pc today - august 2011
TRANSCRIPT
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IN THIS ISSUE
8Essential Business Tech
Technology intelligence forexecutives, professionals,
and entrepreneurs
40Mobile Ofce
Highly useful information forconducting business on the road
66Personal Electronics
Electronics, services, and helpfuladvice for home and leisure
72Business Travel 911
Fast tech support especiallyfor traveling professionals
Product Coverage Inquiries
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Table Of Contentswww.pctoday.com
ON THE COVER
Avert Disaster
EMC is an expert in business continuity solutions,
which use backup and replication technologies to en-
sure that customer applications and data will be avail-
able during planned and unplanned outages. Turn to
p.8 or our interview with Rob Emsley, senior director
o product marketing or EMC’s Backup Recovery
Systems division, to fnd out more about EMC business
continuity solutions. Then, beginning on p.10, you’ll
fnd additional articles about business continuity plan-
ning, disaster preparedness, and disaster recovery.
Scan thisQR Codewith yourmobile
smartphoneto see ourWeb site.
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IN BRIEFTECHNOLOGY NEWS
❚Citrix Buys Cloud.com
Ctx aocd t had com-
pltd t acqto o Clod
.com, th Cpto, Cal., com-
pay bhd ClodStack, a
popla IaaS (atct a
a vc) platom, ad latd
vc. Clod.com hlp c-
tom cat vtal mach
hypvo o pblc o pvat
clod-bldg ad pcalz
at ollot ad low cot
latv to th comptto.
Tm o th acqto w
ot dclod. Ctx tad to
ga Clod.com’ ctom lt,
howv, whch cld IDC
Fot, Noka Rach Ct,
ad Tata, amog may oth.
❚SAP Opens Up
Sales OnDemand
SAP Sal ODmad, a al
tool dgd to mt th
dmad o today’ mobl
wok, ow gally
avalabl th U.S., Caada,
ad lwh. Pcg tat at
$40 p , ad a tal
avalabl. Sal ODmad -
copoat mobl, clod, ad
ocal at to hlp al-
popl commcat al
tm, collaboat o pojct,
maag accot, ad pdat
ofc-bad omato -
gadl o th locato. Th
podct cld Mcoot
Otlook tgato ad
ppot a vaty o mobl
dvc, cldg BlackBy,
Pho, ad Pad.
❚MicroStrategy Links Facebook
With Enterprise Systems
McoStatgy, a b -
tllgc compay, ctlylachd McoStatgy Gat-
way, whch t bll a “th oly
data ychozato ytm
ablg coctvty ad
commcato btw
Facbook ad tp y-
tm.” Bad o a k d-
tadg o th way tp
b (o wold lk to
) Facbook, Facbook app,
ad data abot Facbook ,
McoStatgy Gatway abl
b to do that a tam-
ld aho. That , tp
app ca pll Facbook data
dctly, aalyz that data
a magl way, ad wt
data back to Facbook g
McoStatgy Gatway.
❚VIA Technologies To Sell
Graphics Company To HTC
Tawa matpho ma-
act HTC wll pd
$300 mllo to pcha S3Gaphc, a gaphc po-
cg maact, om
chp-mak VIA Tchology;
VIA wll gt $147 mllo ad
WTI Ivtmt Itatoal
wll gt th mag $153
mllo. S3 Gaphc ha had-
qat Fmot, Cal.,
ad ofc Cha ad
Japa. S3 Gaphc
tagt both co-
m ad bmakt wth t
gaphc tchol-
og, ad ha
ctly bcom
mo volvd
val tcholog o
mobl dvc.
❚Sprint Announces First
Global 4G Smartphone
Spt’ w Motoola PHOTON
4G th ca’ ft 4G mat-
pho to o GSM coctvty
o tatoal tavl. Th
PHOTON 4G a Adod OSpho wth a 1GHz Nvda po-
co, 1GB o mmoy, ad a
mch a 48GB o toag (16GB
cldd pl a 32GB SD Cad
lot), a wll a ppot o IT
polc ad b-dly
cty at. Th pho
alo wok a a 3G/4G mobl
hotpot o p to ght dvc.
Th PHOTON 4G t o -
la o Jly 31.
❚Compuware Buys Ap-
plication Perormance
Management Company
Compwa, whch o
vao otwa ad Wb p-
omac motog olto
ad cot JPMoga Cha,
Joh Hacock, ad th NFL
amog t copoat ctom,
aocd t ha acqd
dyaTac Sotwa o $256
mllo cah. Th pvatly
hld dyaTac Sotwa, whch bad Waltham, Ma., ad
ha a gfcat clt lt o t
ow (cldg om had
wth Compwa), pcalz
b applcato ad
xpc-latd pomac
motog. It xpctd that
dyaTac mploy wll tay
o wth Compwa.
❚ Microsot Launches
Intune Beta For BiggerBusinesses
Mcoot It a
clod-bad vc that
comb dktop PC
maagmt ad, mo
boadly, dpot ma-
agmt vc. Th
tagt adc o I-
t, om t tal bta
la lat ya thogh
t ll la Mach,
ha b mall b-
. Now Mcoot
ha addd at to a
w Wdow It
bta vo wth a
y towad makg th
podct mo attactv
o lag b.
Th w vo -
cld mo cotol
o ytm admta-
to, xtdg om
pow (ch a thd-
paty otwa tal-lato) ad mplyg
oth. A 30-day tal
ow avalabl.
Microsot has added new
eatures to Intune to make it
more useul to administrators
in larger companies.
Sprint’s Motorola PHOON 4G
($199; www.sprint.com) is an
Android smartphone designed
with international travel in mind.
4 August 2011 / www.pctoday.com
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IN BRIEFTECHNOLOGY NEWS
❚ eBay To Buy Zong
For Mobile Payment
Connections
Th ol acto compay
Bay pla to clo a dal to
by Zog Q3 th ya o
abot $240 mllo cah.
Th Mlo Pak, Cal.,-bad
Zog a mobl paymt
povd wth a ach that’
attactv to Bay; accodg
to th Bay/PayPal p -
la, Zog wok wth 250
mobl twok opato
45 cot ad 21 la-
gag. “Wth mobl pho,
w walk aod wth a mall
o pockt,” ad Scott
Thompo, pdt o Pay-
Pal (a Bay compay), a
tatmt. “PayPal hlp to
mak moy wok btt o
ctom th w com-
mc alty—o matt how
thy wat to pay o what d-
vc thy’ g.”
❚NCR To Acquire
Radiant Systems
NCR, th compay bhd
may POS kok, ATM, adoth tactv tcholog
ad hadwa, aocd t
tto to acq Radat
Sytm o $1.2 bllo (o $28
p Radat Sytm ha) a
dal that’ t to clo Q3 th
ya. Radat Sytm, bad
Alphatta, Ga., alo maac-
t POS olto ad kok,
wth pcalt th hop-
talty, ttamt, ad l
dt addto to gal
tal. “Radat Sytm a
logcal ad tatgc xto
o NCR,” ad Bll Nt, NCR
chama ad CEO, a tat-
mt, “movg to attactv
at-gowth adjact makt.”
❚T-Mobile & AT&T
Prepare For Merger
T-Mobl aocd t
“doblg th pd” o t
4G twok to th at
HSPA+ 42 tchology 56w makt. Ctom
wth dvc that ca hadl
that tchology (.g., th
HTC Sato) wll xp-
c pd a 10Mbp,
accodg to T-Mobl, wth
pak pd a at a 27Mbp.
T-Mobl mad th mov
atcpato o t pcomg
mg wth AT&T, whch
pdg glatoy appoval.
❚American Express Teams With
Foursquare For Customer Deals
Amca Exp ad th lo-
cato-bad ocal twokgt oqa hav cmtd
th pathp wth th a-
toal ollot o a dal pogam
o AmEx cadmmb. A tal
vo o th pogam bga
Mach. It wok by povdg
cdt to cadmmb who
g p o th pogam, lk
th AmEx cad to th po-
fl, ad th tak advatag
o pcal o a thy appa.
A cadmmb mght, o x-
ampl, cv a o to gt
$20 back at pdg $50
at a local potg good -
tal. At g a o,
a cadmmb cv a
ph otfcato abot co-
podg AmEx cad cdt.
❚Box Meets Google Docs For
Improved Online Productivity
Ol toag povd Box
aocd a tgato
o t vc wth GooglDoc. Wth a combd goal
o mpovg vc o
both compa’ ctom
ad og a altatv to
Mcoot’ Oc 365 bta,
th vc lt Box
cat ad to docmt
dctly wth th Box t-
ac. Box calclat that 6 ml-
lo popl t vc;
t cot Dll, SaDk, ad
T-Mobl amog t
copoat ctom.
❚
Amazon TabletRumored
Accodg to a -
pot om The Wall
Street Journal, oc
dcat Amazo
ppag to la a
tablt compt “b-
o Octob.” Th
wold mak Amazo’
ft ty to th -
cagly compttv
tablt makt; th
a th compay’
tablt-lk podct
hav b ddcatd
ad dvc.
❚EA Buys $1 Billion Worth
O Games
Ettamt otwa
compay EA Itactv
aocd pla to pd
aod $1 bllo ($650
mllo cah, $100 mllo
ha o EA commo tock,ad a pomac-bad cah
codato) to by Pop-
Cap Gam. Th Sattl-
bad PopCap tatd ot
by og wll-catd
Wb-bad gam ch a
Bjwld, ad ha c mad
ccl vt to th
mobl ad ocal gam b-
. PopCap wll bcom a
pat o EA Itactv.
“Commerce is changing,” said
Scott Tompson, PayPal president,
in a statement explaining eBay’s
decision to buy mobile payment
company Zong.
American Express has partnered with social networking site oursquare to ofer special deals to AmEx cardmembers.
PC Today / August 2011 5
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IN BRIEFTECHNOLOGY NEWS
STARTUPS
❚ LightSquared Raises
$265 Million For Pending
4G Network
LghtSqad (www.lghtqad.com), blld a th
“ato’ t wholal-oly
tgatd 4G-LTE wl
boadbad ad atllt t-
wok,” ctly ad $265
mllo om xtg ad
w vto. Th compay
ha amad mo tha $2.3
bllo th lat 12 moth
a ot to pvat
captal to cat t ato-
wd boadbad twok,
whch ha acd cotovy
d to th bad o wl
pctm th FCC gatd t
that’ tatd a th bad
that GPS occp. Th FCC
appovd th bad o th
codto that LghtSqad
wokd wth tho wth
th GPS dty to olv
tc btw
LghtSqad’ twok ad
GPS dvc. I lat J,
LghtSqad bmttda vd pla t tat wll
olv tc
wth “appoxmatly 99.5%
o all commcal GPS d-
vc—cldg 100% o
th 300 mllo GPS-abld
cll pho.”
❚CloudShare Raises $10
Million For Cloud-Based
Demo Sotware Business
ClodSha (www.clodha.com), a SaaS
compay odd
2005 that
povd b-
a clod
comptg
platom o dvlopg,
ttg, dmog, ad
tag b applca-
to, ctly aocd tad $10 mllo a thd
od o vt captal
dg. Globpa Captal
Pat ld th od, ad
xtg vto Sqoa
Captal, Chal Rv
Vt, ad Gm Ial
Fd alo patcpatd. To
dat, ClodSha ha ad
$26 mllo. It ct a c-
tom ba o 50,000-pl
globally. Nw d
wll hlp boad t al
pc ad “tgth t
makt ladhp poto
th clod-bad tt, dvl-
opmt, dmo, ad tag
o ShaPot applcato.”
❚App Annie To Branch
Into New App Stores
Hog Kog-bad App A
(www.appa.com), a po-
vd o aalytc ad ma-
ktg tllgc o app Appl’ App Sto amd at
pblh o tackg al,
dowload, akg, ad
vw, ha ad a d-
clod m o vtmt
om IDG Captal Pat,
a Ch vt captalt
that IDG ad Accl back. App
A ct 13,000 gtd
, cldg xctv,
makt, ad
dvlop a-ocatd wth
app pblh,
agc,
ad tho
pomg
aalytc ad
makt ach o app
th App Sto. Th com-
pay pla to th vt-
mt to xpad t vcto oth app to ad d-
vlop w at ad p-
mm vc.
❚New Startup Bromium Sets
Sights On Cloud Security
Bomm (www.bomm
.com), a tatp ocd o
dlvg “atct
olto that pmt -
tp to aly mbac
two majo td IT:
comzato ad clod
comptg,” ha mgd
om talth mod ad
ad aly $9.2 mllo
A od d.
Smo Coby, om CTO
o Ctx Sytm’ data ct
ad clod b; Gaav
Baga, om Phox
Tcholog CTO ad o
VP; ad Ia Patt, X.og
chama ad XSoc
co-od, co-oddth compay. Coby wll
v a CTO, Patt o
VP o podct, ad Baga
CEO. Rpotdly, Bomm
wll ly o a hypvo to
povd v ad clt
ogog potcto agat
malwa. At th ct
Ggaom Stct co-
c, Coby ad, “Th vat
majoty o attack o t-
p pvat clod happthogh potctd clt.
It’ yo pttg yo pvat
t ad yo wok t o
a latvly c clt
dvc.” Bomm’ ap-
poach wll volv cg
applcato clod, vtal
dktop mach, ad
ch clt dvc ad
cld tchology opt-
mzd o mobl dvc.
❚ GateGuru Raises
$800,000, Available For
Android Devices
GatG (gatgapp
.com) aocd, o
th am day t -
lad a vo o t
GatG app () o
Adod dvc, that t
ad $800,000 agldg. Da Gllt,
a om vt cap-
talt who “pt a g-
cat amot o tm
apot,” lachd
GatG 2009 to
povd tavl ot-
abl lt o ood, hop-
pg, vc, ad oth
apot-locatd am-
t. Alo avalabl o
Appl OS dvc, thapp o thoad o
al-tm atg, photo,
ad vw o 120-pl
apot tatoally.
U ca alo acc
apot map ad TpIt
ad Kayak ta,
ad ad pot pdat
cocg cty wat
tm, ad ha oma-
to va ocal twok.
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❚ 12% O U.S. Adults Now Own Ereaders
Fo th ft tm, th Pw Itt Pojct od dobl-dgt ow-
hp o ad by U.S. adlt t May 2011 vy. Th 12%
owhp at twc th owhp at om th ogazato’Novmb 2010 vy. Ead owhp pa th 8% at
o tablt dvc ch a th Pad. Th vy alo vald ovlap
owhp o both dvc, wth 3% o U.S. adlt potg
owhp o a ad ad a tablt dvc. Oth lctoc d-
vc, ch a cll pho ad laptop compt, w od to b
gfcatly mo popla.
❚U.S. Viewers Watch More than 15 Hours O Online Video
Th May 2011 comSco Vdo Mtx pot howd that 176
mllo U.S. Itt watchd a avag 15.9 ho o vdo
p vw, wth a total o 5.6 bllo vwg o dg th
moth. Th top ol vdo cott povd wa Googl, dv
by Googl-owd YoTb.com, wh avag vwg tmwa mo tha fv ho. Hl gad th top vdo advt-
mt mpo, wth mo tha 1.3 bllo. Accodg to th
vy, mo tha 83% o th U.S.
Itt adc vwd ol
vdo dg th moth.
❚Mobile Devices Take Over Wi-Fi
I a vy o badwdth ag
ad opatg ytm, twokg
ytm compay Mak od
that th OS ad Adod platom
ctly accot o 58% o W-Fcoctd dvc. Th pt
gfcat gowth, a th am
platom accotd o 33% o th
dvc coctd to W-F th
compay’ 2010 aaly. Mak alo
ot that Pad com 400% mo
W-F data tha oth mobl dvc,
ad that th Pho th mot pop-
la W-F dvc, commadg a
32% ha o coctvty o t ow.
IN BRIEFTECHNOLOGY NEWS
STATS
❚Daily Deal Sites May
Not Be A Good Deal
I a vy o 324
b 23 U.S.
makt codctd by
Utpal M. Dholaka,
aocat poo o
maagmt at Rc
Uvty, oly 48.1%
o b ow who
had patcpatd a
daly dal pomoto
dcatd thy wold
patcpat aoth.
Althogh aly 80%
o dal w w
ctom, gfcatly
w pt byodth dal’ val o -
td to pcha at
ll pc. Th vy
alo od that oly
35.9% o taat/
ba ad 41.5% o
alo ad pa that
had a daly dal
dcatd thy wold
aoth pomoto
th t. Dholaka
cocld that thcomg ya, daly
dal t may d to
accpt a low ha o
v om patc-
patg b com-
pad to ct lvl,
ad th dal t wll
lkly fd t mo df-
clt to fll th ppl
o daly dal o.
❚ G Data Survey Reveals
Gaps In Security I.Q.
Accodg to a vy by
G Data, a global ctyotwa compay, may
a ot lly awa o
cty that ad pop
potcto o th PC. Th
ol vy, wth mo
tha 15,000 patcpat,
od that:
Mo tha 89% o po-
dt hav cty otwa
talld, wth 48% lyg o
otwa
5% ad thy hav o da
whth thy hav cty
otwa talld
93% coctly podd
that malwa wold hav a
dtct ct o a PC
Mo tha 45% am
th compt wll mmd-
atly cah ctd
Mo tha 50% o po-
dt blv that mot
malwa pad thogh
attachmt
48% ally blv thytm ca’t b ctd by
loadg a ctd Wb t
❚Display Ad Revenues At
Facebook To Reach More
Than $2 Billion
Makt, a ol makt
ach fm, pdct that
Facbook dplay ad v
o 2011 wll ach $2.19 bl-
lo, bypag Yahoo! to
bcom th top ol dplayad-llg compay th
U.S. Althogh 2011 v
a tmatd to b aly
dobl that o th pvo
ya, t low tha th
tpl-dgt gowth th com-
pay potd 2009 ad 2010.
Oth xpctd to xpc
gowth 2011 dplay ad v-
cld AOL, Googl,
Mcoot, ad Yahoo!.
SOURCE: THE PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT.
Percent Of Adults Who Own Each Gadget
EREADER & TABLET OWNERSHIP
2010 VS. 2011 WI-FI DEVICE
TYPE COMPARISON
2010
2011
SOURCE: MERAKI
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Avert
DISASTEREMC Discusses Business Continuity Planning
by Nathan Lake
galaty o yo covy. Th tchology o
b cotty ag om backp ad -
covy to plcato. Ad all o th dt
typ o podct pac, EMC o omthg
that ft th d o th ctom.
For those companies that move to EMC or business
continuity planning, are there areas in which their ex-
isting solutions are typically lacking?
Emsley: Th way popl hav b povdg
b cotty o a log tm ha b
tap. Popl hav od ot that whl tap
a aodabl olto, t do ot gv thm th
covy pot o covy tm that thy q.
I th wold o backp ad covy, th mov
to a dk-ctc vomt ha b a majo
dvlopmt ov th lat v ya. Th bggt
chag ha b th todcto o ddplca-
to tchology, whch allow yo to to mayday’, may wk’, o pottally may moth’
woth o backp wth dk toag. Ad t
wok at a acto o th cot that yo’d d to
pay wthot ddplcato.
What does EMC oer to enterprise businesses
seeking continuity solutions that other providers
might lack?
Emsley: Wth EMC, yo’ll d a wd vaty o
podct ad vc avalabl. To bt add
th ctom’ poblm, w talk wth thm thogh
o global vc ogazato, whch ha a oc
o b cotty. Th EMC coltat wll
xam th poblm yo’ tyg to olv ad
d ot what’ ally mpotat. Fo xampl,
om ctom blv that all o th omato
mo ctcal, o thy blv thy d th
bt pobl olto. Ad whl w ca cofg
that o thm, th EMC coltat hlp thm to
clay omato o that thy oly pay o th
olto thy d.
O comptto do’t hav th am badth
o olto, ad th, thy may ot dc wth
th ctom what’ ght o thm, bca th
EMC a xpt at b cotty o-
lto, whch backp ad plcato
tcholog to that ctom appl-
cato ad data wll b avalabl dg plad
ad plad otag. To gv yo a btt da
abot what paat EMC om th comptto,
w pok wth Rob Emly, o dcto o
podct maktg o EMC’ Backp Rcovy
Sytm dvo.
“Business continuity” is a broad term. Can you explain
what specifc technologies and solution types ft under
the business continuity umbrella?
Emsley: It ally com dow to th pctm
o poblm yo’ tyg to olv. Two o th
thg that a commo th wold o b
cotty a th cocpt o covy pot ad
covy tm. Rcovy pot at what pot
yo a covg to, ad covy tm howlog t tak yo to do t. Th olto yo’ll wat
to choo dpd po what yo tolac o
dowtm , a wll a yo tolac o th
Rob Emsley,senior director of product
marketing for EMC’s Backup
Recovery Systems division
8 August 2011 / www.pctoday.com
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Can you explain the multi-phase approach involved in
business continuity planning with EMC?
Emsley: It’ o coltacy phloophy o -
gagg ctom to bld a pojct pla. Th
t pat a dcovy pha wh w tat
lookg at th val o yo omato adth mpact that th lo o that omato (o
lo o acc) cold hav o th compay. Th
xt tag to look at yo opto, wh
yo’ll bld th actal tatgy
aod yo covy q-
mt. W’ll look at thg lk
yo t o vtmt ad
th total cot o owhp o
th dt opto yo cold
dploy. Fom th, w’ll mpl-
mt th ytm yo oga-
zato. Oc mplmtd, w’ll
tt th w olto, ta th
cay pol, ad maag
t. I hot, th mlt-pha ap-
poach a way o plag, m-
plmtg, ad maagg.
Why is it that organizations are paying more attention
to business continuity these days?
Emsley: Th t ctom a dg wth
b cotty podct backp to tap
ad covy om tap. Th phycal gowth o
data bcomg a cotat coc—ot oly
wth how yo ca kp p wth that gowth, bthow may cop ca yo kp. Th a mo
vtal v bg catd o a daly ba ow
tha th a phycal v, o w’ g
that th adopto o vtal v bcomg
th om, mo tha th xcpto. Vtal v
a a to cat, o th l tm om th “I
d th applcato” tag to th pot at whch
th applcato actally p ad g. Yo
th k o that w applcato ot bg
potctd yo vomt, ad who’ to ay
that th w applcato ’t th mot mpotat
omato yo compay.
Log applcato o accblty to data
ca ally ht a ogazato. Th a two o
th dv that mak ctom wat to chag
om tap-ctc b cotty achtc-
t to dk-ctc vomt. Fo xampl,
ThIoPo achd ot to th Fot 1,000 com-
pa ad od that th adopto o ddplca-
to tchology ha gow om 15% th ya
ago to ov 45%. Ctom a mbacg dk-
bad backp wth ddplcato bca t gv
thm a mch btt b cotty vo-
mt. It allow thm to lp at ght. ▲
opto may clay all data a bg qal. EMC
povd th olto that bt mt yo d.
What are some o the specifc enterprise business con-
tinuity products EMC oers?
Emsley: Podct lk Symmtx SRDF, ClaRplcato, ad RcovPot a all plcato pod-
ct, whch ma thy a dgd to plcat
yo podcto omato. Thy do o ov th
twok to aoth tadby ytm.
A yo podcto vomt
chag, yo plcat a qckly ad
a fctly a yo ca. Yo’ll hav
podct that povd ychoo
plcato ad aychoo p-
lcato. Sychoo plcato
o wh yo’ plcatg data ov
o gat dtac tha 100 ml.
Aychoo plcato o wh
yo d to plcat ov thoad
o ml.
Backp podct , ch a
Avama, NtWok, ad Data Do-
ma, all capt a copy o yo omato o a
qt ba. Mot popl back p abot oc a
day, o ach day thy a catg a good kow
copy thy cold go back to. Typcally, th tod
o aod 14 day. Bo th day o ddplca-
to, that amot o toag wold tak a lot o
mda, whch mat tap. Ddplcatd dk-bad
backp ha abld ctom to to mltplcop o th data a acto o th pac.
To what extent are EMC’s enterprise business conti-
nuity products independent or interdependent?
Emsley: Th podct ca b d o th ow, o thy
ca b d togth. Bca ctom hav dt
qmt o b cotty—dpdg o
th mpotac o th omato—th ablty to d-
lv a t o podct that wok alog th cotm
o th podcto vomt vy mpotat.
May o o ctom mak o ychoo
ad/o aychoo plcato to povd thm
wth a cotatly pdatd copy o th podcto
data. Ctom ca alo backp ad covy
to kp a achv o pat data. Wh om-
thg chag yo podcto vomt,
that chag wll b plcatd to yo dat -
covy locato. That’ ally a good thg, bt
omthg ct o copt th podcto
vomt, that copto cold b plcatd to
aoth locato. So yo d to hav th ablty to
go back tm to a kow good tat. A ch, w
fd that may popl plcato comba-
to wth backp ad covy.
Most peopleback up aboutonce a day, soeach day they arecreating a goodknown copy theycould go back to.Typically, thisis stored foraround 14 days.
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BUSINESSUninterruptedContinuity Planning Keeps The Business Ball Rolling
by Christian PerryKEY POINTS▲ Business continuity
takes disaster recovery a
step urther by mitigat-
ing risks associated with
disasters, rather than
simply providing a method
o response.
▲ Plans or business con-
tinuity can vary depending
on the business, taking on
an overall organizational
approach or some and a
narrower, audit-ocused
approach or others.
▲ Magnitude and re-
quency typically play into
business continuity plan-
ning to help businesses
determine where to ocus
their expertise and other
resources.
▲ Successul plans include
regular review and testing to
ensure they are up-to-date
with the current employee
roster and other changes
that occur over time.
b cotty ha bcom a vtal compot
a woldwd vomt aght wth p-
tt dag.
Armed & ReadyRg a ct, ctv b o
mall at, bt that vt pactcally mpobl
wh b opato cot gcat
tpto. Wha dat covy tatg
ca hlp to gt tp back b qckly,thy do’t alway add th that od
dpto that ca hav log-agg mpact.
B cotty tak a tat-to-fh appoach
that that compa a lttl a po-
bl om tpto, gadl o th oc
o vty.
“Takg poactv ma to ppa ad
pla l at th hat o b cotty,” ay
Ch Cotllo, atat vc pdt, AT&T A A
Svc Solto (www.att.com). “Ay kd o -
tpto, om a atal o mamad dat to a
twok cty ch a a v o dtbtd
Wh dat, dowtm, ad oth
majo dpto glaly d th
way to a tp, b a al
ca bcom mply al. Bt wth th hlp o a
wd-agg tatgy calld b cotty,
ogazato ca potct thmlv agat pact-
cally aythg that that to t wth th
day-to-day b opato.
“Mo tha lkly, yo b th lagt
at yo hav,” ay Jm Eb, pdt o EbAocat (www.baocat.com). “Not
havg a cotty pla plac wll dobt-
dly jopadz th t vablty ad cc o
th b ad pobly jopadz th ow’
amly cty ot hadld poply.”
Tho amla wth b cotty
mght thk o th cocpt a jt a typ o d-
at covy tatgy, bt b that adopt
cotty pla dtad that t’ a a mo
volvd, comphv appoach to potctg
b tablty. Covg th gamt om pla-
g ad ppad to po ad covy,
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
vaabl o magtd ad qcy to dtm
th mot ctcal k. Fo xampl, a b
locatd toado coty, t cotty pla
wll d om tho locatd aa o th coty
po to wldf. Howv, om hazad—ch a
pow lo—a commo aco mot gogaph
ad hlp to bld th ovall odato o cot-
ty plag.At a aaly tam o dpatmt complt
a tal amt o th pottal ,
thy’ll typcally mt wth ky compay xctv
to dtad how th cold act ctcal
b opato. Sal ot that th dc-
o gally clay opato tm o how
log th compay ca aod to b wthot th op-
ato ad whth o ot wokaod cold b
cotctd. Th poc hlp IT gop to bld
vayg lvl o lcy to th ogazato’
tchology platom to accommodat a appo-
pat lvl o covy, h ay. Th poc caalo xtd to pol coc.
“Fo xampl, a ow may wh that po h
hot-tm capactato—that , latg w tha
x moth—o chag b mad wth th compa-
y’ opato bt that th facal dco bcom
mo covatv,” Eb ay. “Cotaly, th am
ow may d that po h dath o pmat
capactato, a boad o advo b ambld to
mak ctcal dco o th compay o th ow’
bhal. Rgadl o th vt, th mot mpotat
ft tp to cytallz th objctv o thy ca b
commcatd a pla.”
DoS (dal o vc) attack, ca lad to btatal
v lo o a ady compay. B
cotty vc a dgd to hlp mtgat th
k aocatd wth dat, ath tha to mply
pod to a c wh t occ.”
Th xtt o b-haltg poblt cov-d by b cotty tatg aly
lmtl. Alog wth dat ad twok c-
ty , Eb ot that oth ca cld th
dath o capactato o th b ow, th
dd lo o a ky mploy, o oth mploy-
latd c, ch a ad, tht, ltgato, o
v thcal volato. Fth, cotty pla
typcally tak to accot th t o compay
mploy ad th cotact ad agmt hld
by ct ctom ad clt.
“A comphv b cotty pla wll
povd pocd ad poc o th opa-
toal, facal, ad admtatv cto o th
compay ollowg a vt. It ctcal to cld
all pottally dvatatg vt that cold act
th cotd cc o th b, ad to b
that ay o th pobl cao that th
CEO’ ctcal ol ca b placd amlly ad
that th compay kow what tp to tak th
ft 24 to 72 ho to avod a mo majo c
th t,” Eb ay.
Introspection ImportanceBca o two b a alk, b co-
tty tatg tak o a vaty o om dpdto th ltmat goal o th ogazato thmlv.
Fo xampl, om ogazato vw b
cotty plag a a pojct vd o a co-
tty tam (o v dpatmt) to aty adt
qmt, ay Tacy Fob, vc pdt o
podct dvlopmt, otwa olto, at SGad
Avalablty Svc (www.gada.com).
“By cotat, w’v b that cog-
z b cotty plag a pat o th
ovall appoach to facal ad opato l-
cy ad mak b cotty plag a
ogog poc ad pat o th ogazato’
clt. Th fm alz that b cotty
pla hold ot b tagat—ogog vw o
ad adjtmt to b cotty pla a
mpotat to both valdat th tm ad oc t
took to bld th pla ad to add v-chagg
b poc ad glato,” Fob ay.
Aaly a ky gdt to ay b co-
tty cp, a t hlp ogazato accatly
tagt aa that mght d boltg to pvt
dowtm o oth tpto. Accodg to
A Sal, pcpal o A Sal & Aocat
(www.aal.com), b typcally th
Business continuity is acommunication to customers,
employees, vendors, suppliers,and the public—local media, trade
industries, etc.—about the futurestability of the business.”
Jim Erben, president, Erben Associates
There’s still a lot of persuasionthat needs to be done to con-
vince executives that disasters withoutplans are a real showstopper for busi-
ness growth.”Annie Searle,
principal, Annie Searle & Associates
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Success Through DiligenceTh popct o potctg a t b wth
a cotty pla ca appa datg, ot dow-
ght macg, bt Cotllo xpla that compa
that xplo b cotty gally tp back
ad tak a bd’-y look at mltpl lmt, -
cldg commcato wth mploy ad c-
tom, mot acc to wok oc, data toag,
applcato maagmt, twok cty, ad c-
toalty o ky poc. Tool dgd to bg
togth th lmt to a cotty ph a
ot codd.
“Fdg th ght tool, ch a b co-
tty-pcfc otwa, hlp both dvlopg
ad matag th pla,” Fob ay. “May
tool hav pdd tmplat that pompt o
th majo lmt o ach pla ad alo tgat
b cotty maagmt lcycl tak
ch a complto o a b mpact aaly
ad k amt. Ug th ght tool
that ach plag tak d to th xt tak ad
mata all th lmt o plac.”
Whth pla a pt moto thogh tool o
old-ahod lgwok, xpt td to ag that b-
cotty pla mt b thoogh ad glaly
vwd. Fo xampl, Sal ay om xctv
blv that th a gal mgcy maag-
mt pla o th aclt, th o d to collct
ad cat pla om dvo that hadl pcfc
b poc ad cto. Howv, m-
gcy maagmt pla typcally wok to potct th
aclt ad popl, ot to cot vtal b -
vc, h ay, o t’ mpotat to mplmt b-
pcfc pla alog wth c maagmt.
Eb add that a bg ptall volvd wth b- cotty plag lack o vw. I a pla
mplmtd bt v vwd, t ctv-
ca om o-commcato o v
th clo o om mploy th pla. A
ch, pla hold b commcatd at lat to a
compay’ ky mploy ad a advo tam.
Wh th tm a o a cotty pla to tak
ct, t hold b ady to go to acto wth
o to th day, h ay.
“Oc a compay ha dvlopd a tal pla,
thy hold tt t o a gla ba,” Cotllo
ay. “Tag ad codctg mlato x-c ca mak th dc btw mpl-
mtg a pla a matt o mt o a matt o
wk. Fom my xpc wth AT&T, I ggt
that b tt th pla at lat o tm a
ya to that thy opat ctvly.”
Commtmt ad tag a alo ctcal com-
pot to a ccl cotty mplmta-
to. “O o th mot commo ptall pla
cot a lack o commtmt om ctcal
ta to patcpat th plag poc ad to
tgat th pdat ad pla matac to
vyday wokow,” Fob xpla. “A cod
ptall volv ta tag o th cotty
pla that hav b appovd. I ay ogaza-
to, popl chag ol, w ta addd, ad
dpatmtal pot chag.”
Compa that tgat valdato xc
to th cotty poc d that whl mot
mploy a latvly awa o what th p
do d omal ccmtac, poblt
a othl bad o accat ampto,
Fob add. Th ampto ca th lad to
coo at bt ad ald b cotty at
wot wh a actal dat tk. ▲
BUSINESS CONTINUITY COMES OF AGE
A recent study conducted by AT&T ound that while many businesses have implemented busi-
ness continuity plans, some businesses ail to test the plans on a regular basis. Here’s a look at
some key fndings rom the 2011 AT&T Business Continuity Study.
Imagine the loss of revenue,the reputation damage, and
the erosion of business relationshipsthat could result from significant
downtime. I think it’s always betterto plan ahead now and avoidscrambling to recover later.”
Chris Costello,assistant vice president, AT&T As A Service Solutions
Business continuity plans helpmake sure that downtime pro-
cedures, recovery time objectives, andrecovery point objectives all supportthe risks deemed acceptable bythe organization.”
racey Forbes,vice president of product development,
software solutions, SunGard Availability Services
74%o IT executives
across the United
States consider
business conti-
nuity planning to
be a priority
84%o executives
indicate their
companies
have a busi-
ness conti-
nuity plan
59%o companies
have had their
business con-
tinuity plans
ully tested in
the past year
29%o companies
have never
invoked their
business con-
tinuity plan
80%o companies have
special arrange-
ments or commu-
nicating with key
executives during a
natural disaster
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Make Disasters
LESS DISASTROUSThe Right Plan Can Save The DayWhen The Worst Happens
by Dan Heilman
b th ablty to boc back qckly om
dat agg om a v otag to a atal
dat that wp ot a data ct.
One Size Doesn’t Fit AllTh’ o o-z-t-all way to dvlop a
dat covy pla, bt xpt th fld ag
o a mb o tp yo hold tak. A atalft tp to tak tock o yo IT-latd at,
cldg data-bad applcato ch a mal,
ad dtm how ccal ach o tho lmt
to hlpg yo b .
“Yo ca ltally wt that ot o a pc
o pap,” ay Ha Lada, CEO o Optmal
Ntwok (www.optmaltwok.com), a t-
wok ppot compay bad Rockvll, Md. “It
do’t hav to b a acy xc. Thk thogh
two qto o ach typ o data, whth t’
mal, clt cotact, maktg databa, ac-
cotg ytm, o docmt: How log ca I
I yo’ a b ow, chac a yo hav
at lat o fl daw ll o ac pap:
ac o yo aclt, ac o yo
at, ac o yo wok.
What abot ac o yo data? I that’
omthg yo’v ovlookd, yo’ ot alo:
Accodg to Stamod, Co.,-bad IT dty
aalyt Gat, oly abot hal o mdm-zd b ad 25% o mall b hav a
comphv dat covy pla plac.
That’ patly bca may mall-b
ow a o by that plag o a dat
t pptally o th “to-do” lt, ad patly
bca b ow a o dt om th
t o : Thy pm t wo’t happ to thm,
whth “t” a v cah o a ood.
Bt havg polc ad pocd plac
ca th wot happ ’t jt pdt; t ca po-
ttally av yo b. A DR pla ca tak o
may om, ad ca b ctomzd to gv yo
KEY POINTS
▲ List, in order o impor-
tance to your company,
the technologies you need
to run your business, and
how long you can get by
without them.
▲ Decide what technology
you’re going to use oryour backup system.
▲ Make the ormation o
a disaster recovery plan a
team eort, and make sure
everyone knows what to
do i disaster strikes.
▲ Once a plan is in place,
test it regularly.
ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
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yo compay: Emal? Yo accotg ytm?
Spcalzd otwa, ch a th ltgato ppot
packag d by may law fm?
“I pat o yo ytm go dow, fg ot
what th coqc wold b to yo b-
,” ay Gayl Ro, CEO o Elctoc ValtgSvc (www.vcopoato.com) Mmph,
T. “Wll th b a lo o v? How mch?
Lo o ptato? At th pot yo ca actally
pt om mb to yo thkg. I yo mal
go dow, yo hav to b abl to d how
mch that wold cot yo o a daly ba. [It’ alo
mpotat] to gt agmt amog yo lad-
hp abot what cottt a tolabl co-
qc o yo b.”
Better Shop AroundOc yo hav a lt o yo tchology at
potzd od, yo d to dcd what om yo
dat plag wll tak tchologcally. Th a
mo vat o tcholog avalabl to back
p yo ytm ad data, om mo blltpoo tha
oth. Som compa tll back p th data o
tap, bt may xpt cod that a alty, l-
abl way to a data.
Qckly pplatg tap backp o-t data
toag, whch a that all yo data fl a
pvd ca o dat o hadwa al.
Wth ot backp, data ca b avd ad ta-
d maally o atomatcally ov th Itt.
What ot o a backp chdl yo adopt p toyo; om b ca gt by wth daly o v
mwkly backp, whl mo data-tv
compa q val backp p ho.
L qt backp atomatcally cota
compom, accodg to Lada. “I yo do a daly
backp, yo’ ayg that t’ OK yo lo 24 ho’
woth o data,” h ay. “Yo’ alo ayg that
yo v cah ad yo hav ytday’ backp,
t’ OK to wat two o th day tl th v
g ad yo data tod.”
Mo mod DR olto tak aphot o
v vy 15 mt ad to thm locally
o a dk, gvg yo th ablty to vtalz a
v om that backp t wth a ho o
two. “Yo wo’t lo mo tha 15 mt o
data,” ay Lada, “ad yo ca b back p ad
g wth two ho.”
tolat bg wthot th omato? Ad, how
mch o th data ca I aod to lo?”
To pat a boad pct o how yo DR pla
hold look, pd om tm dtyg yo
compay’ pmay goal ad th ytm that
mt tay p o yo to ach tho goal, ay
Ch Mochovt, CEO o Nw Yok-bad TMG-
Emda (www.tmg-mda.com).“Cat a mpl cocad,” ay Mochovt.
“Do yo d to hav yo mal v p ad
g at all tm? Gad that ‘A.’ I yo’ OK
wth yo accotg ytm bg dow o a
copl o day, gad that ‘B.’”
Th mot ccal lmt o yo compay’
tchology wll vay by dty, o co. I yo
hav a Wb t that d motly o maktg
ppo, t mght ot matt t’ dow o a day
o two. Bt yo’ a tal o a b-to-b-
ll, a otag lk that ca ma gfcat
lot v. What ha to hav th mot ptm at
A disaster plan doesn’t have tobe a fancy exercise.”
Heinan Landa,CEO, Optimal Networks
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
I yo ow a compay that l havly o
a Wb t o t v, ch a a tal b-
, cod a backp t: a ol locato
wh a ogazato ca aly locat t b-
ollowg a dat. Th mot labl (ad
xpv) typ o backp t, calld a hot t,
a dplcat o yo ogal Wb t, wth a-
complt backp o all yo data.
“It’ woth akg yo d a hot t o al-tm plcato o data ad taacto,” ay Ed
Coam, a IT coltat wth Sytm Allac
Ht Vally, Md. “Yo ca al ov ptty mch
al tm, bt o co th’ cot latd to that.
Yo ca alo pay o pac o accommodato a
yo d t tad o o a ogog ba, whch
a chap opto yo l yo compay ca
tad a data otag o a copl o day.”
J Bold, a pat wth Bl Lot SIDC
(Sytm Itgato ad Data Covo; www
.bllotdc.com) Pcto Jcto, N.J., ag
that whl t mght b tmptg to gt a top-o-th-l backp olto, t’ ot cay o may b.
“I th ca o a lot o b, th ally ’t
that mch mpotat data o th actal compt,”
Bold ay. “Ot, v om mpotat cto,
lk accotg, a otocd. A log a yo IT
atct gc ad xpv, yo ca
chap, mpl dat covy olto.”
Make It A Team EortMay mall-b ow bcb to th cdo
that thy wat omthg do ght, thy mt do t
thmlv. That ca b a bad da wh dvlopg
a dat covy pla. I yo’ th oly o who
kow th pla, what a yo mploy ppod to
do wh t’ tm to pt th pla acto?
It pay to ot oly hav a tam o ky tal
play hlp yo dvlop yo DR pla, bt to alo
hav pcfc agmt o vyo th com-
pay ad wh dat tk. A commcato
pla wll abl popl to qckly ally th toop
ad hlp gt yo IT ytm back o t t.
“Evy mall b ha o o two popl
who a hghly kowldgabl abot what mak
th b ca o a dat,” ay Bold.
“Tak advatag o that kowldg.”
Makg a DR pla to a tam ot ca v
volv bgg popl otd th compay,
ch a ppl ad oth vdo. Whl bg
b ally hav complcatd tal -
atct, mot mall b otoc that
atct. Bt omthg mall b
ot al to do kp a p-to-dat lt o all th
vdo ad what ol thy play.
“Lt’ ay th’ a dat ad yo compayha to mov to a w locato 30 ml away,” ay
Bold. “Yo hav to kow who do what o
yo. Othw yo ca d p a tato wh
yo’v ogott how to mak yo ow poc
. Lt yo vdo ad th tchology hlp
yo ga yo tchology.”
Testing, One-TwoHavg a dat covy pla plac wo’t
hlp yo lp mch btt at ght yo’ ot
t’ wokg. Ttg o a gla chdl
a ccal compot o v th mot modt DRpla, accodg to Lada.
“Oc vy x moth a good tval,” h
ay. “Yo do’t hav to do a complt, dp-
tv tt wh yo p dow yo t twok.
I yo ca yo latt backp, yo ca b 99%
vythg’ g OK.”
Ev wth a mgly atght backp ytm—
lt’ ay a dk-to-dk-to-tap backp, whch a
v back p to a xtal had dv, whch
backd p to tap, whch t to a valt—hold
b bjctd to a occaoal pop qz, accodg to
Mochovt. “Oc a moth, yo hold adomly
pck a fl om that backp ad ty to to t—
om th v ad om o o yo tap,” h
ay. “It’ a mpl way to do a qck tt.”
Whth yo tt yo DR ytm oc a wk
o oc a ya, th ma thg that yo hav ch
a ytm, ad that t t both th pot ad
pocktbook o yo compay.
“W alway tll o coltat that IT,
alg to back p a ca-dg mtak,” ay
Mochovt. “That’ how compa d to thk:
Falg to pla adqatly o a dat a ca-
dg mtak.” ▲
As long as your ITinfrastructure is generic and
inexpensive, you can use cheap,simple disaster recovery solutions.”
Jefrey Bolden, partner, Blue Lotus Systems Integration
and Data Conversion
If your email goes down,you have to be able to define
how much that would cost youon a daily basis.”
Gayle Rose,
principal owner and CEO, Electronic Vaulting Services
16 August 2011 / www.pctoday.com
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amog U.S. IT maag how wll thy ca mov
data btw phycal, vtal, ad clod-bad
vomt to hghly labl acc to
copoat data. That’ a ttg coc b-
ca t’ a dcato that may SMB alady
mltpl comptg vomt to hghly
labl data acc hold a dat occ.
Plan AheadDat covy pla a lk battl pla;
thy td to chag a vt old. Havg a d-
at covy pla plac that tog
mo-ctcal b poc wll pocd
qckly ad wth a w complcato tha
yo had o covy pla plac.
O xampl o a dat covy pla that
wa pt plac th ck o tm blog to YP
Solto. I 2004, YP Solto wa by co-
vtg pho dcto to ol vc o t
ctom. Th opato wa locatd Mta,
La., jt a hop, kp, ad a jmp om Nw Ola.
I th ya bo Hca Kata ht, YP Sol-
to mbakd o catg a dat covy
pla. It ta dtd th mo-ctcal po-
c, cldg pol, hadwa, otwa,
ad data, that wold b cay to cot op-
ato th vt o a mgcy.
YP Solto th wokd wth pat to pl-
cat t backd v ctoalty, cldg mal
ad commcato ytm, databa, ad mag
o dktop podcto ytm, a aclty Dalla,
Toado, athqak, tam, ad ood;
th a jt a w o th atal dat
that hav b th w ctly. Bt
Moth Nat ’t th oly oc o dat o
SMB a hma o, dvc al, ad tom
ca b to blam. Wth th pottal o dat to
tk at ay tm, t’ cay to hav a datcovy pla plac to ca chac o -
covy ad tayg b.
Jam Bzl, KtcD (www.ktcd.com)
CEO, ay, “May dty oc tmat that
appoxmatly hal o compt wll xp-
c a lo o data at om pot, ad o b
that xpc a majo lo o data, ov 40% v
op, 50% clo wth two ya, ad l tha
10% pct vv log-tm.”
Just The FactsI a ct tdy, Gat Rach vald that a
palty 35% o SMB hav a dat pla. Ad yt, ac-
codg to Nval (www.valgop.com), 23%
o IT wok hav potd th compa hav x-
pcd otag that latd mo tha a day. Ca
o otag cldd hadwa o otwa al
(43%), pow al (35%), atal dat (8%),
hma o (6%), ad oth (8%). Rach compay
IDC pot that th avag holy lo cd by
data ct dowtm $84,000.
Th Global Dat Rcovy Idx ak th
Utd Stat 10th plac tm o th ad
o t SMB to hadl dat. Th bggt coc
Recover From
DISASTERAll It Takes Is A Little Planning
by Tom Nelson and Mary O’Connor
18 August 2011 / www.pctoday.com
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
mplmtd; howv, ta alo dcovd that th
o-t backp mght ot b avalabl bca th
hom at whch t wa tod had d athqak
ad f damag.
I th d, th gg ctom ogav th
palt d th ccmtac ad th bwa abl to pc togth data om two t o
backp. Th poc wa low, howv, bca
th backp w ot ct ad ta had to -
cat two wk’ woth o data. Th compay -
vvd th odal, bt oly bca o lck ad good
ctom lato.
How A Disaster Plan HelpsTh ppo o a dat pla to povd gd-
l that wll hlp yo b cov om a ca-
tatoph wth th lat amot o gatv mpact. A
good pla dtf ctcal d ach dpatmt,ad tablh who th ctcal mploy a ad
what th cto , both day-to-day wok actv-
t ad dat covy. Th dat pla t po-
t wth ach dpatmt ad df th tal
actvt that mt b tod ad what od. It
hold alo povd a lt o commdd vc
that hold b boght ol wh pobl, ad a lt
o otal vc that ca wat tl th covy
poc ov.
A a oadmap to covy, a dat pla ca
how yo th way, althogh yo’ll pobably d
to tak a w dto bca o pla ca o
Txa. Th pla wa o th ofc Mta to yc
t data to th plcatd ytm Dalla. I th vt
o a dat, YP Solto cold call th plcato
aclty, whch wold bg th vc ol ad -
abl acc to th aclty thogh a VPN cocto.
I c, YP Solto cold cot t majo op-ato om aywh th wold, a log a t had
Itt acc ad compt.
Th “jt th ck o tm” pat o th toy com
om th tmg. YP Solto had’t yt boght th
ytm ol wh Kata tatd bcomg a oc
to b ckod wth. Itad o tyg to pload a com-
pay’ woth o data to th plcatd v ytm,
YP Solto phycally movd a lag RAID aay
om Mta to Dalla. A th RAID aay wa bg
cofgd Dalla, Kata tck, ad YP Solto
o log had a opatoal aclty Loaa.
Thak to plag ad a bt o gty, th com-
pay wa abl to coct to th mot v om
mltpl locato, om hom to td aclt ot-
d o th dat aa, ad kp th b op-
ato. Mot ctom v aw a dlay, o w v
awa that YP Solto had, wth th ck o a wtch,
bcom a vtal compay wth o phycal locato.
Disaster Recovery Or The Lack ThereoMay SMB blv that a backp o two all t
tak to ppa o a dat. Whl om compa-
pom backp vy wk ad to cop
o tho backp at local o-t locato. W
kow o a compay that dd jt that. Th compaydvlop, maact, ad ll qpmt d
th tlcommcato dty. It’ a mall
b, o maactg cotactd to thd
pat, althogh a -ho pototypg l
kpt actv. Othw, th ma ofc ho g-
g ad al gop.
Wh th Nothdg athqak o 1994 ht
oth Caloa, th compay’ aclty wa
patally damagd. Althogh t cold tll b oc-
cpd, th d o th bldg wa a m.
Eqpmt, ppl, ad th pototypg a-
mbly l w daay. Egg’ com-
pt w damagd, ad al ad tch p-
pot ytm w’t ctoal. Th wa o
dat pla plac, o ach dpatmt wa o t
ow. Not pgly, ach dpatmt blvd t
ytm wa th mot mo-ctcal, whch ld to
dvdal tyg to cog oc om com-
ptg dpatmt. Egg wa abot to dlv
a w ctom ytm; t dd’t mt th chdl,
th ctom wold apply o palt. Th
al dpatmt blvd t hold hav top p-
oty. A tggl d o comptg oc.
Evtally, a opto o covy wa ggtd ad
This is the year that the cloudwill tip for content management
in the enterprise, “and at Box we’recommitted to leading that movement
by bringing simplicity to end users andIT departments alike.”
Aaron Levie,co-founder and CEO, Box (www.box.net)
Today, it is imperative forsmall-business owners to
implement a disaster recovery plan. Ifcustomer data, financial records, and
prospect lists are not backed up on aseparate system offsite, the businessmay be exposed to serious risk.”
Jamie Brenzel,CEO, KineticD
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
all poblt. A good covy pla allow o
dto, thogh, v dtyg advac who
ca ovd th pla at a momt’ otc.
To maxmz th pobablty o yo covy
pla wokg, t’ a good da to pactc th pla
wh yo ft cat t ad o a yaly ba, a
wll a bo a majo atal vt hold yo
hav fct wag. Fo tac, yo b-
locatd a hca-po aa o th
coty, cod chdlg a dat xc at
th tat o ach hca ao.
GuidelinesEvy compay’ covy pla wll b q,
bt h a om gdl o mplmtg ad
tlzg yo pla.
Beore disaster strikes. Log bo tagdy
tk, yo hold dty ad ta a tam o
mploy who wll b pobl o mpl-mtg th covy poc. Do’t cot o a
gl po to ov th poc; a tam, wth
play that ca tak o ay o th ol dd,
a mch btt appoach. Alo, povd all tam
mmb wth a copy o th mot ct covy
pla. Pblc poto o th covy pla hold b
dtbtd to yo t ta.
When a disaster strikes. A th mgcy
ad oty yo covy tam a oo a pobl.
Yo hold hav a atomatd ytm that ca
oty ky mmb. Do’t ly o a maal ot-
fcato ytm that’ dpdt o o o mopopl bg th ght plac at th ght tm.
B to ollow th covy pla’ tp-by-tp
gdac, bt do’t gt th way o mgcy
pol o k jy to ollow th pla. Wh t
com tm to bg yo comptg ytm back
ol, mak that yo hav a adqat pow
pply to potct qpmt om pow otag
at yo tat th covy poc.
I ay compt ytm q data toa-
to, chck that th backp a ct ad
good codto. Backp tod locato a-
ctd by th dat hold b ttd po to
bg talld. Ad cay, cod g a
vtal data ct to to comptg oc.
Update Your Disaster PlanWith New Technology
Dat covy pla a a lvg docmt;
thy d to volv. Som commo ao to p-
dat a pla a chag pol, w b
dcto that may chag what mo ctcal,
ad mpovmt comptg tchology.
Set Aside FundsA commo complat abot covy pla a
lack o dg to mplmt th pcfc. I yo
cld omthg yo pla, th t c-
ay t xt. Fo xampl, a ky at o yo
pla a mot ofc, th yo’ll wat to mak
pla to by o t ofc pac ad cld c-
ay dktop vomt povdd by clod-
bad comptg o yo a ady to t p hop at
th altat locato hold t bcom cay.
That’ a ptty good way o gttg a b p
ad g aga qckly. Falg to t p thmot locato o gttg appoval o dg th
clod-bad vc ca b a poblm yo d
p dg that mot ofc bt hav o data o
applcato o th compt. ▲
Te Solo ioSae (www.iosae
.com) provides hardened en-
closures to ensure that data
is sae rom fire and floods.
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Scclly g a b q
xpt aod th b typ ad
modl, bt th v-pt that o da-
t ad oth dpto alo q kowl-
dg o how to kp th b g all
tato. Lag tp ot hav tam p-cfcally ocd o BC (b cotty), bt
mall ogazato ca’t alway aod to h
pol tad to dvlop ad maag complx
cotty pla. Fo th b, a vc
povd ca tp ad dlv th xpt ad
xpc qd to b cotty.
“A good b cotty vc povd
lvag dty ad IT bt pactc to po-
vd tog lcy,” ay Sam Alapat, -
o tchcal dcto o Mo Coltg (www
.mocoltg.com). “Sc th povd ha a
tam o xpcd pooal that pcalz
th fld, th povd ca o a mch tog
ad boad-bad b cotty pla tha a
compay’ tally gatd pla.”
Th dco to k otd hlp v a ay
o o b, bt th th popct o
dowtm that ca hav a majo mpact o th bottoml. By lvagg th xpt o compa that
wok th BC magc wth a wd ag o clt, c-
tom ca ot cv a mo ctv cotty
aac tha aythg thy cold obta o th
ow. Howv, whl g vc ca b a w
choc o om compa, t’ ot caly a mat
choc o oth.
Expertise AwaitsA vtmt fm o machy compay mght
hav th oc to a pctacla b wh
codto a pct, bt wh th twok gt
Business Continuity Providers Deliver Expertise, Value
by Christian Perry KEY POINTS
▲ Large enterprises might
have the resources to handle
BC in-house, but smaller
organizations might fnd
more value and expertise
in third-party services.
▲ Certain conditions
within a business might
preclude employees romdirectly handling BC, in
turn cementing the need
or a provider’s services.
▲ Service providers oer
a wide range o technolo-
gies, consulting, analysis,
auditing, and training to
meet the varied BC needs
o customers.
▲ Businesses with high risk
levels or a zero tolerance or
disruptions might preer to
keep BC in-house.
CONTINUITY COLLABORATORS
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
attackd o a hca ht, thy ca b gapg at
b taw a hy. Wha lag tp
ay dty mght hav th bdgt to aod a
dct cotty tam, mall tp typcally
do’t joy th am lxy. Ev thy hav p-
ol wth BC xpc, tho popl gally a
alady pdg tm o daly b qmt.
Accodg to Mchal Saac, ch xctv o-
c o Aavo (www.aavo.com), BC ot ot aco comptcy, bt th wh a vc ca add
plty o val tm o dtadg th ky pla-
g lmt ad dployg ad xctg agat
th pla. Rgadl o b z ad oc,
cotty ad k mtgato plag ma ctcal
lmt o potctg hahold val. Ad wh
t com to th popct o g a vc, tp
capablty, capacty, ad complxty all play to th
fal qato.
“Capacty th ma o how mch tm ad
oc a compay ca dvot to b co-
tty ad dpdt o capablty—acompay may kow what to do bt ot hav th
badwdth to maag t thmlv. Complxty a
ma ad k ht th compay’ b
modl. Mo complxty may ma th d to bg
a vc that ca maag th b cotty
poc aco b t, gogaph, ad d-
t,” Saac ay.
Svc ca alo b l tato wh -
tp—o cta mploy—mght hav coct
wth cotty qmt. Fo xampl, a BC pla
mght hav a cla tatg that mploy caot
b th dgatd povd o dat vc, ay
Kata Pgh, pdt o AlgColtg (www
.algcoltgc.com). I th tato, a BC po-
vd wold dplcat th ytm, otwa, ad—
dally—th kowldg qd th compay’
mploy bcom capactatd.
Ev a compay dvod o ch pcal c-cmtac, th mov towad a povd ca jt
mak mpl o oth bac ao. “A com-
pay mt dvlop b covy pla to potct
data, mal vc, ad tlphoy ad twok -
vc, a wll a th admtatv ad wok aa,”
Alapat ay. “All th q xpt ad mav
plag ad cotal ttg. Ivtg a b
cotty vc otoc th may complx aa
o a old dat covy pla ad tak th c-
taty ad gwok ot o t by lttg th xpt
hadl th complxty.”
Th bft ca alo xtd to captal xpd-
t. A d-to-d BC pla cold q plty
o vtmt addtoal v, toag, oo
pac, ad ta to th b wll v
om tpto. Lag tp mght
alady hav pa oc to ld to th ca,
bt SME ca av moy by payg o a vc
that alady ha th pc ady to go.
Service SelectionB cotty vc pa a latvly pc-
tacla ag o tcholog ad kowldg aa
dgd to accommodat vad b d.
Mot o th lmt volv aod bac IT pc,ch a v, toag, twokg, ad tlcom-
mcato, bt t’ th oc—kpg th b-
g at all tm—that mak thm valabl.
Alog wth tcholog, vc povd alo o
coltg ad mplmtato to hlp ctom l-
fll th complt BC goal.
Fo xampl, EMC Etp B Cotty
olto (www.mc.com) a blt o a td tc-
t o toag platom, otwa, ad vc that
match potcto lvl to th val o b data.
Podct cldd EMC’ aal cld a a-
totat tool that maag ad atomat applcatotat o altat v wh dat o oth
dpto occ, a toag plcato, mot plca-
to wth 24/7/365 avalablty, ad oth toag ad
mot plcato tool.
Oth povd o coltg vc that p-
pot plag ad tag o b cotty.
O ch povd B Cotty Svc
(www.bcottyvc.com), whch povd
lc plag aco mltpl BC-latd aa,
cldg b cotty maagmt, c
maagmt, ad latd dcpl, all o ogaza-
to both pblc ad pvat cto. Fo xampl,
The decision to use a servicevs. managing this internally
depends upon the expertise available
inside the company.”Michael Saracini,
chie executive ofcer, Aravo
Small to midsized businesses,in particular, can benefit from
working with external service providersto supplement their internal resourcesbecause they often do not have the re-sources—both in terms of technologyand staffing—to implement a solidbusiness continuity plan.”
Brooks Robinson, president, Cbeyond Cloud Services
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
BCS ca codct a k amt ad b
mpact aaly to dty that ad k, ad t
alo dvlop BC ad covy tatg; dvlop
pla; ad hadl awa, tag, ttg, ad
pla xc.
Close To The VestDpt th xpt ad cot avg ht
BC vc, th opto ’t th ght t o all
ogazato. Alapat ot that b that dal
wth xtmly tv data that mt b kpt d
vy tct cty a btt o kpg b
cotty pla ad xcto -ho. Smlaly,
a compay’ achtct blt wth hghly complx
tchology cotag may movg pc that a
dfclt to t p ad cofg qckly, t alo mght
wat to kp BC -ho, h ay.
“Wh b hav hgh k ad a
latc to dpto, thy may wat to th
bg b cotty ad k mtgato
-ho o a mxd modl that cld a
vc,” Saac add. “I th ca, thy d
to hav a tchology olto to mplmt, tack,
alt, ad tgg cotty ad mtgato pla a
pdctv, a wll a pov, ma.”
Commo mght dctat that compa
boatg load o xpc wth th tcholog
dd to complt a BC pla wll wat to hadl
cotty thmlv, bt that’ ot alway a gv
path o cc. Fo tac, Pgh cotd that
ogazato that hav hghly pcalzd kowl-dg o IT cofgato o data ct opato
a l capabl o ttg p a atght b
cotty tct thy hav ald to mak that
kowldg xplct. A compay mght hav had-
wa that all wth th BC alm, bt that do’t
alway ma t ca apply t BC tm.
Finding A FitDtmg whth to k otd hlp
o b cotty
tak plty o ach
ad b-pcc -topcto. Bt oc th
dco mad, aoth
dco awat: Whch
povd wll bt mt
yo d? Accodg to
Book Robo, p-
dt o Cbyod clod
vc (www.cbyod
.t), vy compay’
tato q ad
d to b matchd to a
povd’ capablt.
“Do yo ach. I yo d hlp cg yo
data, look o a tchology compay that ca mt
yo qmt aodably. Fd ot thy hav
labl ad ddat hotg aclt to
yo omato ad applcato wll b avalabl
v th povd thmlv ha a otag o a
al. Ak how qckly yo data cold b cov-
d. Dtm how th data ct a maagdad matad,” Robo adv.
Rgadl o whth g a povd th bt
choc, Robo ay t’ ccal to mmb that
cotty plag ca av a compay om gog
ot o b. “Cod th hot- ad log-tm
ct o yo opato yo go wthot [pla-
g],” h ay. “Fg ot what mot ctcal to
add t ad tat th. Ad bg xpt
wh yo d thm.”▲
If you look at the capital expen-ditures for in-house servers,
storage, and staff to provision ado-it-yourself disaster recoveryand business continuity system,investing in an external businesscontinuity service will be shown asa vastly cheaper alternative.”
Sam Alapati,senior technical director, Miro Consulting
Customers have to have the con-fidence that they can establish a
relationship and a service-level agree-
ment with the business continuity pro-vider that meets their requirements.”
Katrina Pugh, president, AlignConsulting
SERVICE SEARCH STRATEGYFinding the right service provider can mean the dierence between a BC (business continuity) plan that meshes perectly
with your company’s ecosystem and a plan that’s akin to an irritating intrusion. Sam Alapati, senior technical director o
Miro Consulting, oers the ollowing tips or fnding the right BC service or your business.
▲ Look at the length o
time the provider has
been in business and the
nature o its clients.
▲ Ask to see the best
practices or backups,
restorations, and other
services that are part o
the BC plan.
▲ Find out how the provider
keeps up with all the rel-
evant legislative and other
mandates pertaining to busi-
ness continuity.
▲ Investigate the types o BC
sotware the provider uses (i
any). Overly complex sotware
can be difcult to implement.
▲ Assess the vendor’s
strength in all BC areas,
including provision o
warm and hot sites, data
restoration services,
managed services, and
mobile disaster services.
▲ I your business is
under strict 24/7 service-
level agreements, investigate
the vendor’s dedicated
inrastructure strength (as
opposed to the provision o
shared capacity).
▲ Find out i the provider has a super-efcient emergency
notifcation system, such as an automated call system.
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KEY POINTS
▲ Using analytics to
monitor your company’s
energy use can help you
reduce costs and increasesustainability.
▲ Cloud computing can
increase your computa-
tional power, reduce your
data center load, and
lengthen the liespan o
PCs company-wide.
▲ Virtualization can
reduce your company’s
server count and decrease
your energy use.
▲ Going green can be as
simple as changing a light
bulb or as complex as gen-
erating your own power.
Analytics: The Fertilizer ToGreen Your Business
Chac a yo compay alady om
om o b aalytcal otwa to maag ad
aalyz wokow podcto, th pply cha,ad oth aa o coc. B alo aa-
lytc to moto taablty.
May b tllgc povd o -
taablty maagmt tool dgd to ma,
maag, ad povd data o ky gy, vo-
mtal, coomc, ad ocal dcato. I addto
to hlpg yo mt yo compay’ g goal,
taablty maagmt tool ca alo hlp yo
yo oc mo coomcally.
Accodg to “Aalytc o th Staabl
B,” a pot om tatoal b
coltg m Dlott Coltg LLP (www
.dlott.com), taablty aalytc hold
coctat o th pmay aa: atomatc -
potg, al-tm gy motog, ad pply
cha motog.
Atomatg potg wll d-to-d
data gathg ad ptato to tho who d
th aalytcal data. Pomac motog ca b
d to look at how gy d wth yo b-
ad mak yo awa o how vao aa a
mtg plad goal.
Ral-tm gy motog ca hlp to -
dc a compay’ ovall gy compto
Ev c th Eath Day movmt kckd
o 1970, b hav alzd th
mpotac o bg vomtally co-
co. Thy’v alo dcovd omthg -
ttg. Bg g bg wad byodgood PR; t bg taablty, pot, ad a
compttv dg.
Egy com a gcat poto o a
compay’ xp; t’ th gy yo com-
pay , covt, ad dchag that podc
t poft. Gttg a hadl o how yo -
gy, how mch gy cot yo, ad how mch
gy yo wat ca b a al y-op. Small
chag gy ag ca hav damatc ct
o a b.
ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Green
Cost-Cutting
MEASURESBeing Green Is Easier Than You Think
by Tom Nelson and Mary O’Connor
The economic advantagesof shifting to a cloud
infrastructure are so enormousthat current challenges (in cloudadoption) will be overcome andthere will be a major shift tocloud computing.”
Jonathan Koomeycivil and environmental engineer
and consulting professor at Stanford University
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LED lighting can provide significant
savings over incandescent and
other lighting, in both indoor and
outdoor use.
tlzato, whl at th am tm padg fxd
cot ov mo v ad .
Clod-bad vc a’t lmtd to clac
ofc podctvty applcato. A wd ag o
commcal vc avalabl to add almot
th t ag o b d. By movg thapplcato to th clod, yo alo op p th
poblty o t moblty. Som o yo ta may
b abl to pom om o all o th wok om
hom, dcg th ovall gy ootpt at th
ofc. Ad o co th clod kp vyo co-
ctd wh thy’ tavlg.
Green ComputingG comptg ha b om om
c at lat 1992, wh th U.S. Evomtal
Potcto Agcy lachd th Egy Sta po-
gam. I th aly day, Egy Sta atg appld
to om compt pphal, motly moto.
Today, th a addtoal madat o dcg
gy compto data ct th U.S.;
10% by th d o th ya. Googl ha alady
achvd a 50% dcto t data ct pow
compto by chagg to fct vapoatv
coolg ytm.
Althogh govmt madat may hlp
hap th gy fccy o compt ad data
ct, oth p may play a ol th -
dcto o comptg gy d. Th wakd
coomy ha CEO qtog th cot o th
IT data ct. Wh t’ tm to pcha w
qpmt, th goal mpl: dc gy co-
mpto, whch th majo cot o g a data
ct. Th two aa wh compa a g
ppotg wh gy bg d wth o
al bft, ch a lavg podcto machy
g wh wokload a low, hatg aa
wh ot , o lly lghtg aa that oly
d a mmm amot o lght. Ral-tm -
gy motog lt yo dty whch aclta dtlzd o opatg at pak ag,
allowg yo to mak podcto dco o
th y.
Spply cha motog may m cot-
ttv, bt ot payg attto to a ppl’
gy cold lt hgh podcto cot
o yo compay. It ca alo hlp compa -
cov aomal aly, galg pobl podc-
to dlay.
Th ablty o b aalytc to cooldat
data to qckly dtood omato ca b
appld to th gg poc. By motog c-
t ag agat dd goal, ad tackg yo
ag ov tm, yo ca b aalytc to
ca yo ovall fccy, a wll a to doc-
mt ay complac goal yo d to mt.
Look To The CloudAccodg to All Thg CRM (www.allthg
cm.com) th avag b PC oly p to
20% o t comptg capacty. Mot o th tm,
copoat PC t dl, comg gy bt ot
accomplhg mch o aythg. W’ll gt to that
pot lat.
Clod comptg pomotd a a way to todata o that t’ avalabl to ay dvc, aytm,
aywh a cocto to th clod (Itt)
avalabl. Althogh that’ t, that’ oly hal th
pct. Th clod alo a cot-ctv way to
povd otwa vc, vtalzato, ad cal-
abl comptg oc. Itad o pchag
w, at dktop compt o vyo, yo
ca gab th cay comptg pow om
th clod. Rmmb that 20% ag at? Mov
to clod-bad vc ad yo xtd th l
o yo PC. Yo obta a g bt by -
dcg hot-tm cyclg d; a coomc
bft by dcg hot-tm PC pcha; ad
a log-tm g ct by coctatg yo
comptg d to a mo aly maagabl
ctal t.
Joatha Koomy, a coltg poo at
Staod Uvty, ad a cvl ad vomtal
g, ay, “Th a powl coomc ac-
to phg towad clod comptg. O o
th majo ao th mo fct o pow
by clod comptg povd.” Koomy pot
ot that padg comptg load aco may
a wll a tm zo mpov hadwa
ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
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thy jt gt dmm. Thy a alo a gat choc
o tallato aa po to hock o mov-
mt. Both codto ca ca oth lghtg to
al; LED jt cot to h. LED alo podc
l xc hat.
LED ctly cot mo tha mot comptg
lght oc, bt th logvty ad dcd
gy compto ot th p-ot cot. Th
t o vtmt dpd o th ad
th typ o lghtg thy’ placg, bt t ca b
gfcat. Th cty o Ralgh, N.C., cho to
LED fxt t w covto ct pakg
gaag. Th LED lghtg cot $262,000 mo tha
th HID lghtg that’ omally d, bt d
to gy avg, matac avg, ad -
placmt cot, th gaag tallato hold
a payback at jt th ya ad a pojctd
avg o $635,000 ov th ltm o th fxt
(15 ya).
Managed Print ServicesDo yo kow what yo ptg volm
cotg yo? Th amot yo pd o pap
ad to ach ya do’t val whth yo’
payg too mch, o g oc fctly.
Maagd Pt Svc a a way to dc
yo ovall pt, ca, ad ax cot, whl
tll mtg all o yo d.
Aalytc moto yo ct ptg actvty,
gathg data abot whch pt yo’ g,
how yo’ g thm, th gy cot, ad thcomabl cot. Oc th aalytc hav mod-
ld th ptg poc, thy ca gat pot
that tll yo whch pt a th mot xp-
v to , whch a att, ad who g th
pt. Aalytc ca hlp yo dcov whch
dvc yo ptg vomt a fct
ad hold ht th oad.
Th pt agt compot o MPS a pc
o otwa that plac yo omal pt pool.
Wh a docmt t to a pt, th pt
agt ot t to th pt that th chapt,
att, ha th hght olto, o othw bt
mt th qmt o th docmt. It ca
pt om pag dat qalty, om moo-
chom, ad om colo; t ca alo pt mag
o lav thm ot. Povdg th typ o opto,
ad makg thm ay o mploy to , ca
hlp dc yo ptg cot by dcg th
amot o comabl d.
Go Green, Save GreenWho’d hav thoght om wld kd om th
’70 wold ht o o o th bt way to maag
ad gow a b? ▲
th bt bag o th bck a vtalzato ad
a-codtog ytm.
Vtalzato lt yo dc th total mb
o v a data ct by cooldatg mltpl
vc oto a gl phycal v. Vtalzato
povd gfcat avg hadwa, opatg,
ad gy cot.
Data ct mt b coold bca o th
hat gatd by all o that comptg pow.
Rdcg th mb o v ca dc th
hat load, bt th wll tll b a maagmt
d. Nw codtog ytm, ch a vapo-
atv coolg, ca gcatly dc opatg
cot ad low gy bll. Aoth opto to
hat pmp to t yo hatg wat to a
oc by g th hat omwh l. IBM
th btatal hat om t data ct
Altko, Swtzlad, to hat th tow’ wm-
mg pool ya od. Yo ppog mght b a bt mo mda, bt a cot avg a
cot avg.
Dktop comptg ’t mm om gy
maagmt. All comptg platom o gy
maagmt ytm, to dc pow comp-
to by pttg compt to lp wh thy’
ot . Takg that a tp th, a chdld
ytm o httg compt dow at omal
wok ho ca av lctcty ad dc a bld-
g’ hatg ad coolg d.
Building In The Green ZoneIt’ ot jt yo comptg vomt that
ca go g; yo t aclty ca acq a
c pata.
Altat gy oc. Yo ca t p a co-
tact o wabl gy ad gt a g look,
bt a btt ad ( th log ) l xpv
olto may b to cod ola ad wd. Th
pc o ola pal ha plgd, ad fcc
hav go p. By podcg yo ow gy, yo
ca lock low lctc cot ov log tm.
Pdctabl gy cot lt yo bdgt ad pla
mo fctly. I yo a PPA (pow pcha
agmt), th may b o p-ot captal cot.
Ad wth gy tlt qd to mt w-
abl gy potolo goal, yo tallato may
b a attactv at to th tlty compay.
Lghtg a ad away th at gy p-
gad yo ca mak. It alo ha th pottal o
mmdat ct o gy compto.
LED lghtg o val advatag. Thy
gfcatly l gy to podc th am lght
otpt a cadct lghtg ad hav a log
lpa—50,000-ho ltm a’t al. Ad
LED do’t al at th d o th abl ltm;
ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
According to Bill Weihl, Google’s
energy czar, there’s a simple way
to lower your air-conditioning
costs. “80 degrees Fahrenheit can
be saely used as a new set point,
provided a simple prerequisite is
met in your data center: separating
hot and cold airflows as much as
possible, using curtains or solid
barriers i needed.”
Nick Holonyak, Jr., known as the
ather o LEDs, predicted that LED
lighting would replace incandescent
bulbs. Unortunately his prediction
was made in 1963. He was ahead
o his time, but LED lighting’s timehas finally come.
26 August 2011 / www.pctoday.com
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B tllgc ma omthg d-
t o vy ogazato. Bt whatv
t ma to yo, t mot lkly volv a
bg dc yo compay’ bottom l. W
pok wth th olk at Tadata (www.tadata
.com) abot BI’ pottal.
Why BI?Accodg to Dav Schad, dcto o tatgy
ad maktg at Tadata, “Compa commttd
to BI achv mch btt b lt tha
tho that a ot.” Ca pot: IDC’ “Pdctv
Aalytc Ad ROI” pot od that potg
td a 89% ROI ad pdctv aalytc
pad dvdd o appoxmatly 145%. Ad A.T.
Kay dtmd that compa that ly o
pomac maagmt tool aw dobl th
Rt O Eqty compad to o- th
am dty. Tadata’ ow dg alo x-toll th vt o BI “aco all dt ad job
cto, om tal to al to maactg
ad fac, ad o job cto lk maktg,
fac, pply cha, ad logtc.”
The Teradata DierenceTadata’ data wahog potolo povd
ogazato wth th tool thy d to cat
a tgatd vw (coboad ad dahboad)
o yo copoat data. Tadata alo o mo
ophtcatd BI tool that lt gath gopa-
tal dtal o locatoal tllgc ad pom
pdctv modlg, txt aalytc, ad v t-
mt cog o twt.
Al cldg Dlta, Lthaa, ad Qata
mploy Tadata’ data wahog og to do
ot plag ad a aalytc; Baclay Gop,
Mt Smtomo Bak, ad Natowd Iac
lvag t o ctom aalytc; Coca-Cola, Fod,
ad Fj Xox t to optmz pply cha; Cha
Mobl, Vzo, ad Vodao t to pdct xt
bt o o xtg ctom ad cat ch
modl; ad Bay, Hallma, Th Gap, ad JCPy
t to acq ctom ad podct ght.
Transform
Data Into ActionThe Basics Of Business Intelligence By Teradata
by Andrew Leibman
Tadata’ Actv Etp Itllgc go abov
ad byod what yo xpct om a BI platom by
ot oly cg th bg pct, bt alo hlpg
th otl pol to mak th b tog,
thogh al-tm dback, atomatd SMS alt,
ctom-pcc ladg pag, dtald vtoy
maagmt, ad mch mo. Smplcty what t
Tadata apat. Both otl pol ad th tad-
toal back-ofc ca mltaoly acc thdataba. To achv th, Tadata mploy opht-
catd wokload maagmt otwa to dlv b-
cod po tm to th hght poty q.
Made To OrderTo mak Tadata’ og yo ow, th com-
pay o a Iovato Wokhop to dcat th
ctom abot what’ pobl wth th platom
ad th pov bt pactc glad om all ov
th wold. Wth pt om Tadata, clt th
om a BI Matty Amt ad Gampla that
hghlght th aa wh b tllgc ca
mak th mot mpact. Togth, Tadata ad th
clt dg th logcal data modl, th ETL po-
c o gttg th data , ad taml xtg
otl poc to btt lvag th Wb p-
c. Tadata ca alo hlp by dgg th mxd
wokload poty q to ht tagtd po
tm, ad hgh avalablty ad covablty.
A Schad pt t, “W hav td th
gold ag o BI aalytc. Tchology ot th
boday; t’ all abot magato ad httg
w lvl o ctom ght ad at dc-
o makg.” ▲
We have entered the golden ageof BI analytics. Technology is not
the boundary; it’s all about imaginationand hitting new levels of customerinsight and faster decision making.”
Dave Schrader,director of strategy and marketing, Teradata
ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
PC Today / August 2011 27
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IT and data center technologies and trends change fast.
Make sure your company stays a step ahead with PC Today’s sister publication, Processor .
While you get the “executive overview” version here in PC Today , your IT and data center
managers get the in-depth, detailed information they need in Processor .
Each issue contains
(800) 819-9014 | www.Processor.com
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Gk Sqad a popla vc o co-
m, bt yo may ot alway thk o
thm wh hoppg o b pod-
ct ad ppot. Bt By ha mad t a ta-
tv to povd podct ad vc to SMB
wth Bt By Fo B™, ad ow th com-
pay og Gk Sqad vc pcfcally
dgd o tho podct. Gk Sqad Agt
ca hlp mata yo b dvc o x
thm thy a damagd; cot ppotg
yo compay’ covd podct thoghot
th l pa; o back p mpotat omato
g a ol backp olto.
Geek Squad®
Black Tie™
Protection PlansWhth t’ a matpho, laptop, tablt, o oth
dvc, Gk Sqad Black T Potcto pla wll
hav yo covd. Each podct ha t ow d-
vdal pla ad pcal at that go alog wtht. All o th advacd Black T Potcto pla o
matpho, laptop, tbook, tablt, ad dk-
top cov omal wa ad ta, accdtal damag
om hadlg, ad pow g pa. Commcal
pla alo cov havy ag b vo-
mt. Each o alo ha a No Lmo Polcy, o
yo dvc ha to b pad o tm, yo’ll gt a
compaabl placmt at o xta cot.
Advacd pla o mobl pho ad potabl
compt, cldg tablt, alo at a o-tm
ogal batty placmt, whch hlp xtd th
lv o th podct. Potabl ad dktop comptpla cld ll pat ad labo ad pxl pa. Th
dktop compt pla alo cov moto b-.
Ad all Black T Potcto pla cld 24/7 pho
ad Wb ppot o th dato o th pla.
Small Business Support PlanCompt a th mot mpotat tool th
wokplac, ad yo d to mak yo com-
pay’ PC a wokg coctly. Th Gk Sqad
Small B Sppot Pla gv yo tch ppot
whv yo d t. Th ft vc yo’ll cv
a o-tm PC t-p that wll hlp mak yo
compt a at ad fct a pobl. Bt at
that, yo’ll cv ogog optmzato o t’ alway
g at t bt. Oth at cld v ad
pywa moval, otwa tallato o moval,
mal tp, ad pt tallato, a wll a tobl-hootg o otwa, mal, ad pt.
Th Small B Sppot Pla alo at
24/7 hlp dk ppot pl 24/7 PC ad t-
wokg ppot. I yo wold lk to add tag
o tag vc, yo ca g p o tho
paatly at th tadad Gk Sqad vc at.
SugarSync Online BackupGk Sqad alo o a ol backp vc
calld SgaSyc, whch lt dvdal back p
fl to a c Wb t. At gg p ad tab-
lhg backp ttg, SgaSyc wll atomatcally back p a compt a log a t ha a hgh-pd
Itt cocto. U ca vw o tv fl
at ay tm, ad SgaSyc av th fv pvo
vo o ach fl. All fl a pawod-potctd
ad cyptd dg ta, ad SgaSyc
go-ddat data ct o addd cty.
Further SupportTo la mo abot Bt By Fo B ad
Gk Sqad b vc, vt th Bt By
Fo B Wb t at www.BBFB.com o call
1-800-373-3050. ▲
ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Best Buy ®
Geek Squad®
Covers Business Products, Too
by Josh Compton
BUSINESS SERVICES
BEST BUY, THE BEST BUY LOGO, THE TAG DESIGN, BEST BUY FOR BUSINESS AND GEEK SQUAD ARE TRADEMARKS OF BBY SOLUTIONS, INC.
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Dd yo kow that 84% o mall ad mdm-
zd b pla to pd th maktg
bdgt o dgtal campagg 2011? Th
a tattc that mgd om Boll Aocat’
“2011 Otlook: SMB Bcom Evybody’ Nw Bt
Fd” pot. I addto, 86% o SMB vyd
ad thy had a Wb t 2010, ad th ya thatmb ppod to ach 91%.
So, wh almot vy local tat-p, hom
ofc-bad, ad goal b ha a Wb t
a a ol pot o al, how do yo that
yo Wb pc ’t obcatd by yo com-
ptto o mla Wb t? Yo ca pahad
a -maktg campag, that’ how.
What Are My Options?E-maktg th catch-all tm o collctv
maktg tatg o th Wb, whth yo’
talkg abot ba advtmt, badg, mal
blat, ocal mda, -commc, SEO (ach g
optmzato), o aythg l that all d th
Wb-latd maktg mblla. Itt a
patcpatg th tgatd om o maktg ot-
ach, ad that’ a good ao o b to kow
all abot Wb commcato.
“Sc mo ad mo popl a mbacg a va-ty o tcholog ad gathg th omato
w ad volvg way, -maktg ha bcom
a accptd ma by whch maktg po-
oal ha omato wth th adc
way that mt th adc wh thy’ at, [ch
a thogh] Itt-capabl b/hom com-
pt, laptop, tbook, ad oth mobl dvc,”
ay J Spak Boccho, od o Spak &
Aocat (www.pak-aocat.com).
Boccho ay that -maktg “ca b a
mpl a a Wb t that pomot a podct ad
vc.” Th typ o t wold at lvat
Are You
How To Launch A Strong Online Campaign
by Joanna Clay
E-MARKETING?
30 August 2011 / www.pctoday.com
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
(gv pmo to d commcato to th
mal add) hghly cot- ad oc-ctv.”
Dvlop & tay avvy. To ta lad ga-
to tacto, d way to cltvat a dp
cocto wth yo c-
tom. It’ ay to lt yocovato ma o-
dd, bt t’ tll tal
that yo mata two-way
commcato by gttg
to kow yo popct ad
ctom poally wth
th tool aodd to yo.
“Cla ad coc m-
agg alog wth cotcy
ad qcy o th mag
paamot, ad pttg a
mag wth a gl-mdd
popoto bo th tagtd
adc a may way a
pobl th dal,” ay Boccho. Socal t-
wokg t mak th tacto “l mo lk a
latohp tha a b popoto,” Boccho
add. “Fo tac, ocal mda cold b th
placmt o a ad o Facbook g kywod,
xpt potg had xpc o a mlt-
cotbto blog o Twtt lk that coag
tacto by allowg commty commtg,
ttoal potd o YoTb, o a ol poll that
olct ggto o podct mpovmt.”
So, what do a catv -maktg campaglook lk wh t’ pt to good ?
Boccho o a q xampl o how o o
Spak & Aocat’ clt fdg cc wth
a tgatd maktg pogam: “W hav a had-
wa clt that mply wat to ha omato
wth th ll ba o a mothly ba, th w
povd a ctom -maktg wltt o thm
that ha ot oly ct w, w vdo [ad]
podct omato bt alo o tp o th IT
pooal ad act o th mploy to
bld a o commty wth th vdo ad
th ctom.”
Prepare For The Short & Long TermYo ca’t gt wh yo wat to go wthot t-
tg a goal. So, t om attaabl ad tm-tv
goal bad o ay mtc yo’v tvd th a
ad dtm to mata th latohp wth yo
adc. Shot-tm goal mplmtato cold -
cld SEO, xtal lk bldg, ad om patc-
pato. To bg clt o th log tm, cod
th bft o cott bloggg, gla Wb t
pdat (ad pomoto), ad catg a coto
atcl that xpla yo mo. ▲
dcpto, photogaph, a FAQ cto, ad
boch PDF omat.
How Do I Get Started & Keep Going?Dvotg ampl tm to achg w ma-
ktg tactc wll o dobt v yo wll, o bo yo jct maktg adal to yo
b, cod whch av a bt o yo
to walk dow. I oth wod, do’t ty to pomot
yo podct o vc wthot a pop tatgy.
Explo ad aalyz. I yo kow abot tagt
makt, yo kow t’ mpotat to dtm
whch chal yo adc lt to mot at-
ttvly. Th cold b o o a combato
o th ollowg: Facbook, Twtt, blog, ma
mal, p la, mobl advtg, ad ad-
dtoal ocal mda vc. Yo wat to mak t
ay o pottal clt to fd yo -comm-
cato, whch ca b a challg wh yo ad-
c xpct cottly gagg cott. “Evy
compay, makt, go, podct, ad vc
q, a th tagt adc, ad th o
paaca to cov thm all,” ay Gav Doghty,
clt pogam dcto at Spak & Aocat.
Accodg to Boccho, yo ca look at -
maktg a actg two way: pavly ad
actvly. Th dtcto may hlp yo dcph
whch mthod match yo maktg objctv.
“Pav do ot q a po. Th d
mply ha mpotat omato ch a a p
la, call wth omato o how to k -pa/placmt, o a copo,” ay Boccho.
Covly, actv -maktg q a po
om th cpt. “Th ca cld, bt ot lm-
td to, a vy; a oppotty to cv th
omato, ch a a ca tdy o wht pap; o
a ctv-dv [oppotty, ch a] tg
a cott o qalyg o a wad,” Boccho ay.
Boccho xpla that pav ad actv -
maktg lmt a ag o tcholog
to hlp coct b to th popct,
ctom, ad pat.
Lach th tatgy pha. Th tm “pha”’t jt a maktg bzzwod wh t com
to tatgzg yo -maktg pla. Bag
md th tactc that wll bg t ROI, what
kd o cotago cott ca yo povd that
wll lad oth to cav mo o t?
“W adv o clt to -maktg o a
vaty o pogam cldg clt lato, p
lato, podct lach, pomoto, ad databa
matac,” Boccho ay. “[Th] a valabl
tatv that ppot ctom vc/otach ad
v. Ug tal o xtal databa lt o
popct o mal om ctom who hav optd
E-marketing in its many formsallows a business to reach out
to the masses in a cost-, time-, andresource-effective manner with real-time results”
Jennier Sparks Bocchino,
ounder, Sparks & Associates
Sparks & Associates (www.sparks-
associates.com) is a PR and market-
ing company that can provide
e-marketing leadership in areas
such as branding, collateral, lead
generation, and media planning.
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Access & Track Customers With A Single Click
by Bruce Gain
Ctom latohp maagmt ha a
ptato a bg xpv ad gad
o lag-cal dtal opato. Bt
today, dvlop hav hod ad catd CRM’
pow ch a way that t ha bcom mpl to
ad vy applcabl to th d o SMB.
SMB ca CRM to boot v by bttaalyzg ad actg to xtg ad pottal c-
tom’ d, whl gatly mplyg th ma-
ktg, vc, ad al opato, whth thy a
a o-po opato o a 1,000-mploy tp.
Almot vy act o ctom lato com-
bd a gl tac wth addd at o aa-
lyzg ctom, al, ad oth data. Thk o t a a
way to pool togth almot vy otwa packag
yo o a day-to-day ba o ctom maag-
mt to a gl c. O ky bft a o
. I a CRM packag ot mpl to , th th
omthg wog. A w mploy hold olyhav to pd a copl o ho to mat CRM.
Th l o CRM o mall ad m-
dm-zd tp ha caght o. Accodg
to a Fot Rach tdy, 44% o 473 mdzd
ogazato vyd Noth Amca ad
Eop hav alady d a CRM olto a o
2010. A addtoal 23% o th ogazato -
vyd ad thy plad to adopt CRM wth two
ya. Fot alo ay mall b a
apdly adoptg CRM at a mla at.
The BasicsA CRM packag hold comb yo tp’
cotact, b lad, ctom data, ad calda
data, alog wth wod pocg, od tat, o ay-
thg l that mt yo attto latg to yo
ctom to a gl c. It ot o mch that
CRM o ay o patcla voltoay at
a mch a t dc complxty by combg d-
t applcato togth.
A typcal mght op p CRM ad a lt o
chdld appotmt ad oppott to pthat day wth mmdat acc to calda, mal,
ad oth applcato. Cod th cao. Upo
lag that ctom X d to b calld at 10:00
a.m., a clck o that ctom’ data co val that
th ctom ha odd 30% mo wdgt dg
th pat moth. Th od ca happd at o
o th al p mad th pho call ad a poal
vt x moth ago, whch dtald th ctom
omato wdow. Clckg th Lbay co pll
p a lt o wht pap latg to what th ctom
do. Fo dp aalytc, a mag th plld p
to how how th ctom’ pofl compa to that
KEY POINTS
▲ Customer relationship
management tools are no
longer exclusively geared
or large companies.
▲ CRM tools now meet
the needs o SMBs innumerous ways.
▲ CRM can help SMBs
boost revenues by combin-
ing customer-related appli-
cations in a single interace
and generating customer
leads and insights through
data analysis.
▲ Cloud CRM oerings
allow SMBs to reap the ben-
efts o CRM on a pay-as-
you-go basis without having
to invest in IT inrastructure.
CRM gives you an opportunityto maintain a customer profile—
about who they are and what you aredoing with them.”
William Band,vice president and principal analyst, Forrester Research
Your Business
What CRMCan Do For
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
compa ad ol poptohp a vy pc-
tv ad td to adopt low-cot CRM podct a
a lctoc olodx that add mpl cto.
Lag SMB td to CRM podct that hav two
o mo modl.”
CRM EverywhereTh avalablty o clod-bad applcato ha
vd a a majo catalyt o CRM’ adopto th
SMB pac. Ug a clod og, a mall fm oly
ha to pay a mothly o ll acc to CRM tool
that, jt a w ya ago, wold hav qd vt-
mt v atct ad matac cot.
“Th bg chag that hav mad CRM mo c-
cl th mall b makt hav b th
mgc o clod olto,” Bad ay.
Idd, th CRM catgoy, th clod ha aly
bcom th dalt platom o choc, Bad ay.
“SMB mght ot hav a lot o IT atct ad do
ot wat to vt t; ad thy alo do ot hav th
facal whwthal to pd a lot o moy to vt CRM bo t gt mplmtd,” Bad ay.
Vdo a alo cagly og mobl v-
o o CRM o that mploy ca acc tp
ad ctom data aywh thy happ to b va
th matpho. Whl om mobl CRM packag
mght b lmtd to pcfc matpho typ, fdg
th ght CRM lavo that compatbl wth yo
tp’ matpho o choc ca th xtd
t ach to ay mploy, whv thy happ to b.
Ug clod-bad CRM, alpo, o xampl,
ca acc comphv ctom data om a clod
v wth a matpho, whch thy ca alo p-dat al tm. Mawhl, th b ow ca
cloly moto ad chck th tat o mobl al-
po ad ctom g a matpho o th
ow, whth th ofc o o th gol co.
I th ca o Copoat Clag Svc, mobl
CRM ha lmatd th d o alpo to call
th had ofc o ctom o whl away om th
ofc. “Wh my popl a ot o th oad, thy ca
acc ay omato abot th clt, cldg
th lat tm thy w cotactd ad ay ot that
w catd abot thm,” Sppola ay. “CRM ha -
ally mad mobl.”▲
o oth clt, mad by v gatd.
Ov tm, mo tha a doz CRM og hav
mgd om Maxmz (www.maxmz.com),
Mcoot (www.mcoot.com), Ntt (www.t
t.com), ad oth vdo that mt th d o
SMB. Pcg ha alo doppd gfcatly o SMBpackag. Today, o 100 o a pay-a-yo-go
ba, p-at pc a typcally $100 p moth, ac-
codg to Fot. Mcoot ha lahd th pc o
t og to $30 p p moth ad oth a x-
pctd to ollow t. “Th a pc wa gog o,”
ay Wllam Bad, a aalyt o Fot.
Real-Time Customer TrackingCtom latohp maagmt, a t am
mpl, vy wll td to th al-tm aaly
ad tackg o omato latd to ctom
latohp. Rlvat ctom data cotatly
pdatd ch a way that t alo accbl to
tp o thy kow what gog o
wth accot o a a-dd ba.
“CRM gv yo a oppotty to mata a
ctom pofl—abot who thy a ad what yo
a dog wth thm,” Bad ay. “That what may
mall b a mg, bca om a maag-
mt pot o vw, thy hadly hav ay da what
popl a dog. Thy d mo o abot what
gog o wth ctom ad d to wh pod-
ct [o vc] a th ppl.”
Mak Sppola, CEO ad ow o Vacov-bad
Copoat Clag Svc (www.copoatclag.bc.ca), ay h m Maxmz to that
vy mploy ca chck o th tat o a ctom
at ay tm. Th tat o ctom alo p-
datd al tm a job tckt. Th poc o g
job tckt a ctcal pat o th qalty o vc that
Sppola’ compay k to o. A mploy mght
ag a ctom poblm, whch th gat a job
tckt that ma lv tl t olvd. “It hlp
to ollow a thogh om tat to complto.
Th job tckt tay op tl t dalt wth,” Sppola
ay. “Pvoly, vythg wa do o pc o
pap, ad th w o gaat. Oc w adoptdCRM, w cold mak that th ball wa v
doppd alog th way.”
Howv, SMB wll lkly hav dt co -
qmt, whch a ot a cto o z. Small
b, o xampl, mght CRM to lt c-
tom ad od omato wth lttl o dp
ctom data aalyt. A lag fm mght k mo
obt ctoalt.
“Th [SMB] CRM makt agmtd ad ach
gmt ha dt qmt,” ay Sa Lam,
a aalyt o Acc Makt Itatoal Pat
(www.am-pat.com). “Fo xampl, mall
Previously, everything was doneon pieces of paper, and there
were no guarantees. Once we adoptedCRM, we could make sure that the ball
was never dropped along the way.”Mark Sippola,
CEO and owner, Corporate Cleaning Services
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Cloud
TestlabA “Proof-Of-Concept” Path To The Cloud
by Blaine Flamig
o val HP DL360 v ad P2000 aay
toag. That odato locatd Itxo’
Amtdam data ct camp, o o 13 Clod
Hb data ct that th compay opat
ad that at a gy-ct modla
phycal dg, p to 2N UPS power and N+1
cooling, and access to major Tier 1 and Tier
2 networks.
Cloud Testlab’s Itt coctvty com
om Itt xchag povd NL-x, whch
opat o o th lagt Itt xchag
th wold wth mo tha 265 mmb 40-
pl data ct; ad tatoal IP ad data
vc povd KPN, whch povd a b
optc twok achg ot to 22 Eopa co-
t wth global cocto to 180 cot,
cldg th Utd Stat.
Th t platom o dploymt o thClod Ttlab vomt wa Mcoot’ DDC
(Dyamc Data Ct) Toolkt o Hot, whch
blt o Microsot Windows Server 2008
Hyper-V and Microsot System Center. The
DDC platorm provides hot th tool -
qd to cat SLA (vc-lvl agmt)
ad potal o hot’ ctom to povo,
maag, ad moto vtalzd atct.
A Ready-Made EnvironmentTypcally, cofgg a vomt ch a
DDC wold b a complx davo qg a loto th hot’ tm. Clod Ttlab, howv, gv
hot a ady-to-go altatv wh th hot
ca tad jt log to th Clod Ttlab v-
omt om a dtac va a Itt coc-
to ad bg ttg vao cao o a
lmtd tm wthot th woy o toblhootg
tallato o cofgato poblm.
“W povd th ablty o a lmtd
pod o tm o that at thy th tt
o td [Clod Ttlab] ot, o to pak, thy
ca dctly mgat what thy bld towad
th ow vomt o tat bldg a w
Jll Fak clod maktg maag o
Itxo (www.txo.com), a povd o
ca-tal colocato data ct vc
11 Eopa cot. A h t, th Clod
Ttlab vomt that Itxo, Mcoot,
HP, KPN Itatoal, ad NL-x (Nthlad
Itt Exchag) collaboatvly lachd
oghly x moth ago Eop povd vc
povd ad hot two dtct advatag.
Ft, o tho opatg th Eopa
makt, Clod Ttlab povd a cd -
vomt whch thy ca codct ttg to
ltmatly “pgad th vc to th clod
lvl ad o a pblc o v a pvat clod.”
Scod, Clod Ttlab abl to do th
o chag o a lmtd tm.
Spccally, Clod Ttlab povd a tky
clod-hotg vomt coct to vaVPN ov th Itt to codct ttg. Th lab
blt o a pcogd hadwa dmota-
to odato that HP ow ad that cot
[Cloud Testlabis a] proof-of-
concept environmentfor service providers
by which they can testa specific combination
of software andhardware in a data
center environmentto build their own
cloud solution.”
Jelle Frank cloud marketing manager,
Interxion
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Mcoot, ad HP mploy bga dcg
th da o catg ch a tt lab vomt. “I
yo hav a copl o popl who thk t’ a gat
da, th thg happ,” ay Fak. “So tho
tm, vyo cotbt what h’ good at, ad
yo d to b awa o th act o what yo dto bld th kd o vomt.”
Fak ay Itxo aw Clod Ttlab a a way
to go byod a lot o th c hotg ach-
tct that w alady pt
that ovlookd th ol o th data
ct. Th compay alo lt t m-
potat to abl hot ad -
tgato to b abl to ty a data
ct vomt th “hghly
coctd, c data ct v-
omt that Itxo o,” h
ay. Clod Ttlab ha alo b
mpotat bca t’ allowd
Itxo to “gt gagd wth o
ctom ad d ad
what th pcc dmad a,
ad that kowldg to hac
o ow vc og.”
“Fo , th am wa to povd omthg
mo, omthg tagbl, that compa cold
ally ty ot,” Fak ay, byod what yo
ca do wth “a lot o oth copoato ad
pathp yo th makt.” Fak add
that om h poto, t’ compltly dt
talkg to a ctom abot clod-bad hotgvc ov th pho v. “vtg thm to a
data ct ad ally how t.”
“I thk a lot o compa wod wh my
data wll b? Wh th clod? Popl wat to
kow wh t ,” ay Fak. “Ad mayb that’
omthg typcally o Eop bca a lot o
compa wat to b clo vcty to data. Thy
wat to tay th ow coty, ad th’ a lot
o lglato aod that. Bt th bt way to co-
vc popl to ty a clod to how t to thm.”
Additional TestingMovg owad, Fak ay th hop wth
Clod Ttlab to “add o o two mo platom
th ya” o dploymt. Fom HP’ ppctv,
Balt ay Clod Ttlab th a ha xcdd
xpctato “ th that w mall com-
pa movg p th val cha om tadad
v hotg ad to clod. Alo, w a dv
t o ctom om Scadava to th Mddl
Eat addto to th Nthlad wh th -
tatv ha tatd.” H add althogh th tt lab
ot oly ctly lachd, “w blv t wll
gow th.” ▲
vomt,” ay Fak. Fak ay th bt
dcpto o Clod Ttlab that t’ a “poo-
o-cocpt vomt o vc povd
by whch thy ca tt a pcc combato o
otwa ad hadwa a data ct vo-
mt to bld th ow clod olto.” Jo Balt, HP EMEA AR/PR maag, t-
p v, toag, ad twokg, ay HP’
volvmt Clod Ttlab tm om th
compay’ bl clod com-
ptg. “I od to th p-
tat th hghly dv EMEA
makt, w watd to bg a
aly accbl tt ct bad
o Mcoot/HP tchology,”
Balt ay. Clod Ttlab “po-
vd a pooal tt plat-
om to mall hot o VARS
aod th go to motly tt
dv. W blv ad tmlat
local tatv to bld ad dv
clod comptg og.”
Thogh Fak abl to d-
clo how may vc povd
hav ttd th DDC Toolkt th Clod Ttlab -
vomt to dat ad th wt o to mgat what
thy blt to th ow vomt, h wll ay “a
lot o hot ad ytm tgato hav td th
ytm ot” ad dback ha b potv.
Althogh th platom pmaly tagtd
at th Eopa, Mddl Eat, ad Aca ma-kt, oth aa ca alo coct to th
vomt ad ty t ot. Ittd hot ad
vc povd ca gt g a cotact om
avalabl at www.txo.com/clodttlab.html.
Ittd pat ca alo cotact th pctv
Itxo, Mcoot, KPN, NL-x, o HP accot
maag o mal [email protected], clodac
[email protected], o [email protected].
“I yo look at how th makt ad how th
clod hav dvlopd, w’v jt com om, lt’
ay, abot 10 ya o talkg abot vtalzato,
ad I thk w’ ow th xt tag wh
popl a lot o obtacl towad clod ad
hav a lot o cty qto. W blv that
th bt way to abl clod comptg to ty t
ot,” ay Fak. “Yo jt hav to ty t ad fd
ot o yol how yo wat to povd vc
to th makt, bt alo o d , dtm
how yo a gog to th kd o vc.”
Something TangibleAccodg to Fak, dco cocg
Clod Ttlab bga lat 2010 ollowg th
Mcoot Hotg Smmt wh Itxo,
Interxion sawCloud Testlabas a way to gobeyond a lot ofthe referencehosting architec-tures that werealready presentthat overlookedthe role of thedata center.
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
Business SoftwareThe Latest Releases & Updates
by Rod Scher
Nothg v tay th am, ctaly ot
th wold o b-latd otwa.
Attmptg to maag a b whl
kpg tack o w ad pdatd otwa la
ogh to ty ayo’ patc, o w’ll gv yo
a had by lttg yo kow what’ avalabl.
McAee Security ManagementMcA ha aocd hacmt to t -
cty maagmt app, povdg atomatd ad
al-tm cty ad k aalytc to dty, a,
maag, ad pot o tp cty. Th la
tgat th McA Polcy Ochtato platom,
McA Rk Advo, ad McA dpot podct
ad “povd complt algmt ad vblty o
ctcal cty ad k vt aco th t IT
vomt, ppotg both o-pm ad SaaScty omato va McA dpot olto.”
Paragon Partition Manager 11 ProessionalI yo IT olk hav b g Paago Patto
Maag to hadl had dv matac, thy’ll b
ttd Patto Maag 11 Po, whch ow
ppot opato pomd o AFD, HDD ad
SSD, RAID, ad d vtal dk o 2TB+ capacty.
Th pdat o xtg Patto Maag 11 Po
ctom. Ctom ca th otwa to mgat
a Wdow OS om old hadwa to w hadwa,
ad Paago wll atomatcally apply w hadwa
dv ad mak oth cay chag to allow th
ytm to boot th chagd vomt.
Moxie 6.08 Digital SignageDgtal gag gttg mo ophtcatd, ad
th latt vo o Mox o val pomac
ad at hacmt. U ca dyamcally
gat tactv waydg map by actvly
podg to al-tm vomtal acto ad
dtmg th bt path a hold tak. Th
ytm abl a to pt a copy o a map o
d a txt mag cldg dcto to h pho.
Th compay ay that wth th otwa’ dag-ad-
dop tac, th twok opato do ot d to
hav ay pcalzd pogammg kll to t p ad
mata tactv map Mox.
Microsot Ofce 365Mat to compt had-to-had wth Googl
App, Ofc 365 th bcpto-bad cco
to Mcoot’ B Podctvty Ol St,
ad t cld hotd vo o Exchag Ol,
ShaPot Ol, ad Lyc Ol. It ca alo clda vo o Ofc Pooal Pl talld locally o
PC ad pad o va a mothly bcpto chag.
Statg at abot $6 p moth p , Mcoot
potog th SaaS og a appopat o both
vy mall ad vy lag b.
Final Cut Pro XI yo Appl’ Fal Ct to podc -ho
tag o omatoal vdo w hav (motly)
good w: Ft, th wt la o Fal Ct Po
(calld Fal Ct Po X, pt o th act that t m-
mdat pdco wa FP7) mch l xpv($299.99 compad to $999), a to , ad amd—
a t hold b—at avg vdo pojct o lah
mmoy cad ath tha vdotap. Edtg at,
ad latg to combg mltpl oc vdo
omat m to hav b olvd. Th bad w?
Th tac adcally dt—qg yo
mda olk to pd tm -amlazg thmlv
wth a pogam thy thoght thy had com to kow.
iLinc Web ConerencingWb cocg povd Lc ha aocd
th la o vo 11.1.1 o t vtal mtg/
Oce 365 is a subscription-
based SaaS suite that allows
access to cloud-based MS
Oce apps and tools.
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
cocg ytm. Th SaaS collaboato tool
ow tgatd wth vao LMS (lag ma-
agmt ytm) ad CRM t, a wll a wth
Saloc.com, Mcoot Otlook, ad oth thd-
paty applcato. Th w la ppot popla
LMS, cldg Blackboad ad Mzga, ad wllow alo b compatbl wth Moodl. A pokpo
o th Phox-bad compay otd, “Th tga-
to ad pgad w’v dvlopd wll dobtdly
gv o ctom a ay to , ot-o-th-box ol-
to o th Wb cocg d. Ad bca o
o op SOAP-bad Wb vc, may ctom
cot to dvlop ctom tgato btw Lc
ad th ow poptay otwa.”
HP Executive ScorecardHP lag Exctv Scocad—otwa
amd at xtactg KPI (ky pomac dcato)
a mtc that ca b d to vally mmaz op-
atoal ad maagmt data o xctv ovght.
A HP pokpo potd ot, a o xampl,
th da that a gv tool mght ma th facal
halth o a pojct, howg that t d bdgt, bt
cold m th act that th pojct bhd chdl.
Th Exctv Scocad applcato mat to com-
b tho paat lmt a gl vw. Th
ct Exctv Scocad la ca xtact 50 KPI,
bt 150 pottal cocto hav b dtfd o
vtal mplmtato.
MindGenius 4Glagow, Scotlad,-bad MdG ha -
lad th latt vo o t batomg app.
Th pdat add w way to batom ad
pt da ad omato, ad t at m-
povd aaly, tak, ad pojct maagmt ca-
pablt amd at lttg dvlop ad dlv
mo ovatv olto ad pojct that gow
ot o batomg o ad mtg. U
ca mov qckly om batomg to acto,
g atomatcally catd catgoy o qto
map a oo a thy xt th batomg o.
Vo 4 alo cld hacmt to th app’
xtg aaly, tak, ad pojct maagmt
at, cldg val catgozato, mpovd
fltg, ad w Gatt chat typ.
BestCrypt Container Encryption For Mac Jtco ha aocd th la o a Mac v-
o o t popla BtCypt cypto otwa,
pvoly avalabl oly o Wdow ad Lx
ytm. Th compay ay that th otwa dlv
labl data potcto o tv o pvat
omato. Slctd fl ad old a atomat-cally cyptd wh tod d BtCypt co-
ta fl, whch wok lk vtal dv. Wh
th vtal dv motd o opd, ca
ad ad wt data o dag ad dop fl, jt a
wth ay gla movabl dv. BtCypt lt
wok wth cota fl, whch a compat-
bl aco Wdow, Lx, ad Mac ytm, o
ta ad toag o cyptd data.
Sage ERP X3 IntegrationWith Oracle 11g
Sag’ ERP X3 tp oc plagolto ow tgatd wth Oacl’ Databa
11g platom, mplyg th Oacl mplm-
tato ad lttg xplot th vao ad-
vatag ad capablt that lt om g
Sag’ ERP t o Oacl’ databa platom. Th
compay ay that wth th w la, clt ca
achv o-clck tallato o Oacl Databa 11g
om Sag ERP X3. It alo povd hacd p-
pot o data backp. Th compay alo pla to add
th o Itat Clt, whch atomat th -
c to a databa, a wll a th Oacl Databa
Cofgato Atat.▲
Te new release o Final Cut Pro is
much less expensive than previous
versions and also speeds up theinsertion o video clips.
MindGenius is a tool or brainstorming, collaboration, collectingideas, and then generating projects based on those ideas.
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ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
UL Environment Platinum CertifcationTh Samg Rplh (www.amg.com) th ft mobl pho to
cv Platm ctfcato, th UL Evomt’ hght tadad. Th
atg ma a dvc’ gy maagmt, how th dvc ma-
actd ad th mpact t ha o th halth ad th vomt, how th
dvlop vomtally tv matal, th typ o packagg
d, ad podct pomac. Samg pot that 82% o th pho
mad om cyclabl matal ad packagg mad wth 80% pot-co-
m wat ad oy k. Th Rplh alo hp wth a gy-fct
chag that mt th goo tadad o th EC (Eopa Commo)
Cod O Codct.
Smart Grid Framework“A Polcy Famwok Fo Th 21t Cty Gd: Eablg O Sc
Egy Ft” a pot om th Wht Ho that otl th am-
wok cay to cat th mat gd. Th pot dcat that “A
mat, modzd, ad xpadd gd wll b pvotal to th Utd Stat’ wold ladhp a cla
gy t. Th polcy amwok oc o th dploymt o omato ad commcato tch-
olog th lctcty cto.” Th Wht Ho’ amwok t o o plla: abl cot-ctv
mat gd vtmt, lock th pottal o ovato th lctc cto, mpow com ad
abl thm to mak omd dco, c th gd. Som o th ky objctv cld gatg 80%
o th Utd Stat’ lctcty om cla gy oc by 2035 ad pttg 1 mllo lctc vhcl oth oad by 2015.
Sprint Electronics StewardshipSpt (www.pt.com) ha catd a lctoc twadhp polcy to dc th lvl o vom-
tally tv matal t povd to th pblc. Fo xampl, th compay t a goal to hav at lat 70%
o th Spt-badd dvc mt t vomtal cocad cta (cov vomtally ta-
abl dg ad bac pomac xpctato) by 2017. Addtoally, Spt xpct to collct 90% o th
pho t ll o o cyclg that am tmam; lat ya Spt
collctd 36% o pho old. Th compay alo commttg to wokg wth
vomtally ad ocally pobl vdo. All o Spt’ lctoc
cyclg ogazato wll b ctfd o commo cyclg tadad by thd o xt ya.
Solar LandscapersCla A Ladcapg (www.claaladcapg.ca/wodp) a
Caada ladcapg vc that ola gy to pow t qpmt.
Ladcapg cw tapot pcal tal thy ca to pow o -
chag th codl ad lctc mow, codl tmm, ad oth zo-
mo qpmt cay o ay job. Cla A Ladcapg alo o
Xcapg (a dg that dc th d o addtoal gato), ch a
addg hb bd lag ga aa ad platg doght-tat plat. Ogac tlz a alo
avalabl to pvt god wat cotamato.
The electronic
devices that make
our lives easier
also produce some
unwanted side
eects on the
environment.
Fortunately, many
consumer elec-
tronics manuac-
turers are working
to create products
that keep us pro-
ductive while
reducing energy
demands to lessen
our impact on
the environment.
Here, we take a
look at the new-
est environmen-
tally riendly
technology
initiatives.
GreenovationsEnergy-Conscious Tech
by Nathan Lake
38 August 2011 / www.pctoday.com
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HP EcoPODHP (www.hp.com) dcat that t POD (Pomac Optmzd Data
Ct) 240a ca p to 95% l gy tha tadtoal bck-ad-mota
data ct. Alo kow a th EcoPOD, th POD 240a a modla datact that cot o two 40-oot tct that ha a 8-oot hot al. HP
clam th dg lt yo comp all th v ad coolg tchology
o a tadtoal 10,000-qa-oot data ct to th POD 240a. I all, th
POD 240a ca hold a maxmm o 44 50U ack, whch qat to aod 4,400
v. Th POD 240a alo cld tgatd pow, coolg, cty, f
ppo, ad maagmt ad motog ytm. Fo xampl, HP bld
t Adaptv Coolg Tchology, whch ca ambt a wh pobl
ad wtch to oth mod wh vomtal codto dmad. HP pot
that th POD 240a ca dlv a PUE (pow ag ctv) atg o 1.05 to 1.3,
dpdg o load ad vomtal codto.
Individual Temperature ControlsI a ot to povd th U.S. GSA (Gal Svc Admtato) wth a low vomtal mpact,
Vtal Evomt (www.vtalvomt.com) bmttd a xt-gato dg o a adaptabl
clmat cotol ytm. Th cbcl dg at locally cotolld adat pal that ca hat o cool
ach mploy paatly bad o dvdal pc. Employ wold alo hav cotol o lghtg
ad a g th matpho. Wh th mploy lav th aa, th HVAC ytm wold go back to
a low dalt lvl, ad ddcatd otlt wold pow dow. Wth th cocpt, a compay wold av
gy bca t wo’t b watg coolg o hatg gy o mpty pac, ad mploy wll joy
comot ad podctvty wh thy a at wok.
IBM Smart City
To hlp ct atcpat poblm, pod to c, ad maag oc, IBM (www.bm.com) catdth IBM Itllgt Opato Ct o Smat Ct. Th goal o th pojct to apply IBM aalytc
tool to cty opato va o ctal pot o commad. Fo xampl, IBM aalytc cold atcpat tafc
cogto ad alt dv o altat ot va g, whch
wll dc th amot o ga watd whl ca dl tafc. Ky
ytm wh th IBM Opato Ct ca povd ght a
wat, pow, ad tapotato. Cty lad wll b abl to adopt
vc om IBM (o a IBM pat) that comb cty maag-
mt tool ad wll povd valabl data wh t cay to
mak mpotat dco. Fo tac, IBM’ al-tm aalytc
cold tack ad pot o th fltato qpmt o wat pmp
ad valv to hlp cty matac cw fd laky pp, avod
bt wat ma, ad qckly fd a bok pmp.
Crescent Dunes Solar Energy ProjectU.S. Egy Sctay Stv Ch od a codtoal commtmt
o a $737 mllo loa o th cotcto o a 110-mgawatt molt
alt CSP (coctatg ola pow) aclty. Ulk a tadtoal ola
pow ytm, th CSP ytm th molt alt to to th ’
thmal gy o p to 10 ho, o that t ca povd pow dg
tm o clod cov o at ght. Th Cct D Sola Egy a-
clty wll b locatd 14 ml othwt o Toopah, Nv., ad xpctd to podc ogh gy to pow
mo tha 43,000 hom. Th CSP pojct wll b th ft th Utd Stat ad th tallt molt alt tow
blt to dat.
ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS
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MOBILE OFFICEBUSINESS ON THE R OAD
KEY POINTS
▲ Cellular, Wi-Fi, and GPS
can be used to gather loca-
tion data.
▲ Location data has many
positive uses, including so-
cial media, navigation, and
personalized marketing.
▲ It’s up to company trans-
parency and user discre-
tion to overcome the initial
concerns o location-based
data gathering.
▲ Location data will be
used more extensively in
the uture.
Locato-bad data gathg ha b a
hot btto topc th lat ya. Wh t
wa od ot that compa lk Appl,
Googl, Facbook, ad oth w pobly col-
lctg locato data wthot popl’ kowldg
va mobl dvc ad oth ma, t ad a
lot o qto a to what th data wa bg
d o ad why t wa bg collctd. Sc
th, Appl cam owad ad ad that th log-
gg o locato data o Pho wa a bg th
OS that ha c b xd. Googl, Facbook,
ad may app mak gal hav tttd
mo tapat poal omato ttg
that cld optg o ot o g locato-
bad data.
Stll, ctat ma. Som applcato
to mak t madatoy o app to pomptdowload that th locato data wll b
d, bt do’t q that th app xplctly
dcat how that locato data bg d.
Ad bca th ’t a app appoval po-
c th Adod Makt, om app cold
pobly tal locato data o oth poal
omato bo thy ca b plld om th
vtal to hlv.
Bt th a alo potv to g locato-
bad data o com ad compa alk.
Whth vg p a lt o aby taat
o dtyg a mtg
plac o a map, locato-
bad data ca povd
may bt. Th ky
to dtad how t
wok, what t ca b d
o, ad how to avod po-
ttally dago app.
How It WorksT h a t h
ma locato gathg
mthod: cllla ta-
glato, W-F tag-
lato, ad GPS. Wth
cllla taglato, a wl povd ca
kp tack o yo mobl dvc’ locato; th cotatly happg ad, accodg to om
aalyt, t qt accat. Wth GPS, yo d-
vc ca fd pcfc plac clo to yo bad o
yo ct locato.
“Yo mobl opato ally kow wh
yo a wth a gat dg o pco, p-
cally ba aa, gv how mall cll t
covag aa ca b a lttl a a block o two,”
ay Scott Ello, vc pdt o mobl ad
com coctd platom at IDC (www.dc
.com). “Ad whv yo W-F, yo loca-
to ca ally b dtmd to wth 50 to 100t gv how mall W-F covag zo a.”
What The Data Can Be Used ForTh a may o locato-bad data
that mobl ca tak advatag o. O
wth ocal mda. Yo ca go-tag photo o
popl ca xactly wh yo w wh yo
took a pct. Ad om app povd a way o
yo to tll yo d o cowok wh yo
a. O ch app oqa, whch lt yo
chck to plac o popl ca wh yo
a. Yo ca oth oqa that a
Location, Location,
LOCATIONLocation Data, Your Company & You
by Josh Compton
I can tell you that I don’t worryabout my location data or how it
is used. If I don’t think I want an app toknow my location data then I just de-cline to give permission or make sure Ilog off after using it.”
Scott Ellison,vice president of mobile and
consumer connected platforms, IDC
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MOBILE OFFICEBUSINESS ON THE ROAD
th am locato o clo
to t o yo ca mt p.
Yo ca alo loca-
to data o avgato,ttamt, ad mo.
Som app lt yo
yo ct locato to
d b, ta-
at, ad oth aby
plac. Ad yo a
v a accdt o
d hlp om 911, m-
gcy pod ca fd
yo locato g GPS.
O o th ma a-
o that b
ca bt om g
locato-bad data
thogh dct adv-
tg, maktg, ad
pomoto at dvd-
al pcc aa. Fo
tac, yo compay
cold g a app
that ak a ctom wth
a matpho to lt yo
th locato data to
tll thm wh thy ca d yo podct
lato to th ct locato. Yo cold alodg a app that how advtmt o
local b ad tll pottal ctom
how to gt thm o ltally how thm g
GPS avgato. Compa a alady takg
advatag o th ad th oom o gowth
th t.
“Advt ad compa gal lov
havg that omato o advtg p-
po,” ay Mak Tachk, lad aalyt at Io-
Tch Rach (www.otch.com). “To kow
wh com a ad capt that dmo-
gaphc omato wold allow thm to locato-pcfc advtg. I thk that wh-
v compa a allowd to do th, thy wll.”
How To Avoid PotentiallyMalicious Applications
Rgadl o what mobl dvc yo hav
ad th opatg ytm t , th alway
a chac yo cold dowload a malco app.
Th a app appoval ytm plac that
wd ot mot o th haml app, bt t tll
lagly p to compay tapacy ad co-
m dcto.
“App that may gly ca yo a
hghly lkly to com om a tablhd
majo play ad a mo lkly to com om
om oddball play,” Ello ay. “Ad oa occao that ‘bad thg’ occ mobl,
th majo play, cldg mobl opato
ad hadt mak, wok makably qckly
to ht t dow.”
A a compay, yo hold alway that
yo app claly ay that t wll locato data
om capacty ad gv th th opto to
opt o ot. Ad com mt look at th
app o a ca by ca ba to dtm t
mak o thm to locato data.
“Th a may app that jt ak whth
yo wat to t o ot wthot ay pcfc,”
ay Tachk. “I yo go thogh th lt o app
that qt appoval to capt locato data,
om o thm a dtadabl ad oth
a’t. So I hav a app wh g that data
do’t mak , I wo’t allow t.”
The Future O Location-Based DataTachk ay that th tal coc o mo-
bl ov th Appl ad Googl cotov-
a ow “l o a .” Ad h blv
that may popl th o locato-bad
data a lagly potv. H do’t l ot th
pottal o w, haml , bt motly at wh locato data d potvly ad
to a lag xtt tha t ow.
“A th thg w hav’t thoght o yt?
A th thg ot th that w do’t hav th
vl md o yt? I’m th a. Bt th
wll mot ctaly b cad ag o locato-
bad data by compa th t. I thk
th o o th to b awa ad to b co-
dat o h ow pvacy wh g mobl
dvc,” ay Tachk. ▲
Congress is looking to passlegislation that will limit or
prohibit how location data can be used.Given that, and that Apple has fixed itsbug and Google has set applicationsto require specific permission, it’s lessof an issue than when we were initiallyalarmed.”
Mark auschek,lead analyst, Info-Tech Research
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MOBILE OFFICEBUSINESS ON THE R OAD
Why Mapping
Matters To BusinessUse GIS Technology To Visualize Data
by Joanna Clay
Kowg yo ctom vtal to th cc
o ay b. Today, a gat dal o c-
tom omato adly avalabl. What
to do wth all o that data th qto may o
ac. So what a b to do? U a map. A
GIS (gogaphc omato ytm) map, that .
Geographic Inormation Systems AppliedGIS all abot mappg plac, mamt,
dmogaphc, ad codto to dty th la-
tohp btw ach pc o data. Th lt
ca vay dpdg o yo d; abl locato-
bad data, gogaphcally ogazd pot, o ay
mb o data-ch chat a amog th opto.
Jol Campbll, pdt o ERDAS (Eath Roc
Data Aaly Sytm; www.da.com), xpla:
“A Gogaphc Iomato Sytm is made up o
hardware, sotware, and data that enable an or-
ganization to understand location or geospatial
inormation about a particular area o interest,
and apply this inormation to meet the needs o
their business.”
GIS involves using the “geographic approach”
to gather, process, and model data. According to
GIS.com, an eective method or solving a busi-
ness challenge geographically is to ask, acquire,examine, analyze, and act. For example, i you’re
managing a consulting business and you need
to look or a more efcient way to conduct Web
research, you might collect consumer data; com-
pare available schema, topology correspondence,
and metadata; and implement a plan to reduce
the amount o time your employees prepare in-
ormation or their clients.
Smo Thompo, dcto o commcal olto
at ESRI (www..com), ay GIS t hma ad
ttal data. “W GIS a a combato o bac
compt mappg wth dp dv aalytc: o bg
I you use Google Earth Pro, you
can import GIS vector data and
raster data; direct your browser to
bit.ly/rk8edp or a tutorial.
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MOBILE OFFICEBUSINESS ON THE ROAD
abl to jo act abot popl ad popty happg
at a plac to th plac tl. Th dc btw
GIS ad what w a typcal com mappg ap-
plcato th ablty to pom yo ow aalytc
[ad] comb that wth th ot o omato that
yo thk abot gally databa o tabl.”Campbll ay that gopatal omato ha
actally ptatd all aa o o lv, “om GPS
dvc tgatd to matpho to Googl Map
placg hadcopy tt atla to 3D map ly-
thogh a pat o vy vg wcat.”
“W (hma, collctvly) a cotally p-
td wth GIS data, makg mo patally awa
tha ay pvo gato. Tadtoal GIS oga-
zato lk atoal mappg ad d agc
gopatal omato to mak tm-ctcal dc-
o vy day, whl tat ad local govmt
may gopatal omato o tax amt,
allocatg g pac, ad ppag o dat ad
mgcy po,” Campbll ay.
Th mot mat b pac g GIS at th
tm th tal maktplac, ay Thompo. “Thk
abot globalzato; bt th’ alo glocalzato
(a combato o global ad local). [Th th]
dvg da that I ca gv th ablty to a local to
maag to mak dco th ow maktplac,
ctomz th mchad, o I ca dal wth d-
t thct, com, o locato.”
GIS In The Cloud
Advacmt GIS hav ow achd th clod.Clod comptg ad GIS a dal pat bca
clod ovato mak collaboato, map hag,
ad data collcto all th mo aml. Fo tac,
a gopatal applcato ch a GIS Clod (www
.gclod.com) povd th tool to cat, maag,
ad tgat go data o th pblc GIS Clod tl o
pvat bhd a compay’ fwall. GIS Clod lt
collag dt mappg pojct aywh, pblh
pdatd map to th Wb, tv data va mobl d-
vc, tylz thmatc map, ad copoat map to
xtg applcato ch a Googl ad Bg Map.
O xpt wghd th bft ad k o go-mappg a clod atct: th co
that th a w xc ot to t. Th coc
aocatd wth GIS th clod th am coc
o ay b g clod comptg, whch th
cty o data. Campbll ay th a apdly
bcomg l commo d to mot maagmt
ad acc capablt. “Bd lmatg th d
o -ho hadwa ad IT ta, GIS clod-bad
podct povd had atct cot ad low
maagmt ovhad, ad wth a pcogd,
mothly packag, th a o p cot to ow-
hp,” Campbll ay.
ESRI o t ow SaaS platom calld B
Aalyt Ol. Th vc poc dmogaphc,
com pdg, ad oth commcal data to po-
dc aalytc abot tad aa, byg td, ad
ctom vc commcato (bad o th c-
ta yo’v td). “Yo ca go (B AalytOl) ad typ a locato (to, t, tc.) ad vy-
thg om tatg a b a tal to thg lk
dy clag, tax, o vc ach ad yo ca
do tho typ o dmogaphc o yo maktplac
wth X mt, ZIP cod, o tow,” Thompo
ay. “W povd acc to 7,000 dt vaabl o
combato o data that wold allow popl to look
at vythg om th dmogaphc to popl’ g-
mtato to th facal xpdt to th makt
pottal to th pply ad dmad.”
GIS For CEOsPobly th mot lvat bft o GIS tchology
that t lt xctv valz ttv data, thby
pvtg thm om mag “ot o th loop.”
“W’ g xctv bg pat o th -
omato paadgm o pply cha, ath tha
bg ot o pav cv o omato,
ad that chagd th dyamc may ca,”
Thompo ay. ▲
The beauty of GIS is that it pro-vides an intuitive way to visualize
data as a heat map or something thattells you what is going on today withmetrics. When we talk about workflowsor business processes, what they’reable to do is to start to do some sort ofdeep dive and medium dive analytics.”
Simon Tompson,director of commercial solultions, ESRI
Real estate is one non-traditionalindustry now benefiting from
GIS. Agents can now develop inte-grated applications for clients, deliv-ering queried reports with informationrelated to environmental concernssurrounding a neighborhood, aswell as nearby amenities and schooldistrict information.”
Joel Campbell, president, ERDAS
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KEY POINTS
▲ The more services sales
teams can pull rom the
cloud, the more they will
be reed rom reliance on
allible hardware.
▲ It’s important to not
orce mobile salespeople
to wait or help rom the
home ofce.
▲ Look or ways to build
on existing sales tools,
such as by adding more
unctionality to notebooks
and smartphones.
▲ Don’t make sales teams
work in a vacuum. New
mobile workstation and
server tools can have engi-
neering working alongside
sales on customer sites.
Sales On The Go Be Free, But Come Prepared
by William Van Winkle
Good al tam a cotatly o th mov,
bt th ctv th ld at
lat patally dtmd by th qalty
o th tool at th dpoal. Obvoly, th a
thoad o pobl gadgt, tlt, ad -
vc o th makt, bt o covato wth
mall b ow ad maag, a w ky
tm tood ot a bg patclaly l. Gv
o dow a look ad how may o th
cold b takg yo mobl cw to a hgh lvl
o podctvty.
Fly In The CloudMo tha aythg l, SMB a fdg v
mo way to lvag clod vc th al
opato. Hotly, omtm th hadt pat
’t pckg a vc vdo a mch a mply
kowg what kd o vc th a om
whch to choo—ad th actg o th kowl-
dg. CRM a obvo tagt, bt t’ tll ot
ovlookd by mall b.
“CRM otwa allow m ad my tam to ot
oly btt maag o ctom latohp,
bt t alo povd a vy mobl way to acc
ctom dtal, od hto, ad v mal
copodc,” ay Ncola Vllalobo, dcto
o podct maagmt at Shttl Compt (
.httl.com). “Fo xampl, I had a w majo
ctom ak m abot a qot my tam had t
ot. H had om coc, ad t wa gt to
go ov thm o th pot, o I d my pho ad
loggd va th Wb. Whl o th call wth hm,
I lookd p all o h mal tacto wth my
tam, ad I wa v abl to gt th PDF qotom th ky mag. Th wa hg. It ltally
hlpd al th dal.”
Rtvg popoal om aywh o
thg. Catg thm omthg l. Dpdg
o th b, th may b complac ad oth
lgal volvd that q acc to a vttd
databa, ot a bt g om apk cbbl.
Ot alpopl may d to pod qckly
ad do’t hav tm to gt omato back om
HQ. Th why havg a clod-bad RFP/RFI
ytm ca hlp ca both accacy ad b-
mo tm.
MOBILE OFFICEBUSINESS ON THE R OAD
When a client says, “Get me
a proposal ASAP,” having the
right tools already in hand
can liberate sales teams rom
waiting on home oce help.
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MOBILE OFFICEBUSINESS ON THE ROAD
Moov, th l btw CRM ad podc-
tvty t cot to bl, ad th ag o
Googl Doc, Ofc 365, ZOHO, ad oth, t gt
cagly had to jty byg tadtoal
otwa lc o a mobl wokoc. Th
tool abl a lvl o pojct collaboato ad
tam coopato that almot had o wth
old-chool o-pm applcato. Th latt
vo o ch vc do’t mly o m-
agg, cotact maagmt, ad calda; thy
alo acltat ad hoc whtboadg o, hlp
th cato o tal Wb ad ocal mda
t, ad bld IM ad pc tat to co-
vtoal podctvty app o makably at
docmt dtg. Btt tll, IT dpatmt v
hav to woy abot matag th app o
mot wok. All patch ad pgad appa
atomatcally ad vbly.
Not lat o all, fl a avalabl th clod
ad ychozd. Nothg mo tatg tha
dalg wth mltpl fl vo aco mltpl
comptg dvc ad ot kowg whch dvc
hold th mot ct vo. Yo ca go 100%
clod-bad wth omthg lk Googl Doc, bto tho who wat fl kpt local o tho o-
gd occao, a yc vc at, aodabl, ad
dcloly ctv. Chck ot havy htt ch
a Box, Dopbox, ad SgaSyc. Yo may pay a
modt p- o th toag, bt th ablty
to yc btw all appovd ytm ad dvc
jtf th cot.
See More, Do MoreFo w vc, yo ca t to th clod. Bt
that tll lav th qto o how to lvag
yo xtg tool mo ctvly. Vllaloboot that h alway bg a laptop o th oad
bt op t cagly qtly. Itad, h
motly codct al ptato om a tablt.
May dg ca plg to pojcto, jt lk a
otbook, bt tablt a a to pa aod a
gop ad a ot mo tylh. Tablt wo’t -
plac otbook a podctvty tool, bt thy ca
b d to gat ct a al tool cojcto
wth otbook.
O o th ao otbook ma popla
compad to tablt th lag c z, bt
ay wok kow that v a 17-ch wdc
dplay ca l awlly campd wh yo’
jgglg hal a doz wdow. Som tot
aod cod dplay o th otbook ga-
gata tavl bag. Rght da, wog mplm-
tato. Ty a USB moto pcfcally dgd o
lta-mobl pooal. Yo ca d val
modl ctfd thogh DplayLk agg om
7 to 15.4 ch.
Ad how abot tho matpho? Ot, al
po gt o by htg o th latt b
app that thy ogt what th dvc wa og-
ally mad o: talkg. B a acc-
tomd to havg PBX-typ vc th ofc, bt
tho ot vah o cll pho th fld. Now,
howv, thy a tatg to mak a comback
thak to vao VoIP ad add-o vc. Googl
Voc, L2, ORlay, Skyp, ad may oth
o vayg at ad modl wth th cat-
goy. Tablt ca v a pho, ad pho
ca joy bod 800 mb, th addto o a
cod l, xto, ad mch mo.
Aoth g td that may play to yo
al tam’ had, dpdg o yo b,
th o mobl woktato ad v.Pvoly, al cw had to do th ot wok
whl dg ad dvlopmt wa do o
blky, hgh-pomac ytm at th ma o-
fc. No mo. Compa ch a Dll, Eocom,
ad HP ow ll boa fd ctfd woktato/
v platom otbook om acto, al-
lowg gg tam to wok alogd al
th fld ad dvlop ctom olto o th
ctom’ t.
“Tchology ha gv th dom to tay
coctd ad podctv o th oad,” ay Pat
M-Joho, co-podc o Coctd TavlTchology Showca vt (www.patm.com
/coctdtavlhow.html). “Rath tha ac a
pl o wok to catch p o wh w t, w ca
ow olv poblm o cat w oppott
al tm gadl o wh w a th wold.
Tchology tool gv podctvty at o fg-
tp, cty that what w cat wll b kpt a
tll w gt hom, ad al-tm cocto wth
clt, collag, ad maag that tacd
tm ad dtac. Yo kow mobl tchology
dog t job wh t hlp b mo pd,
catv, ad pov.” ▲
For new services, you can turn to the cloud. But that still leaves the questionof how to leverage your existing tools more effectively. Villalobos notes thathe always brings a laptop on the road but opens it increasingly infrequently.Instead, he mostly conducts sales presentations from a tablet.
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MOBILE OFFICEBUSINESS ON THE R OAD
I ct , w’v talkd abot th mpotac
o copoat-d cty o mobl dvc, a
wll a way yo ca lock dow mobl magg.
I th , w’ll dg to -d cty otwa
o mobl dvc ch a matpho ad tablt.
Whth yo compay ha a tp-gad
cty olto plac, o yo olto to
tach mploy bt pactc ad hop o th
bt, o yo potcto potocol omwh
btw, o-dvc cty q yo att-
to. W’ll tll yo why ad th how yo how
ay t to do omthg abot t.
The Stats Say It AllEvyo ha a tattc to ha gadg mobl
cty. Howv, a w hav appad ctly that
pat a tak potat o how compa ad th m-
ploy ca gt tobl wth mobl dvc.I a May 2011 pot, Jp Ntwok otd that
“mobile devices are [being] exposed to a record
number o security threats.” O dvc poblm
potd to Jp, 61% o cto w d to
pywa ad 17% to SMS Toja pogam.
Th Adod OS appa to b pcally
vlabl. Juniper reports a 400% in-
crease in Android malware, and Google
has removed dozens o inected appli-
cations rom its Market. (The increase
or smartphone OSes overall was
250%—only slightly more encouraging.)Many smartphone malware programs
are Trojans that not only steal inorma-
tion, but can download more code in the
background.
A June 2011 report rom security pro-
vider BullGuard indicates that 62% o
mobile phone users do not have a basic
PIN or password protecting their phone.
This despite a 2011 report rom Symantec
that shows 88% o employees using
work-related smartphones have received
training in the importance o passwords.
(Only 42%, however, have received training in
the danger o downloading apps.)
What Works Outside Work
You’ll note in the last statistic above that we
said “work-related” smartphones. These are
phones that are used in connection with work—
or phone calls, email, or to access sensitive cor-
porate inormation—but not necessarily issued
and managed at the corporate level. The ma-
jority o SMBs trend toward this solution, and
that doesn’t consider the personal devices em-
ployees may occasionally use to make work-re-
lated calls or store the number o a prospect they
meet at the grocery store. The Symantec survey
ound that 63% o SMBs allow employees to use
the smartphone o their choice or work-related
activities; in 57% o responses, the employeepurchased the phone, as well.
Any phones outside corporate control, and
even some that are inside it, are vulnerable to
attack. I you have not locked down text or
multimedia messaging (i.e., SMS or MMS) and
application download, or i you lack stringent
password protection at the corporate level, you
need on-device security. Note that most o the
products we discuss here also work with tablet
devices running smartphone OSes. However,
some unctions require SMS capabilities that
tablets may lack.
Trojans & Passwords & Data
The “big our” in mobile device protection
are malware prevention, Web site scanning (or
phishing exploits and malware), remote locate/
lock/wipe unctions, and local lock/password
protection. Automatic backup is nice, too, espe-
cially i you do not perorm that task on mobile
devices rom the corporate side.
Password protection is already supported on
virtually every smartphone, but you should r-
oc t mpotac to ad how thm how
Today’s Mobile
Threat LandscapeMore Danger, Better Solutions
by Jennifer Farwell
Users can give Prey
sotware administrative
access, expanding the
eature set and allowing
Prey to prevent itsel rom
being uninstalled.
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MOBILE OFFICEBUSINESS ON THE ROAD
to t t p. Many phones oer the ability
to lock the SIM card and/or SD card sepa-
rately, as well as the ability to enable cre-
dential storage. This last eature stores and
password protects credentials used or au-thenticating personnel when logging into
your VPN (virtual private network), Web
server, etc.
Remote Locate/Lock/WipeTh a ccal at ad w commd
havg t talld at th dvc
lvl t’ ot alady cldd
wth th pho. Why? Ev yo
a g t om th ofc, yo ca’t
b cta mploy wll cotact yo th mt thy
alz th mobl dvc a mg. Why ot
mpow thm to pom mot locat ad lock
whl thy look o th dvc? W hav o tattc to
back p o ppoto, bt w bt thy’ll act mo
qckly a call to th ofc ot volvd.
F-Sc (www.-c.com) o a mot
locat/lock/wp tlty. Rmot cty at a
alo pt Lookot, BllGad, ad oth cty
t (mo abot that blow). Two ddcatd mot
lock podct woth a look a Agcy’ My Rmot
Lock o Adod dvc ($2.99; www.agcy.com)
ad Appl’ Fd My Pho o locatg OS dvc,
cldg th Pad ( om th App Sto).
Aoth gat olto o Adod, Lx, adWdow (a OS vo bta) Py (www
.pypojct.com). Th , op-oc tlty o
pawod t, pho lock, ad v mot mo-
tog ( what a th dog). What t t apat
that t ca wok ot oly ov batty-dag GPS
bt alo ov W-F. It wll kck atomatcally
omo chag th SIM cad.
Alo b o th lookot o Pawod G (www
.mypawodg.com) o mobl dvc. Pawod
G alady a popla choc o tho kg
dktop pawod maagmt otwa. Now
Pawod G alo avalabl o Adod, ad aPho/Pad vo wll b avalabl lat th ya.
Security SuitesI yo wat to b lly potctd, look to a
cty t. Mo tha a doz a ot th,
cldg t om PC-cty olto po-
vd ch a Symatc, Kapky, ad
F-Sc. W lctd th that hav ctly -
lad pdatd dto wth w at. Th
jy ot o whth at-v/pywa/mal-
wa potcto a mt. Howv, gv that
hack a cagly hjackg a applca-
to dowload ad bldg xplot to thm,
w thk t a good da. Th pcally t o
th mo havly tagtd Adod OS.
Lookot (; www.mylookot.com) o v,
malwa, ad pywa potcto; c, clod-
bad data backp; ad mot locat ad “cam”
o Adod, BlackBy, ad Wdow Mobl d-
vc. Lookot Pmm ($2.99 p moth) add a
bowg, mot lock ad wp, hacd backp,
pmm ppot, ad mo.
Lk Lookot, BllGad’ Mobl Scty 10
($29.99; www.bllgad.com) povd mot
lock/tack/wp ad backp (cotact ad calda
oly), a bowg, ad at-vythg cag.
Howv, BllGad’ potcto tak plac at thfl lvl; by cotat, Lookot ca app wh yo
tall thm, ot fl cotag app yo hav ot
talld yt. Both mthod a ctv. BllGad
ca Bluetooth, mal, SMS, MMS, ad mo. It alo
o pam fltg, patal cotol (ctv o
mploy motog), ad pawod-tctd t-
tg, amog oth at. It wok wth Adod,
BlackBy, Symba S60, ad Wdow Mobl; a
OS vo pcomg.
Wth th la o F-Sc’ Mobl Scty 7
($3.33 p moth; www.-c.com) J 2011,
th ll-pc dto copoat bft mla totho BllGad povd pl th ablty to tct
Wb bowg by cott catgo ad locato
hag wth athozd pat.
Expand Your HorizonsWith on-device security, you can help per-
sonnel enjoy a little more latitude (and, we hope,
enhanced productivity) as everything that enters
the device is checked or trouble. Device-level se-
curity also makes it less likely that personnel will
circumvent protections. I you are not running
corporate device management, it’s a must.▲
Lookout ofers broad protec-
tion with a Web interace where
users can monitor and manage
their device and its security.
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Pawod G om SctyCovag ha
mpld dktop compt ’ lv by
povdg o ay-to- pawod maag
that cly to, ogaz, ad maag all th
log omato o Wb t ad vc. Now,
SctyCovag dog th am o Adod d-
vc ow wth th wly lad Pawod G
Adod, whch cto th a a tadalo mo-
bl app o tadm wth a lly lcd Pawod
G tallato ($15; www.mypawodg.com).
SetupA wth th Pawod G dktop vo, th
Adod app povd a mpl, ay-to-mav -
tac cotag mo pawod-latd at
that a a-achg cop. Upo dowloadg
Pawod G Adod, th otwa walk yo
thogh a tallato poc that volv catg
a Mat Accot wth a mal add ad pa-cod. Th omato v a both yo poal
pofl ad a a ky that lock yo Pawod G
Adod cool, wh pawod a tod cly.
Wth Adod, yo ca th yc yo am
ad pawod wth yo dktop o maally add
thm to yo lt. Oc th am ad pawod a
o yo lt yo ca copy thm ad pat to th blak
fld o th log pag g yo pho’ clpboad.
SyncTho who ow a ll Pawod G lc,
mawhl, ca covtly yc th dktop adAdod Pawod G accot. Dog o tal
gatg a o-tm ag cod wth Pawod
G Adod’ Sttg aa ad th tg that
cod th aa povdd wth th dktop v-
o’ Mobl tab (avalabl bgg wth Pawod
G vo 2.1). That, th mobl ad dktop
Pawod G accot wll yc ay log chag
btw th two platom atomatcally.
OrganizationPawod G Adod cld catgo o
Bak Accot, Bthday, Bookmak, Cdt Cad,
SecurityCoverage
Offers Mobile ProtectionMobile Password Security & Management
by Blaine Flamig
Fqt Fly Ml, Hotl, Papot, Pcpto,
Vhcl Iomato, Not, ad Savd Log (th
old cota th am ad pawod that
yc wth th ’ Pawod G dktop accot).
U ca alo cat th ow ctomzd catgo
o addtoal ogazato opto.
Th dktop vo o Pawod G, ma-
whl, at a ay-to- Pawod Gato
that ca cat tog pawod; a Wb bow
toolba co o qck acc to avd log ad
bookmak; th ablty to mpot pawod alady
avd a Wb bow; a bookmak maag that
cld ycg ppot; pawod xpotg abl-
t (cldg to USB dvc); ad ppot o -
lmtd wth ach cvg h o h ow
q pawod ad am. Fth pac o
md com th om o mltpl Ato-Lock op-
to td to c av actvato, lp mod, ad
actvty tmot paamt.
EasyO th dktop vo, Pawod G’ Ato
Fll Fom Vw abl to pcly what
Pawod G tog bt wth th dom to
chag dtal, whl vao ato-bmt opto,
cldg th ablty to cat a ctomzabl ky-
boad hotct, mak povdg log dtal a bz.
Elwh, Pawod G ca cogz pawod
chag a thy occ ad pdat thm wth o
mo clck.
F, 24/7 lv tchcal ppot avalabl o both th dktop ad Adod vo va toll-
pho mb; chat; ad ol l-hlp oc (-
cldg vdo, FAQ, gd, ad actv om).
Th ma olto to ’ qto abot cofg-
ato ad toblhootg a alway avalabl.
Special OerI addto to ppag a Pho/Pad v-
o o Pawod G o la lat th ya,
SctyCovag ow og a 30% dcot o
th dktop vo thogh Oct. 12, 2011, wth th
o pomo cod PC30.▲
▲Te Password
Genie Android keeps
all o your usernames
and passwords saely
stored on your Android
mobile device.
MOBILE OFFICEBUSINESS ON THE R OAD
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MOBILE OFFICEBUSINESS ON THE R OAD
On The Road AgainRemote Access For Your Business Data
by Jennifer Farwell
maagd ad athtcatd by th Rmot Dktop
v. Clt do’t hav to b Wdow-bad.
Get ActiveActv Dctoy, lk Tmal Svc,
ot abot hag oc. Ft lad wth
Wdow 2000 Sv dto, t’ abot ma-
agg ad cg th twok ad t tafc. At
t co, t th databa that povd a ctal
clagho o twok vc, admta-
to ad cty.
Th d o Actv Dctoy ao wth th ad-
vacmt o compt tchology—ad pcfcally,
th d to both taml ad c coctvty
ad acc btw phycally dpaat dvc.
It majo bt o mot acc a obt a-
thtcato potocol ad a at Mcoot call
“tt.” Tt allow all ov th glob to ha
oc, a log a thy a pat o a appopat
Actv Dctoy tt latohp.
“Actv Dctoy a athtcato pc that
ctcal wh yo a loggg to ay dvc
motly,” ay Mk Goalv, pdt o ITolto povd StatgcFo.
What You Want, What You NeedTh two compot ca acltat mot ac-
c bt thy a ot dgd to wok togth.
I act, o o th bt olto o SMB do’t
volv Rmot Dktop Svc at all, bt ath
a paalll olto, pad wth Actv Dctoy.
(Mo abot that blow.) Nvthl, may
ca yo do’t d to vtgat th complxt
o th to fd a wokabl olto.
Accodg to Mk Jdd, dcto o opatoo Mcoot-ctfd IT vc povd Eot
Ntwok, th pcfc o yo tato dctat th
bt path o yo b. “Th a a lot o va-
abl to cod,” ay Jdd, who fm pcal-
z th d o SMB. “How ot yo tavl,
what typ o data yo wat to acc, ad yo
compay z a th mpotat thg to cod.”
I yo do’t alady hav a mot acc ol-
to plac o a ot ady o a IT pgad, h
ay, “Sttg p a VPN latvly mpl ad wll
gt yo al po acc to fl ad mal o th
laptop. I yo hav oly o o two mploy who
Fo compa lookg to abl mot acc o
th tavlg pooal—whth dow th
tt o aco th glob—vc ch a Ctx
a at to tot th bft o th Wb-bad acc
og. Howv, Mcoot ha log had olto
plac to povd mot acc dctly to had
v oc o a ’ dvdal dktop.
Yo may hav had abot om o th com-
pot: Tmal Svc o Rmot Dktop
Svc, phap, o Actv Dctoy. Whl both
o th a valabl pc o th mot acc
pzzl o om fm, that do’t ma thy a
appopat o vyo. H’ a pm o what
thy a, how thy wok, ad wh yo mghtwat to dploy thm.
It’s TerminalTh odato o mot dktop o v
acc com om two compot—Tmal
Svc ad Actv Dctoy—that dbtd mo
tha a dcad ago. Tmal Svc ft appad
Wdow NT 4.0, ad povd ctalzd data
ad applcato hotg o mltpl compt
(tmal) mch th am ma a maam
compt dd a al a.
Tmal Svc wa bad o a tchologyMcoot lcd om Ctx 1997, at
gatg Ctx acc to t NT oc cod to d-
vlop th olto. Ov tm, Tmal Svc
wa mpovd ad amd Rmot Dktop
Svc. Today, t pmaly a v-lvl ol-
to that abl IT-avvy olk to gv mot
acc to applcato (ad ow vtal dk-
top—th look ad l o a Wdow dktop, bt
tod o th v).
Th pogam ad dktop d o pcal
Rmot Dktop v. U tat w -
o ov th twok o th Itt, whch a
Remote Web Access . . . is thebest remote access implementa-
tion I have seen. . . . It’s the best way togo for 99% of small businesses.”
Mike Gonsalves president, StrategicFusion
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MOBILE OFFICEBUSINESS ON THE ROAD
tak to abl mot acc. I yo d appl-
cato o dktop hotg o lag mb odpaatly locatd mploy, t’ a aoabl
(althogh ot mpl o xpv) lap to mpl-
mt Mcoot’ Rmot Dktop Wb Acc.
Th chld o Tmal Svc q that yo
b g RD v o applcato hotg o
vtalzato. I that alady accomplhd, t’
ot ovly dfclt to t p th Wb tac ad
pmo to povd mot acc.
I th atcl, w hav baly kmmd th ac
o th tool. Mcoot’ TchNt (tcht.mcoot
.com) o xcllt ovvw that a pgly
accbl to o-tchcal pooal.▲
d to acc th dktop om hom, a Ctx o-
lto may b th at way to go.”
Howv, yo a thkg abot a lag-cal
opato—pcally yo tam d acc to a
boad aay o twok oc—th Jdd ay
t ca mak to dploy a Mcoot olto. Oco, what yo ca do wll alo dpd o yo
ct twok vomt. Som thoght o o-
lto—ad th latv dfclty—ollow.
Peer to peer. I th gop o whch yo wat -
mot acc ot ctly o a v, bt ath
coct va a ot o oth acc pot (.., a p-
to-p twok), yo Mcoot opto a lmtd.
O compot o Rmot Dktop Svc Rmot
Dktop Cocto. It ca b d to acc v,
bt t alo wok p-to-p cofgato.
Wth Rmot Dktop Cocto, th hot ma-
ch— th ca aoth dktop—ha blt-
v otwa that athoz ad povd acc.
Th otwa packagd, ot oly all ctly
ppotd vo o Wdow Sv, bt alo
Pooal, Etp, ad Ultmat vo o
Wdow XP/Vta/7.
I yo do’t d acc otd th twok—o
xampl, yo wat to acc yo dktop PC
om a laptop th coc oom—th at
ay to t p. Mcoot o good tcto
o t ppot t. Howv, ttg p Rmot
Dktop Cocto ov th Itt q
ot ad pot twakg (to cty) ad,
akly, ’t woth th tobl.“W dal wth fm o a w a two o th
compt,” ay Goalv. “W do’t a lot
o thm g th olto. I togly commd
compa wthot a v go to a thd-paty -
mot acc tool.”
Small Business Server. I yo a g Small
B Sv 2003 o lat, ay Goalv, yo
hav a ady-mad Mcoot olto, compl-
mt o Actv Dctoy. “SBS cld a at
calld Rmot Wb Acc [omly Rmot Wb
Wokplac]. It’ th bt mot acc mplmta-
to I hav om a povd,” ay Goalv.“Yo log to yo v ad a athtcatd by
Actv Dctoy. It’ th bt way to go o 99% o
mall b.”
Rmot Wb Acc ha a w pqt, -
cldg kowg yo twok’ Wb add, bt
cofgato ’t complcatd, povdd omo
ha poply cofgd Actv Dctoy o
wth appopat tt. Alo, th xtal
mt b a gtd mmb o th doma ad
kow th log cdtal.
Windows Server. Compa g oth
dto o Mcoot Sv hav a mo dfclt
Whether you are using Remote Desktop Connection to access a virtual desktop or a physical one, the
interace completely takes over the interace on the client PC.
Part o Remote Web Access is a dedicated site whereby users can access their resources.
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N e wFor Your Tablet
The Latest Software & Updates
by Joanna Clay
MOBILE OFFICEBUSINESS ON THE R OAD
Th tablt makt ad, alog wth t, th
makt o tablt app a gowg ach day.W cotd th app to ad compld a
lt o om o th mot mpotat ad l app,
tablt OS pdat, ad app twak.
MSI Unveils WindPad 110W Tablet ComputerMSI ha lad a dvc o th tablt ch:
th WdPad 110W-014US ($599.99; www.m
.com). Th WdPad ha a 10-ch mlttoch
dplay, qppd wth 4GB o RAM ad a 32GB
SSD, Wdow 7, ad 1.3MP ot ad a cama.O dtghg compot th w dal-co
AMD Bazo pocg platom wth th APU
poco. I tm o I/O pot th WdPad a-
t a SD cad ad, USB pot, m-HDMI lot,
ad a hadpho pot. Th SRS PC Sod ado
at tdd to povd a od od
xpc whth yo abd o xtal
pak. Addtoal at cld a c ota-
to lock wtch, Smat Tack co cotol, O-Eay
hotky, ad Ttd Platom Modl chp o -
cyptd potcto.
iOS 5 Preview Includes iCloud,Notifcation Center & More
Appl ha vld a hot o w at a pat
o t atcpatd OS 5 (www.appl.com) la
th all. Th pvw pmaly hghlght Appl’
w clod comptg vc, Clod, ad Mag,
whch ot lk BlackBy Mg thak to
th clo o ad ad dlvy cpt. Mag
wll lt OS 5 d lmtd mag (wth
txt, photo, vdo, locato, ad cotact) to oth
OS 5 dvc, whch hold cld th Pad, Pho,
MSI has made
available theWindows 7
WindPad 110W,
which eatures
the AMD Z-Series
APU processor,
discrete graphics,
and 32GB o storage.
Apple has unveiled details
about iOS 5, due out later this
year. Te mobile operating
system will include iMessage,
Newsstand, and wireless mir-
roring with Apple V. iOS 5 will
support Apple iCloud, as well.
I M A G E C O U R T E S Y O F A P P L E .
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ad Pod. Th Notfcato Ct th ctal hb
wh yo ca ad w mal, txt, Cal md,
ad mo. Th Nwtad app, lk Book, “hlv”
yo magaz ad wpap app bcpto o
ay acc. Twpl wll b abl to twt om Saa,
Photo, Cama, YoTb, o Map. Dvc that OS 5 wo’t q a compt to yc data—yo’ll
b abl to mak chag ad back thm p o Clod.
U wll alo otc addd ppot o o- ad
v-g mlttoch commad; wl m-
og o yo HDTV (thogh Appl TV); ad W-F
ycg to a Mac o PC.
BlackBerry Playbook Received UpdatesTh 1.0.5 vo pdat o th BlackBy Play-
Book Tablt OS (www.m.com) hghlght th ad-
dto o th ptalld Facbook o BlackBy
PlayBook tablt app. Th hacmt cld
vdo pload, Mag dlto, ad ach chag.
PlayBook ca ow tak advatag o -app
paymt capablt. Spcfcally, th ma yo ca
mak a pcha whl yo’ g a gl app.
Batty-latd mpovmt lt yo chag a td-
o Playbook, oty yo yo’ g th wog
chag, ad gv yo pop-p opto wh yo tap
th batty dcato o th Hom c. Updat 1.0.5
alo ppot w lagag, TURN (Taval Ug
Rlay NAT) Vdo Chat coctvty, atomatc W-F
hotpot dtcto, ad coday volm lvl. I lat
J, BlackBy lad th 1.0.6 vo o th OS: t
pdat Adob Flah 10.3 ad Adob AIR 2.7 otwa.
Samsung Galaxy TabFrom Sprint Gets Gingerbread
Spt ha ctly aocd a matac -
la o th Samg Galaxy Tab (www.pt.com).
Galaxy Tab ca tall Adod 2.3, kow a th
Ggbad la. Fom th dvc’ Hom c,
tap Sttg, Abot My Galaxy Tab, Sytm Updat,
ad Updat Adod o Updat Fmwa.
New Tablets From Archos
Acho olld ctly ot t 8-ch ad 10.1-chG9 tablt (www.acho.com), both o whch cld
th OMAP 4 poco atg a ARM Cotx dal-
co A9. Th Acho 80 G9 ad 101 G9 hav 250GB o
fl pac ad opat o Adod 3.1. Each modl
qppd wth W-F ad 3G capablt; thogh yo
mt coct th Acho 3G Stck to th G9 to acc
th 3G twok. Th Acho 80 G9 tal o $279, ad
th 101 G9 tat at $349.
TimeSheet Helps You Track Work HoursAdd a vtal tmcad to yo Pad by dow-
loadg th TmSht ItSt (www.vccop.t)
app. TmSht povd mma o yo wok
chdl a yo “pch ” ad “pch ot” at th
bgg ad d o vy ht. Th at lt yo
ctomz yo wok ho ad bak pod—th
Pa ad Rm btto a dal o codg
bak. Yo wll dt chck- tm th Vwc. Yo’ alo abl to chdl yo “gla
ho” p mt ad dtm total ho, ov-
tm, ad yo avag mb o ho. Typ -
md o to-do lt th Mmo cto. O, yo
ca xpot yo tm log o ach moth.
Schedule Planner HD For iPadSchdl Pla HD (app.tog.com)
a app o popl who pla th day wth
balac md. To ogaz yo to-do, yo
ca tat by catg a Today Tak ad lctg
o o th fv gal catgo: Wok, Slp,
Tapot, Halth, ad Rt (Oth alo -
cldd). Nxt yo wll dt th Tak dcpto ad
t th tat ad d tm o th tak. Schdl
Pla l yo tak d Plad: yo ca
com that yo tak hav b compltd by
tg thm d th Actal cto. To a
comphv vw o yo wkly ad mothly
pla, tap Navgato ad th tap Calda. To
vw oly a bakdow o today’ data a a colo-
codd p chat, tap Today Chat. Yo ca vw yo
Plad ad Actal p chat d by d o ov-
lappg to a yo poal podctvty.
TweetComb Is For Android TweepsTh dvlop o TwtComb (www.locomo
lab.com) dgd th app o th Adod 3.0
platom (o hgh) o tablt dvc. Wth th
app yo ca p yo Twtt tml, m-
to, dct mag, ad mo o yo dahboad
o a gl c. TwtComb ppot Bt.ly URL
hotg, TwtLog to xtd chaact, ad
Pofl achg. I yo wat to vw a lk wth
a twt, yo ca t th lk TwtComb o
op t o yo tablt’ bow. Addtoally, th
latt vo add atv twtg ppot. ▲
MOBILE OFFICEBUSINESS ON THE ROAD
imeSheet InterSuite
or iPad unctions as a
digital timecard.
o maintain your work/lie balance,
try Schedule Planner HD or ree.
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MOBILE OFFICEBUSINESS ON THE R OAD
TV how ad mov avalabl wth yo Hl
Pl bcpto. Yo ca watch cott ov W-
F, 3G, ad 4G data cocto.
Stabck catd Starbucks For Android (;
www.tabck.com) to lt maag th gt
cad thogh th Adod pho. Ky at
cld th ablty to load cdt dctly thogha PayPal accot o aocatd cdt cad, a wll
a tack yo Stabck Sta ad vw yo ta-
acto htoy. Yo ca th app to pay at th
thoad o Stabck locato, cldg tho
wth Tagt ad Saway to.
New For iOSDo yo ot gt ood o oth tm dlvd
to yo? Wth th Delivery.com iPhone App (;
www.dlvy.com), yo ca od what yo wat
dctly om yo Pho. Th app povd all th
opto o th Dlvy.com Wb t. Fo xampl,yo ca bow a taat’ m, ctomz
od, ad chck ot thogh a cdt cad, dbt
cad, o gt cad. Th Dlvy.com Pho app ca
ach o local v g yo ct GPS lo-
cato, a td add, o th avd add o
yo Dlvy.com accot.
Agenda (99 ct; gtappavvy.com) om App
Savvy o a tac that appa jt lk a
tadtoal pap calda. A ch, t’ dgd
o popl who fd calda app to b by o
ovcomplcatd. Pho mb ad add
Yo pobably ly o yo matpho o
may thg, bt wth w otwa ad
pdat, yo ca mpov both th -
ccy ad ctoalty o yo mobl pho.
W’ll dtal th mot popla wly lad ot-
wa ad ky pdat to hlp yo maxmz yo
matpho’ ablty to hlp yo whl yo’ o
th oad.
New For AndroidGoogl aocd Google Wallet (; www
.googl.com), a applcato that wok wth
pho that hav NFC (a-fld commcato)
to mak cdt cad paymt g yo mo-
bl pho. Th dgtal wallt app wll alo gv
mchat w way to copoat copo ad
loyalty pogam. Fo xampl, Googl dcat
that Googl Wallt wll lt yo to pcal o-
, gt cad, ad loyalty cad wth th app.
Googl Wallt ctly ppot locato
wh CtCad’ MatCad PayPa
accptd.Mozlla lad Fireox 5 or An-
droid (; www.mozlla.com), ad th
wt la cld a Do Not Tack
at to ca aty by gvg
yo cotol ov how ad wh yo
bow bhavo tackd. Oth w
at cld pd pag load,
ppot o a SwtKy kyboad, ad
mooth pag.
Netlix (; www.tlx.com)
ow avalabl o Adod, amg
yo dvc o th ppotd lt opho. Wth th Ntx app, yo’ll b
abl to watch tamg TV how ad
mov o yo mobl pho g
yo Ntx bcpto. Yo’ll alo
b abl to bow ad maag yo
Ntx Itat Q o yo Adod
pho. Smlaly, Hl aocd that
t Hl Pl vc ow avalabl
thogh a Hulu Plus app (; www
.hl.com) o lct Adod pho. Th
Hl Pl app lt yo tam all th pod o
MOBILE OFFICEBUSINESS ON THE R OAD
For Your SmartphoneThe Latest Software & Updates
by Nathan Lake
N e w
Starbucks For Android lets
you pay or items using your
Android phone.
Apalon’s Pimp Your Screen lets you add creative backgrounds,
icons, skins, app shelves, and other screen enhancements to
your iPhone.
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MOBILE OFFICEBUSINESS ON THE ROAD
o bow ltg by c, catgoy, ghbo-
hood, ad Zagat atg.
QuickView Pro (99 ct; www.ahazdg.com),
om AHazDg, dplay a pop-p wth th txt
om comg mal ad SMS mag. Th way,
yo a th mddl o bowg th Wb o gyo pho, yo wo’t d to mmz th applca-
to to chck whth th mal o SMS omthg
that q yo mmdat attto.
New For Windows Phone 7CamCard ($9.99; www.tg.com) om ItSg
Iomato lt yo ap a pct o b
cad ad av th cott to vCad o yo
Wdow Pho 7 dvc. CamCad wll load th
mag; av ad catgoz th ky omato;
ad lt yo ot, dt, ad catgoz th data.
Cotact o ca b avd to Gmal cotact.
Cty a bcpto vc that lt yo
tak a pct o cpt to tack xp ad
atomatcally cat xp pot. Th Certiy
Mobile (; www.cty.com) app d th m-
ag o cpt to Cty, o that all th oma-
to ca b appopatly td ad tackd o
xp. Th vc compatbl wth mo tha
130 cc, ad th a xtv lt o x-
p catgo to t yo wok d.
LvChat a vc that lt yo chat wth
vto to yo Wb t, ad LvChat ctly
lad a LiveChat App (; www.lvchatc
.com) that lt yo patcpat tat magcovato va LvChat thogh yo Wdow
Pho 7 dvc. Th, yo ca motly log ad
povd wth valabl advc o tchcal
ppot wthot th d to b th ofc.
To hlp yo optmally ht yo body clock,
StopJetLag (; www.topjtlag.com) ggt
mo modfcato to yo gla habt that wll
mak t a to tato to w tm zo. Fo
xampl, t wll tll yo th coct tm o yo to t
o tay actv, a wll a th pop z, tmg, ad
typ o mal. Th dvdally ppad pla cot
$35 wth a 100% atacto gaat.
New For Multiple OSesBt By lad t Music Cloud ($3.99 a moth;
www.btbymcclod.com), whch a vc
that lt yo pload yo dgtal ado collcto to
th Mc Clod ad tam t to a Adod, OS,
o BlackBy dvc, a wll a a compt. Yo ca
pdat th playlt om yo hom PC, o t’ ay to
fd th mc yo wat to ha. I yo kow yo’ll
b a aa wthot data acc, yo ca to yo
avot og ad playlt o th mobl dvc ad
lt to thm o.▲
th calda a clckabl, o yo ca tat a call o
gt dcto to th locato dctly om Agda.
Eghtyth Tchology catd Phone Drive
($1.99; www.ghtythtch.com), whch lt yo
t yo Pho to a toag dvc o all typ
o fl. Yo ca ha fl wth oth OS dvcva Bltooth o W-F, ad th’ a atomatc
ach at that lt yo locat th OS dvc
aod yo. Wth Pho Dv, yo alo ca com-
p ad dcomp fl. Yo ca th dag ad
dop th fl wh yo pho coctd to yo
PC o Mac compt va USB o Bltooth.
Wat to pc p th look o yo Pho? Chck
ot Pimp Your Screen (99 ct; www.apalo.com)
om Apalo, whch o a vaty o attcally
dgd backgod, co k, app hlv, ad
oth athtc. Pmp Yo Sc alo cld a
tat pvw at, o yo wo’t d to go back
to yo Hom c to how th atwok look. It
ppot th hgh- Rta Dplay o th Pho 4.
New For BlackBerryBak o Amca lad a pdat o Mobile
Banking (; www.bakoamca.com), o
yo ca ow chck avalabl balac, pay bll,
ta moy, ad locat ATM o bak g
yo Bak O Amca accot thogh yo
BlackBy. Pvoly, BlackBy dd
to pt a URL to acc th mobl bakg a-
t. Smla to Bak O Amca’ ol vc,Mobl Bakg potctd by SaPa cty,
ad th app povd th am StKy tchology
to vy yo dtty.
Lookg o a way to fd th pct plac to at
wh yo’ tavlg? Zagat or BlackBerry 8.0
($9.99; www.zagat.com) om Zagat povd mo
tha 30,000 taat vw, a wll a tool o
locato-bad ach, th ablty to mak -
vato, ad map vw o th local dg opto.
Nw at vo 8.0 cld a w tac
that’ ow optmzd o wth tochc
BlackBy modl. Yo ca vw top taat
MOBILE OFFICEBUSINESS ON THE ROAD
CamCard lets you use the camera
on your Windows Phone 7 device
to duplicate inormation on
business cards into vCards.
Zagat or BlackBerry provides more than 30,000 restaurant reviews.
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NavtrakFree 3.6MB
Navtak (Rl. May 26, 2011) lt Navtak b-cb aly fd, commcat wth, ad vwth tat o yo mobl mploy ad thlocato o vhcl yo compay t.
AgentryFree 9.2MB
Agty (Rl. May 25, 2011) om Syclo a cltapp that lt mobl mploy commcat wthth compay CRM ytm ad databa otamld fld vc, al, ad oth b- poc.
SuccessFactorsFree 2.4MB
SccFacto (Rl. J 8, 2011) a mobl cltthat lt tay coctd to th SccFactoaccot, cldg Og Chat, Cb T, ad mo.U ca vw ad pot pdat, a wll.
Cisco QuadFree 14.7MB
Cco Sytm’ Cco Qad (Rl. J 14, 2011)povd mobl acc to a compay’ Cco Qadcollaboato wokpac, whch lt wok ba-tom, ha cott, ad dc ay pojctat had.
TimeTracker$2.99 8.8MB
Slvwa Sotwa’ TmTack (Rl. J 7,2011) lt yo tack th amot o tm pt ogv tak. Th yo ca mal o xpot fl toyo dktop compt.
Ofce To PDF$2.99 1.6MB
Wth Ofc To PDF (Rl. May 25, 2011) om KhoTp, yo ca acc ad covt McootWod, Excl, o PowPot fl to PDF, ad thvw, pt, mal, ad to th fl ol.
MOBILE OFFICEBUSINESS ON THE ROAD
IPHONE APPS
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Business users, Poyt ak that yo thk
o t mch-ladd ad awad-wg
l-ttld app a “yo ow poal
cocg o ttd d.” To that d,
Poyt yo dvc’ GPS o cll-t lo-
cato to ppot b ad tal
locatd aby ad othw wth opto
to call th b om wth th app,
av t ltg to yo add book, map
locato ad ot, ad mal ltg.
Poyt mo tha a b tool,
howv. It alo povd cad o abl-
t td to mov, taat, ad
vt o wh yo’ o th clock.
Poyt’ mpl yt xtmly -
ctv tac pt co o
B, Popl, Mov, Rta-
at, Ga Pc, Evt, ad Map It
modl yo ca cofg a ty
caol o “bbbl l” aag-
mt. Th ct local tmpat avalabl, a wll a xtdd o-
cat. Jt clck a co ad Poyt
hl yo to that modl. Th B-
modl, o xampl, pt a
ld to t a pcc am o gc
tm, ch a “co.” Poyt th lt -
lt accodg to poxmty wth dtac
cldd. Clck a ltg ad yo ca call
th b, bow t Wb t, map ad
av t locato, map yo ot to th
b, add th b’ omato to
yo add book, ad mo.Th Evt, Mov, ad Rtaat
modl wok mlaly. Th Popl
modl, mawhl, ppot achg
by am ad v add ad pho
mb lookp, whl Ga Pc o
tato wth a 50-ml dtac va
Naby ad Bt Pc paamt. B-
yod phg lt om SpPag,
CtySach, ad Wt Wold Mda,
Poyt l o OpTabl.com, Rott-
Tomato.com, Googl ad BlackBy
map, ad oth vc.
Why You’ll Want This App
PoyntA Concierge In Your Pocket
MOBILE OFFICEBUSINESS ON THE ROAD
BLACKBERRY APPS
Price: Free | Size: 1,193KB | Release Date: May 2, 2011
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KBLauncher99 cents 49KB
At atomatcally dtctg talld app, yoca th kyboad Chtoph Wog’KBLach (Rl. Fb. 22, 2011) to locat ad lachtho app.
Contact Cleaner$1.99 314KB
Cotact Cla (Rl. Mach 11, 2011), om AjaIoTch Pvat Lmtd, pom to mg ml-tpl cotact ltg o d, amly, baocat, ad oth wth o clck bad o -lctd cta.
MOBILE OFFICEBUSINESS ON THE ROAD
BLACKBERRY APPS
ToodoableFree 188KB
BtTb’ Toodoabl (Rl. May 20, 2011) o thBlackBy PlayBook lt cotct to-do ltg th TakPap l omat, whch wa d-vlopd o th Mac OSX ad Pho platom topovd lmt to a thy d.
Zipio99 cents 222KB
Zpo (Rl. May 26, 2011), by Vadwall Bam,abl to op Zp fl ad th dagth fl thy’ at ot o th achv. Thapp ca’t hadl Zp fl that a pawod-potctd, howv.
Nice OfceFree 384KB
Fo tho wth a Nc Oc accot ($9.95 pmoth), Agcy Nc Ofc (Rl. Fb. 23, 2011) ltyo maag mal, cotact, calda, ad tak. Italo ppot wl pdat yc.
Memory Booster ProFree 129KB
AFBB’ Mmoy Boot Po (Rl. J 29, 2011)am to qck th pac ad povd mooth p-omac o app g o dvc by covgd mmoy.
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■ Android
GINGERBREAD TIPS
It wa back Dcmb 2010 wh Googl ft opd t ov ad took ot Gg-
bad, o Adod vo 2.3, bt th majo ca a oly ow bgg to dploy th
pdat to th aghp pho. A ch, what ollow a o tp ad addd at
that w Ggbad a to appcat. Althogh om o th at a aval-
abl to pvo Adod vo, oly Ggbad dvc wll ppot thm all.
YOU CAN STOP SCROLLING NOW
Ggbad todcd val c to gy that yo caot coll ay th. Wh
yo’ a collabl lt, ch a yo Gmal box, Facbook, o th bow, wpg p
whl at th bottom o th lt wll podc a pl o colo that ad p om th bottom o
th c. Googl pot that th colo oag, bt o Motoola Dod X om Vzo
how a bl h tad.
SMARTPHONE
TipsMake The Most Of
Your Mobile Life
by Andrew Leibman
MOBILE OFFICEBUSINESS ON THE ROAD
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GREEN MEANS GO
Th otfcato ba o Ggbad got a g-
cat makov, bt o o th mo l chag,
patclaly o qt tavl, od th
co, whch ow chag colo. Wh yo dvc
coctd to a accbl W-F twok (o -tac, yo hom o wok twok), th W-F ad
twok covag co wll b g. I yo’ co-
ctd to a lmtd W-F twok that ha a log
pag (ch a a hotl o apot), tho co wll
b wht. So ow, tad o wodg why yo
ca’t d o cv mal dpt bg coct-
d to a pblc W-F twok, th wht co wll
pompt yo to lach th bow ad log .
PERSONALIZED VOICE RECOGNITION
By pg th mcopho co o th Googl
Sach wdgt o th Hom c o log pg
th Sach btto o yo
Adod dvc, yo ca
pom complx ach
ad acto jt by pak-
g. Fo tac, yo ca
pak to d a txt m-
ag that cota yo
pha—ay, “d txt to
Dad, lt’ th 8 o’clock
howg.” Yo ca alo ay
“call w” to qckly dal
h om yo cotact,
ay “avgat to movthat” to gt dcto,
o ay “lt to Ld Zp-
pl” to ock ot.
DOWNLOADS APP
Ggbad-bad dvc
ow hav a w co th
app daw, ttld Dowload.
Tap t to a lt o vythg yo’v dowloadd
va th bow, ogazd by dat. Yo ca alo p
th M btto ad tap Sot By Sz to fd tm
mo qckly.
EASIER COPY & PASTE
Wh g th bow to copy ad pat txt,
mply log p o a wod th aa o th txt
yo wat to copy, dag th ag to hghlght all th
txt, ad th tap yo fg aywh o th hgh-
lghtd txt to copy th txt. Now, jt avgat to
th app yo wat to pat th txt to, ch a a
docmt, th log p th txt ty fld ad
lct Pat om th pop-p m. To copy txt
Gmal, howv, yo’ll tll d to p M, tap
Mo, ad th Slct Txt.
DIY WI-FI HOTSPOT
Yo ca t yo pho to a W-F hotpot,
whch lt yo coct oth dvc, ch a tablt
ad otbook, to yo cllla twok. To do th o
a Ggbad-bad Adod pho, p th M
btto om th Hom c; tap Sttg, Wl &Ntwok, ad Tthg & Mobl Hotpot. Tap Mo-
bl W-F Hotpot to abl th at ad
tap Mobl W-F Hotpot Sttg to co-
fg th SSID, cty ttg, ad mo.
Oc t p, yo ca yo oth dvc
ad coct to th twok a yo wold
wh coctg to a pblc o pvat hotpot.
Mot ca chag a addtoal o tth-
g; yo cllla cotact do’t ppot tth-
g, yo’ll pobably jt ht a plah c that tll
yo how to add tthg to yo accot.
■ BlackBerry
ENABLE CALL WAITING
Yo ca abl th call watg at o yo
BlackBy a log a yo wl ca allow
t, ad yo ct pla ppot t. O th Hom
c, p th Sd ky; p th M ky; lct
Opto ad call watg; hghlght th Call Watg
Eabld ttg; ad chag t to Y. P th M
ky, lct Sav, ad th p th Ecap ky pat-
dly tl yo’ back at th Hom Sc. To dabl
call watg, mply avgat back to th ttg ad
t th Call Watg Eabld ttg to No.
FIXED DIALING
BlackBy a capabl o opatg a fxd d-
alg mod, whch th BlackBy oly al-
lowd to mak mgcy call ad call to cotact
that appa th pho’ fxd dalg lt. Black-
By fxd dalg mod wll alo b bad
om dg SMS mag to cotact ot th
fxd dalg lt. Fxd dalg mt b abld at
th SIM cad lvl, o cotact yo vc povd
to yo cotact ppot fxd dalg.
To abl fxd dalg, mak yo ca
ha povdd yo wth a SIM cad PIN2 cod. Nxt,
om th Hom c, p th Sd ky, p th
ANDR OI D
BROWSE GALLERY STACKS
U wth mlt-toch-abld G-
gbad pho ca p two fg
o a tack o photo th Gally ad
pad thm apat to vw a m ld-
how o all th photo that tack.
MOBILE OFFICEBUSINESS ON THE ROAD
Personalized voice recognition
lets you do a lot without
navigating menus and
tapping icons.
Use two fingers to spread out a
Gallery stack and view all images.
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M ky, lct Opto, lct
FDN Pho Lt, p th M
ky aga, ad th lct Eabl
FDN Mod. Now typ th PIN2
cod ad p th Et ky. To
dabl fxd dalg mod, m-ply p th M ky ad th
lct Dabl FDN Mod.
ADD CONTACTS TO
FIXED DIALING LIST
Fxd dalg mod tct otgog call ad
SMS mag to cotact th fxd dalg lt.
(S abov o tcto o how to abl fxd
dalg.) To add cotact to yo fxd dalg lt, yo
d yo ca-ppld SIM cad PIN2 cod, o co-
tact t yo do’t hav th. Nxt, tat by pg th
Sd ky om th Hom c, p th M ky,
lct Opto, choo FDN Pho Lt, p th M
ky aga, lct Nw, ad pt yo PIN2 cod. P
th M ky, typ th am ad pho mb yo
wh to b abl to acc wh yo pho fxd
dalg mod, p th M ky, ad th lct Sav.
■ iPhone
PERFORM A WEB OR WIKIPEDIA SEARCH
Ug th Spotlght ach o yo OS 4 dvc
lt yo xplo lt om Googl ad Wkpda
wthot v lachg Saa. Jt wp to
th ght om th ma Hom c to ac-
c th Spotlght ach c, ad th typyo qy to th ach box. Scoll pat th
cotact, app, og, calda t, ad
oth lt tl yo gt to th bottom o th
c wh yo’ll fd two opto, Sach
Wb ad Sach Wkpda. Th, jt tap th
appopat tm to ach that oc.
INCREASE THE FONT SIZE
I yo fd yol qtg at th c
o yo OS 4-bad Pho, th’ om-
thg yo ca do abot t. Stat by tappg St-
tg om th Hom c, th tap Gal,Accblty, ad th Lag Txt. Th ttg
ca th ot z o ot, txt mag, ad-
d book t, ad mo. Fom th accblty
m, yo ca alo zoom th c, lct moo
ado otpt, ad Voc Otpt to cotol th
Pho wthot ay val c.
■ webOS
FASTER CONTACT SEARCH
To mo apdly acc th cotact yo wat
om yo wbOS-bad dvc’ Uval Sach,
ty typg jt th ft ltt o th ft am ad
MOBILE OFFICEBUSINESS ON THE ROAD
th ft th ltt o th lat am, wth o pac-
. I mot ca th wll bg p th po yo’
lookg o aly qckly. I ot, jt cot typ-
g th lat am tl th am yo’ lookg o
how p at th top o th lt.
FORWARDING CONTACTS
& CONTACT DETAILS
I yo wat to d all o th dtal abot omo
yo Cotact lt to omo l, wbOS lt yo
do th vy aly. Tap th Lach co, lct th
Cotact co, coll to ad tap th cotact yo wat to
owad, tap th Cotact m th top-lt co,
tap Sd Cotact, ad th choo Sd Va MMS o
Fixed dialing mode must be
enabled on the SIM card.
Use Spotlight Search to
scan Wikipedia and the
Web or answers.
I PH ONE
FACETIME
Th Pho 4 ppot vdo callg va a a-
t calld FacTm, whch th ot-acg
cama to capt yo mag whl th po
yo’ callg (who mt alo b g a Pho
4) appa o th c. (Th’ a mall thmb-
al o yol th low-lt co o th
c o yo ca mak th’ o pach
btw yo tth.) To tat a FacTm call,
lct a llow Pho 4 om yo cotact
lt, ad th tap th FacTm btto. I yo’
ot ctly coctd to a W-F twok, yo
may b pomptd to do o a FacTm a hgh-
badwdth cto. Fally, jt pak to th
pho lk yo wold wh pakpho.Yo ca alo abl FacTm md-call by takg
th pho om yo a to look at th c (th
moto hold wak th c) ad th pg
th FacTm btto. Wh th oth call accpt
th FacTm vtato, yo ca pak ac to ac,
v yo’ thoad o ml away.
On your iPhone, you can enable Faceime mid-call.
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MOBILE OFFICEBUSINESS ON THE ROAD
mal mag yo d, o yo wbOS dvc.
Stat by tappg th vlop co o th Hom
c. Tap th Emal m co at th top-lt
co o th c, ad th tap Pc &
Accot. Slct th accot yo wat to mody
om th Accot bm, ad th tap th txt box blow Sgat. Typ yo w mag ad
avgat away om th txt box to fh.
■ Windows Phone 7
SOFT RESET
Po to Wdow Pho 7, pomg a ot
t wa a commo toblhootg tac-
tc mployd o Wdow pho. Today,
yo hold aly fd yo dvc d o a
ot t, bt yo do, t a ay tak. A ot
t a o-dtctv opato that clo
all g app, ct o ay twok coc-
to, ad -tablh wl commca-
to (cllla, W-F, Bltooth, tc.). Sot t
a codd a to pom bca thy
lav all o yo ttg, fl, applcato,
ad ay data tod mmoy tochd.
Typcally, yo’ll wat to ty a ot t yo
pho bcom pov, low dow, o
othw actg tagly.
To pom a ot t o a Wdow Pho
7 dvc, mply p ad hold th pow bt-
to tl th pho ht o. Th p ad
hold th pow btto aga to t t back o. Not,
pg ad holdg th Pow btto o a WdowPho 7 dvc coctd to a chag o PC wll m-
ply boot t. I th poblm ot olvd, yo ca
alo pom a ot t by movg th batty, -
tallg t, ad powg th pho back o.▲
Sd Va Emal. Th mal o MMS mag wll -
cld a vCad attachmt o th cotact yo lctd.
Yo wbOS-bad matpho alo lt yo d
pcfc cotact data (ay, a po’ pho mb,
mal add, o malg add) om o cotact to
aoth, wthot dvlgg all o th omato th
cotact cad. To ha a cotact’ mal add, tat
by typg th am o th cotact who’ mal add
yo wat to ha ( th ft ltt o th ft am
ad th ft th ltt o th lat am to qckly
aow th ach), lct th cotact, tap th am o
th cotact th To fld, tap t aga to dplay th
ll mal add (t wll b hghlghtd yllow),hold yo fg th Gt Aa ad p th C
ky to copy th mal add, th dlt th mal
by holdg th Gt Aa ad pg th D ky.
Now yo ca op a w mal o MMS addd
to th cotact to whom yo wat to pa alog th
dtal, ad p ad hold yo fg th Gt
Aa ad p th V ky to pat th copd txt. Yo
ca th tp to lct pho mb ad malg
add om cotact cad a wll.
CONTROL MUSIC WITH
WIRED HEADPHONES
I yo wd hadpho to lt to mc
o yo wbOS-bad dvc, yo ca th Ed
Call btto locatd a th mcopho to pom
om vy bac cto. Wh ltg to a play-
lt, p th Ed Call btto o th hadpho
to pa playback. P t aga to m play. To
kp to th xt og th playlt, qckly p
th Ed Call btto twc.
CHANGE YOUR EMAIL SIGNATURE
Yo ca chag yo gat, whch a hot txt
mag that atomatcally appa at th d o ay
WI ND OW S
P
H ONE
7
HARD RESET
Th a oly two tac wh a had t hold b d:
wh yo’ tyg to cov yo pho om a catatophc al
that ha dd yo dvc mo o l abl; o wh yo pla
to ll, doat, cycl, o othw gt d o t. Th had t to
actoy ttg; that , t a dtctv opato, mag t wpth dvc’ ytm mmoy; dlt ay thd-paty pogam, thm,
ad fl; ad a ay fl yo catd o copd to th dvc.
I yo hop to cov ay data o th pho o do’t hav ay
vald backp avalabl o yo valabl data, avod pomg a
had t at all pobl. Had t ca olv fxabl twok
, magg poblm, o cod, bok applcato, PC
commcato o, ad Bltooth al.
Pomg a had t ay o Wdow Pho 7 dvc. Jt
wp lt om Stat, tap Sttg, coll dow ad tap Abot om th
Sytm bm, coll to th bottom o th Abot c, ad p
Rt Yo Pho.
It’s very important
to understand the
diference between a
hard and sot reset.
ype the first letters o both
the first and last name to
quickly pull up contacts.
Sharing contacts is easy
in webOS.
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W E BMobile Web Notes
New & Updated Sites & Services
by Seth Colaner
g, thak pat to low
dvc pc, btt at, ad
mo cot-ctv data pla.
What’ phap mot otabl abot
th ocat, howv, that IDC
xpct om majo hakp
th mobl OS makt ha pct
btw ow ad 2015.
Adod wll ma kg o th
hll, accodg to IDC, whch ay
th platom ctly boat 38.9%
o th makt ad xpctd to
gow to 43.8% by 2015. BlackByOS wll dop lghtly om 14.2%
to 13.4% dg th am tm-
am. Ad dpt t pcvd
domac, OS, whch ctly
hold 18.2% o th makt ha,
wll dop omwhat to 16.9%. Howv, o o th
mot hockg dcato that Wdow Pho 7,
ctly commadg a mag 3.8% o th makt—
a mb actally boltd by th clo o th
old, lgg Wdow Mobl platom—wll
kyockt to 20.3% makt ha, whch wll pt t a
tp o two ahad o OS.Symba, whch ctly th No. 3 mo-
bl OS wth 20.6% o th makt, wll tally
dappa by 2015 wh t dop to 0.1%. Th
plmmt ld by dvc mak Noka’ dc-
to to th Wdow Pho 7 platom, whch a
pmay ao why th latt wll ga o mch
god th xt w ya.
Sprint & T-Mobile To Increase4G Network Speeds
I th ac to oll ot th att 4G twok wth
th lagt covag aa, th bg play v top
MOBILE OFFICEBUSINESS ON THE ROAD
When you’re away from the office, your productivity doesn’t have to stop.
The Web is exploding with mobile sites and online services, including office
tools, news alerts, entertainment, and any number of other useful items. Just
as quickly, it seems, others go under, are bought by larger companies, or
simply evolve into something different. We’ve found some of the freshest and
most useful sites, services, and updates for you to consider.
MECARDDvlop Coldtag St -
lad a HTLM5-bad “b
cad 2.0” omat calld MECARD
that lt had ov a dgtal
b cad va a QR-cod. To
cat a MECARD, vt www
.vltt.com/mha, t
yo cotact omato, ad
clck th Gt Cod btto. Yo ca
pot th QR-cod o pa t alog
to cotact who ca th ca th
cod to add yo cotact oma-to to th Cotact lt.
Foursquare Reaches 10Million Users
Foqa, th popla
vc wh mobl ca “chck ”
to vao plac va th matpho, ha
b gowg apdly c t lach 2009.
Wth moth o t la, 100,000 popl
w g oqa. Now, two ya lat,
th compay ha 10,000,000 woldwd.
To aoc th occao, oqapodcd a ogaphc yo ca vw at
http://oqa.com/10mllo, complt
wth a amatd gowth chat howg
a map o th wold ad th pvalc o
oqa chck- a thy’v gow c
th vc wa todcd. Rpotdly, th total
mb o chck- wll oo pa 750 mllo.
IDC Predicts Windows Phone 7Will Overtake iOS By 2015
IDC (www.dc.com) pdct th matpho
makt wll gow 55% 2011 compad to 2010’
When you create a MECARD
QR-code with your contact
inormation, acquaintances
can scan the code and easily
add your inormation to their
contacts list.
Bing or Mobile Browse has a bundle
o new eatures, including enhanced
Facebook sharing capabilities.
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Marketplace For WindowsMobile Closing
Mcoot appatly ocally
movg o om t pvo mobl
og avo o t Wdow Pho7 platom, a th compay aocd
that th Wdow Maktplac o
Mobl t go a o Jly 15. I a
otfcato to , Mcoot ad that
Wdow Mobl 6.x wll tll b
abl to obta app thogh th vc
dctly o th pho, jt ot g
th mobl t.
Addtoally, th My Pho -
vc, whch yo ca to back p
yo pho, ha photo, fd yo
pho yo lo t, ad mo, wll b dcotd o Wdow Mobl
6.x . Fotatly, Mcoot wll mply m-
gat all that data to Wdow Lv SkyDv (a
vdo, mc, docmt, ad avot), o
wo’t lo mch—oth tha th vc. ▲
MOBILE OFFICEBUSINESS ON THE ROAD
comptg. Spt, o o, appatly bmpg
p th pload pd o t WMAX twok om
1MBp to 1.5Mbp at om pot th t.
T-Mobl aocd that t doblg th pd o
t 4G twok doz o aa. It dbbd th w
ollot “HSPA+ 42,” c th capablt wll b
avalabl 42 makt atowd.
Bing Mobile UpdatedBg o Mobl Bow (m.bg.com) -
cvd pdat ctly th om o hacd
Facbook-hag capablt (ha photo, -omato o local b, ad mo); a w
caol that mak t a to ad th day’
hadl; a plt map/lt vw, whch dplay
a map ad dcto o avgatg to a dta-
to; ad ay acc to pat ach ad tdg
topc. Th pdat a tdd o HTML5-
capabl bow o mltpl platom, cldg
Adod, OS, ad RIM.
Zoosh Mobile PaymentsNFC-bad mobl paymt a othg w,
bt wl ovato compay Naatt (www.aatt.com) tyg a dt appoach wth
Zooh, mobl paymt otwa that a d-
vc’ pak ad mcopho ad ltaod
tchology to xchag data tad o NFC’
ado tchology. Th’ a bt o ccy to th
w tchology—Naatt v call t “Som
Vy Sct Sac” o t Wb t—bt t ot-
bly ca abl pho-to-pho ad pho-to-
POS taacto, cto a a dgtal wallt ad
copo dm, o wok a a p-to-p co-
cto, ad mo. Dvlop ca jmp o boad
th badwago wth th Zooh SDK.
Google is an extremely prolifc
company, churning out a veritable
waterall o updates, upgrades, and
new products. Here are some o the
latest developments.
File this one under “Why Has
Nobody Done This Beore?”: Google
Maps now includes live transit updates
via the Google Maps on any desktop
or mobile browser as well as the
Google Maps or Mobile Android app.
The company partnered with transit
agencies in Boston; Portland, Ore.;
San Diego; San Francisco; and Madrid
and Turin in Europe; to oer departure
times and service alerts in real time,
so users can keep track o where and
when their ride is at any given time.
Speaking o Google Maps, the ser-
vice has now been updated or mobile
Web browsers to more closely match
the look and options o Google Maps
on desktops. It’s entirely platorm-
agnostic and thereore should work
with any mobile browser. Users can
view their current locations; search or nearby businesses; get directions or
driving, walking, biking, and public transportation; see Place pages; and more.
Mobile search is on the rise, and Google has been consistently adding
new search capabilities or mobile users. Recently, the company added
shortcuts to businesses on the mobile Google homepage (such as restau-
rants and bars). The search results eature a map with markers or businesses
you’re viewing as you scroll through. Additionally, mobile Web browser
users can now add suggested phrases to searches to create a uller search
query in less time.
T HE G O O
G L E B E A T
Te Marketplace or the Windows Mobile Web site is closing down, but Windows
Mobile 6.x can still access apps using their phones.
Google upgraded its mobile Maps
application, which includes the ability
to view both a map and results whenbrowsing search results.
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Philips Gits NewFidelio Speakers With AirPlayI look alo ca ll a podct, cod by o
Phlp’ (www.phlp.com) pcomg Fdlo Sod-Sph pak modl, all o whch wll com wth
ppot o Appl APlay tchology. I hot, APlay
lt lt wlly tam ado om th Mac o
PC o mobl Appl dvc to th pak. Ogally
aocd Mach, th w Fdlo pak a t
to hp fv vat that ag om th AD700W
($229.99) at th low d to th oddly tcg DS9800W
($799.99) that look lk a co btw a cao-
hapd bogo ad a pcop. Th DS9800W wll
ht th c ft Jly pplyg two 50W pak
wth 5.25-ch woo, a wll a tadalo chag
tato o Pho/Pod ad IR mot. Th ooth ytm a xpctd
o avalablty Sptmb.
PERSONAL ELECTRONICSTECH FOR HOME & LEISURE
TV On The WebFo om , th bt thg th Wb ha v gv thm th ablty to
dtch th cabl TV bcpto avo o atyg th vwg tht
wth ad pad cott om ol mov ad vdo vc. Appthat hlp dlv tho mov ad TV pod, a wll a vdo clp, to
potabl dvc oly mak th dco to lav cabl bhd a. Two
ch xampl a Cackl (www.cackl.com) ad Sql (www.ql
.com). Cackl, a ol vc that o mov ad TV how,
ctly lad what t clam “th oly mov app o Adod.”
Wth Cackl talld, ow o Adod dvc (2.2 ad p) ca watch
ll-lgth ck ad TV pogam o dmad. Cackl alo o
app o Appl mobl dvc ad avalabl va lct Wb-coctd
TV, applac, ad gam cool. Sql, mawhl, tally act a
a DVR vc o Wb-bad vdo. At catg a accot at t
t, yo ca pocd to bookmak, mal, o twt vdo yo aco
to a “val q” that yo ca ogaz to haabl, catd collc-
to. A ct app o Appl mobl dvc, cldg th Pad, lt
yo acc that q whl o th go.
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HP Puts The TouchPad On A PivotBy ow, HP’ mch-hypd ad mch-pomotd 9.7-ch TochPad tablt
(tat at $499.99; www.hp.com) hold b avalabl atg th wbOS
opatg ytm that HP acqd wh t atchd p Palm. St to dbt
alog wth th TochPad, howv, wbOS Pvot, a q appoachthat HP takg to pomot th app o th TochPad. I hot, Pvot
a mothly dgtal magaz that HP tat wll povd “ a -
ttag ad omatv dtoal oc o dcovg wbOS 3.0
applcato” ad that’ dgd to complmt th wbOS App Catalog
to. Byod totg wbOS applcato, Pvot wll alo at th d-
vlop who cat th app a ptd cott om pooal
joalt ad photogaph om ladg pblcato. I addto, HP
pla to cld gt colm, dtoal pc, at to that co-
c pcfc app topc, -dpth vw, ad lltato. What’ ot
cla yt HP wll chag o acc to th magaz.
Speck Products Takes The CandyShell To A Dark PlaceSpck Podct’ (www.pckpodct.com) wly dgd potctv
covg o th Pad 2 ofcally dbbd th CadyShll Wap, whch
Spck tat lmm ad lght tha t ogal CadyShll Wap.
Exc , howv, w hcoth to th $54.95 cov by th
mch cool ad mo tmdatg ttl o “DakLod Black,”
whch jt o happ to b th colo th compay ha agd
to th two-lay cov. Byod a movabl “p-clo” ot
cov, DakLod Black o hock-abobt potcto va ahy, had, polycaboat-bad xto ad a ot bbzd
lg. Fth, th cov ca old to a tad wh op to pop
p th Pad 2 ad gv mltpl agl whl vwg vdo.
In Case You Need Headphones . . .ICa Ado (www.goca.com), mak o acco o
Appl compt ad mobl dvc, ha a w hadpho
lp comg th all that t tat wll “ct o xpt
dgg ad dvlopg podct that povd hacd
moblty ad xpc.” Th la wll b th com-
pay’ ft hadpho (pcg to com), o whch o
modl wll b avalabl, cldg th ov-th-a Soc, o-
a Rx ad Pvot, ad -a Capl modl all atg
ICa’ Sodg appoach. Th appoach ad to mx
a mpltc dg that’ mat to “match th atal hap
o th a ad had” wth “pco od gg” that
at ctom-td ado dv that podc ado “o
a atal balacd po aco th t ado pctm.”
Uag-w, xpct a mcopho ad mot cotol ablt
wth Appl dvc tgatd wth ach modl, a wll.
PERSONAL ELECTRONICSTECH FOR HOME & LEISURE
Kodak Gives DigicamsNew Lie With “No Haggling & No Hassles”Not gttg a mch ot o yo dgcam a yo
d to? Yo’ ot alo, a mo popl a tg
to th v-mpovg dgcam blt to th mat-pho to ap th occaoal photo o vdo clp. I
th dcb yo, Kodak og a olto to
yol o yo old photo ga va t Tad-I ad
Rcyclg Pogam. Etally, Kodak wll tak D-SLR
ad pot-ad-hoot cama, vdo ad flm cama,
dgtal photo am, com pt, ad acc-
o o ay bad t o cah ad o at th
Kodak Sto th qpmt pa Kodak’ mt.
I th qpmt do’t, Kodak wll povd cyclg
opto tad. Shppg , ad Kodak pom
a tat qot o yo good.
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PERSONAL ELECTRONICSTECH FOR HOME & LEISURE
HEADPHONEVarietiesStyles & Features To MatchYour Listening Desires
by Blaine Flamig
Form FactorsGally pakg, hadpho all to o
om acto: a, o th a, ov th a, ad
bhd th ck.
In-ear. Typcally d to a abd, -a
modl ca cot aywh om d $10 to $500
ad p. Modl cld tho wth apc tg
th ot a ad tho fttg d th a caal.
Althogh mot modl do’t cld a hadbad,
om pot-otd modl do attach th apc
to a th bad. Lghtwght ad xtmly potabl,
-a hadpho a popla wth commt, x-c, ad oth actv , thogh thy ca lack
ovall ado qalty latv to compaably pcd
o-th-a ad ov-th-a modl d to th o
mall-zd dv. Althogh xtdd o -a
modl ca ca dcomot, maact ally
cld val z o oam, lco, ad oth ot-
matal a tp to acq a dal ft. Addtoally,
wat-tat ad watpoo modl a avalabl
o aqatc-latd actvt.
Behind the neck. Typcally cotg aywh
om abot l tha $10 to $150, bhd-th-ck
hadpho a wll-td o o th go, -cldg jogg, commt, ad bcyclt. Modl
a avalabl og -a ad o-th-a a-
pc, ad althogh mot modl povd a th,
xbl tap that wap aod th back o th ck,
modl that do away wth th bad avo o clp-
o attachmt that wap aod th a ca all
to th catgoy. Althogh typcally comotabl,
th th at o bhd-th-ck bad ca ca
th acp to jotl aod. Ovall, acp modl
a a o otdoo , a thy allow mo am-
bt od to t th a, cldg pag ca
ad cyclt appoachg om bhd.
I o , all hadpho a th am that
thy xt to pp ado—b t mc, ado
book, podcat, TV how, mov, o vdo chat
covato—to th wa’ a. I aoth
, two hadpho modl ca d damat-
cally pc, ctoalty, pomac, appa-
ac, comot, wght, tdd , ad oth
tat. Th ollowg hghlght dt had-
pho vat ad at avalabl.
But First . . .
Why v by hadpho wh th w po-tabl dvc yo jt pchad pobably cldd
a pa? Bca, a mot hadpho xpt wll
tll yo, th majoty o abd cldd wth
matpho, MP3 play, ado cod, ad
oth dvc a’t th gatt. Byod potg
a o-z-ft-all dg cotctd o xpv
platc og lttl comot, thy ot tgat
dpowd dv that otpt ty, at, l-
l ado lackg th dtal, olto, ad pc-
o atmakt hadpho povd. Fth,
byg atmakt hadpho abl yo to
match tyl, pomac, pc, ad xta atto yo pcc d, whth yo’ a avd
xc, qt tavl, adophl, gam, o
hom-that aatc. To that pot, hdd o
opto a avalabl at pc tatg at l tha
$10 ad oag pat $500. Fdg th ght pa
ca b ado, bt th bt advc tyg a
may pa a pobl ad lctg th o that
od ad l bt to yo.
Klipsch X10i In-Ear Headphones ($349.99; www.klipsch.com) are
noise-isolating earbuds with an inline remote unit cord with integrated
microphone or taking calls and controlling audio unctions.
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On-the-ear. Tchcally kow a pa-
aal hadpho, o-th-a modl a ag-
ably th mot adaptabl o all hadpho typ
to mo . Bca th acp t
o th a, thy ally wa comotably ov
log ttch ad do’t tap a mch hat a
ov-th-a modl. Th o-th-a at
alo ma yo’ll ha mo o what’ gog o
aod yo whl walkg dow th tt l-
tg to mc o watchg a mov o a tablt
whl a wbo lp bd yo. Modl
ca vay gatly pc ($5 to $300 ad mo),
pomac (gal vyday ag to po-
oal AV podcto cho), ad dg (xd
ad adjtabl hadbad, oam- ad lath-
bad cho, wvlg acp, tc.).
Over-the-ear. Alo dbbd ccmaal ad
ll-zd hadpho, ov-th-a modl
a bt o kg to block ot ambto, a th acp compltly gl th a.
Th dg ma mo ado ma olatd
th a cavty bt th’ l yo’ll ha
om actvt aod yo. Th, thy’ ot
dal o tt o commtg . Ov-th-a
modl alo ta a good dal o hat ad a
gally lag, hav, blk, ad mo
xpv tha oth hadpho typ. Thogh
modl cotg abot $20 a avalabl, hgh-
d modl amd at adophl ca aly
pa $250. Tho xta dolla do gally
by btt cotcto (ampl lath oamg,adjtabl almm bad, wvlg acp,
tc.) ad lag dv capabl o dlvg
mo ado dtal atg pco.
Extras Worth ConsideringCopld wth dt hadpho om acto
th vat amot o xta at vao modl
o o fdg th ght match. Th ollowg a
otwothy xampl.
Noise cancelation and isolation. Th a-
t am to gatly dc ambt o. Th
pmay dc btw th two o-
▲ ▲▲ ▲▲▲
▲ Te Termaltake Shock ($79.99;
usa.ttesports.com) are rom
Termaltake’s tesports gaming ac-
cessory line and eature a oldable
travel-riendly design and micro-
phone or in-game communication.
▲▲ Skullcandy’s 2011 Chops Buds($19.99; www.skullcandy.com) are an
example o headphones that ofer
clip-on attachments and earpieces
that rest on the outer part o the ear.
▲▲▲ Sony’s MDR-NC500D
($399.99; www.sonystyle.com)
integrate noise-canceling abilities to
reduce a stated 99% o ambient noise.
caclg modl batty pow to gat
“at-o” that ctvly cacl ot am-
bt o. No-olatg modl omt bat-
ty qmt by g aplg that cat
a tght t th a caal, mch a aplg
do. Althogh o-olatg modl ca’t typ-
cally match th ctv o o-caclg
modl, thy ca typcally pom at low
volm lvl ad do’t q wag ov-
th-a acp.
Communications. Hadpho that tgat a
mcopho (cldg mc blt to a movabl,
xtdg boom) a wll-td o VoIP call,
-gam chat, vdo chat, ad wth pch-to-
txt otwa. Modl a avalabl wth USB co-
cto ad paat hadpho ad mcopho
cocto o PC ag ad poptay coc-
to o gam cool.
In-line mic and remote control. A ca-gly commo at o abd a mcopho
tgatd to a mot cotol t blt to th
cod. Combd, th lt yo pa ado to tak
a call om a matpho, cod voc mmo,
v ad owad tack, ad cotol th volm
wthot achg o th potabl dvc.
Wireless. Smla to o-pc Bltooth had-
t, wl hadpho lt lt to mc,
mov, gam covato, ad mo wthot
w. Mot modl ad, RF (ado -
qcy), o Bltooth tcholog. Som q
a ba tato o adapt that coct to th adooc. Oth modl aly pa wth Bltooth-
abld dvc.
Misc. Oth opto cld watpoo
modl dal o wmm ad wat-pot
that; wahabl a cho; t ad
mlatd tgatd od od ablt;
oldabl dg dal o tavl; tcholog
that mphaz ba podcto; DJ-dly
dg ad at (mt btto, lp-p
acp, tc.); chom, ckl, ad gold-platd
cocto; L-hapd jack that a ta o
cod; ad movabl cod. ▲
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Data Charges &
International TravelHow To Avoid Cell Phone Bill Shock
by Carmen Carmack
Accodg to th FCC, tatoal chag
a o o th ma oc o com
complat abot cll pho bll, ladg to
cot that ca add p to thoad o dolla. Ev
yo bcb to a tatoal
pho pla wth yo vc
povd, data chag ca
b xpv. Uploadg
a gl hgh-olto
mag, o xampl,
ca cot aod $20.
W xplod a
mb o opto o
g a cllla dvc
oth cot ad way yo ca -
dc cot aocatd wth th mobl dvc.
Th No. 1 l to bg vtgatg yo alta-
tv val wk bo yo dpat dat.
Start With Your Current Phone & ProviderCll pho tchology do ot ollow a gl
tadad th U.S. o oth cot. Whth
yo pho wok tatoally dpd o th t-
wok tchology dployd by th vc povd at
yo dtato ad th capablt o yo pho.
Th mot commo twok otd th Utd
Stat a bad o GSM (Global Sytm o Mobl
Commcato) tchology, whch alo th t-
wok AT&T ad T-Mobl th U.S. Fo GSM
twok, yo pho alo d th coct -
qcy—th bad d th U.S. (850MHz ad
1,900MHz) a ot commo tatoally. Fo x-
ampl, mot Eopa cot th 900MHz o
1,800MHz qc. A qad-bad GSM pho
ppot all o bad, makg t mo lkly to wok
yo a tavlg aboad.
CDMA (Cod Dvo Mltpl Acc) th
oth ma twok tchology dployd ta-
toally, bt t ot a commo a GSM. Vzo
Wl ad Spt CDMA h th tat, ad
t alo avalabl aby cot ch a Caada
ad Mxco.
Vy wth yo ct vc povd whth
yo pho wll wok th cot yo pla to
vt. I t do ot, yo ca cod wtchg to a
“global” o “wold” pho that ppot qad-badGSM ad CDMA twok. Mot povd o th
opto, o yo ca cod a thd-paty altatv,
whch w xplo lat.
I addto to yo pho’ capablt, vy
yo povd’ covag, vc, ad pcg o yo
tatoal dtato. Th FCC Com Tak
Foc pot ot that v yo hav “lmtd”
mt, txt, o data o domtc (U.S.) ag, yo
may b chagd p mt, p
txt, o p KB/MB o data
yo yo pho a og
coty. Not alo that oamg may vay dpdg o
whch pho twok yo
that coty. Chck wth yo
povd bo yo dpat to
fd ot th vc aagmt
that bt ft yo d.
Fally, ak yo povd
abot oth opto o ma-
agg tatoal vc, -
cldg how to moto o lmt
ag ad how to avod c-
ay oamg chag. Alo
PERSONAL ELECTRONICSTECH FOR HOME & LEISURE
XCom Global ofers rentals
o the MiFi portable Wi-Fihotspot at a daily rate. Te
hotspot lets you connect up
to five Wi-Fi-enabled devices
to the Internet, which you can
use or data needs instead o a
cellular connection.
PROVIDER DATA ROAMING (VOICE) TEXT MESSAGE
AT&T $19.97 per MB ($0.0195 per KB)
Monthly plans also available
$1.39 per minute
Monthly plans also available
Send: $0.50 per address
Receive: $0.20 each
Sprint $19.46 per MB ($0.019 per KB) $1.29 per minute Send: $0.50 per address
Receive: $0.05 each
T-Mobile $15 per MB ($0.0146 per KB) $1.29 per minute Send: $0.35 per address
Receive: $0.20 each
Verizon $20.48 per MB ($0.02 per KB)
Monthly plans also available
$1.29 per minute
Monthly plans also available
Send: $0.50 per address
Receive: $0.05 each
1MB = 1,024KB
COST COMPARISON
To show how much you could pay or services when traveling internationally, we compared costs based on pro-
vider Web sites as o May 17, 2011, or travel to the UK.
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PERSONAL ELECTRONICSTECH FOR HOME & LEISURE
vy how to actvat tatoal vc yo
choo to go wth yo povd’ og.
Consider A Prepaid SIM Card OrA Third-Party Global Phone
I yo hav a GSM pho wth ppot o thtwok bad at yo dtato, yo may b abl to
a ppad SIM (Sbcb Idtty Modl) cad. A
SIM cad cota a pop-ot chp that hold oma-
to abot th twok povd, pho, ad o o. Th
ma advatag to g a ppad SIM cad btt
at, bca th cad pogammd o a local po-
vd ath tha yo omal vc povd.
To a ppad SIM cad, yo d a lockd
GSM pho. A lockd pho o that wok oly
wth yo ct povd. May pho old th
Utd Stat a lockd, ad yo ca chck wth yo
vc povd to fd ot how to lock yo p-
cfc modl. Dpdg o th pho ad yo accot
tadg, th povd may chag a lock o
v to lock yo pho.
Thd-paty SIM cad povd ch a GO-SIM
(www.gom.com) o ppad SIM cad o a gl
coty o mltpl cot. Th SIM cad com
wth a local mb o a pcfc coty, ad yo
hold av moy by payg local vc at o
voc, txt, ad data. Mak yo chck th at b-
o yo od, thogh, ad cofm th cot o callg
U.S. dtato om aboad yo pla to do o.
Alo, th ppad SIM cad wll ot hav yo cotact
o oth tod omato o t l yo tathat data om a backp o by oth ma.
Dpdg o th lgth o yo tp ad yo
pho’ tatoal capablt, oth opto
to cod cld tg o pchag a -
tatoal pho om a thd-paty povd.
Compa ch a Cllla Aboad (www.cllla
aboad.com) o at pho that wok o
o mo cot. Th a ally bac pho
wth txtg ad voc capablt.
Try A Mobile Wi-Fi Hotspot
A potabl W-F hotpot a mobl dvc yo catak wth yo ad to coct to th Itt. Th
pmay bft cld data ag wthot lmt ad
th ablty to coct mltpl W-F-abld dvc,
cldg W-F-abld matpho ad laptop.
“O o th poblm wth tatoal data
chag om U.S. ca thy a had to tmat
advac o a tp,” ay Cytha Gag o XCom
Global (www.xcomglobal.com), a tatoal data
tal vc. “Th yo gt to th f pt a to
what th data cot wh yo go ov th allottd
allowac. Pl, th may b data oamg chag
whch a t by th ca th coty yo a .”
XCom Global t th MF mo-
bl hotpot o a gl coty at a
at o abot $18 p day. Th daly
at cld lmtd data ag,
ad th compay ca povd d-
vc o appoxmatly 40 cot.“Ctly, yo d a dvc o
ach coty bca th SIM cad
povdd by th local ca. W
od t a o o ctom to
hp mltpl dvc v. wtchg
ot SIM cad,” ay Gag.
Fqt tavl ca av by
pchag a tatoal mobl
W-F dvc ad byg ppad
SIM cad o th cot thy vt.
I yo choo th opto, vy that
th dvc wll wok wh yo pla
to tavl.
Reduce Costs With Skype,SMS & Free Wi-Fi
I yo hav a matpho, th FCC
Com Tak Foc commd
g a W-F hotpot ath tha a
og mobl twok to avod data
oamg chag. Chck w-hotpot
lt.com o a comphv lt o
hotpot by locato, ad W-F
to chck mal, dowload ad pload
l, ad bow th Wb. Ad, bymakg mobl VoIP call wth applca-
to ch a Skyp g yo mat-
pho, yo ca avod voc oamg
chag. Mak that yo pho ca coct to
W-F twok ad that t do ot atomatcally co-
ct to a tatoal mobl twok, whch ca b
xpv to acc.
Aoth opto o dcg data chag to
SMS. Txtg gally chap tha voc ad
data, wth typcal tatoal at om U.S. ca
agg om 35 ct to 50 ct p add t ad
btw 5 ct ad 20 ct p mag cvd.
Advanced Planning Is KeyTh bt way to mmz cll pho bll hock
wh tavlg tatoally to b ppad.
Sval wk bo yo tp, cotact yo ct
vc povd, vtgat th altatv, ad th
mak a omd dco. Ultmatly, th opto
yo choo dpd o a vaty o acto, cldg
yo pho’ capablt, th cot yo a tav-
lg to, how log o how qtly yo tavl t-
atoally, th typ o vc yo d, ad how
mch yo pla to th vc. ▲
Planning to travel abroad with your
mobile devices? The FCC has some
advice or avoiding unwanted charges
i you are taking them along on your
international travels.
▲ Contact your provider and inquire
about its service plans outside the
U.S. Check with your provider about
Internet applications that use Wi-Fi and
may save you money.
▲ Turn o automatic downloads. Some
phones and data services will automati-
cally download data while the phone
is on. Check with your provider or your
phone’s manuacturer to learn how to
disable these automatic downloads.
▲ I you’re a requent international
traveler, consider buying a “world phone”
that will work anywhere. Check with yourprovider or more inormation.
▲You may save money by purchasing a
calling card overseas.
▲ Avoid making mobile-to-mobile
calls within oreign hotels. Use the
hotel phones instead.
▲ Many hotels don’t charge or incoming
wireline calls, so prearrange a time to be
in your hotel room so you can receive a
call rom home.
▲ I you have an option o contacting
someone in the country you’re visiting at
either a wireline or mobile number, call
the wireline as it will likely be cheaper.
F C C C O N S U M E R T A S K F O R C E T I P S
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How To Protect YourselTh gly act that omo wth ogh kll ad
dtmato ca hack to ay twok, ad all bt th
mot c, pvat cocto ca b hackd by omo
o avag kll ad ogh dtmato. Coqtly,
th mot mpotat thg yo ca do to W-F hotpotwly to lock dow yo data ad ytm.
W g yo ot to wthot a fwall. I yo do ot
hav fwall otwa talld, t o Wdow’ blt-
wall potcto. Bca may hav thd-paty
wall otwa, w wo’t dtal th tcto h.
Yo ca locat avalabl fwall pogam by bowg to
wdow.mcoot.com ad achg d Fwall (yo
vo o Wdow).
Th xt tp to c yo data. Wdow Vta/7
gv yo th opto o lctg a twok pol (Hom,
Wok, o Pblc) wh yo coct. Alway lct Pblc
l yo tt th twok ad t mmb. Dog th
Use WI-FIHOTSPOTS Wisely
Th camblo compa tolvag W-F to
boot bottom lad ctom loyalty ha ltd a cog
mb o vc cofgato. H’ th dow
o om yo wll cot—ad alo how to
coct th wt ma pobl.
pvt oth compt o th twok om dcovg
yo PC ad t o th Fl Ad Pt Shag at.
Yo ca twak ay o th ttg th Ntwok Ad
Shag Ct: ght-clck th twok co (a moto
o o ba, pottally wth a d X o tabt o
top) at th bottom ght o yo dplay. Slct NtwokAd Shag Ct Vta; Op Ntwok Ad Shag
Ct W7.
I WXP, Fl Ad Pt Shag td o by d-
alt. To abl th at, ght-clck th twok (moto)
co at th bottom ght o yo dplay ad lct Op
Ntwok Cocto. Rght-clck th co o yo wl
dvc ad clck Popt. Ud th Gal tab, d-
lct th Fl Ad Pt Shag Fo Mcoot Ntwok
chckbox to t hag o globally. Wh yo t to a
a vomt, yo ca -abl th at wh c-
ay. I Vta/W 7, yo ca alo t o th Fl Ad
Pt Shag at maally thogh th OS’ Ntwok
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Cocto Popt at, bt t’ a to lt
Wdow do t o yo.
How To Connect Through WindowsTo coct to a wl twok, ght-clck th
twok co ad lct Vw Avalabl Wl Nt-wok (WXP) o Coct To A Ntwok (Vta). I
W7, lct th Ntwok co.
A m wll pop p dplayg avalabl t-
wok. Each OS wll dty whth twok
a c. I th twok yo wat op, lct
t ad clck Coct. W adv ot coctg to
a op twok l yo kow t th o yo
k. Hack t p op twok wth dly
odg am hopg that pctg d-
vdal wll hop oto thm.
I yo a coctg to a c twok, o
yo do’t kow th am o th twok yo
wat, cotact th twok hot. Yo’ll d th
twok am (alo calld a vc t dt
o SSID) ad, th twok c, a cty
ky o papha. Slct th dd twok
ad povd th ky pomptd. (S th “How
To Evalat Scty” cto bo yo com-
plt th tp.)
I yo WXP, yo twok cad may
maag twok cocto, lavg yo -
abl to coct g o tcto. To gv
Wdow cotol, clck Stat, lct Cotol
Pal, clck Ntwok Ad Itt Cocto,
ad lct Ntwok Cocto. Rght-clckyo wl cocto ad clck Popt.
Clck th Ntwok Sttg tab ad lct th U
Wdow To Cog My Wl Ntwok
Sttg chckbox.
How To Set Up A Manual ConnectionI yo caot locat th twok yo wat (b-
ca om twok choo ot to boadcat th
SSID), yo ca t t p maally. I addto to
th twok, am, ad cdtal, yo wll d
th twok cty potocol ad cypto typ
(TKIP o AES).
To t p a maal cocto WXP, op
th avalabl twok lt a dcbd pv-
oly ad clck Advacd o Chag Advacd
Sttg (dpdg o th vc pack that yo
hav talld). O th Wl Ntwok tab,
clck Add. I Vta/W7, op th Ntwok Ad
Shag Ct. I Vta, clck St Up A Coc-
to O Ntwok at th top lt o th dplay;
W7, clck St Up A Nw Cocto O Nt-
wok (d Chag Yo Ntwok Sttg).
Slct Maally Coct To A Wl Ntwok
ad clck Nxt.
Povd th omato x-
actly a yo w gv t (p-
pca ad lowca). I Vta/
W7, yo ca opt to th cha-
act a yo typ o coma-
to. I th twok WEP adyo do ot th opto, lct
Shad. Slct a cypto typ
yo hav o. Othw, kp
th dalt. At tg all th
omato ad cogg th
dd ttg, clck OK o Nxt
to coct.
How To Evaluate SecurityMot pvat, a wll a om
pblc, twok o o v-
al cty tadad to potct
ad thmlv om -
to. Yo’ll cot WEP,
WPA, ad pobly WPA2. Th
Wl Ntwok Cocto
dalog box may povd th t-
wok typ. I ot, h’ a ht:
WEP cty ky alway co-
ta 26 chaact; WPA ad
WPA2 cty ky a ght to
63 chaact lgth.
WEP th lat c ad
at to cack; tat a WEP
twok a yo wold a -c twok, ttg t pofl
to Pblc l yo aboltly
mt commcat wth oth
PC. WPA ad WPA2 a mo
mpvo to cackg, o yo ca a pofl
that mo op, ch a Wok, cay (o
twak th ttg th Pblc pofl to op
thg p a dd).
Take ChargeAt th d o th day, th poblty o
potctg yo at l wth yo. Ug
commo Itt pcato alo a good da.
Bo yo povd tv omato, b
yo a at a c t. Th Wb add hold
bg wth “http” tad o “http,” ad yo
bow hold dplay a padlock co o oth
cty comato. Chck wth yo mal
povd to yo ca cypt yo mal m-
ag. Aoth pcato yo ca tak to t
o yo wl adapt wh yo a ot g
th Itt. To t wl o, ght-clck th
co o yo wl cocto th Sytm
Tay ad lct Dabl. ▲
BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT
▲ Windows XP/Vista/7
all provide a wireless
connection display that lets
you determine i a network
is secure or open (WinXP
displayed).
▲ ▲WinXP does
not oer network
profles, but you canturn o File AndPrinter
sharing through network
connection properties.
▲ ▲ ▲ In Vista/Win7
the Network And Sharing
Center is your portal to
setting up new connections,
changing network profiles,
and more.
▲ ▲
▲ ▲ ▲
▲
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Sot ResetAll pho hav a ot t cto, whch mla to tatg yo compt. Bwa that pomg a ot t wll ca
yo to lo ay data that ’t avd, bt yo wll ta omato pvoly tod o yo matpho.
■MOTOROLA BACKFLIP. Pow th pho o. Rmov ad t th bat-
ty, th pow th pho back o.
■ ANDROID (OTHER). All mag Adod modl a mpl pow
cycl to pom a ot t. Jt t th pho o ad th back o aga.
■ BLACKBERRY (QWERTY KEYBOARD). P ad hold th ALT-CAP-
DELETE ky combato. Th dplay go black o a cod ad yo
BlackBy t.
■ BLACKBERRY (SURETYPE KEYBOARD). P th ALT-CAP ad Rght
Sht-DEL ky. Wh th c go blak, la th ky.
■ BLACKBERRY (TOUCHSCREEN). T th BlackBy o ad mov th
batty o at lat 30 cod. Rtall th batty ad t th dvc back o.
All other smartphones. Yo ca gally pom a ot t by powg th pho o, movg th batty o 30 cod, ad powg th pho back o.
■ IPHONE (ALL MODELS). P ad hold th Slp/Wak btto o
th top o th Pho ad th Hom btto. Cot to hold both bt-
to (appoxmatly 10 cod) tl th c go blak. Yo’ll
th wht Appl logo a th Pho boot.
■ NOKIA (ALL MODELS). Pow th pho o ad mov th bat-
ty o 30 cod. Rtall th batty ad pow th pho o.
Altatly, yo ca t th cod *#7380# ad lct Y.
■ PALM PRE. I th pho’ m a tll actv, lct Dvc Io,
Rt Opto, th lct Sot Rt. I th Palm P lockd p o
oz, hold th pow btto ad cycl th g btto o ad o
th tm. I that do’t wok, p ad hold th Oag, Sym, ad R
ky tl th dvc boot. T th pho o, mov th batty o
10 cod, tall th batty, ad pow th pho p.
What hold yo dowh yo matpho
dcd to play dad?Rt th g to thow t agat th at wall
ad ty o o th tchq tad.
Revive A DeadSMARTPHONE
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BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT
▲To perform a hard
reset on a BlackBerry
Style or Bold, tap
Options on the Home
screen, select Securityand Security Wipe.
Select all three of the
available checkboxes,
type BlackBerry, and
click Wipe.
▲To reset the
Motorola DROID
Pro or DROID 2
Global, select
Settings, Privacy, and
Factory Data Reset.
Tap Reset Phone to
erase all data and
return your phone to
its default factory state.
▲With your AT&T
TerreStar GENUS turned
off, press the power key.
When the TerreStar logo
appears, press and hold
the E-Power keys until a
checkmark appears, and
then release all keys to
perform a factory reset.
■ DELL VENUE. With the device turned o, press and
hold the Volume Up and Volume Down buttons. Without
releasing the buttons, press and hold the Power button.
When the device coniguration screen appears, release
all buttons. Use the Volume Up or Down button to move
the selection to Factory Reset. Press the Camera button to
select the Factory Reset option and start the reset process.
■ GOOGLE NEXUS ONE, NEXUS S. Turn the phone o.
Press and hold Volume Down while you press and release the
Power button. Use the Volume Down button to select Clear
Storage rom the list o options. Press the Power button, and con-
frm your selection by pressing the Volume Up button.
■ T-MOBILE COMET. I possible, back up your data to Google’s
servers by selecting Privacy rom the Settings screen. Select the
Back Up My Data option. When the backup is complete, return
to the Settings screen and select Privacy and Factory Data Reset.
When prompted, tap Reset Phone, then tap Erase Everything.
■ T-MOBILE G2X. I possible, back up your data to Google’s
servers by selecting Privacy rom the Settings screen. Select
the Back Up My Data option. When the backup is complete,
power o the phone. Press and hold the Power/Lock-Volume
Down keys or at least 15 seconds. The phone should turn
back on and perorm a actory reset. I the screen is rozen, or
the phone doesn’t turn back on, remove the battery, wait 30 sec-
onds, then reinstall the battery and try again.
■ MOTOROLA DROID. Turn the phone o. Press and hold the
Power-X keys to orce the phone into recovery mode. Next, press
and hold the Volume Up-Camera key to display the recovery
menu. Select Wipe Data/Factory Reset rom the menu, and then
select Reboot Phone.
■ MOTOROLA DROID PRO, DROID 2 GLOBAL.Select Settings,
Privacy, and Factory Data Reset. When prompted, tap Reset
Phone to erase all data and return the phone to actory conditions.
■ MOTOROLA BACKFLIP. Power the phone o. Press and
hold the Power and Camera buttons. When the phone turns on,
release the Power button but continue to hold the camera button
until prompted to release it. Next, press the Volume Down
button. Ater 15 seconds, a yellow triangle with an exclamation
Hard ResetA hard reset is a last-ditch option that returns your phone to its actory settings, which means you will
lose all data and installed applications. Beore you perorm a hard reset, remove the memory card rom
your phone; that way you can recover data rom the card later.
When the menu system isn’t unctional, ollow thesephone-specifc options to perorm a hard reset.
point will appear. With your phone closed, tap the bottom-right
corner o the display and select Wipe Data/Factory Reset. Press
OK and ollow the on-screen instructions.
■ BLACKBERRY (ALL MODELS). Remove the battery or
30 seconds. Reinstall the battery and turn the phone back on.
■ BLACKBERRY STYLE, BOLD, STORM, CURVE, TOUR,
TORCH. Click the Options icon on the Home screen. Select
Security and then Security Wipe. Select all three o the available
checkboxes to perorm a complete wipe and reset the device to
actory condition. Type the word BlackBerry and click Wipe.
■ HTC ARRIVE, HD7, SURROUND. Press Start and tap the
right-acing arrow. Tap Settings, About, and then tap Reset
Your Phone. Tap Yes, and then tap Yes again.
I the screen is rozen, turn the device o. Press and hold the
Volume Up-Down buttons and briey press the Power key. When
the screen displays instructions or resetting the device, release the
Volume Up-Down buttons.
■ IPHONE (ALL MODELS). From the Home screen, tap
Settings, General, Reset, and Reset All Settings. This action
resets all preerences but retains applications and data. I that
doesn’t work, rom the Home screen, tap Settings, General,
Reset, Erase All Content, and Settings. This will delete all data
and applications and return the iPhone to actory conditions.
■ NOKIA (ALL MODELS). With your phone powered on or in
standby mode, type *#7370# and select Yes, when prompted. You
may need your Lock Code or confrmation. The deault lock code
is 12345. I your phone doesn’t turn on, try pressing the On/O
button, *, and 3 simultaneously.
■ MICROSOFT WINDOWS PHONE 7 (ALL MODELS). Press
Start and tap the right-acing arrow. Tap Settings, About, and
Reset Your Phone. Tap Yes, and then tap Yes again.
■ PALM PRE. Open Device Ino, tap Phone Reset Options,
and then tap Full Erase twice. I your Palm Pre is rozen, and
you are unable to use the menus to perorm a reset, try running
the latest version o webOS Doctor (ws.palm.com/webosdoctor
/sorry.htm) to troubleshoot and reset the device. Then ollow the
on-screen instructions.▲
■ AT&T TERRESTAR GENUS.
With the device turned o, press
the red power key. When the
TerreStar logo appears, press
and hold the E-Power keys until
a green checkmark appears in
the lower-let corner. Release all
keys. The device will power up
and perorm a actory reset.
■ ANDROID (ALL MODELS WITH FUNCTIONING MENU SYS-
TEMS). One o the ollowing menu-based systems or perorming a hard
reset should work, depending on the phone and version o Android. Open
the application menu. Tap Settings, SD and Card Storage, Factory Data
Reset, and ollow the on-screen instructions.
Data Reset, and then ollow the on-screen instructions.
Data Reset, and then ollow the on-screen instructions.
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BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT
The Traveler’s911 DIRECTORY
Baggag omato
(800) 335-2247
OPa qt y
atac (713) 952-1630
Delta Air Lines
www.dlta.com
mobl.dlta.com
Rvato (800) 221-1212
Flght omato (800) 325-1999
Baggag omato
(800) 325-8224
SkyMl mmb (800) 323-2323
Frontier Airlineswww.otal.com
Rvato (800) 432-1359
Ctom lato (800) 265-5505
JetBlue Airways
www.jtbl.com
mobl.jtbl.com
(800) 538-2583
Luthansa
www.lthaa.com
mobl.lthaa.comIomato ad vato
(800) 399-5838
Southwest Airlines
www.othwt.com
mobl.othwt.com
(800) 435-9792
TDD (800) 533-1305
Spirit Airlines
www.pta.com
(800) 772-7117
United Airlines
www.td.com
www.a2go.com (mobl)
Rvato (800) 864-8331
Itatoal vato
(800) 538-2929TDD (800) 323-0170
US Airways
www.away.com
Rvato to U.S. ad Caada
dtato (800) 428-4322
Rvato to tatoal
dtato (800) 622-1015
TDD (800) 245-2966
Ctom vc (800) 943-5436
VEHICLERENTALS
Advantage Rent A Car
www.advatag.com
Rvato (866) 661-2722 o
(210) 344-4712 otd th U.S.
Ctom vc
(800) 777-5524
Alamo Rent A Car
www.alamo.com(800) 462-5266
TDD (800) 522-9292
Avis
www.av.com
mobl.av.com
Rvato (800) 331-1212
TDD (800) 331-2323
Ctom vc (800) 352-7900
Budget Rent A Car System
www.bdgt.commobl.bdgt.com
Rvato th U.S.
(800) 527-0700
Rvato otd th U.S.
(800) 472-3325
TDD (800) 826-5510
Roadd atac (800) 354-2847
Ctom vc (800) 214-6094
Dollar Rent A Car
www.dolla.com
Rvato (800) 800-3665
Tckt d qt
(918) 254-3777
British Airways
www.bthaway.com
ba2go.com (mobl)
Iomato ad vato
(800) 247-9297
Continental Airlines
www.cottal.com
pda.cottal.com
Rvato to U.S. ad Mxco
dtato (800) 523-3273
Rvato to tatoaldtato (800) 231-0856
TDD (800) 343-9195
Flght omato (800) 784-4444
AIRLINES
Air Canada
www.acaada.com
mobl.acaada.ca
Iomato ad vato
(888) 247-2262
Baggag omato
(888) 689-2247
American Airlines
www.aa.com; mobl.aa.com
Rvato (800) 433-7300
TDD (800) 543-1586Flght omato (800) 223-5436
Baggag dlayd l tha fv
day (800) 535-5225
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BUSINESS TRAVEL 911ON-THE-GO TECH SUPPORT
Rvato otd th U.S.
(800) 800-6000
TDD (800) 232-3301
24-ho oadd atac
(800) 235-9393
Enterprise Rent-A-Car
www.tp.com
Rvato (800) 261-7331
TDD (866) 534-9270
Hertz
www.htz.com
htz.mob
Rvato (800) 654-3131
Rvato otd th U.S.
(800) 654-3001
TDD (800) 654-2280
Extd tal (800) 654-4174
Bllg omato
(800) 654-4173
Ctom lato
(888) 777-6095
National Car Rental
www.atoalca.com
(800) 227-7368
TDD (800) 328-6323
Payless Car Rental
www.paylcatal.com(800) 729-5377
Thrity Car Rental
www.thty.com
Rvato (800) 847-4389
Emgcy (877) 283-0898
TRAVELSERVICES
AAA
www.aaa.com
aaa.mob
Roadd atac
(800) 222-4357
Expedia
www.xpda.com
(800) 397-3342
Hotwire
www.hotw.com
(866) 468-9473
OCS (Ova Ctz
Svc) tavl’ hotl
(202) 647-5225 o
(888) 407-4747
At-ho mgc(202) 647-4000
Orbitz
www.obtz.com
mobl.obtz.com
(888) 656-4546
Priceline
www.pcl.com
pcl.mob
(800) 774-2354
Travelocity
www.tavlocty.com
mobl.tavlocty.com
(888) 872-8356
HOTELS
Candlewood Suites
www.cadlwoodt.com
mobl.cadlwoodt.com
(888) 226-3539
Chase Suite Hotels
www.woodfthotl.com
(800) 966-3346
Choice Hotels International
(Camba St, Comot
I, Comot St,
Qalty I, Slp I,
Clao, MaStay St,
Sbba Extdd Stay
Hotl, Ecoo Lodg, ad
Rodway I)www.chochotl.com
(877) 424-6423
Courtyard Hotels
www.cotyad.com
cotyad.mob
(888) 236-2427
Crowne Plaza Hotels & Resorts
www.cowplaza.com
mobl.cowplaza.com
(877) 227-6963
Doubletree Hotels
www.doblt.com
doblt.mob
(800) 222-8733
Embassy Suites Hotelswww.mbayt.com
mbayt.mob
(800) 362-2779
Four Seasons
Hotels & Resorts
www.oao.com
mobl.oao.com
(800) 819-5053
Hampton Inn Hotels
& Suites
www.hampto.com
hampto.mob
(800) 426-7866
Hawthorn Suites
www.hawtho.com
(800) 527-1133
Hilton Hotels
www.hlto.com
hlto.mob
(800) 445-8667
Holiday Inn
www.holday.com
mobl.holday.com
(888) 465-4329
Holiday Inn Express
www.hxp.com
mobl.hxp.com
(888) 465-4329
Homewood Suites
www.homwoodt.com
homwoodt.mob
(800) 225-5466
Hyatt Hotels & Resorts
www.hyatt.com
Hyatt Hotl & Rot
(888) 591-1234
TDD (800) 228-9548
Hyatt Plac (888) 492-8847
Hyatt Smmfld St
(866) 974-9288
Marriott
www.maott.com
maott.mob
(888) 236-2427
Park Plazawww.pakplaza.com
(800) 777-1700
Radisson Hotels & Resorts
www.ado.com
(888) 201-1718
Ramada Worldwide
www.amada.com
(800) 272-6232
Renaissance
Hotels & Resorts
www.aachotl.com
(888) 236-2427
Residence Inn
www.dc.com
dc.mob
(888) 236-2427
Ritz-Carlton Hotels & Resorts
www.tzcalto.com
(800) 542-8680
Sheraton Hotels & Resorts
www.hato.com
(800) 325-3535
Staybridge Suites
www.taybdg.com
mobl.taybdg.com
(877) 238-8889
Westin Hotels & Resorts
www.wt.com
(800) 937-8461
Wingate Inns
www.wgat.com
(800) 228-1000
Woodfn Suite Hotels
www.woodfthotl.com
(800) 966-3346
Wyndham Hotels & Resorts
www.wydham.com
(877) 999-3223
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A New Android HoneycombTablet From Toshiba■ Tohba tg th Adod tablt aa wth t Thv tablt (www.tohba
.com). Th tablt loadd wth th Hoycomb OS ad at 1GB o mmoy, a
10.1-ch mlttoch LED c, a 2MP ot-acg cama, ad a 5MP a-acg
cama. Th Thv ppot W-F ad Bltooth twok ad pot USB, mUSB,
ad HDMI pot. Th EayGp ac mak t comotabl ad ay to hold. Th tablt
avalabl 8GB ($429.99), 16GB ($479.99), ad 32GB ($579.99).
TrailsHappy
I n t r i g u i n g G e a r , N e w & A r o u n d T h e B e n d
by Josh Compton
A Tablet That Transorms Into A Notebook■ Tablt mak a ctly tyg to bach ot to mak th podct mo vatl ad q. ASUS
dog jt that wth t E Pad Taom TF101 (www.a.com). Th tablt at th Adod 3.0
Hoycomb OS ad dobl a a otbook compt wh pad wth th optoal kyboad dockg ta-
to. Th TF101 at a 10.1-ch mlttoch LED c, 1.2MP ot- ad 5MP a-acg cama,
a HDMI pot, 1GB o mmoy, ad a McoSD cad ad. Th coolt compot o th TF101 th
optoal kyboad dock ($169.99), whch ha a laptop-tyl kyboad, tochpad, two USB pot, a cad
ad that ppot lag mmoy cad, ad t ow batty wth p to 16 ho o batty l.
Wh dockd, yo ca old th TF101 clod mch lk a laptop. Th dg gv t a dal-p-
po om that t t apat om oth tablt. Th E Pad Taom TF101 avalabl
16GB ($399) ad 32GB ($499) modl.
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