what th data wa bg

d o ad why t wa bg collctd. Sc

th, Appl cam owad ad ad that th log-

gg o locato data o Pho wa a bg th

OS that ha c b xd. Googl, Facbook,

ad may app mak gal hav tttd

mo tapat poal omato ttg

that cld optg o ot o g locato-

 bad data.

Stll, ctat ma. Som applcato

to mak t madatoy o app to pomptdowload that th locato data wll b

d, bt do’t q that th app xplctly

dcat how that locato data bg d.

Ad bca th ’t a app appoval po-

c th Adod Makt, om app cold

pobly tal locato data o oth poal

omato bo thy ca b plld om th

vtal to hlv.

Bt th a alo potv to g locato-

 bad data o com ad compa alk.

Whth vg p a lt o aby taat

o dtyg a mtg

plac o a map, locato-

  bad data ca povd

may bt. Th ky

to dtad how t

wok, what t ca b d

o, ad how to avod po-

ttally dago app.

How It WorksT h a t h

ma locato gathg

mthod: cllla ta-

glato, W-F tag-

lato, ad GPS. Wth

cllla taglato, a wl povd ca

kp tack o yo mobl dvc’ locato; th cotatly happg ad, accodg to om

aalyt, t qt accat. Wth GPS, yo d-

vc ca fd pcfc plac clo to yo bad o

yo ct locato.

“Yo mobl opato ally kow wh

yo a wth a gat dg o pco, p-

cally ba aa, gv how mall cll t

covag aa ca b a lttl a a block o two,”

ay Scott Ello, vc pdt o mobl ad

com coctd platom at IDC (www.dc

.com). “Ad whv yo W-F, yo loca-

to ca ally b dtmd to wth 50 to 100t gv how mall W-F covag zo a.”

What The Data Can Be Used ForTh a may o locato-bad data

that mobl ca tak advatag o. O

wth ocal mda. Yo ca go-tag photo o

popl ca xactly wh yo w wh yo

took a pct. Ad om app povd a way o

yo to tll yo d o cowok wh yo

a. O ch app oqa, whch lt yo

chck to plac o popl ca wh yo

a. Yo ca oth oqa that a

Location, Location,

LOCATIONLocation Data, Your Company & You

by Josh Compton

I can tell you that I don’t worryabout my location data or how it

is used. If I don’t think I want an app toknow my location data then I just de-cline to give permission or make sure Ilog off after using it.”

Scott Ellison,vice president of mobile and

consumer connected platforms, IDC

40 August 2011 / www.pctoday.com

Page 41: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 41/80

MOBILE OFFICEBUSINESS ON THE ROAD

th am locato o clo

to t o yo ca mt p.

Yo ca alo loca-

to data o avgato,ttamt, ad mo.

Som app lt yo

yo ct locato to

d b, ta-

at, ad oth aby

plac. Ad yo a

v a accdt o

d hlp om 911, m-

gcy pod ca fd

yo locato g GPS.

O o th ma a-

o that b

ca bt om g

locato-bad data

thogh dct adv-

tg, maktg, ad

pomoto at dvd-

al pcc aa. Fo

tac, yo compay

cold g a app

that ak a ctom wth

a matpho to lt yo

th locato data to

tll thm wh thy ca d yo podct

lato to th ct locato. Yo cold alodg a app that how advtmt o

local b ad tll pottal ctom

how to gt thm o ltally how thm g

GPS avgato. Compa a alady takg

advatag o th ad th oom o gowth

th t.

“Advt ad compa gal lov

havg that omato o advtg p-

po,” ay Mak Tachk, lad aalyt at Io-

Tch Rach (www.otch.com). “To kow

wh com a ad capt that dmo-

gaphc omato wold allow thm to locato-pcfc advtg. I thk that wh-

v compa a allowd to do th, thy wll.”

How To Avoid PotentiallyMalicious Applications

Rgadl o what mobl dvc yo hav

ad th opatg ytm t , th alway

a chac yo cold dowload a malco app.

Th a app appoval ytm plac that

wd ot mot o th haml app, bt t tll

lagly p to compay tapacy ad co-

m dcto.

“App that may gly ca yo a

hghly lkly to com om a tablhd

majo play ad a mo lkly to com om

om oddball play,” Ello ay. “Ad oa occao that ‘bad thg’ occ mobl,

th majo play, cldg mobl opato

ad hadt mak, wok makably qckly

to ht t dow.”

A a compay, yo hold alway that

yo app claly ay that t wll locato data

om capacty ad gv th th opto to

opt o ot. Ad com mt look at th

app o a ca by ca ba to dtm t

mak o thm to locato data.

“Th a may app that jt ak whth

yo wat to t o ot wthot ay pcfc,”

ay Tachk. “I yo go thogh th lt o app

that qt appoval to capt locato data,

om o thm a dtadabl ad oth

a’t. So I hav a app wh g that data

do’t mak , I wo’t allow t.”

The Future O Location-Based DataTachk ay that th tal coc o mo-

 bl ov th Appl ad Googl cotov-

a ow “l o a .” Ad h blv

that may popl th o locato-bad

data a lagly potv. H do’t l ot th

pottal o w, haml , bt motly at wh locato data d potvly ad

to a lag xtt tha t ow.

“A th thg w hav’t thoght o yt?

A th thg ot th that w do’t hav th

vl md o yt? I’m th a. Bt th

wll mot ctaly b cad ag o locato-

  bad data by compa th t. I thk

th o o th to b awa ad to b co-

dat o h ow pvacy wh g mobl

dvc,” ay Tachk. ▲

Congress is looking to passlegislation that will limit or

prohibit how location data can be used.Given that, and that Apple has fixed itsbug and Google has set applicationsto require specific permission, it’s lessof an issue than when we were initiallyalarmed.”

Mark auschek,lead analyst, Info-Tech Research

PC Today / August 2011 41

Page 42: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 42/80

MOBILE OFFICEBUSINESS ON THE R OAD

Why Mapping

Matters To BusinessUse GIS Technology To Visualize Data

by Joanna Clay

Kowg yo ctom vtal to th cc

o ay b. Today, a gat dal o c-

tom omato adly avalabl. What

to do wth all o that data th qto may o

ac. So what a b to do? U a map. A

GIS (gogaphc omato ytm) map, that .

Geographic Inormation Systems AppliedGIS all abot mappg plac, mamt,

dmogaphc, ad codto to dty th la-

tohp btw ach pc o data. Th lt

ca vay dpdg o yo d; abl locato-

 bad data, gogaphcally ogazd pot, o ay

mb o data-ch chat a amog th opto.

 Jol Campbll, pdt o ERDAS (Eath Roc

Data Aaly Sytm; www.da.com), xpla:

“A Gogaphc Iomato Sytm is made up o

hardware, sotware, and data that enable an or-

ganization to understand location or geospatial

inormation about a particular area o interest,

and apply this inormation to meet the needs o

their business.”

GIS involves using the “geographic approach”

to gather, process, and model data. According to

GIS.com, an eective method or solving a busi-

ness challenge geographically is to ask, acquire,examine, analyze, and act. For example, i you’re

managing a consulting business and you need

to look or a more efcient way to conduct Web

research, you might collect consumer data; com-

pare available schema, topology correspondence,

and metadata; and implement a plan to reduce

the amount o time your employees prepare in-

ormation or their clients.

Smo Thompo, dcto o commcal olto

at ESRI (www..com), ay GIS t hma ad

ttal data. “W GIS a a combato o bac

compt mappg wth dp dv aalytc: o bg

I you use Google Earth Pro, you

can import GIS vector data and

raster data; direct your browser to

bit.ly/rk8edp or a tutorial.

42 August 2011 / www.pctoday.com

Page 43: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 43/80

MOBILE OFFICEBUSINESS ON THE ROAD

abl to jo act abot popl ad popty happg

at a plac to th plac tl. Th dc btw

GIS ad what w a typcal com mappg ap-

plcato th ablty to pom yo ow aalytc

[ad] comb that wth th ot o omato that

yo thk abot gally databa o tabl.”Campbll ay that gopatal omato ha

actally ptatd all aa o o lv, “om GPS

dvc tgatd to matpho to Googl Map

placg hadcopy tt atla to 3D map ly-

thogh a pat o vy vg wcat.”

“W (hma, collctvly) a cotally p-

td wth GIS data, makg mo patally awa

tha ay pvo gato. Tadtoal GIS oga-

zato lk atoal mappg ad d agc

gopatal omato to mak tm-ctcal dc-

o vy day, whl tat ad local govmt

may gopatal omato o tax amt,

allocatg g pac, ad ppag o dat ad

mgcy po,” Campbll ay.

Th mot mat b pac g GIS at th

tm th tal maktplac, ay Thompo. “Thk

abot globalzato; bt th’ alo glocalzato

(a combato o global ad local). [Th th]

dvg da that I ca gv th ablty to a local to

maag to mak dco th ow maktplac,

ctomz th mchad, o I ca dal wth d-

t thct, com, o locato.”

GIS In The Cloud

Advacmt GIS hav ow achd th clod.Clod comptg ad GIS a dal pat bca

clod ovato mak collaboato, map hag,

ad data collcto all th mo aml. Fo tac,

a gopatal applcato ch a GIS Clod (www

.gclod.com) povd th tool to cat, maag,

ad tgat go data o th pblc GIS Clod tl o

pvat bhd a compay’ fwall. GIS Clod lt

collag dt mappg pojct aywh, pblh

pdatd map to th Wb, tv data va mobl d-

vc, tylz thmatc map, ad copoat map to

xtg applcato ch a Googl ad Bg Map.

O xpt wghd th bft ad k o go-mappg a clod atct: th co

that th a w xc ot to t. Th coc

aocatd wth GIS th clod th am coc

o ay b g clod comptg, whch th

cty o data. Campbll ay th a apdly

 bcomg l commo d to mot maagmt

ad acc capablt. “Bd lmatg th d

o -ho hadwa ad IT ta, GIS clod-bad

podct povd had atct cot ad low

maagmt ovhad, ad wth a pcogd,

mothly packag, th a o p cot to ow-

hp,” Campbll ay.

ESRI o t ow SaaS platom calld B

Aalyt Ol. Th vc poc dmogaphc,

com pdg, ad oth commcal data to po-

dc aalytc abot tad aa, byg td, ad

ctom vc commcato (bad o th c-

ta yo’v td). “Yo ca go (B AalytOl) ad typ a locato (to, t, tc.) ad vy-

thg om tatg a b a tal to thg lk

dy clag, tax, o vc ach ad yo ca

do tho typ o dmogaphc o yo maktplac

wth X mt, ZIP cod, o tow,” Thompo

ay. “W povd acc to 7,000 dt vaabl o

combato o data that wold allow popl to look

at vythg om th dmogaphc to popl’ g-

mtato to th facal xpdt to th makt

pottal to th pply ad dmad.”

GIS For CEOsPobly th mot lvat bft o GIS tchology

that t lt xctv valz ttv data, thby

pvtg thm om mag “ot o th loop.”

“W’ g xctv bg pat o th -

omato paadgm o pply cha, ath tha

  bg ot o pav cv o omato,

ad that chagd th dyamc may ca,”

Thompo ay. ▲

The beauty of GIS is that it pro-vides an intuitive way to visualize

data as a heat map or something thattells you what is going on today withmetrics. When we talk about workflowsor business processes, what they’reable to do is to start to do some sort ofdeep dive and medium dive analytics.”

Simon Tompson,director of commercial solultions, ESRI

Real estate is one non-traditionalindustry now benefiting from

GIS. Agents can now develop inte-grated applications for clients, deliv-ering queried reports with informationrelated to environmental concernssurrounding a neighborhood, aswell as nearby amenities and schooldistrict information.”

 Joel Campbell, president, ERDAS

PC Today / August 2011 43

Page 44: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 44/80

KEY POINTS

▲ The more services sales

teams can pull rom the

cloud, the more they will

be reed rom reliance on

allible hardware.

▲ It’s important to not

orce mobile salespeople

to wait or help rom the

home ofce.

▲ Look or ways to build

on existing sales tools,

such as by adding more

unctionality to notebooks

and smartphones.

▲ Don’t make sales teams

work in a vacuum. New

mobile workstation and

server tools can have engi-

neering working alongside

sales on customer sites.

Sales On The Go Be Free, But Come Prepared

by William Van Winkle

Good al tam a cotatly o th mov,

  bt th ctv th ld at

lat patally dtmd by th qalty

o th tool at th dpoal. Obvoly, th a

thoad o pobl gadgt, tlt, ad -

vc o th makt, bt o covato wth

mall b ow ad maag, a w ky

tm tood ot a bg patclaly l. Gv

o dow a look ad how may o th

cold b takg yo mobl cw to a hgh lvl

o podctvty.

Fly In The CloudMo tha aythg l, SMB a fdg v

mo way to lvag clod vc th al

opato. Hotly, omtm th hadt pat

’t pckg a vc vdo a mch a mply

kowg what kd o vc th a om

whch to choo—ad th actg o th kowl-

dg. CRM a obvo tagt, bt t’ tll ot

ovlookd by mall b.

“CRM otwa allow m ad my tam to ot

oly btt maag o ctom latohp,

  bt t alo povd a vy mobl way to acc

ctom dtal, od hto, ad v mal

copodc,” ay Ncola Vllalobo, dcto

o podct maagmt at Shttl Compt (

.httl.com). “Fo xampl, I had a w majo

ctom ak m abot a qot my tam had t

ot. H had om coc, ad t wa gt to

go ov thm o th pot, o I d my pho ad

loggd va th Wb. Whl o th call wth hm,

I lookd p all o h mal tacto wth my

tam, ad I wa v abl to gt th PDF qotom th ky mag. Th wa hg. It ltally

hlpd al th dal.”

Rtvg popoal om aywh o

thg. Catg thm omthg l. Dpdg

o th b, th may b complac ad oth

lgal volvd that q acc to a vttd

databa, ot a bt g om apk cbbl.

Ot alpopl may d to pod qckly

ad do’t hav tm to gt omato back om

HQ. Th why havg a clod-bad RFP/RFI

ytm ca hlp ca both accacy ad b-

mo tm.

MOBILE OFFICEBUSINESS ON THE R OAD

When a client says, “Get me

a proposal ASAP,” having the

right tools already in hand

can liberate sales teams rom

waiting on home oce help.

44 August 2011 / www.pctoday.com

Page 45: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 45/80

MOBILE OFFICEBUSINESS ON THE ROAD

Moov, th l btw CRM ad podc-

tvty t cot to bl, ad th ag o

Googl Doc, Ofc 365, ZOHO, ad oth, t gt

cagly had to jty byg tadtoal

otwa lc o a mobl wokoc. Th

tool abl a lvl o pojct collaboato ad

tam coopato that almot had o wth

old-chool o-pm applcato. Th latt

vo o ch vc do’t mly o m-

agg, cotact maagmt, ad calda; thy

alo acltat ad hoc whtboadg o, hlp

th cato o tal Wb ad ocal mda

t, ad bld IM ad pc tat to co-

vtoal podctvty app o makably at

docmt dtg. Btt tll, IT dpatmt v

hav to woy abot matag th app o

mot wok. All patch ad pgad appa

atomatcally ad vbly.

Not lat o all, fl a avalabl th clod

ad ychozd. Nothg mo tatg tha

dalg wth mltpl fl vo aco mltpl

comptg dvc ad ot kowg whch dvc

hold th mot ct vo. Yo ca go 100%

clod-bad wth omthg lk Googl Doc, bto tho who wat fl kpt local o tho o-

gd occao, a yc vc at, aodabl, ad

dcloly ctv. Chck ot havy htt ch

a Box, Dopbox, ad SgaSyc. Yo may pay a

modt p- o th toag, bt th ablty

to yc btw all appovd ytm ad dvc

 jtf th cot.

See More, Do MoreFo w vc, yo ca t to th clod. Bt

that tll lav th qto o how to lvag

yo xtg tool mo ctvly. Vllaloboot that h alway bg a laptop o th oad

  bt op t cagly qtly. Itad, h

motly codct al ptato om a tablt.

May dg ca plg to pojcto, jt lk a

otbook, bt tablt a a to pa aod a

gop ad a ot mo tylh. Tablt wo’t -

plac otbook a podctvty tool, bt thy ca

 b d to gat ct a al tool cojcto

wth otbook.

O o th ao otbook ma popla

compad to tablt th lag c z, bt

ay wok kow that v a 17-ch wdc

dplay ca l awlly campd wh yo’

  jgglg hal a doz wdow. Som tot

aod cod dplay o th otbook ga-

gata tavl bag. Rght da, wog mplm-

tato. Ty a USB moto pcfcally dgd o

lta-mobl pooal. Yo ca d val

modl ctfd thogh DplayLk agg om

7 to 15.4 ch.

Ad how abot tho matpho? Ot, al

po gt o by htg o th latt b

app that thy ogt what th dvc wa og-

ally mad o: talkg. B a acc-

tomd to havg PBX-typ vc th ofc, bt

tho ot vah o cll pho th fld. Now,

howv, thy a tatg to mak a comback

thak to vao VoIP ad add-o vc. Googl

Voc, L2, ORlay, Skyp, ad may oth

o vayg at ad modl wth th cat-

goy. Tablt ca v a pho, ad pho

ca joy bod 800 mb, th addto o a

cod l, xto, ad mch mo.

Aoth g td that may play to yo

al tam’ had, dpdg o yo b,

th o mobl woktato ad v.Pvoly, al cw had to do th ot wok

whl dg ad dvlopmt wa do o

 blky, hgh-pomac ytm at th ma o-

fc. No mo. Compa ch a Dll, Eocom,

ad HP ow ll boa fd ctfd woktato/

v platom otbook om acto, al-

lowg gg tam to wok alogd al

th fld ad dvlop ctom olto o th

ctom’ t.

“Tchology ha gv th dom to tay

coctd ad podctv o th oad,” ay Pat

M-Joho, co-podc o Coctd TavlTchology Showca vt (www.patm.com

/coctdtavlhow.html). “Rath tha ac a

pl o wok to catch p o wh w t, w ca

ow olv poblm o cat w oppott

al tm gadl o wh w a th wold.

Tchology tool gv podctvty at o fg-

tp, cty that what w cat wll b kpt a

tll w gt hom, ad al-tm cocto wth

clt, collag, ad maag that tacd

tm ad dtac. Yo kow mobl tchology

dog t job wh t hlp b mo pd,

catv, ad pov.” ▲

For new services, you can turn to the cloud. But that still leaves the questionof how to leverage your existing tools more effectively. Villalobos notes thathe always brings a laptop on the road but opens it increasingly infrequently.Instead, he mostly conducts sales presentations from a tablet.

PC Today / August 2011 45

Page 46: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 46/80

MOBILE OFFICEBUSINESS ON THE R OAD

I ct , w’v talkd abot th mpotac

o copoat-d cty o mobl dvc, a

wll a way yo ca lock dow mobl magg.

I th , w’ll dg to -d cty otwa

o mobl dvc ch a matpho ad tablt.

Whth yo compay ha a tp-gad

cty olto plac, o yo olto to

tach mploy bt pactc ad hop o th

  bt, o yo potcto potocol omwh

  btw, o-dvc cty q yo att-

to. W’ll tll yo why ad th how yo how

ay t to do omthg abot t.

The Stats Say It AllEvyo ha a tattc to ha gadg mobl

cty. Howv, a w hav appad ctly that

pat a tak potat o how compa ad th m-

ploy ca gt tobl wth mobl dvc.I a May 2011 pot, Jp Ntwok otd that

“mobile devices are [being] exposed to a record

number o security threats.” O dvc poblm

potd to Jp, 61% o cto w d to

pywa ad 17% to SMS Toja pogam.

Th Adod OS appa to b pcally

vlabl.  Juniper reports a 400% in-

crease in Android malware, and Google

has removed dozens o inected appli-

cations rom its Market. (The increase

or smartphone OSes overall was

250%—only slightly more encouraging.)Many smartphone malware programs

are Trojans that not only steal inorma-

tion, but can download more code in the

 background.

A June 2011 report rom security pro-

vider BullGuard indicates that 62% o

mobile phone users do not have a basic

PIN or password protecting their phone.

This despite a 2011 report rom Symantec

that shows 88% o employees using

work-related smartphones have received

training in the importance o passwords.

(Only 42%, however, have received training in

the danger o downloading apps.)

What Works Outside Work

You’ll note in the last statistic above that we

said “work-related” smartphones. These are

phones that are used in connection with work—

or phone calls, email, or to access sensitive cor-

porate inormation—but not necessarily issued

and managed at the corporate level. The ma-

  jority o SMBs trend toward this solution, and

that doesn’t consider the personal devices em-

ployees may occasionally use to make work-re-

lated calls or store the number o a prospect they

meet at the grocery store. The Symantec survey

ound that 63% o SMBs allow employees to use

the smartphone o their choice or work-related

activities; in 57% o responses, the employeepurchased the phone, as well.

Any phones outside corporate control, and

even some that are inside it, are vulnerable to

attack. I you have not locked down text or

multimedia messaging (i.e., SMS or MMS) and

application download, or i you lack stringent

password protection at the corporate level, you

need on-device security. Note that most o the

products we discuss here also work with tablet

devices running smartphone OSes. However,

some unctions require SMS capabilities that

tablets may lack.

Trojans & Passwords & Data

The “big our” in mobile device protection

are malware prevention, Web site scanning (or

phishing exploits and malware), remote locate/

lock/wipe unctions, and local lock/password

protection. Automatic backup is nice, too, espe-

cially i you do not perorm that task on mobile

devices rom the corporate side.

Password protection is already supported on

virtually every smartphone, but you should r-

oc t mpotac to ad how thm how

Today’s Mobile

Threat LandscapeMore Danger, Better Solutions

by Jennifer Farwell

Users can give Prey

sotware administrative

access, expanding the

eature set and allowing

Prey to prevent itsel rom

being uninstalled.

46 August 2011 / www.pctoday.com

Page 47: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 47/80

MOBILE OFFICEBUSINESS ON THE ROAD

to t t p. Many phones oer the ability

to lock the SIM card and/or SD card sepa-

rately, as well as the ability to enable cre-

dential storage. This last eature stores and

password protects credentials used or au-thenticating personnel when logging into

your VPN (virtual private network), Web

server, etc.

Remote Locate/Lock/WipeTh a ccal at ad w commd

havg t talld at th dvc

lvl t’ ot alady cldd

wth th pho. Why? Ev yo

a g t om th ofc, yo ca’t

 b cta mploy wll cotact yo th mt thy

alz th mobl dvc a mg. Why ot

mpow thm to pom mot locat ad lock

whl thy look o th dvc? W hav o tattc to

 back p o ppoto, bt w bt thy’ll act mo

qckly a call to th ofc ot volvd.

F-Sc (www.-c.com) o a mot

locat/lock/wp tlty. Rmot cty at a

alo pt Lookot, BllGad, ad oth cty

t (mo abot that blow). Two ddcatd mot

lock podct woth a look a Agcy’ My Rmot

Lock o Adod dvc ($2.99; www.agcy.com)

ad Appl’ Fd My Pho o locatg OS dvc,

cldg th Pad ( om th App Sto).

Aoth gat olto o Adod, Lx, adWdow (a OS vo bta) Py (www

.pypojct.com). Th , op-oc tlty o

pawod t, pho lock, ad v mot mo-

tog ( what a th dog). What t t apat

that t ca wok ot oly ov batty-dag GPS

 bt alo ov W-F. It wll kck atomatcally

omo chag th SIM cad.

Alo b o th lookot o Pawod G (www

.mypawodg.com) o mobl dvc. Pawod

G alady a popla choc o tho kg

dktop pawod maagmt otwa. Now

Pawod G alo avalabl o Adod, ad aPho/Pad vo wll b avalabl lat th ya.

Security SuitesI yo wat to b lly potctd, look to a

cty t. Mo tha a doz a ot th,

cldg t om PC-cty olto po-

vd ch a Symatc, Kapky, ad

F-Sc. W lctd th that hav ctly -

lad pdatd dto wth w at. Th

  jy ot o whth at-v/pywa/mal-

wa potcto a mt. Howv, gv that

hack a cagly hjackg a applca-

to dowload ad bldg xplot to thm,

w thk t a good da. Th pcally t o

th mo havly tagtd Adod OS.

Lookot (; www.mylookot.com) o v,

malwa, ad pywa potcto; c, clod-

 bad data backp; ad mot locat ad “cam”

o Adod, BlackBy, ad Wdow Mobl d-

vc. Lookot Pmm ($2.99 p moth) add a

 bowg, mot lock ad wp, hacd backp,

pmm ppot, ad mo.

Lk Lookot, BllGad’ Mobl Scty 10

($29.99; www.bllgad.com) povd mot

lock/tack/wp ad backp (cotact ad calda

oly), a bowg, ad at-vythg cag.

Howv, BllGad’ potcto tak plac at thfl lvl; by cotat, Lookot ca app wh yo

tall thm, ot fl cotag app yo hav ot

talld yt. Both mthod a ctv. BllGad

ca Bluetooth, mal, SMS, MMS, ad mo. It alo

o pam fltg, patal cotol (ctv o

mploy motog), ad pawod-tctd t-

tg, amog oth at. It wok wth Adod,

BlackBy, Symba S60, ad Wdow Mobl; a

OS vo pcomg.

Wth th la o F-Sc’ Mobl Scty 7

($3.33 p moth; www.-c.com) J 2011,

th ll-pc dto copoat bft mla totho BllGad povd pl th ablty to tct

Wb bowg by cott catgo ad locato

hag wth athozd pat.

Expand Your HorizonsWith on-device security, you can help per-

sonnel enjoy a little more latitude (and, we hope,

enhanced productivity) as everything that enters

the device is checked or trouble. Device-level se-

curity also makes it less likely that personnel will

circumvent protections. I you are not running

corporate device management, it’s a must.▲

Lookout ofers broad protec-

tion with a Web interace where

users can monitor and manage

their device and its security.

PC Today / August 2011 47

Page 48: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 48/80

Pawod G om SctyCovag ha

mpld dktop compt ’ lv by

povdg o ay-to- pawod maag

that cly to, ogaz, ad maag all th

log omato o Wb t ad vc. Now,

SctyCovag dog th am o Adod d-

vc ow wth th wly lad Pawod G

Adod, whch cto th a a tadalo mo-

 bl app o tadm wth a lly lcd Pawod

G tallato ($15; www.mypawodg.com).

SetupA wth th Pawod G dktop vo, th

Adod app povd a mpl, ay-to-mav -

tac cotag mo pawod-latd at

that a a-achg cop. Upo dowloadg

Pawod G Adod, th otwa walk yo

thogh a tallato poc that volv catg

a Mat Accot wth a mal add ad pa-cod. Th omato v a both yo poal

pofl ad a a ky that lock yo Pawod G

Adod cool, wh pawod a tod cly.

Wth Adod, yo ca th yc yo am

ad pawod wth yo dktop o maally add

thm to yo lt. Oc th am ad pawod a

o yo lt yo ca copy thm ad pat to th blak

fld o th log pag g yo pho’ clpboad.

SyncTho who ow a ll Pawod G lc,

mawhl, ca covtly yc th dktop adAdod Pawod G accot. Dog o tal

gatg a o-tm ag cod wth Pawod

G Adod’ Sttg aa ad th tg that

cod th aa povdd wth th dktop v-

o’ Mobl tab (avalabl bgg wth Pawod

G vo 2.1). That, th mobl ad dktop

Pawod G accot wll yc ay log chag

 btw th two platom atomatcally.

OrganizationPawod G Adod cld catgo o

Bak Accot, Bthday, Bookmak, Cdt Cad,

SecurityCoverage

Offers Mobile ProtectionMobile Password Security & Management

by Blaine Flamig

Fqt Fly Ml, Hotl, Papot, Pcpto,

Vhcl Iomato, Not, ad Savd Log (th

old cota th am ad pawod that

yc wth th ’ Pawod G dktop accot).

U ca alo cat th ow ctomzd catgo

o addtoal ogazato opto.

Th dktop vo o Pawod G, ma-

whl, at a ay-to- Pawod Gato

that ca cat tog pawod; a Wb bow

toolba co o qck acc to avd log ad

 bookmak; th ablty to mpot pawod alady

avd a Wb bow; a bookmak maag that

cld ycg ppot; pawod xpotg abl-

t (cldg to USB dvc); ad ppot o -

lmtd wth ach cvg h o h ow

q pawod ad am. Fth pac o

md com th om o mltpl Ato-Lock op-

to td to c av actvato, lp mod, ad

actvty tmot paamt.

EasyO th dktop vo, Pawod G’ Ato

Fll Fom Vw abl to pcly what

Pawod G tog bt wth th dom to

chag dtal, whl vao ato-bmt opto,

cldg th ablty to cat a ctomzabl ky-

 boad hotct, mak povdg log dtal a bz.

Elwh, Pawod G ca cogz pawod

chag a thy occ ad pdat thm wth o

mo clck.

F, 24/7 lv tchcal ppot avalabl o both th dktop ad Adod vo va toll-

pho mb; chat; ad ol l-hlp oc (-

cldg vdo, FAQ, gd, ad actv om).

Th ma olto to ’ qto abot cofg-

ato ad toblhootg a alway avalabl.

Special OerI addto to ppag a Pho/Pad v-

o o Pawod G o la lat th ya,

SctyCovag ow og a 30% dcot o

th dktop vo thogh Oct. 12, 2011, wth th

o pomo cod PC30.▲

▲Te Password

Genie Android keeps

all o your usernames

and passwords saely

stored on your Android

mobile device.

MOBILE OFFICEBUSINESS ON THE R OAD

48 August 2011 / www.pctoday.com

Page 49: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 49/80

Page 50: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 50/80

MOBILE OFFICEBUSINESS ON THE R OAD

On The Road AgainRemote Access For Your Business Data

by Jennifer Farwell

maagd ad athtcatd by th Rmot Dktop

v. Clt do’t hav to b Wdow-bad.

Get ActiveActv Dctoy, lk Tmal Svc,

ot abot hag oc. Ft lad wth

Wdow 2000 Sv dto, t’ abot ma-

agg ad cg th twok ad t tafc. At

t co, t th databa that povd a ctal

clagho o twok vc, admta-

to ad cty.

Th d o Actv Dctoy ao wth th ad-

vacmt o compt tchology—ad pcfcally,

th d to both taml ad c coctvty

ad acc btw phycally dpaat dvc.

It majo bt o mot acc a obt a-

thtcato potocol ad a at Mcoot call

“tt.” Tt allow all ov th glob to ha

oc, a log a thy a pat o a appopat

Actv Dctoy tt latohp.

“Actv Dctoy a athtcato pc that

ctcal wh yo a loggg to ay dvc

motly,” ay Mk Goalv, pdt o ITolto povd StatgcFo.

What You Want, What You NeedTh two compot ca acltat mot ac-

c bt thy a ot dgd to wok togth.

I act, o o th bt olto o SMB do’t

volv Rmot Dktop Svc at all, bt ath

a paalll olto, pad wth Actv Dctoy.

(Mo abot that blow.) Nvthl, may

ca yo do’t d to vtgat th complxt

o th to fd a wokabl olto.

Accodg to Mk Jdd, dcto o opatoo Mcoot-ctfd IT vc povd Eot

Ntwok, th pcfc o yo tato dctat th

 bt path o yo b. “Th a a lot o va-

abl to cod,” ay Jdd, who fm pcal-

z th d o SMB. “How ot yo tavl,

what typ o data yo wat to acc, ad yo

compay z a th mpotat thg to cod.”

I yo do’t alady hav a mot acc ol-

to plac o a ot ady o a IT pgad, h

ay, “Sttg p a VPN latvly mpl ad wll

gt yo al po acc to fl ad mal o th

laptop. I yo hav oly o o two mploy who

Fo compa lookg to abl mot acc o

th tavlg pooal—whth dow th

tt o aco th glob—vc ch a Ctx

a at to tot th bft o th Wb-bad acc

og. Howv, Mcoot ha log had olto

plac to povd mot acc dctly to had

v oc o a ’ dvdal dktop.

Yo may hav had abot om o th com-

pot: Tmal Svc o Rmot Dktop

Svc, phap, o Actv Dctoy. Whl both

o th a valabl pc o th mot acc

pzzl o om fm, that do’t ma thy a

appopat o vyo. H’ a pm o what

thy a, how thy wok, ad wh yo mghtwat to dploy thm.

It’s TerminalTh odato o mot dktop o v

acc com om two compot—Tmal

Svc ad Actv Dctoy—that dbtd mo

tha a dcad ago. Tmal Svc ft appad

Wdow NT 4.0, ad povd ctalzd data

ad applcato hotg o mltpl compt

(tmal) mch th am ma a maam

compt dd a al a.

Tmal Svc wa bad o a tchologyMcoot lcd om Ctx 1997, at

gatg Ctx acc to t NT oc cod to d-

vlop th olto. Ov tm, Tmal Svc

wa mpovd ad amd Rmot Dktop

Svc. Today, t pmaly a v-lvl ol-

to that abl IT-avvy olk to gv mot

acc to applcato (ad ow vtal dk-

top—th look ad l o a Wdow dktop, bt

tod o th v).

Th pogam ad dktop d o pcal

Rmot Dktop v. U tat w -

o ov th twok o th Itt, whch a

Remote Web Access . . . is thebest remote access implementa-

tion I have seen. . . . It’s the best way togo for 99% of small businesses.”

Mike Gonsalves president, StrategicFusion

50 August 2011 / www.pctoday.com

Page 51: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 51/80

MOBILE OFFICEBUSINESS ON THE ROAD

tak to abl mot acc. I yo d appl-

cato o dktop hotg o lag mb odpaatly locatd mploy, t’ a aoabl

(althogh ot mpl o xpv) lap to mpl-

mt Mcoot’ Rmot Dktop Wb Acc.

Th chld o Tmal Svc q that yo

  b g RD v o applcato hotg o

vtalzato. I that alady accomplhd, t’

ot ovly dfclt to t p th Wb tac ad

pmo to povd mot acc.

I th atcl, w hav baly kmmd th ac

o th tool. Mcoot’ TchNt (tcht.mcoot

.com) o xcllt ovvw that a pgly

accbl to o-tchcal pooal.▲

d to acc th dktop om hom, a Ctx o-

lto may b th at way to go.”

Howv, yo a thkg abot a lag-cal

opato—pcally yo tam d acc to a

 boad aay o twok oc—th Jdd ay

t ca mak to dploy a Mcoot olto. Oco, what yo ca do wll alo dpd o yo

ct twok vomt. Som thoght o o-

lto—ad th latv dfclty—ollow.

Peer to peer. I th gop o whch yo wat -

mot acc ot ctly o a v, bt ath

coct va a ot o oth acc pot (.., a p-

to-p twok), yo Mcoot opto a lmtd.

O compot o Rmot Dktop Svc Rmot

Dktop Cocto. It ca b d to acc v,

 bt t alo wok p-to-p cofgato.

Wth Rmot Dktop Cocto, th hot ma-

ch— th ca aoth dktop—ha blt-

v otwa that athoz ad povd acc.

Th otwa packagd, ot oly all ctly

ppotd vo o Wdow Sv, bt alo

Pooal, Etp, ad Ultmat vo o

Wdow XP/Vta/7.

I yo do’t d acc otd th twok—o

xampl, yo wat to acc yo dktop PC

om a laptop th coc oom—th at

ay to t p. Mcoot o good tcto

o t ppot t. Howv, ttg p Rmot

Dktop Cocto ov th Itt q

ot ad pot twakg (to cty) ad,

akly, ’t woth th tobl.“W dal wth fm o a w a two o th

compt,” ay Goalv. “W do’t a lot

o thm g th olto. I togly commd

compa wthot a v go to a thd-paty -

mot acc tool.”

Small Business Server. I yo a g Small

B Sv 2003 o lat, ay Goalv, yo

hav a ady-mad Mcoot olto, compl-

mt o Actv Dctoy. “SBS cld a at

calld Rmot Wb Acc [omly Rmot Wb

Wokplac]. It’ th bt mot acc mplmta-

to I hav om a povd,” ay Goalv.“Yo log to yo v ad a athtcatd by

Actv Dctoy. It’ th bt way to go o 99% o

mall b.”

Rmot Wb Acc ha a w pqt, -

cldg kowg yo twok’ Wb add, bt

cofgato ’t complcatd, povdd omo

ha poply cofgd Actv Dctoy o

wth appopat tt. Alo, th xtal

mt b a gtd mmb o th doma ad

kow th log cdtal.

Windows Server. Compa g oth

dto o Mcoot Sv hav a mo dfclt

Whether you are using Remote Desktop Connection to access a virtual desktop or a physical one, the

interace completely takes over the interace on the client PC.

Part o Remote Web Access is a dedicated site whereby users can access their resources.

PC Today / August 2011 51

Page 52: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 52/80

      N     e     wFor Your Tablet

The Latest Software & Updates

by Joanna Clay

MOBILE OFFICEBUSINESS ON THE R OAD

Th tablt makt ad, alog wth t, th

makt o tablt app a gowg ach day.W cotd th app to ad compld a

lt o om o th mot mpotat ad l app,

tablt OS pdat, ad app twak.

MSI Unveils WindPad 110W Tablet ComputerMSI ha lad a dvc o th tablt ch:

th WdPad 110W-014US ($599.99; www.m

.com). Th WdPad ha a 10-ch mlttoch

dplay, qppd wth 4GB o RAM ad a 32GB

SSD, Wdow 7, ad 1.3MP ot ad a cama.O dtghg compot th w dal-co

AMD Bazo pocg platom wth th APU

poco. I tm o I/O pot th WdPad a-

t a SD cad ad, USB pot, m-HDMI lot,

ad a hadpho pot. Th SRS PC Sod ado

at tdd to povd a od od

xpc whth yo abd o xtal

pak. Addtoal at cld a c ota-

to lock wtch, Smat Tack co cotol, O-Eay

hotky, ad Ttd Platom Modl chp o -

cyptd potcto.

iOS 5 Preview Includes iCloud,Notifcation Center & More

Appl ha vld a hot o w at a pat

o t atcpatd OS 5 (www.appl.com) la

th all. Th pvw pmaly hghlght Appl’

w clod comptg vc, Clod, ad Mag,

whch ot lk BlackBy Mg thak to

th clo o ad ad dlvy cpt. Mag

wll lt OS 5 d lmtd mag (wth

txt, photo, vdo, locato, ad cotact) to oth

OS 5 dvc, whch hold cld th Pad, Pho,

MSI has made

available theWindows 7

WindPad 110W,

which eatures

the AMD Z-Series

APU processor,

discrete graphics,

and 32GB o storage.

Apple has unveiled details

about iOS 5, due out later this

year. Te mobile operating

system will include iMessage,

Newsstand, and wireless mir-

roring with Apple V. iOS 5 will

support Apple iCloud, as well.

 I    M A  G E   C  O U R  T  E   S   Y  O F   A  P  P  L   E   .

52 August 2011 / www.pctoday.com

Page 53: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 53/80

ad Pod. Th Notfcato Ct th ctal hb

wh yo ca ad w mal, txt, Cal md,

ad mo. Th Nwtad app, lk Book, “hlv”

yo magaz ad wpap app bcpto o

ay acc. Twpl wll b abl to twt om Saa,

Photo, Cama, YoTb, o Map. Dvc that OS 5 wo’t q a compt to yc data—yo’ll

 b abl to mak chag ad back thm p o Clod.

U wll alo otc addd ppot o o- ad

v-g mlttoch commad; wl m-

og o yo HDTV (thogh Appl TV); ad W-F

ycg to a Mac o PC.

BlackBerry Playbook Received UpdatesTh 1.0.5 vo pdat o th BlackBy Play-

Book Tablt OS (www.m.com) hghlght th ad-

dto o th ptalld Facbook o BlackBy

PlayBook tablt app. Th hacmt cld

vdo pload, Mag dlto, ad ach chag.

PlayBook ca ow tak advatag o -app

paymt capablt. Spcfcally, th ma yo ca

mak a pcha whl yo’ g a gl app.

Batty-latd mpovmt lt yo chag a td-

o Playbook, oty yo yo’ g th wog

chag, ad gv yo pop-p opto wh yo tap

th batty dcato o th Hom c. Updat 1.0.5

alo ppot w lagag, TURN (Taval Ug

Rlay NAT) Vdo Chat coctvty, atomatc W-F

hotpot dtcto, ad coday volm lvl. I lat

 J, BlackBy lad th 1.0.6 vo o th OS: t

pdat Adob Flah 10.3 ad Adob AIR 2.7 otwa.

Samsung Galaxy TabFrom Sprint Gets Gingerbread

Spt ha ctly aocd a matac -

la o th Samg Galaxy Tab (www.pt.com).

Galaxy Tab ca tall Adod 2.3, kow a th

Ggbad la. Fom th dvc’ Hom c,

tap Sttg, Abot My Galaxy Tab, Sytm Updat,

ad Updat Adod o Updat Fmwa.

New Tablets From Archos

Acho olld ctly ot t 8-ch ad 10.1-chG9 tablt (www.acho.com), both o whch cld

th OMAP 4 poco atg a ARM Cotx dal-

co A9. Th Acho 80 G9 ad 101 G9 hav 250GB o

fl pac ad opat o Adod 3.1. Each modl

qppd wth W-F ad 3G capablt; thogh yo

mt coct th Acho 3G Stck to th G9 to acc

th 3G twok. Th Acho 80 G9 tal o $279, ad

th 101 G9 tat at $349.

TimeSheet Helps You Track Work HoursAdd a vtal tmcad to yo Pad by dow-

loadg th TmSht ItSt (www.vccop.t)

app. TmSht povd mma o yo wok

chdl a yo “pch ” ad “pch ot” at th

 bgg ad d o vy ht. Th at lt yo

ctomz yo wok ho ad bak pod—th

Pa ad Rm btto a dal o codg

 bak. Yo wll dt chck- tm th Vwc. Yo’ alo abl to chdl yo “gla

ho” p mt ad dtm total ho, ov-

tm, ad yo avag mb o ho. Typ -

md o to-do lt th Mmo cto. O, yo

ca xpot yo tm log o ach moth.

Schedule Planner HD For iPadSchdl Pla HD (app.tog.com)

a app o popl who pla th day wth

 balac md. To ogaz yo to-do, yo

ca tat by catg a Today Tak ad lctg

o o th fv gal catgo: Wok, Slp,

Tapot, Halth, ad Rt (Oth alo -

cldd). Nxt yo wll dt th Tak dcpto ad

t th tat ad d tm o th tak. Schdl

Pla l yo tak d Plad: yo ca

com that yo tak hav b compltd by

tg thm d th Actal cto. To a

comphv vw o yo wkly ad mothly

pla, tap Navgato ad th tap Calda. To

vw oly a bakdow o today’ data a a colo-

codd p chat, tap Today Chat. Yo ca vw yo

Plad ad Actal p chat d by d o ov-

lappg to a yo poal podctvty.

TweetComb Is For Android TweepsTh dvlop o TwtComb (www.locomo

lab.com) dgd th app o th Adod 3.0

platom (o hgh) o tablt dvc. Wth th

app yo ca p yo Twtt tml, m-

to, dct mag, ad mo o yo dahboad

o a gl c. TwtComb ppot Bt.ly URL

hotg, TwtLog to xtd chaact, ad

Pofl achg. I yo wat to vw a lk wth

a twt, yo ca t th lk TwtComb o

op t o yo tablt’ bow. Addtoally, th

latt vo add atv twtg ppot. ▲

MOBILE OFFICEBUSINESS ON THE ROAD

imeSheet InterSuite

or iPad unctions as a

digital timecard.

o maintain your work/lie balance,

try Schedule Planner HD or ree.

PC Today / August 2011 53

Page 54: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 54/80

MOBILE OFFICEBUSINESS ON THE R OAD

TV how ad mov avalabl wth yo Hl

Pl bcpto. Yo ca watch cott ov W-

F, 3G, ad 4G data cocto.

Stabck catd Starbucks For Android (;

www.tabck.com) to lt maag th gt

cad thogh th Adod pho. Ky at

cld th ablty to load cdt dctly thogha PayPal accot o aocatd cdt cad, a wll

a tack yo Stabck Sta ad vw yo ta-

acto htoy. Yo ca th app to pay at th

thoad o Stabck locato, cldg tho

wth Tagt ad Saway to.

New For iOSDo yo ot gt ood o oth tm dlvd

to yo? Wth th Delivery.com iPhone App (;

www.dlvy.com), yo ca od what yo wat

dctly om yo Pho. Th app povd all th

opto o th Dlvy.com Wb t. Fo xampl,yo ca bow a taat’ m, ctomz

od, ad chck ot thogh a cdt cad, dbt

cad, o gt cad. Th Dlvy.com Pho app ca

ach o local v g yo ct GPS lo-

cato, a td add, o th avd add o

yo Dlvy.com accot.

Agenda (99 ct; gtappavvy.com) om App

Savvy o a tac that appa jt lk a

tadtoal pap calda. A ch, t’ dgd

o popl who fd calda app to b by o

ovcomplcatd. Pho mb ad add

Yo pobably ly o yo matpho o

may thg, bt wth w otwa ad

pdat, yo ca mpov both th -

ccy ad ctoalty o yo mobl pho.

W’ll dtal th mot popla wly lad ot-

wa ad ky pdat to hlp yo maxmz yo

matpho’ ablty to hlp yo whl yo’ o

th oad.

New For AndroidGoogl aocd Google Wallet (; www

.googl.com), a applcato that wok wth

pho that hav NFC (a-fld commcato)

to mak cdt cad paymt g yo mo-

  bl pho. Th dgtal wallt app wll alo gv

mchat w way to copoat copo ad

loyalty pogam. Fo xampl, Googl dcat

that Googl Wallt wll lt yo to pcal o-

, gt cad, ad loyalty cad wth th app.

Googl Wallt ctly ppot locato

wh CtCad’ MatCad PayPa

accptd.Mozlla lad Fireox 5 or An-

droid (; www.mozlla.com), ad th

wt la cld a Do Not Tack

at to ca aty by gvg

yo cotol ov how ad wh yo

 bow bhavo tackd. Oth w

at cld pd pag load,

ppot o a SwtKy kyboad, ad

mooth pag.

Netlix (; www.tlx.com)

ow avalabl o Adod, amg

yo dvc o th ppotd lt opho. Wth th Ntx app, yo’ll b

abl to watch tamg TV how ad

mov o yo mobl pho g

yo Ntx bcpto. Yo’ll alo

  b abl to bow ad maag yo

Ntx Itat Q o yo Adod

pho. Smlaly, Hl aocd that

t Hl Pl vc ow avalabl

thogh a Hulu Plus app (; www

.hl.com) o lct Adod pho. Th

Hl Pl app lt yo tam all th pod o

MOBILE OFFICEBUSINESS ON THE R OAD

For Your SmartphoneThe Latest Software & Updates

by Nathan Lake

      N     e     w

Starbucks For Android lets

you pay or items using your

Android phone.

Apalon’s Pimp Your Screen lets you add creative backgrounds,

icons, skins, app shelves, and other screen enhancements to

your iPhone.

54 August 2011 / www.pctoday.com

Page 55: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 55/80

MOBILE OFFICEBUSINESS ON THE ROAD

o bow ltg by c, catgoy, ghbo-

hood, ad Zagat atg.

QuickView Pro (99 ct; www.ahazdg.com),

om AHazDg, dplay a pop-p wth th txt

om comg mal ad SMS mag. Th way,

yo a th mddl o bowg th Wb o gyo pho, yo wo’t d to mmz th applca-

to to chck whth th mal o SMS omthg

that q yo mmdat attto.

New For Windows Phone 7CamCard ($9.99; www.tg.com) om ItSg

Iomato lt yo ap a pct o b

cad ad av th cott to vCad o yo

Wdow Pho 7 dvc. CamCad wll load th

mag; av ad catgoz th ky omato;

ad lt yo ot, dt, ad catgoz th data.

Cotact o ca b avd to Gmal cotact.

Cty a bcpto vc that lt yo

tak a pct o cpt to tack xp ad

atomatcally cat xp pot. Th Certiy

Mobile (; www.cty.com) app d th m-

ag o cpt to Cty, o that all th oma-

to ca b appopatly td ad tackd o

xp. Th vc compatbl wth mo tha

130 cc, ad th a xtv lt o x-

p catgo to t yo wok d.

LvChat a vc that lt yo chat wth

vto to yo Wb t, ad LvChat ctly

lad a LiveChat App (; www.lvchatc

.com) that lt yo patcpat tat magcovato va LvChat thogh yo Wdow

Pho 7 dvc. Th, yo ca motly log ad

povd wth valabl advc o tchcal

ppot wthot th d to b th ofc.

To hlp yo optmally ht yo body clock,

StopJetLag (; www.topjtlag.com) ggt

mo modfcato to yo gla habt that wll

mak t a to tato to w tm zo. Fo

xampl, t wll tll yo th coct tm o yo to t

o tay actv, a wll a th pop z, tmg, ad

typ o mal. Th dvdally ppad pla cot

$35 wth a 100% atacto gaat.

New For Multiple OSesBt By lad t Music Cloud ($3.99 a moth;

www.btbymcclod.com), whch a vc

that lt yo pload yo dgtal ado collcto to

th Mc Clod ad tam t to a Adod, OS,

o BlackBy dvc, a wll a a compt. Yo ca

pdat th playlt om yo hom PC, o t’ ay to

fd th mc yo wat to ha. I yo kow yo’ll

 b a aa wthot data acc, yo ca to yo

avot og ad playlt o th mobl dvc ad

lt to thm o.▲

th calda a clckabl, o yo ca tat a call o

gt dcto to th locato dctly om Agda.

Eghtyth Tchology catd Phone Drive

($1.99; www.ghtythtch.com), whch lt yo

t yo Pho to a toag dvc o all typ

o fl. Yo ca ha fl wth oth OS dvcva Bltooth o W-F, ad th’ a atomatc

ach at that lt yo locat th OS dvc

aod yo. Wth Pho Dv, yo alo ca com-

p ad dcomp fl. Yo ca th dag ad

dop th fl wh yo pho coctd to yo

PC o Mac compt va USB o Bltooth.

Wat to pc p th look o yo Pho? Chck

ot Pimp Your Screen (99 ct; www.apalo.com)

om Apalo, whch o a vaty o attcally

dgd backgod, co k, app hlv, ad

oth athtc. Pmp Yo Sc alo cld a

tat pvw at, o yo wo’t d to go back

to yo Hom c to how th atwok look. It

ppot th hgh- Rta Dplay o th Pho 4.

New For BlackBerryBak o Amca lad a pdat o Mobile

Banking (; www.bakoamca.com), o

yo ca ow chck avalabl balac, pay bll,

ta moy, ad locat ATM o bak g

yo Bak O Amca accot thogh yo

BlackBy. Pvoly, BlackBy dd

to pt a URL to acc th mobl bakg a-

t. Smla to Bak O Amca’ ol vc,Mobl Bakg potctd by SaPa cty,

ad th app povd th am StKy tchology

to vy yo dtty.

Lookg o a way to fd th pct plac to at

wh yo’ tavlg? Zagat or BlackBerry 8.0

($9.99; www.zagat.com) om Zagat povd mo

tha 30,000 taat vw, a wll a tool o

locato-bad ach, th ablty to mak -

vato, ad map vw o th local dg opto.

Nw at vo 8.0 cld a w tac

that’ ow optmzd o wth tochc

BlackBy modl. Yo ca vw top taat

MOBILE OFFICEBUSINESS ON THE ROAD

CamCard lets you use the camera

on your Windows Phone 7 device

to duplicate inormation on

business cards into vCards.

Zagat or BlackBerry provides more than 30,000 restaurant reviews.

PC Today / August 2011 55

Page 56: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 56/80

NavtrakFree 3.6MB

Navtak (Rl. May 26, 2011) lt Navtak b-cb aly fd, commcat wth, ad vwth tat o yo mobl mploy ad thlocato o vhcl yo compay t.

AgentryFree 9.2MB

Agty (Rl. May 25, 2011) om Syclo a cltapp that lt mobl mploy commcat wthth compay CRM ytm ad databa otamld fld vc, al, ad oth b- poc.

SuccessFactorsFree 2.4MB

SccFacto (Rl. J 8, 2011) a mobl cltthat lt tay coctd to th SccFactoaccot, cldg Og Chat, Cb T, ad mo.U ca vw ad pot pdat, a wll.

Cisco QuadFree 14.7MB

Cco Sytm’ Cco Qad (Rl. J 14, 2011)povd mobl acc to a compay’ Cco Qadcollaboato wokpac, whch lt wok ba-tom, ha cott, ad dc ay pojctat had.

TimeTracker$2.99 8.8MB

Slvwa Sotwa’ TmTack (Rl. J 7,2011) lt yo tack th amot o tm pt ogv tak. Th yo ca mal o xpot fl toyo dktop compt.

Ofce To PDF$2.99 1.6MB

Wth Ofc To PDF (Rl. May 25, 2011) om KhoTp, yo ca acc ad covt McootWod, Excl, o PowPot fl to PDF, ad thvw, pt, mal, ad to th fl ol.

MOBILE OFFICEBUSINESS ON THE ROAD

IPHONE APPS

56 August 2011 / www.pctoday.com

Page 57: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 57/80

Business users, Poyt ak that yo thk

o t mch-ladd ad awad-wg

l-ttld app a “yo ow poal

cocg o ttd d.” To that d,

Poyt yo dvc’ GPS o cll-t lo-

cato to ppot b ad tal

locatd aby ad othw wth opto

to call th b om wth th app,

av t ltg to yo add book, map

locato ad ot, ad mal ltg.

Poyt mo tha a b tool,

howv. It alo povd cad o abl-

t td to mov, taat, ad

vt o wh yo’ o th clock.

Poyt’ mpl yt xtmly -

ctv tac pt co o

B, Popl, Mov, Rta-

at, Ga Pc, Evt, ad Map It

modl yo ca cofg a ty

caol o “bbbl l” aag-

mt. Th ct local tmpat avalabl, a wll a xtdd o-

cat. Jt clck a co ad Poyt

hl yo to that modl. Th B-

modl, o xampl, pt a

ld to t a pcc am o gc

tm, ch a “co.” Poyt th lt -

lt accodg to poxmty wth dtac

cldd. Clck a ltg ad yo ca call

th b, bow t Wb t, map ad

av t locato, map yo ot to th

 b, add th b’ omato to

yo add book, ad mo.Th Evt, Mov, ad Rtaat

modl wok mlaly. Th Popl

modl, mawhl, ppot achg

 by am ad v add ad pho

mb lookp, whl Ga Pc o

tato wth a 50-ml dtac va

Naby ad Bt Pc paamt. B-

yod phg lt om SpPag,

CtySach, ad Wt Wold Mda,

Poyt l o OpTabl.com, Rott-

Tomato.com, Googl ad BlackBy

map, ad oth vc.

Why You’ll Want This App

PoyntA Concierge In Your Pocket

MOBILE OFFICEBUSINESS ON THE ROAD

BLACKBERRY APPS

Price: Free | Size: 1,193KB | Release Date: May 2, 2011

PC Today / August 2011 57

Page 58: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 58/80

KBLauncher99 cents 49KB

At atomatcally dtctg talld app, yoca th kyboad Chtoph Wog’KBLach (Rl. Fb. 22, 2011) to locat ad lachtho app.

Contact Cleaner$1.99 314KB

Cotact Cla (Rl. Mach 11, 2011), om AjaIoTch Pvat Lmtd, pom to mg ml-tpl cotact ltg o d, amly, baocat, ad oth wth o clck bad o -lctd cta.

MOBILE OFFICEBUSINESS ON THE ROAD

BLACKBERRY APPS

ToodoableFree 188KB

BtTb’ Toodoabl (Rl. May 20, 2011) o thBlackBy PlayBook lt cotct to-do ltg th TakPap l omat, whch wa d-vlopd o th Mac OSX ad Pho platom topovd lmt to a thy d.

Zipio99 cents 222KB

Zpo (Rl. May 26, 2011), by Vadwall Bam,abl to op Zp fl ad th dagth fl thy’ at ot o th achv. Thapp ca’t hadl Zp fl that a pawod-potctd, howv.

Nice OfceFree 384KB

Fo tho wth a Nc Oc accot ($9.95 pmoth), Agcy Nc Ofc (Rl. Fb. 23, 2011) ltyo maag mal, cotact, calda, ad tak. Italo ppot wl pdat yc.

Memory Booster ProFree 129KB

AFBB’ Mmoy Boot Po (Rl. J 29, 2011)am to qck th pac ad povd mooth p-omac o app g o dvc by covgd mmoy.

58 August 2011 / www.pctoday.com

Page 59: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 59/80

Page 60: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 60/80

■ Android

GINGERBREAD TIPS

It wa back Dcmb 2010 wh Googl ft opd t ov ad took ot Gg-

 bad, o Adod vo 2.3, bt th majo ca a oly ow bgg to dploy th

pdat to th aghp pho. A ch, what ollow a o tp ad addd at

that w Ggbad a to appcat. Althogh om o th at a aval-

abl to pvo Adod vo, oly Ggbad dvc wll ppot thm all.

YOU CAN STOP SCROLLING NOW

Ggbad todcd val c to gy that yo caot coll ay th. Wh

yo’ a collabl lt, ch a yo Gmal box, Facbook, o th bow, wpg p

whl at th bottom o th lt wll podc a pl o colo that ad p om th bottom o

th c. Googl pot that th colo oag, bt o Motoola Dod X om Vzo

how a bl h tad.

SMARTPHONE

 TipsMake The Most Of

Your Mobile Life

by Andrew Leibman

MOBILE OFFICEBUSINESS ON THE ROAD

60 August 2011 / www.pctoday.com

Page 61: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 61/80

GREEN MEANS GO

Th otfcato ba o Ggbad got a g-

cat makov, bt o o th mo l chag,

patclaly o qt tavl, od th

co, whch ow chag colo. Wh yo dvc

coctd to a accbl W-F twok (o -tac, yo hom o wok twok), th W-F ad

twok covag co wll b g. I yo’ co-

ctd to a lmtd W-F twok that ha a log

pag (ch a a hotl o apot), tho co wll

  b wht. So ow, tad o wodg why yo

ca’t d o cv mal dpt bg coct-

d to a pblc W-F twok, th wht co wll

pompt yo to lach th bow ad log .

PERSONALIZED VOICE RECOGNITION

By pg th mcopho co o th Googl

Sach wdgt o th Hom c o log pg

th Sach btto o yo

Adod dvc, yo ca

pom complx ach

ad acto jt by pak-

g. Fo tac, yo ca

pak to d a txt m-

ag that cota yo

pha—ay, “d txt to

Dad, lt’ th 8 o’clock

howg.” Yo ca alo ay

“call w” to qckly dal

h om yo cotact,

ay “avgat to movthat” to gt dcto,

o ay “lt to Ld Zp-

pl” to ock ot.

DOWNLOADS APP

Ggbad-bad dvc

ow hav a w co th

app daw, ttld Dowload.

Tap t to a lt o vythg yo’v dowloadd

va th bow, ogazd by dat. Yo ca alo p

th M btto ad tap Sot By Sz to fd tm

mo qckly.

EASIER COPY & PASTE

Wh g th bow to copy ad pat txt,

mply log p o a wod th aa o th txt

yo wat to copy, dag th ag to hghlght all th

txt, ad th tap yo fg aywh o th hgh-

lghtd txt to copy th txt. Now, jt avgat to

th app yo wat to pat th txt to, ch a a

docmt, th log p th txt ty fld ad

lct Pat om th pop-p m. To copy txt

Gmal, howv, yo’ll tll d to p M, tap

Mo, ad th Slct Txt.

DIY WI-FI HOTSPOT

Yo ca t yo pho to a W-F hotpot,

whch lt yo coct oth dvc, ch a tablt

ad otbook, to yo cllla twok. To do th o

a Ggbad-bad Adod pho, p th M

 btto om th Hom c; tap Sttg, Wl &Ntwok, ad Tthg & Mobl Hotpot. Tap Mo-

 bl W-F Hotpot to abl th at ad

tap Mobl W-F Hotpot Sttg to co-

fg th SSID, cty ttg, ad mo.

Oc t p, yo ca yo oth dvc

ad coct to th twok a yo wold

wh coctg to a pblc o pvat hotpot.

Mot ca chag a addtoal o tth-

g; yo cllla cotact do’t ppot tth-

g, yo’ll pobably jt ht a plah c that tll

yo how to add tthg to yo accot.

■ BlackBerry

ENABLE CALL WAITING

Yo ca abl th call watg at o yo

BlackBy a log a yo wl ca allow

t, ad yo ct pla ppot t. O th Hom

c, p th Sd ky; p th M ky; lct

Opto ad call watg; hghlght th Call Watg

Eabld ttg; ad chag t to Y. P th M

ky, lct Sav, ad th p th Ecap ky pat-

dly tl yo’ back at th Hom Sc. To dabl

call watg, mply avgat back to th ttg ad

t th Call Watg Eabld ttg to No.

FIXED DIALING

BlackBy a capabl o opatg a fxd d-

alg mod, whch th BlackBy oly al-

lowd to mak mgcy call ad call to cotact

that appa th pho’ fxd dalg lt. Black-

By fxd dalg mod wll alo b bad

om dg SMS mag to cotact ot th

fxd dalg lt. Fxd dalg mt b abld at

th SIM cad lvl, o cotact yo vc povd

to yo cotact ppot fxd dalg.

To abl fxd dalg, mak yo ca

ha povdd yo wth a SIM cad PIN2 cod. Nxt,

om th Hom c, p th Sd ky, p th

ANDR OI  D

BROWSE GALLERY STACKS

U wth mlt-toch-abld G-

gbad pho ca p two fg

o a tack o photo th Gally ad

pad thm apat to vw a m ld-

how o all th photo that tack.

MOBILE OFFICEBUSINESS ON THE ROAD

Personalized voice recognition

lets you do a lot without

navigating menus and

tapping icons.

Use two fingers to spread out a

Gallery stack and view all images.

PC Today / August 2011 61

Page 62: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 62/80

M ky, lct Opto, lct

FDN Pho Lt, p th M

ky aga, ad th lct Eabl

FDN Mod. Now typ th PIN2

cod ad p th Et ky. To

dabl fxd dalg mod, m-ply p th M ky ad th

lct Dabl FDN Mod.

ADD CONTACTS TO

FIXED DIALING LIST

Fxd dalg mod tct otgog call ad

SMS mag to cotact th fxd dalg lt.

(S abov o tcto o how to abl fxd

dalg.) To add cotact to yo fxd dalg lt, yo

d yo ca-ppld SIM cad PIN2 cod, o co-

tact t yo do’t hav th. Nxt, tat by pg th

Sd ky om th Hom c, p th M ky,

lct Opto, choo FDN Pho Lt, p th M

ky aga, lct Nw, ad pt yo PIN2 cod. P

th M ky, typ th am ad pho mb yo

wh to b abl to acc wh yo pho fxd

dalg mod, p th M ky, ad th lct Sav.

■ iPhone

PERFORM A WEB OR WIKIPEDIA SEARCH

Ug th Spotlght ach o yo OS 4 dvc

lt yo xplo lt om Googl ad Wkpda

wthot v lachg Saa. Jt wp to

th ght om th ma Hom c to ac-

c th Spotlght ach c, ad th typyo qy to th ach box. Scoll pat th

cotact, app, og, calda t, ad

oth lt tl yo gt to th bottom o th

c wh yo’ll fd two opto, Sach

Wb ad Sach Wkpda. Th, jt tap th

appopat tm to ach that oc.

INCREASE THE FONT SIZE

I yo fd yol qtg at th c

o yo OS 4-bad Pho, th’ om-

thg yo ca do abot t. Stat by tappg St-

tg om th Hom c, th tap Gal,Accblty, ad th Lag Txt. Th ttg

ca th ot z o ot, txt mag, ad-

d book t, ad mo. Fom th accblty

m, yo ca alo zoom th c, lct moo

ado otpt, ad Voc Otpt to cotol th

Pho wthot ay val c.

■ webOS

FASTER CONTACT SEARCH

To mo apdly acc th cotact yo wat

om yo wbOS-bad dvc’ Uval Sach,

ty typg jt th ft ltt o th ft am ad

MOBILE OFFICEBUSINESS ON THE ROAD

th ft th ltt o th lat am, wth o pac-

. I mot ca th wll bg p th po yo’

lookg o aly qckly. I ot, jt cot typ-

g th lat am tl th am yo’ lookg o

how p at th top o th lt.

FORWARDING CONTACTS

& CONTACT DETAILS

I yo wat to d all o th dtal abot omo

yo Cotact lt to omo l, wbOS lt yo

do th vy aly. Tap th Lach co, lct th

Cotact co, coll to ad tap th cotact yo wat to

owad, tap th Cotact m th top-lt co,

tap Sd Cotact, ad th choo Sd Va MMS o

Fixed dialing mode must be

enabled on the SIM card.

Use Spotlight Search to

scan Wikipedia and the

Web or answers.

I  PH ONE

FACETIME

Th Pho 4 ppot vdo callg va a a-

t calld FacTm, whch th ot-acg

cama to capt yo mag whl th po

yo’ callg (who mt alo b g a Pho

4) appa o th c. (Th’ a mall thmb-

al o yol th low-lt co o th

c o yo ca mak th’ o pach

 btw yo tth.) To tat a FacTm call,

lct a llow Pho 4 om yo cotact

lt, ad th tap th FacTm btto. I yo’

ot ctly coctd to a W-F twok, yo

may b pomptd to do o a FacTm a hgh-

  badwdth cto. Fally, jt pak to th

pho lk yo wold wh pakpho.Yo ca alo abl FacTm md-call by takg

th pho om yo a to look at th c (th

moto hold wak th c) ad th pg

th FacTm btto. Wh th oth call accpt

th FacTm vtato, yo ca pak ac to ac,

v yo’ thoad o ml away.

On your iPhone, you can enable Faceime mid-call.

62 August 2011 / www.pctoday.com

Page 63: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 63/80

MOBILE OFFICEBUSINESS ON THE ROAD

mal mag yo d, o yo wbOS dvc.

Stat by tappg th vlop co o th Hom

c. Tap th Emal m co at th top-lt

co o th c, ad th tap Pc &

Accot. Slct th accot yo wat to mody

om th Accot bm, ad th tap th txt box blow Sgat. Typ yo w mag ad

avgat away om th txt box to fh.

■ Windows Phone 7

SOFT RESET

Po to Wdow Pho 7, pomg a ot

t wa a commo toblhootg tac-

tc mployd o Wdow pho. Today,

yo hold aly fd yo dvc d o a

ot t, bt yo do, t a ay tak. A ot

t a o-dtctv opato that clo

all g app, ct o ay twok coc-

to, ad -tablh wl commca-

to (cllla, W-F, Bltooth, tc.). Sot t

a codd a to pom bca thy

lav all o yo ttg, fl, applcato,

ad ay data tod mmoy tochd.

Typcally, yo’ll wat to ty a ot t yo

pho bcom pov, low dow, o

othw actg tagly.

To pom a ot t o a Wdow Pho

7 dvc, mply p ad hold th pow bt-

to tl th pho ht o. Th p ad

hold th pow btto aga to t t back o. Not,

pg ad holdg th Pow btto o a WdowPho 7 dvc coctd to a chag o PC wll m-

ply boot t. I th poblm ot olvd, yo ca

alo pom a ot t by movg th batty, -

tallg t, ad powg th pho back o.▲

Sd Va Emal. Th mal o MMS mag wll -

cld a vCad attachmt o th cotact yo lctd.

Yo wbOS-bad matpho alo lt yo d

pcfc cotact data (ay, a po’ pho mb,

mal add, o malg add) om o cotact to

aoth, wthot dvlgg all o th omato th

cotact cad. To ha a cotact’ mal add, tat

 by typg th am o th cotact who’ mal add

yo wat to ha ( th ft ltt o th ft am

ad th ft th ltt o th lat am to qckly

aow th ach), lct th cotact, tap th am o

th cotact th To fld, tap t aga to dplay th

ll mal add (t wll b hghlghtd yllow),hold yo fg th Gt Aa ad p th C

ky to copy th mal add, th dlt th mal

 by holdg th Gt Aa ad pg th D ky.

Now yo ca op a w mal o MMS addd

to th cotact to whom yo wat to pa alog th

dtal, ad p ad hold yo fg th Gt

Aa ad p th V ky to pat th copd txt. Yo

ca th tp to lct pho mb ad malg

add om cotact cad a wll.

CONTROL MUSIC WITH

WIRED HEADPHONES

I yo wd hadpho to lt to mc

o yo wbOS-bad dvc, yo ca th Ed

Call btto locatd a th mcopho to pom

om vy bac cto. Wh ltg to a play-

lt, p th Ed Call btto o th hadpho

to pa playback. P t aga to m play. To

kp to th xt og th playlt, qckly p

th Ed Call btto twc.

CHANGE YOUR EMAIL SIGNATURE

Yo ca chag yo gat, whch a hot txt

mag that atomatcally appa at th d o ay

WI  ND OW S

P

H ONE

7

HARD RESET

Th a oly two tac wh a had t hold b d:

wh yo’ tyg to cov yo pho om a catatophc al

that ha dd yo dvc mo o l abl; o wh yo pla

to ll, doat, cycl, o othw gt d o t. Th had t to

actoy ttg; that , t a dtctv opato, mag t wpth dvc’ ytm mmoy; dlt ay thd-paty pogam, thm,

ad fl; ad a ay fl yo catd o copd to th dvc.

I yo hop to cov ay data o th pho o do’t hav ay

vald backp avalabl o yo valabl data, avod pomg a

had t at all pobl. Had t ca olv fxabl twok

, magg poblm, o cod, bok applcato, PC

commcato o, ad Bltooth al.

Pomg a had t ay o Wdow Pho 7 dvc. Jt

wp lt om Stat, tap Sttg, coll dow ad tap Abot om th

Sytm bm, coll to th bottom o th Abot c, ad p

Rt Yo Pho.

It’s very important

to understand the

diference between a

hard and sot reset.

ype the first letters o both

the first and last name to

quickly pull up contacts.

Sharing contacts is easy

in webOS.

PC Today / August 2011 63

Page 64: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 64/80

     W     E     BMobile Web Notes

New & Updated Sites & Services

by Seth Colaner

g, thak pat to low

dvc pc, btt at, ad

mo cot-ctv data pla.

What’ phap mot otabl abot

th ocat, howv, that IDC

xpct om majo hakp

th mobl OS makt ha pct

 btw ow ad 2015.

Adod wll ma kg o th

hll, accodg to IDC, whch ay

th platom ctly boat 38.9%

o th makt ad xpctd to

gow to 43.8% by 2015. BlackByOS wll dop lghtly om 14.2%

to 13.4% dg th am tm-

am. Ad dpt t pcvd

domac, OS, whch ctly

hold 18.2% o th makt ha,

wll dop omwhat to 16.9%. Howv, o o th

mot hockg dcato that Wdow Pho 7,

ctly commadg a mag 3.8% o th makt—

a mb actally boltd by th clo o th

old, lgg Wdow Mobl platom—wll

kyockt to 20.3% makt ha, whch wll pt t a

tp o two ahad o OS.Symba, whch ctly th No. 3 mo-

  bl OS wth 20.6% o th makt, wll tally

dappa by 2015 wh t dop to 0.1%. Th

plmmt ld by dvc mak Noka’ dc-

to to th Wdow Pho 7 platom, whch a

pmay ao why th latt wll ga o mch

god th xt w ya.

Sprint & T-Mobile To Increase4G Network Speeds

I th ac to oll ot th att 4G twok wth

th lagt covag aa, th bg play v top

MOBILE OFFICEBUSINESS ON THE ROAD

When you’re away from the office, your productivity doesn’t have to stop.

The Web is exploding with mobile sites and online services, including office

tools, news alerts, entertainment, and any number of other useful items. Just

as quickly, it seems, others go under, are bought by larger companies, or

simply evolve into something different. We’ve found some of the freshest and

most useful sites, services, and updates for you to consider.

MECARDDvlop Coldtag St -

lad a HTLM5-bad “b

cad 2.0” omat calld MECARD

that lt had ov a dgtal

  b cad va a QR-cod. To

cat a MECARD, vt www

.vltt.com/mha, t

yo cotact omato, ad

clck th Gt Cod btto. Yo ca

pot th QR-cod o pa t alog

to cotact who ca th ca th

cod to add yo cotact oma-to to th Cotact lt.

Foursquare Reaches 10Million Users

Foqa, th popla

vc wh mobl ca “chck ”

to vao plac va th matpho, ha

 b gowg apdly c t lach 2009.

Wth moth o t la, 100,000 popl

w g oqa. Now, two ya lat,

th compay ha 10,000,000 woldwd.

To aoc th occao, oqapodcd a ogaphc yo ca vw at

http://oqa.com/10mllo, complt

wth a amatd gowth chat howg

a map o th wold ad th pvalc o

oqa chck- a thy’v gow c

th vc wa todcd. Rpotdly, th total

mb o chck- wll oo pa 750 mllo.

IDC Predicts Windows Phone 7Will Overtake iOS By 2015

IDC (www.dc.com) pdct th matpho

makt wll gow 55% 2011 compad to 2010’

When you create a MECARD

QR-code with your contact

inormation, acquaintances

can scan the code and easily

add your inormation to their

contacts list.

Bing or Mobile Browse has a bundle

o new eatures, including enhanced

Facebook sharing capabilities.

64 August 2011 / www.pctoday.com

Page 65: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 65/80

Marketplace For WindowsMobile Closing

Mcoot appatly ocally

movg o om t pvo mobl

og avo o t Wdow Pho7 platom, a th compay aocd

that th Wdow Maktplac o

Mobl t go a o Jly 15. I a

otfcato to , Mcoot ad that

Wdow Mobl 6.x wll tll b

abl to obta app thogh th vc

dctly o th pho, jt ot g

th mobl t.

Addtoally, th My Pho -

vc, whch yo ca to back p

yo pho, ha photo, fd yo

pho yo lo t, ad mo, wll b dcotd o Wdow Mobl

6.x . Fotatly, Mcoot wll mply m-

gat all that data to Wdow Lv SkyDv (a

vdo, mc, docmt, ad avot), o

wo’t lo mch—oth tha th vc. ▲

MOBILE OFFICEBUSINESS ON THE ROAD

comptg. Spt, o o, appatly bmpg

p th pload pd o t WMAX twok om

1MBp to 1.5Mbp at om pot th t.

T-Mobl aocd that t doblg th pd o

t 4G twok doz o aa. It dbbd th w

ollot “HSPA+ 42,” c th capablt wll b

avalabl 42 makt atowd.

Bing Mobile UpdatedBg o Mobl Bow (m.bg.com) -

cvd pdat ctly th om o hacd

Facbook-hag capablt (ha photo, -omato o local b, ad mo); a w

caol that mak t a to ad th day’

hadl; a plt map/lt vw, whch dplay

a map ad dcto o avgatg to a dta-

to; ad ay acc to pat ach ad tdg

topc. Th pdat a tdd o HTML5-

capabl bow o mltpl platom, cldg

Adod, OS, ad RIM.

Zoosh Mobile PaymentsNFC-bad mobl paymt a othg w,

 bt wl ovato compay Naatt (www.aatt.com) tyg a dt appoach wth

Zooh, mobl paymt otwa that a d-

vc’ pak ad mcopho ad ltaod

tchology to xchag data tad o NFC’

ado tchology. Th’ a bt o ccy to th

w tchology—Naatt v call t “Som

Vy Sct Sac” o t Wb t—bt t ot-

bly ca abl pho-to-pho ad pho-to-

POS taacto, cto a a dgtal wallt ad

copo dm, o wok a a p-to-p co-

cto, ad mo. Dvlop ca jmp o boad

th badwago wth th Zooh SDK.

Google is an extremely prolifc

company, churning out a veritable

waterall o updates, upgrades, and

new products. Here are some o the

latest developments.

File this one under “Why Has

Nobody Done This Beore?”: Google

Maps now includes live transit updates

via the Google Maps on any desktop

or mobile browser as well as the

Google Maps or Mobile Android app.

The company partnered with transit

agencies in Boston; Portland, Ore.;

San Diego; San Francisco; and Madrid

and Turin in Europe; to oer departure

times and service alerts in real time,

so users can keep track o where and

when their ride is at any given time.

Speaking o Google Maps, the ser-

vice has now been updated or mobile

Web browsers to more closely match

the look and options o Google Maps

on desktops. It’s entirely platorm-

agnostic and thereore should work

with any mobile browser. Users can

view their current locations; search or nearby businesses; get directions or

driving, walking, biking, and public transportation; see Place pages; and more.

Mobile search is on the rise, and Google has been consistently adding

new search capabilities or mobile users. Recently, the company added

shortcuts to businesses on the mobile Google homepage (such as restau-

rants and bars). The search results eature a map with markers or businesses

you’re viewing as you scroll through. Additionally, mobile Web browser

users can now add suggested phrases to searches to create a uller search

query in less time.

T HE  G O O

 G L E B E A T 

Te Marketplace or the Windows Mobile Web site is closing down, but Windows

Mobile 6.x can still access apps using their phones.

Google upgraded its mobile Maps

application, which includes the ability

to view both a map and results whenbrowsing search results.

PC Today / August 2011 65

Page 66: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 66/80

Philips Gits NewFidelio Speakers With AirPlayI look alo ca ll a podct, cod by o

Phlp’ (www.phlp.com) pcomg Fdlo Sod-Sph pak modl, all o whch wll com wth

ppot o Appl APlay tchology. I hot, APlay

lt lt wlly tam ado om th Mac o

PC o mobl Appl dvc to th pak. Ogally

aocd Mach, th w Fdlo pak a t

to hp fv vat that ag om th AD700W

($229.99) at th low d to th oddly tcg DS9800W

($799.99) that look lk a co btw a cao-

hapd bogo ad a pcop. Th DS9800W wll

ht th c ft Jly pplyg two 50W pak

wth 5.25-ch woo, a wll a tadalo chag

tato o Pho/Pod ad IR mot. Th ooth ytm a xpctd

o avalablty Sptmb.

PERSONAL ELECTRONICSTECH FOR HOME & LEISURE

TV On The WebFo om , th bt thg th Wb ha v gv thm th ablty to

dtch th cabl TV bcpto avo o atyg th vwg tht

wth ad pad cott om ol mov ad vdo vc. Appthat hlp dlv tho mov ad TV pod, a wll a vdo clp, to

potabl dvc oly mak th dco to lav cabl bhd a. Two

ch xampl a Cackl (www.cackl.com) ad Sql (www.ql

.com). Cackl, a ol vc that o mov ad TV how,

ctly lad what t clam “th oly mov app o Adod.”

Wth Cackl talld, ow o Adod dvc (2.2 ad p) ca watch

ll-lgth ck ad TV pogam o dmad. Cackl alo o

app o Appl mobl dvc ad avalabl va lct Wb-coctd

TV, applac, ad gam cool. Sql, mawhl, tally act a

a DVR vc o Wb-bad vdo. At catg a accot at t

t, yo ca pocd to bookmak, mal, o twt vdo yo aco

to a “val q” that yo ca ogaz to haabl, catd collc-

to. A ct app o Appl mobl dvc, cldg th Pad, lt

yo acc that q whl o th go.

66 August 2011 / www.pctoday.com

Page 67: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 67/80

HP Puts The TouchPad On A PivotBy ow, HP’ mch-hypd ad mch-pomotd 9.7-ch TochPad tablt

(tat at $499.99; www.hp.com) hold b avalabl atg th wbOS

opatg ytm that HP acqd wh t atchd p Palm. St to dbt

alog wth th TochPad, howv, wbOS Pvot, a q appoachthat HP takg to pomot th app o th TochPad. I hot, Pvot

a mothly dgtal magaz that HP tat wll povd “ a -

ttag ad omatv dtoal oc o dcovg wbOS 3.0

applcato” ad that’ dgd to complmt th wbOS App Catalog

to. Byod totg wbOS applcato, Pvot wll alo at th d-

vlop who cat th app a ptd cott om pooal

 joalt ad photogaph om ladg pblcato. I addto, HP

pla to cld gt colm, dtoal pc, at to that co-

c pcfc app topc, -dpth vw, ad lltato. What’ ot

cla yt HP wll chag o acc to th magaz.

Speck Products Takes The CandyShell To A Dark PlaceSpck Podct’ (www.pckpodct.com) wly dgd potctv

covg o th Pad 2 ofcally dbbd th CadyShll Wap, whch

Spck tat lmm ad lght tha t ogal CadyShll Wap.

Exc , howv, w hcoth to th $54.95 cov by th

mch cool ad mo tmdatg ttl o “DakLod Black,”

whch jt o happ to b th colo th compay ha agd

to th two-lay cov. Byod a movabl “p-clo” ot

cov, DakLod Black o hock-abobt potcto va ahy, had, polycaboat-bad xto ad a ot bbzd

lg. Fth, th cov ca old to a tad wh op to pop

p th Pad 2 ad gv mltpl agl whl vwg vdo.

In Case You Need Headphones . . .ICa Ado (www.goca.com), mak o acco o

Appl compt ad mobl dvc, ha a w hadpho

lp comg th all that t tat wll “ct o xpt

dgg ad dvlopg podct that povd hacd

moblty ad xpc.” Th la wll b th com-

pay’ ft hadpho (pcg to com), o whch o

modl wll b avalabl, cldg th ov-th-a Soc, o-

a Rx ad Pvot, ad -a Capl modl all atg

ICa’ Sodg appoach. Th appoach ad to mx

a mpltc dg that’ mat to “match th atal hap

o th a ad had” wth “pco od gg” that

at ctom-td ado dv that podc ado “o

a atal balacd po aco th t ado pctm.”

Uag-w, xpct a mcopho ad mot cotol ablt

wth Appl dvc tgatd wth ach modl, a wll.

PERSONAL ELECTRONICSTECH FOR HOME & LEISURE

Kodak Gives DigicamsNew Lie With “No Haggling & No Hassles”Not gttg a mch ot o yo dgcam a yo

d to? Yo’ ot alo, a mo popl a tg

to th v-mpovg dgcam blt to th mat-pho to ap th occaoal photo o vdo clp. I

th dcb yo, Kodak og a olto to

yol o yo old photo ga va t Tad-I ad

Rcyclg Pogam. Etally, Kodak wll tak D-SLR

ad pot-ad-hoot cama, vdo ad flm cama,

dgtal photo am, com pt, ad acc-

o o ay bad t o cah ad o at th

Kodak Sto th qpmt pa Kodak’ mt.

I th qpmt do’t, Kodak wll povd cyclg

opto tad. Shppg , ad Kodak pom

a tat qot o yo good.

PC Today / August 2011 67

Page 68: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 68/80

PERSONAL ELECTRONICSTECH FOR HOME & LEISURE

HEADPHONEVarietiesStyles & Features To MatchYour Listening Desires

by Blaine Flamig

Form FactorsGally pakg, hadpho all to o

om acto: a, o th a, ov th a, ad

 bhd th ck.

In-ear. Typcally d to a abd, -a

modl ca cot aywh om d $10 to $500

ad p. Modl cld tho wth apc tg

th ot a ad tho fttg d th a caal.

Althogh mot modl do’t cld a hadbad,

om pot-otd modl do attach th apc

to a th bad. Lghtwght ad xtmly potabl,

-a hadpho a popla wth commt, x-c, ad oth actv , thogh thy ca lack

ovall ado qalty latv to compaably pcd

o-th-a ad ov-th-a modl d to th o

mall-zd dv. Althogh xtdd o -a

modl ca ca dcomot, maact ally

cld val z o oam, lco, ad oth ot-

matal a tp to acq a dal ft. Addtoally,

wat-tat ad watpoo modl a avalabl

o aqatc-latd actvt.

Behind the neck. Typcally cotg aywh

om abot l tha $10 to $150, bhd-th-ck

hadpho a wll-td o o th go, -cldg jogg, commt, ad bcyclt. Modl

a avalabl og -a ad o-th-a a-

pc, ad althogh mot modl povd a th,

xbl tap that wap aod th back o th ck,

modl that do away wth th bad avo o clp-

o attachmt that wap aod th a ca all

to th catgoy. Althogh typcally comotabl,

th th at o bhd-th-ck bad ca ca

th acp to jotl aod. Ovall, acp modl

a a o otdoo , a thy allow mo am-

  bt od to t th a, cldg pag ca

ad cyclt appoachg om bhd.

I o , all hadpho a th am that

thy xt to pp ado—b t mc, ado

  book, podcat, TV how, mov, o vdo chat

covato—to th wa’ a. I aoth

, two hadpho modl ca d damat-

cally pc, ctoalty, pomac, appa-

ac, comot, wght, tdd , ad oth

tat. Th ollowg hghlght dt had-

pho vat ad at avalabl.

But First . . .

Why v by hadpho wh th w po-tabl dvc yo jt pchad pobably cldd

a pa? Bca, a mot hadpho xpt wll

tll yo, th majoty o abd cldd wth

matpho, MP3 play, ado cod, ad

oth dvc a’t th gatt. Byod potg

a o-z-ft-all dg cotctd o xpv

platc og lttl comot, thy ot tgat

dpowd dv that otpt ty, at, l-

l ado lackg th dtal, olto, ad pc-

o atmakt hadpho povd. Fth,

  byg atmakt hadpho abl yo to

match tyl, pomac, pc, ad xta atto yo pcc d, whth yo’ a avd

xc, qt tavl, adophl, gam, o

hom-that aatc. To that pot, hdd o

opto a avalabl at pc tatg at l tha

$10 ad oag pat $500. Fdg th ght pa

ca b ado, bt th bt advc tyg a

may pa a pobl ad lctg th o that

od ad l bt to yo.

Klipsch X10i In-Ear Headphones ($349.99; www.klipsch.com) are

noise-isolating earbuds with an inline remote unit cord with integrated

microphone or taking calls and controlling audio unctions.

68 August 2011 / www.pctoday.com

Page 69: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 69/80

On-the-ear. Tchcally kow a pa-

aal hadpho, o-th-a modl a ag-

ably th mot adaptabl o all hadpho typ

to mo . Bca th acp t

o th a, thy ally wa comotably ov

log ttch ad do’t tap a mch hat a

ov-th-a modl. Th o-th-a at

alo ma yo’ll ha mo o what’ gog o

aod yo whl walkg dow th tt l-

tg to mc o watchg a mov o a tablt

whl a wbo lp bd yo. Modl

ca vay gatly pc ($5 to $300 ad mo),

pomac (gal vyday ag to po-

oal AV podcto cho), ad dg (xd

ad adjtabl hadbad, oam- ad lath-

 bad cho, wvlg acp, tc.).

Over-the-ear. Alo dbbd ccmaal ad

ll-zd hadpho, ov-th-a modl

a bt o kg to block ot ambto, a th acp compltly gl th a.

Th dg ma mo ado ma olatd

th a cavty bt th’ l yo’ll ha

om actvt aod yo. Th, thy’ ot

dal o tt o commtg . Ov-th-a

modl alo ta a good dal o hat ad a

gally lag, hav, blk, ad mo

xpv tha oth hadpho typ. Thogh

modl cotg abot $20 a avalabl, hgh-

d modl amd at adophl ca aly

pa $250. Tho xta dolla do gally

 by btt cotcto (ampl lath oamg,adjtabl almm bad, wvlg acp,

tc.) ad lag dv capabl o dlvg

mo ado dtal atg pco.

Extras Worth ConsideringCopld wth dt hadpho om acto

th vat amot o xta at vao modl

o o fdg th ght match. Th ollowg a

otwothy xampl.

Noise cancelation and isolation. Th a-

t am to gatly dc ambt o. Th

pmay dc btw th two o-

▲ ▲▲ ▲▲▲

▲ Te Termaltake Shock ($79.99;

usa.ttesports.com) are rom

Termaltake’s tesports gaming ac-

cessory line and eature a oldable

travel-riendly design and micro-

phone or in-game communication.

▲▲ Skullcandy’s 2011 Chops Buds($19.99; www.skullcandy.com) are an

example o headphones that ofer

clip-on attachments and earpieces

that rest on the outer part o the ear.

▲▲▲ Sony’s MDR-NC500D

($399.99; www.sonystyle.com)

integrate noise-canceling abilities to

reduce a stated 99% o ambient noise.

caclg modl batty pow to gat

“at-o” that ctvly cacl ot am-

  bt o. No-olatg modl omt bat-

ty qmt by g aplg that cat

a tght t th a caal, mch a aplg

do. Althogh o-olatg modl ca’t typ-

cally match th ctv o o-caclg

modl, thy ca typcally pom at low

volm lvl ad do’t q wag ov-

th-a acp.

Communications. Hadpho that tgat a

mcopho (cldg mc blt to a movabl,

xtdg boom) a wll-td o VoIP call,

-gam chat, vdo chat, ad wth pch-to-

txt otwa. Modl a avalabl wth USB co-

cto ad paat hadpho ad mcopho

cocto o PC ag ad poptay coc-

to o gam cool.

In-line mic and remote control. A ca-gly commo at o abd a mcopho

tgatd to a mot cotol t blt to th

cod. Combd, th lt yo pa ado to tak

a call om a matpho, cod voc mmo,

v ad owad tack, ad cotol th volm

wthot achg o th potabl dvc.

Wireless. Smla to o-pc Bltooth had-

t, wl hadpho lt lt to mc,

mov, gam covato, ad mo wthot

w. Mot modl ad, RF (ado -

qcy), o Bltooth tcholog. Som q

a ba tato o adapt that coct to th adooc. Oth modl aly pa wth Bltooth-

abld dvc.

Misc. Oth opto cld watpoo

modl dal o wmm ad wat-pot

that; wahabl a cho; t ad

mlatd tgatd od od ablt;

oldabl dg dal o tavl; tcholog

that mphaz ba podcto; DJ-dly

dg ad at (mt btto, lp-p

acp, tc.); chom, ckl, ad gold-platd

cocto; L-hapd jack that a ta o

cod; ad movabl cod. ▲

PC Today / August 2011 69

Page 70: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 70/80

Data Charges &

International TravelHow To Avoid Cell Phone Bill Shock

by Carmen Carmack 

Accodg to th FCC, tatoal chag

a o o th ma oc o com

complat abot cll pho bll, ladg to

cot that ca add p to thoad o dolla. Ev

yo bcb to a tatoal

pho pla wth yo vc

povd, data chag ca

 b xpv. Uploadg

a gl hgh-olto

mag, o xampl,

ca cot aod $20.

W xplod a

mb o opto o

g a cllla dvc

oth cot ad way yo ca -

dc cot aocatd wth th mobl dvc.

Th No. 1 l to bg vtgatg yo alta-

tv val wk bo yo dpat dat.

Start With Your Current Phone & ProviderCll pho tchology do ot ollow a gl

tadad th U.S. o oth cot. Whth

yo pho wok tatoally dpd o th t-

wok tchology dployd by th vc povd at

yo dtato ad th capablt o yo pho.

Th mot commo twok otd th Utd

Stat a bad o GSM (Global Sytm o Mobl

Commcato) tchology, whch alo th t-

wok AT&T ad T-Mobl th U.S. Fo GSM

twok, yo pho alo d th coct -

qcy—th bad d th U.S. (850MHz ad

1,900MHz) a ot commo tatoally. Fo x-

ampl, mot Eopa cot th 900MHz o

1,800MHz qc. A qad-bad GSM pho

ppot all o bad, makg t mo lkly to wok

yo a tavlg aboad.

CDMA (Cod Dvo Mltpl Acc) th

oth ma twok tchology dployd ta-

toally, bt t ot a commo a GSM. Vzo

Wl ad Spt CDMA h th tat, ad

t alo avalabl aby cot ch a Caada

ad Mxco.

Vy wth yo ct vc povd whth

yo pho wll wok th cot yo pla to

vt. I t do ot, yo ca cod wtchg to a

“global” o “wold” pho that ppot qad-badGSM ad CDMA twok. Mot povd o th

opto, o yo ca cod a thd-paty altatv,

whch w xplo lat.

I addto to yo pho’ capablt, vy

yo povd’ covag, vc, ad pcg o yo

tatoal dtato. Th FCC Com Tak

Foc pot ot that v yo hav “lmtd”

mt, txt, o data o domtc (U.S.) ag, yo

may b chagd p mt, p

txt, o p KB/MB o data

yo yo pho a og

coty. Not alo that oamg may vay dpdg o

whch pho twok yo

that coty. Chck wth yo

povd bo yo dpat to

fd ot th vc aagmt

that bt ft yo d.

Fally, ak yo povd

abot oth opto o ma-

agg tatoal vc, -

cldg how to moto o lmt

ag ad how to avod c-

ay oamg chag. Alo

PERSONAL ELECTRONICSTECH FOR HOME & LEISURE

XCom Global ofers rentals

o the MiFi portable Wi-Fihotspot at a daily rate. Te

hotspot lets you connect up

to five Wi-Fi-enabled devices

to the Internet, which you can

use or data needs instead o a

cellular connection.

PROVIDER DATA ROAMING (VOICE) TEXT MESSAGE

AT&T $19.97 per MB ($0.0195 per KB)

Monthly plans also available

$1.39 per minute

Monthly plans also available

Send: $0.50 per address

Receive: $0.20 each

Sprint $19.46 per MB ($0.019 per KB) $1.29 per minute Send: $0.50 per address

Receive: $0.05 each

T-Mobile $15 per MB ($0.0146 per KB) $1.29 per minute Send: $0.35 per address

Receive: $0.20 each

Verizon $20.48 per MB ($0.02 per KB)

Monthly plans also available

$1.29 per minute

Monthly plans also available

Send: $0.50 per address

Receive: $0.05 each

1MB = 1,024KB

COST COMPARISON

To show how much you could pay or services when traveling internationally, we compared costs based on pro-

vider Web sites as o May 17, 2011, or travel to the UK.

70 August 2011 / www.pctoday.com

Page 71: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 71/80

PERSONAL ELECTRONICSTECH FOR HOME & LEISURE

vy how to actvat tatoal vc yo

choo to go wth yo povd’ og.

Consider A Prepaid SIM Card OrA Third-Party Global Phone

I yo hav a GSM pho wth ppot o thtwok bad at yo dtato, yo may b abl to

a ppad SIM (Sbcb Idtty Modl) cad. A

SIM cad cota a pop-ot chp that hold oma-

to abot th twok povd, pho, ad o o. Th

ma advatag to g a ppad SIM cad btt

at, bca th cad pogammd o a local po-

vd ath tha yo omal vc povd.

To a ppad SIM cad, yo d a lockd

GSM pho. A lockd pho o that wok oly

wth yo ct povd. May pho old th

Utd Stat a lockd, ad yo ca chck wth yo

vc povd to fd ot how to lock yo p-

cfc modl. Dpdg o th pho ad yo accot

tadg, th povd may chag a lock o

v to lock yo pho.

Thd-paty SIM cad povd ch a GO-SIM

(www.gom.com) o ppad SIM cad o a gl

coty o mltpl cot. Th SIM cad com

wth a local mb o a pcfc coty, ad yo

hold av moy by payg local vc at o

voc, txt, ad data. Mak yo chck th at b-

o yo od, thogh, ad cofm th cot o callg

U.S. dtato om aboad yo pla to do o.

Alo, th ppad SIM cad wll ot hav yo cotact

o oth tod omato o t l yo tathat data om a backp o by oth ma.

Dpdg o th lgth o yo tp ad yo

pho’ tatoal capablt, oth opto

to cod cld tg o pchag a -

tatoal pho om a thd-paty povd.

Compa ch a Cllla Aboad (www.cllla

aboad.com) o at pho that wok o

o mo cot. Th a ally bac pho

wth txtg ad voc capablt.

Try A Mobile Wi-Fi Hotspot

A potabl W-F hotpot a mobl dvc yo catak wth yo ad to coct to th Itt. Th

pmay bft cld data ag wthot lmt ad

th ablty to coct mltpl W-F-abld dvc,

cldg W-F-abld matpho ad laptop.

“O o th poblm wth tatoal data

chag om U.S. ca thy a had to tmat

advac o a tp,” ay Cytha Gag o XCom

Global (www.xcomglobal.com), a tatoal data

tal vc. “Th yo gt to th f pt a to

what th data cot wh yo go ov th allottd

allowac. Pl, th may b data oamg chag

whch a t by th ca th coty yo a .”

XCom Global t th MF mo-

 bl hotpot o a gl coty at a

at o abot $18 p day. Th daly

at cld lmtd data ag,

ad th compay ca povd d-

vc o appoxmatly 40 cot.“Ctly, yo d a dvc o

ach coty bca th SIM cad

povdd by th local ca. W

od t a o o ctom to

hp mltpl dvc v. wtchg

ot SIM cad,” ay Gag.

Fqt tavl ca av by

pchag a tatoal mobl

W-F dvc ad byg ppad

SIM cad o th cot thy vt.

I yo choo th opto, vy that

th dvc wll wok wh yo pla

to tavl.

Reduce Costs With Skype,SMS & Free Wi-Fi

I yo hav a matpho, th FCC

Com Tak Foc commd

g a W-F hotpot ath tha a

og mobl twok to avod data

oamg chag. Chck w-hotpot

lt.com o a comphv lt o

hotpot by locato, ad W-F

to chck mal, dowload ad pload

l, ad bow th Wb. Ad, bymakg mobl VoIP call wth applca-

to ch a Skyp g yo mat-

pho, yo ca avod voc oamg

chag. Mak that yo pho ca coct to

W-F twok ad that t do ot atomatcally co-

ct to a tatoal mobl twok, whch ca b

xpv to acc.

Aoth opto o dcg data chag to

SMS. Txtg gally chap tha voc ad

data, wth typcal tatoal at om U.S. ca

agg om 35 ct to 50 ct p add t ad

 btw 5 ct ad 20 ct p mag cvd.

Advanced Planning Is KeyTh bt way to mmz cll pho bll hock

wh tavlg tatoally to b ppad.

Sval wk bo yo tp, cotact yo ct

vc povd, vtgat th altatv, ad th

mak a omd dco. Ultmatly, th opto

yo choo dpd o a vaty o acto, cldg

yo pho’ capablt, th cot yo a tav-

lg to, how log o how qtly yo tavl t-

atoally, th typ o vc yo d, ad how

mch yo pla to th vc. ▲

Planning to travel abroad with your

mobile devices? The FCC has some

advice or avoiding unwanted charges

i you are taking them along on your

international travels.

▲ Contact your provider and inquire

about its service plans outside the

U.S. Check with your provider about

Internet applications that use Wi-Fi and

may save you money.

▲ Turn o automatic downloads. Some

phones and data services will automati-

cally download data while the phone

is on. Check with your provider or your

phone’s manuacturer to learn how to

disable these automatic downloads.

▲ I you’re a requent international

traveler, consider buying a “world phone”

that will work anywhere. Check with yourprovider or more inormation.

▲You may save money by purchasing a

calling card overseas.

▲ Avoid making mobile-to-mobile

calls within oreign hotels. Use the

hotel phones instead.

▲ Many hotels don’t charge or incoming

wireline calls, so prearrange a time to be

in your hotel room so you can receive a

call rom home.

▲ I you have an option o contacting

someone in the country you’re visiting at

either a wireline or mobile number, call

the wireline as it will likely be cheaper.

   F   C   C   C   O   N   S   U   M   E   R   T   A   S   K   F   O   R   C   E   T   I   P   S

PC Today / August 2011 71

Page 72: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 72/80

How To Protect YourselTh gly act that omo wth ogh kll ad

dtmato ca hack to ay twok, ad all bt th

mot c, pvat cocto ca b hackd by omo

o avag kll ad ogh dtmato. Coqtly,

th mot mpotat thg yo ca do to W-F hotpotwly to lock dow yo data ad ytm.

W g yo ot to wthot a fwall. I yo do ot

hav fwall otwa talld, t o Wdow’ blt-

wall potcto. Bca may hav thd-paty

wall otwa, w wo’t dtal th tcto h.

Yo ca locat avalabl fwall pogam by bowg to

wdow.mcoot.com ad achg d Fwall (yo

vo o Wdow).

Th xt tp to c yo data. Wdow Vta/7

gv yo th opto o lctg a twok pol (Hom,

Wok, o Pblc) wh yo coct. Alway lct Pblc

l yo tt th twok ad t mmb. Dog th

Use WI-FIHOTSPOTS Wisely

Th camblo compa tolvag W-F to

 boot bottom lad ctom loyalty ha ltd a cog

mb o vc cofgato. H’ th dow

o om yo wll cot—ad alo how to

coct th wt ma pobl.

pvt oth compt o th twok om dcovg

yo PC ad t o th Fl Ad Pt Shag at.

Yo ca twak ay o th ttg th Ntwok Ad

Shag Ct: ght-clck th twok co (a moto

o o ba, pottally wth a d X o tabt o

top) at th bottom ght o yo dplay. Slct NtwokAd Shag Ct Vta; Op Ntwok Ad Shag

Ct W7.

I WXP, Fl Ad Pt Shag td o by d-

alt. To abl th at, ght-clck th twok (moto)

co at th bottom ght o yo dplay ad lct Op

Ntwok Cocto. Rght-clck th co o yo wl

dvc ad clck Popt. Ud th Gal tab, d-

lct th Fl Ad Pt Shag Fo Mcoot Ntwok

chckbox to t hag o globally. Wh yo t to a

a vomt, yo ca -abl th at wh c-

ay. I Vta/W 7, yo ca alo t o th Fl Ad

Pt Shag at maally thogh th OS’ Ntwok

72 August 2011 / www.pctoday.com

Page 73: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 73/80

Cocto Popt at, bt t’ a to lt

Wdow do t o yo.

How To Connect Through WindowsTo coct to a wl twok, ght-clck th

twok co ad lct Vw Avalabl Wl Nt-wok (WXP) o Coct To A Ntwok (Vta). I

W7, lct th Ntwok co.

A m wll pop p dplayg avalabl t-

wok. Each OS wll dty whth twok

a c. I th twok yo wat op, lct

t ad clck Coct. W adv ot coctg to

a op twok l yo kow t th o yo

k. Hack t p op twok wth dly

odg am hopg that pctg d-

vdal wll hop oto thm.

I yo a coctg to a c twok, o

yo do’t kow th am o th twok yo

wat, cotact th twok hot. Yo’ll d th

twok am (alo calld a vc t dt

o SSID) ad, th twok c, a cty

ky o papha. Slct th dd twok

ad povd th ky pomptd. (S th “How

To Evalat Scty” cto bo yo com-

plt th tp.)

I yo WXP, yo twok cad may

maag twok cocto, lavg yo -

abl to coct g o tcto. To gv

Wdow cotol, clck Stat, lct Cotol

Pal, clck Ntwok Ad Itt Cocto,

ad lct Ntwok Cocto. Rght-clckyo wl cocto ad clck Popt.

Clck th Ntwok Sttg tab ad lct th U

Wdow To Cog My Wl Ntwok

Sttg chckbox.

How To Set Up A Manual ConnectionI yo caot locat th twok yo wat (b-

ca om twok choo ot to boadcat th

SSID), yo ca t t p maally. I addto to

th twok, am, ad cdtal, yo wll d

th twok cty potocol ad cypto typ

(TKIP o AES).

To t p a maal cocto WXP, op

th avalabl twok lt a dcbd pv-

oly ad clck Advacd o Chag Advacd

Sttg (dpdg o th vc pack that yo

hav talld). O th Wl Ntwok tab,

clck Add. I Vta/W7, op th Ntwok Ad

Shag Ct. I Vta, clck St Up A Coc-

to O Ntwok at th top lt o th dplay;

W7, clck St Up A Nw Cocto O Nt-

wok (d Chag Yo Ntwok Sttg).

Slct Maally Coct To A Wl Ntwok

ad clck Nxt.

Povd th omato x-

actly a yo w gv t (p-

pca ad lowca). I Vta/

W7, yo ca opt to th cha-

act a yo typ o coma-

to. I th twok WEP adyo do ot th opto, lct

Shad. Slct a cypto typ

yo hav o. Othw, kp

th dalt. At tg all th

omato ad cogg th

dd ttg, clck OK o Nxt

to coct.

How To Evaluate SecurityMot pvat, a wll a om

pblc, twok o o v-

al cty tadad to potct

ad thmlv om -

to. Yo’ll cot WEP,

WPA, ad pobly WPA2. Th

Wl Ntwok Cocto

dalog box may povd th t-

wok typ. I ot, h’ a ht:

WEP cty ky alway co-

ta 26 chaact; WPA ad

WPA2 cty ky a ght to

63 chaact lgth.

WEP th lat c ad

at to cack; tat a WEP

twok a yo wold a -c twok, ttg t pofl

to Pblc l yo aboltly

mt commcat wth oth

PC. WPA ad WPA2 a mo

mpvo to cackg, o yo ca a pofl

that mo op, ch a Wok, cay (o

twak th ttg th Pblc pofl to op

thg p a dd).

Take ChargeAt th d o th day, th poblty o

potctg yo at l wth yo. Ug

commo Itt pcato alo a good da.

Bo yo povd tv omato, b

yo a at a c t. Th Wb add hold

  bg wth “http” tad o “http,” ad yo

  bow hold dplay a padlock co o oth

cty comato. Chck wth yo mal

povd to yo ca cypt yo mal m-

ag. Aoth pcato yo ca tak to t

o yo wl adapt wh yo a ot g

th Itt. To t wl o, ght-clck th

co o yo wl cocto th Sytm

Tay ad lct Dabl. ▲

BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT

▲ Windows XP/Vista/7

all provide a wireless

connection display that lets

you determine i a network

is secure or open (WinXP

displayed).

▲ ▲WinXP does

not oer network

profles, but you canturn o File AndPrinter

sharing through network

connection properties.

▲ ▲ ▲ In Vista/Win7

the Network And Sharing

Center is your portal to

setting up new connections,

changing network profiles,

and more.

▲ ▲

▲ ▲ ▲

PC Today / August 2011 73

Page 74: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 74/80

Sot ResetAll pho hav a ot t cto, whch mla to tatg yo compt. Bwa that pomg a ot t wll ca

yo to lo ay data that ’t avd, bt yo wll ta omato pvoly tod o yo matpho.

■MOTOROLA BACKFLIP. Pow th pho o. Rmov ad t th bat-

ty, th pow th pho back o.

■ ANDROID (OTHER). All mag Adod modl a mpl pow

cycl to pom a ot t. Jt t th pho o ad th back o aga.

■ BLACKBERRY (QWERTY KEYBOARD). P ad hold th ALT-CAP-

DELETE ky combato. Th dplay go black o a cod ad yo

BlackBy t.

■ BLACKBERRY (SURETYPE KEYBOARD). P th ALT-CAP ad Rght

Sht-DEL ky. Wh th c go blak, la th ky.

■ BLACKBERRY (TOUCHSCREEN). T th BlackBy o ad mov th

 batty o at lat 30 cod. Rtall th batty ad t th dvc back o.

All other smartphones. Yo ca gally pom a ot t by powg th pho o, movg th batty o 30 cod, ad powg th pho back o.

■ IPHONE (ALL MODELS). P ad hold th Slp/Wak btto o

th top o th Pho ad th Hom btto. Cot to hold both bt-

to (appoxmatly 10 cod) tl th c go blak. Yo’ll

th wht Appl logo a th Pho boot.

■ NOKIA (ALL MODELS). Pow th pho o ad mov th bat-

ty o 30 cod. Rtall th batty ad pow th pho o.

Altatly, yo ca t th cod *#7380# ad lct Y.

■ PALM PRE. I th pho’ m a tll actv, lct Dvc Io,

Rt Opto, th lct Sot Rt. I th Palm P lockd p o

oz, hold th pow btto ad cycl th g btto o ad o

th tm. I that do’t wok, p ad hold th Oag, Sym, ad R

ky tl th dvc boot. T th pho o, mov th batty o

10 cod, tall th batty, ad pow th pho p.

What hold yo dowh yo matpho

dcd to play dad?Rt th g to thow t agat th at wall

ad ty o o th tchq tad.

Revive A DeadSMARTPHONE

74 August 2011 / www.pctoday.com

Page 75: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 75/80

BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT

▲To perform a hard

reset on a BlackBerry

Style or Bold, tap

Options on the Home

screen, select Securityand Security Wipe.

Select all three of the

available checkboxes,

type BlackBerry, and

click Wipe.

▲To reset the

Motorola DROID

Pro or DROID 2

Global, select

Settings, Privacy, and

Factory Data Reset.

Tap Reset Phone to

erase all data and

return your phone to

its default factory state.

▲With your AT&T

TerreStar GENUS turned

off, press the power key.

When the TerreStar logo

appears, press and hold

the E-Power keys until a

checkmark appears, and

then release all keys to

perform a factory reset.

■ DELL VENUE. With the device turned o, press and

hold the Volume Up and Volume Down buttons. Without

releasing the buttons, press and hold the Power button.

When the device coniguration screen appears, release

all buttons. Use the Volume Up or Down button to move

the selection to Factory Reset. Press the Camera button to

select the Factory Reset option and start the reset process.

■ GOOGLE NEXUS ONE, NEXUS S. Turn the phone o.

Press and hold Volume Down while you press and release the

Power button. Use the Volume Down button to select Clear

Storage rom the list o options. Press the Power button, and con-

frm your selection by pressing the Volume Up button.

■ T-MOBILE COMET. I possible, back up your data to Google’s

servers by selecting Privacy rom the Settings screen. Select the

Back Up My Data option. When the backup is complete, return

to the Settings screen and select Privacy and Factory Data Reset.

When prompted, tap Reset Phone, then tap Erase Everything.

■ T-MOBILE G2X. I possible, back up your data to Google’s

servers by selecting Privacy rom the Settings screen. Select

the Back Up My Data option. When the backup is complete,

power o the phone. Press and hold the Power/Lock-Volume

Down keys or at least 15 seconds. The phone should turn

 back on and perorm a actory reset. I the screen is rozen, or

the phone doesn’t turn back on, remove the battery, wait 30 sec-

onds, then reinstall the battery and try again.

■ MOTOROLA DROID. Turn the phone o. Press and hold the

Power-X keys to orce the phone into recovery mode. Next, press

and hold the Volume Up-Camera key to display the recovery

menu. Select Wipe Data/Factory Reset rom the menu, and then

select Reboot Phone.

■ MOTOROLA DROID PRO, DROID 2 GLOBAL.Select Settings,

Privacy, and Factory Data Reset. When prompted, tap Reset

Phone to erase all data and return the phone to actory conditions.

■ MOTOROLA BACKFLIP. Power the phone o. Press and

hold the Power and Camera buttons. When the phone turns on,

release the Power button but continue to hold the camera button

until prompted to release it. Next, press the Volume Down

 button. Ater 15 seconds, a yellow triangle with an exclamation

Hard ResetA hard reset is a last-ditch option that returns your phone to its actory settings, which means you will

lose all data and installed applications. Beore you perorm a hard reset, remove the memory card rom

your phone; that way you can recover data rom the card later.

When the menu system isn’t unctional, ollow thesephone-specifc options to perorm a hard reset.

point will appear. With your phone closed, tap the bottom-right

corner o the display and select Wipe Data/Factory Reset. Press

OK and ollow the on-screen instructions.

■ BLACKBERRY (ALL MODELS). Remove the battery or

30 seconds. Reinstall the battery and turn the phone back on.

■ BLACKBERRY STYLE, BOLD, STORM, CURVE, TOUR,

TORCH. Click the Options icon on the Home screen. Select

Security and then Security Wipe. Select all three o the available

checkboxes to perorm a complete wipe and reset the device to

actory condition. Type the word BlackBerry and click Wipe.

■ HTC ARRIVE, HD7, SURROUND. Press Start and tap the

right-acing arrow. Tap Settings, About, and then tap Reset

Your Phone. Tap Yes, and then tap Yes again.

I the screen is rozen, turn the device o. Press and hold the

Volume Up-Down buttons and briey press the Power key. When

the screen displays instructions or resetting the device, release the

Volume Up-Down buttons.

■ IPHONE (ALL MODELS). From the Home screen, tap

Settings, General, Reset, and Reset All Settings. This action

resets all preerences but retains applications and data. I that

doesn’t work, rom the Home screen, tap Settings, General,

Reset, Erase All Content, and Settings. This will delete all data

and applications and return the iPhone to actory conditions.

■ NOKIA (ALL MODELS). With your phone powered on or in

standby mode, type *#7370# and select Yes, when prompted. You

may need your Lock Code or confrmation. The deault lock code

is 12345. I your phone doesn’t turn on, try pressing the On/O

 button, *, and 3 simultaneously.

■ MICROSOFT WINDOWS PHONE 7 (ALL MODELS). Press

Start and tap the right-acing arrow. Tap Settings, About, and

Reset Your Phone. Tap Yes, and then tap Yes again.

■ PALM PRE. Open Device Ino, tap Phone Reset Options,

and then tap Full Erase twice. I your Palm Pre is rozen, and

you are unable to use the menus to perorm a reset, try running

the latest version o webOS Doctor (ws.palm.com/webosdoctor

/sorry.htm) to troubleshoot and reset the device. Then ollow the

on-screen instructions.▲

■ AT&T TERRESTAR GENUS.

With the device turned o, press

the red power key. When the

TerreStar logo appears, press

and hold the E-Power keys until

a green checkmark appears in

the lower-let corner. Release all

keys. The device will power up

and perorm a actory reset.

■ ANDROID (ALL MODELS WITH FUNCTIONING MENU SYS-

TEMS). One o the ollowing menu-based systems or perorming a hard

reset should work, depending on the phone and version o Android. Open

the application menu. Tap Settings, SD and Card Storage, Factory Data

Reset, and ollow the on-screen instructions.

Data Reset, and then ollow the on-screen instructions.

Data Reset, and then ollow the on-screen instructions.

PC Today / August 2011 75

Page 76: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 76/80

BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT

The Traveler’s911 DIRECTORY 

Baggag omato

(800) 335-2247

OPa qt y

atac (713) 952-1630

Delta Air Lines

www.dlta.com

mobl.dlta.com

Rvato (800) 221-1212

Flght omato (800) 325-1999

Baggag omato

(800) 325-8224

SkyMl mmb (800) 323-2323

Frontier Airlineswww.otal.com

Rvato (800) 432-1359

Ctom lato (800) 265-5505

 JetBlue Airways

www.jtbl.com

mobl.jtbl.com

(800) 538-2583

Luthansa

www.lthaa.com

mobl.lthaa.comIomato ad vato

(800) 399-5838

Southwest Airlines

www.othwt.com

mobl.othwt.com

(800) 435-9792

TDD (800) 533-1305

Spirit Airlines

www.pta.com

(800) 772-7117

United Airlines

www.td.com

www.a2go.com (mobl)

Rvato (800) 864-8331

Itatoal vato

(800) 538-2929TDD (800) 323-0170

US Airways

www.away.com

Rvato to U.S. ad Caada

dtato (800) 428-4322

Rvato to tatoal

dtato (800) 622-1015

TDD (800) 245-2966

Ctom vc (800) 943-5436

VEHICLERENTALS

Advantage Rent A Car

www.advatag.com

Rvato (866) 661-2722 o

(210) 344-4712 otd th U.S.

Ctom vc

(800) 777-5524

Alamo Rent A Car

www.alamo.com(800) 462-5266

TDD (800) 522-9292

Avis

www.av.com

mobl.av.com

Rvato (800) 331-1212

TDD (800) 331-2323

Ctom vc (800) 352-7900

Budget Rent A Car System

www.bdgt.commobl.bdgt.com

Rvato th U.S.

(800) 527-0700

Rvato otd th U.S.

(800) 472-3325

TDD (800) 826-5510

Roadd atac (800) 354-2847

Ctom vc (800) 214-6094

Dollar Rent A Car

www.dolla.com

Rvato (800) 800-3665

Tckt d qt

(918) 254-3777

British Airways

www.bthaway.com

 ba2go.com (mobl)

Iomato ad vato

(800) 247-9297

Continental Airlines

www.cottal.com

pda.cottal.com

Rvato to U.S. ad Mxco

dtato (800) 523-3273

Rvato to tatoaldtato (800) 231-0856

TDD (800) 343-9195

Flght omato (800) 784-4444

AIRLINES

Air Canada

www.acaada.com

mobl.acaada.ca

Iomato ad vato

(888) 247-2262

Baggag omato

(888) 689-2247

American Airlines

www.aa.com; mobl.aa.com

Rvato (800) 433-7300

TDD (800) 543-1586Flght omato (800) 223-5436

Baggag dlayd l tha fv

day (800) 535-5225

76 August 2011 / www.pctoday.com

Page 77: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 77/80

BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT

Rvato otd th U.S.

(800) 800-6000

TDD (800) 232-3301

24-ho oadd atac

(800) 235-9393

Enterprise Rent-A-Car

www.tp.com

Rvato (800) 261-7331

TDD (866) 534-9270

Hertz

www.htz.com

htz.mob

Rvato (800) 654-3131

Rvato otd th U.S.

(800) 654-3001

TDD (800) 654-2280

Extd tal (800) 654-4174

Bllg omato

(800) 654-4173

Ctom lato

(888) 777-6095

National Car Rental

www.atoalca.com

(800) 227-7368

TDD (800) 328-6323

Payless Car Rental

www.paylcatal.com(800) 729-5377

Thrity Car Rental

www.thty.com

Rvato (800) 847-4389

Emgcy (877) 283-0898

TRAVELSERVICES

AAA

www.aaa.com

aaa.mob

Roadd atac

(800) 222-4357

Expedia

www.xpda.com

(800) 397-3342

Hotwire

www.hotw.com

(866) 468-9473

OCS (Ova Ctz

Svc) tavl’ hotl

(202) 647-5225 o

(888) 407-4747

At-ho mgc(202) 647-4000

Orbitz

www.obtz.com

mobl.obtz.com

(888) 656-4546

Priceline

www.pcl.com

pcl.mob

(800) 774-2354

Travelocity

www.tavlocty.com

mobl.tavlocty.com

(888) 872-8356

HOTELS

Candlewood Suites

www.cadlwoodt.com

mobl.cadlwoodt.com

(888) 226-3539

Chase Suite Hotels

www.woodfthotl.com

(800) 966-3346

Choice Hotels International

(Camba St, Comot

I, Comot St,

Qalty I, Slp I,

Clao, MaStay St,

Sbba Extdd Stay

Hotl, Ecoo Lodg, ad

Rodway I)www.chochotl.com

(877) 424-6423

Courtyard Hotels

www.cotyad.com

cotyad.mob

(888) 236-2427

Crowne Plaza Hotels & Resorts

www.cowplaza.com

mobl.cowplaza.com

(877) 227-6963

Doubletree Hotels

www.doblt.com

doblt.mob

(800) 222-8733

Embassy Suites Hotelswww.mbayt.com

mbayt.mob

(800) 362-2779

Four Seasons

Hotels & Resorts

www.oao.com

mobl.oao.com

(800) 819-5053

Hampton Inn Hotels

& Suites

www.hampto.com

hampto.mob

(800) 426-7866

Hawthorn Suites

www.hawtho.com

(800) 527-1133

Hilton Hotels

www.hlto.com

hlto.mob

(800) 445-8667

Holiday Inn

www.holday.com

mobl.holday.com

(888) 465-4329

Holiday Inn Express

www.hxp.com

mobl.hxp.com

(888) 465-4329

Homewood Suites

www.homwoodt.com

homwoodt.mob

(800) 225-5466

Hyatt Hotels & Resorts

www.hyatt.com

Hyatt Hotl & Rot

(888) 591-1234

TDD (800) 228-9548

Hyatt Plac (888) 492-8847

Hyatt Smmfld St

(866) 974-9288

Marriott

www.maott.com

maott.mob

(888) 236-2427

Park Plazawww.pakplaza.com

(800) 777-1700

Radisson Hotels & Resorts

www.ado.com

(888) 201-1718

Ramada Worldwide

www.amada.com

(800) 272-6232

Renaissance

Hotels & Resorts

www.aachotl.com

(888) 236-2427

Residence Inn

www.dc.com

dc.mob

(888) 236-2427

Ritz-Carlton Hotels & Resorts

www.tzcalto.com

(800) 542-8680

Sheraton Hotels & Resorts

www.hato.com

(800) 325-3535

Staybridge Suites

www.taybdg.com

mobl.taybdg.com

(877) 238-8889

Westin Hotels & Resorts

www.wt.com

(800) 937-8461

Wingate Inns

www.wgat.com

(800) 228-1000

Woodfn Suite Hotels

www.woodfthotl.com

(800) 966-3346

Wyndham Hotels & Resorts

www.wydham.com

(877) 999-3223

PC Today / August 2011 77

Page 78: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 78/80

A New Android HoneycombTablet From Toshiba■ Tohba tg th Adod tablt aa wth t Thv tablt (www.tohba

.com). Th tablt loadd wth th Hoycomb OS ad at 1GB o mmoy, a

10.1-ch mlttoch LED c, a 2MP ot-acg cama, ad a 5MP a-acg

cama. Th Thv ppot W-F ad Bltooth twok ad pot USB, mUSB,

ad HDMI pot. Th EayGp ac mak t comotabl ad ay to hold. Th tablt

avalabl 8GB ($429.99), 16GB ($479.99), ad 32GB ($579.99).

TrailsHappy 

I n t r i g u i n g G e a r , N e w & A r o u n d T h e B e n d

by Josh Compton

A Tablet That Transorms Into A Notebook■ Tablt mak a ctly tyg to bach ot to mak th podct mo vatl ad q. ASUS

dog jt that wth t E Pad Taom TF101 (www.a.com). Th tablt at th Adod 3.0

Hoycomb OS ad dobl a a otbook compt wh pad wth th optoal kyboad dockg ta-

to. Th TF101 at a 10.1-ch mlttoch LED c, 1.2MP ot- ad 5MP a-acg cama,

a HDMI pot, 1GB o mmoy, ad a McoSD cad ad. Th coolt compot o th TF101 th

optoal kyboad dock ($169.99), whch ha a laptop-tyl kyboad, tochpad, two USB pot, a cad

ad that ppot lag mmoy cad, ad t ow batty wth p to 16 ho o batty l.

Wh dockd, yo ca old th TF101 clod mch lk a laptop. Th dg gv t a dal-p-

po om that t t apat om oth tablt. Th E Pad Taom TF101 avalabl

16GB ($399) ad 32GB ($499) modl.

78 August 2011 / www.pctoday.com

Page 79: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 79/80

Page 80: PC Today - August 2011

8/6/2019 PC Today - August 2011

http://slidepdf.com/reader/full/pc-today-august-2011 80/80