pc today magazine - september 2011

8/4/2019 PC Today Magazine - September 2011

1/80


2/80

AVAILABLE FROM

MICROSOFT, W INDOWS AND THE WINDOWS LOGO ARE EITHER REGISTERED TRADEMARKS OR TRADEMARKS OFMICROSOFT CORPORATION IN THE UNITED STATES AND / OR OTHER COUNTRIES.INTEL, THE INTEL LOGO, INTEL ATOMTM, AND INTEL ATOMTM INSIDE ARE TRADEMARKS OFINTEL CORPORATION IN THE U.S. AND / OR OTHER COUNTRIES.EXOPC IS A REGISTERED TRADEMARK OFEXOPC. | SKYTABAND SKYTEXARE REGISTERED TRADEMARKS OFSKYTEX TECHNOLOGY , INC.

Get the tablet thats serious about business

Surprisingly ready to playL k PC, SKYTAB c HD d d c d d .

Dual-core computing anywhereT SKYTAB 1.5GHz d -c I A c ,

2GB RAM, d 320GB d d . W N d 3G (c b k SKYTAB c c d w .

True power of WindowsT SKYTAB S S SKYTEX W d w 7 dM c O fc S b .

ExoPC makes it touchableSw c b w W d w d Ex PC c

c c b x c w d b. T SKYTAB d b b k d .
http://www.skytex.com/


3/80

IN THIS ISSUE

12Essential Business Tech

Technology intelligence forexecutives, professionals,

and entrepreneurs

42Mobile Ofce

Highly useful information forconducting business on the road

66Personal Electronics

Electronics, services, and helpfuladvice for home and leisure

72Business Travel 911

Fast tech support especiallyfor traveling professionals

Table Of Contents

ON THE COVER

Too Much Data?I your organization makes critical decisions based ondata that doesnt translate into the rows and columnso a spreadsheet, then you may already suspect thatyou might have a Big Data problem. We spoke withKen Bado, CEO o MarkLogic, to fnd out more aboutunstructured data and how MarkLogic helps itscustomers get a handle on that data and put it togood use. Turn to p.12 or our interview.

Scan thisQR Codewith yourmobile

smartphoneto see ourWeb site.

Product Coverage [email protected](800) 247-4880

131 West Grand DriveLincoln, NE 68521

Circulation(To adjust your bulk order or torequest racks.)[email protected](800) 334-7458

Customer Service(For questions about your sub-scription or to place an order orchange an address.)[email protected](800) 733-3809FAX: (402) 479-2193

PC Today P.O. Box 82545Lincoln, NE 68501-5380

HoursMon. - Fri.: 8 a.m. to 6 p.m. (CST)Online Customer Service& Subscription Centerwww.pctoday.com

Authorization For Reprints

(800) 247-4880

Copyright 2011 by SandhillsPublishing Company.

PC Today is a registered trade-mark of Sandhills PublishingCompany. All rights reserved.Reproduction of materialappearing in PC Today is strictlyprohibited without writtenpermission. Printed in the U.S.A.GST # 123482788RT0001 (ISSN1040-6484).

PC Today is published monthlyfor $29 per year by SandhillsPublishing Company, 131West Grand Drive, P.O. Box85673, Lincoln, NE 68501-5380.Subscriber Services:(800) 733-3809.

POSTMASTER:Send addresschanges to PC Today , P.O. Box82545, Lincoln, NE 68501


4/80

IN BRIEFTECHNOLOGY NEWS

Adobe BuysE-signature CompanyAd b S c d

d cq d P A ,C .,-b d Ec S , w c d c

W b d . Ad b w dd

Ec S -b d d - c b w

d c xc c. I d , Ad b

w b dd d d b c -

x c b f-c d c , c ,

d c x c d w d c d.

Oracle To Buy CRM CompanyO c c d d -

d c S B , C .,-

b d I Q b d.I Q d CRM -

b k , c ,c , , c -, d c d .

W x c I Q b c c O c FCRM S c , d AL , VP O c CRM,

. W I Q ,O c w d -

d d c

d z d x -c c , c

c . T dw d c d.

Dell & Cloudera Aim ToSimpli y HadoopF z -

( w )

- cA c H d

w k c

d , Dd C d

c b d d , c f ,

d c

c d w H d .T c b d d c d w d f c ,

, , I , d d d c d

C d CDH H dd b d C dE w D C wb w dP w Ed C2100 .

CA To Buy WebSite Per ormanceMonitoring CompanyW c M , - -

d W b c c w

fc N dd S F c c ,

b W b d

d d , 24/7 b , d

d c W b d W b .

U f d cN , w c w d bCA T c , w cqW c M . Acc d CA, W c M w b c

CA A c P -c M -

. T d w d c d.

Belkin & ClearCube PartnerFor Virtual Desktops

G c c

k d zc d

cc d -

d c c .I d,B k d C C b -

c d d z c d k d c -

. T c d B k Ad c d

S c DVI-I K b d-V d -M w c dC C b C C b

; c b c w c

b w c ( c ) d d k , -

d w B k d c b c cc

d d c w k

c .

LTE 4G Continues To ExpandT d c -

4G d ,w w w

w . C w , -

W MAX 4G, c d b c LTE (L

T E ) 4G d ddLTE-Ad c d c b

w k; C wd -

W MAX. A d w , V z W

c d LTE -w k w c

U.S. .

Google To BuyMotorola MobilityS MM b dw c G -

c w d b c -

$12.5 b c . Acc d

M M b , c b17,000 , w cw b G

c d

A d d b

c , c d

A d M c .G x c c -

cq 2012. I

b G ; -

d w $3.2 b cq D b C ck 2008.

Dells PowerEdge C2100 rack server is part o a new Apache Hadoop package rom Dell and Cloudera.

4 September 2011 / www.pctoday.com


5/80


Lawson Adds So twareFor Greater Mobile AccessL w S w

d w bw , c d

d d w

b cc c b . T

w L wM b E , w cw k w cd k HR w

d c c

d b d c ; L w

M b R q c q

w c ; L w C GM M b , b

C.

Patriot Releases SSDs WithRecord-Breaking Per ormanceP M w

SSD ( d- d ) S dF c SF-2200 c( w) c 555MB

d d d 520MB wd . E c d P

W df d d2.5- c z d SATA6Gb c . T SSD c b 120GB

d 240GB c c ; 480GB c , c-

c d P .

Barracuda Doubles CapacityFor Cloud Storage O eringT B c d B ck S c ,

W b-b d d c B c dN w k c j c-

w B c d B ckS , b $50 , b

c c c d c c d d d b d 200GB.

B c d G S d c b d dd

d d b .D cq ck , , w IT

b d d c -d b .

Google Buys G.co DomainG d d dd db c c c d

.CO I SAS w -c G.c URL -d c d . A

c , G w b c URL (

B . T URL.c ) . , w c URL c d .c fx. T

b .CO I SAS, w c d

.c d fx; -w c G

O ck.c .

RIM Provides BlackBerryManagement Tools ForSmall BusinessesS b

IT f , d q b

cc b - . W d,

R c I M c dB ckB M C ,

c d c d -w d b w 100

. T c dc w dc , c b -

d w d , d q

d c c k w d d .

HP Does Turnaround InMobile MarketW G A d d OS

d A P c , d Gc w -

d A d d, d k -

HP c ww bOS . B ww k d w b

w bOS 3.0

, HP c d w d b ( b , )

b . HP d

c d - PC b . HP w c c

c b .

Web.com Group GobblesNetwork Solutions For $560MW b.c G , w c

c SMB b d,, d k W b

, d cqN w k S $560 -

c d ck. N w kS cI c , -

d d c

d k c . Tcq d d -

c x d c , dD d B w , c dCEO W b.c G , d

x d k c -

z d - d

k c fcd d d -

z d b .

Patriot Memorys Wildre series o SSDs ofer super- ast per ormance incapacities up to 480GB.

Te Pre 3 smartphone is the rst touse HPs webOS 3.0, but looks to bethe last HP smartphone.

PC Today / September 20115


6/80


7/80
http://www.1and1.com/


8/80


STARTUPS

Bloomspot ClosesOn AdditionalFunding

I x d -b

x d dd , B

c d -c -b d

. Tc d c ,w c d c

, w c d c d w d

c b - d d c

d d - c . T

c b c b d

f b d c -. B c c d

$35 B f c ,c - d b I W P dC b C . A c -

d w MV , T V , QED

I , d H M , w d d c d

E k B c d, C B f d & R b d

CEO Ex d , dG P , C

S XM R d . Add , c c d $5

d b WT c I .

Absorb.com Channels

Hurricane Experience ForDisaster RecoveryS Ab b.c d-q d N w O

. N wO w c

d S P c ,S c M , d F kO c , b

b d d . Ab b.c d

x d w w k d d

w d w k b - c c w

H c K ck, d

d w d - c ;

k f d w c q

w k cc . T Ab b.c fc

z c , w c d c , -

c , d d d -c c

c . W w c, Ab b.c c

w c .

Palo Alto NetworksHires New PresidentP A N w k -

c d M k D. McL -d d CEO c .T c -

wMcL

d

d CEO I -

c c c - V S . T c c d w

f c d d J 31, d b d c .P A N w k c -

f w c d-c d c w b c c ,

, d c .

Kimbia SecuresSeries B FundingK b , A , T x ,-b dd W b-b d d-

d w , c d $4 S

B d f c d b S3V . K b d d-

, z , d -c d c w W b-b d

c c c z d d b

c d c d d d -

. T c d b

1,100 c , c d -f d c c d d .

Former NASA CTO CreatesCloud Computing StartupF NASA CTO C K

c c d wc , N b , w c w

d -b c c c

d c d c - c . B d

P A , C ., N b d d -

d d b K P kC f d & B d H dC P . O

c d G f ,A d B c , D d

C , d R S .N b d c k

- c c d c .

T c c d b d O S ck, -

c , d d -b d c d

d NASA d c d c -d . I dd

d d c d d d ,

N b w F c b kO C . Tc d cw b d

x d w d b

c d c .

Startup O ers PriceMonitoring ServiceT

c c -

c , B ckL c

c cd w d

. I W b-b d z

c d c

d c , d

c - c c

d c , w d b d d .

T c

c d-c

z cd k b

c c . Tc d c

c. B ckL c

c d $2.5 S A

d . DFJ M cd S P

c - d d, wdd

I W k .

Nebula, a startup company oundedby ormer NASA C O Chris Kemp,ofers a new appliance or privatecloud computing environments.

Bloomspot ofers merchantsand customers a per ormance-based online ofer plat orm.Merchants can view in orma-tion about customer behavior.



9/80
http://www.1and1.com/


10/80

Tablets Will Help Push Mobile Broadband Market ForwardB d 2011, b b db d d c w

c d b 57.8% d c w

b , cc d b IHS S WC c . T b x c d c 58.9 d c 2011, w c c 239.3%

. O d c b b db d c c db k d d . B w c w x-

c d w b b db d k 2015.

Many Employees Say They Will Work On VacationA c x d -c , 46% k d w w k w

w fc , cc d b H

I c . T c d c ck d c w c c c . W k w k

c , w 37% w w w k c -d 54% . H I c d d

, k k c .


STATS

BPM Spending ToIncrease In 2011M cw dw d w k

c d

BPM (b -c ) 2011, cc d

c G .O d

G , 54% cd b

5%. A d 20% d -

c BPM b d- b 10% .

4G WholesaleSubscriptions ToSee Massive GrowthBy 2016ABI R c d

c w b 100

4G wb c b b 2016,

fc c x

3.8 b c b

2010. ABI c - d b W MAX d , b w LTE c

k d d - w c

. T ww d

bd c , w .

SaaS RevenueOn The Rise

Acc d G , S S -d $12.1 b , w c

c $2 b c d 2010. A d w

c c, c w

$21.3 b j c d 2015.

T S S d ,

, CRM (c -

),w c G c

c $3.8 b b2011. T CCC (c ,c c , d c -

b ) k w b c b d w $3.3 b 2011 j c d

.

LTE Revenues Will GrowOver Next Five YearsT LTE q -d , w c d w

b w k -c , w c

b c d w 81% d $8 b

b 2015, cc d d b D O G .

D O

WCDMA w cc 70%

,d b c

, w ,w w 4%, w c w w

c b c c w

LTE c .

Worldwide Mobile Broadband Device Shipment Forecast

SOURCE: IHS ISUPPLI RESEARCH, JULY 2011

Any Mobile Device Laptops

Smartphones Tablets



11/80

The Tech Info You Need, In Plain EnglishYou dont need to be an IT guru to buy and maintain computers and gadgets for your home or small office.

Smart Computing keeps you up-to-date with plain-English articles that explain new technology and define

technical terms. Each issue includes news, tutorials, and step-by-step troubleshooting guides.

More than a typical magazine, Smart Computing is a reference tool. Benefit from the years of tech support

advice archived on our Web site as well as access to our Digital Editions from any Internet-connected PC.

Call (800) 733-3809 to subscribe!WWW.SMARTCOMPUTING.COM
http://www.smartcomputing.com/http://www.smartcomputing.com/


12/80

ESSENTIAL BUSINESS TECHEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

BIGDATA PROBLEMS?MarkLogic Solves Them

Can you explain in laymans terms thecore o MarkLogics business?Bado:M kL c b b , z , d c d k w . B w d-d cc , k c c

d c , f d c b , d .

M kL c c U d S . A

, - c k w w c

c , , d . I c c , b - c

, w c d b .

S , z d b b

d cc q ck b c c c . T , b b d c d k d c , c

w c -f dc b . T d x

w M kL c d d .

What types o business problems makeMarkLogic an ideal solution?Bado:T k b c d d , c

. T c c d b d b c c d d d -

d, w c d , c c dw b , w b , w ,

d k d . M c . I d d c

d d c . S b c w b d w

. A d c c

b , d c c d.M kL c c k c

d z k k b b d c

b .

I z k c c d c b d d d w dc d , dk w B D b . A d d

c d c d cc , c , , d d c

, M kL c (www. k c.c ) b B D b . W kw M kL c d d CEO K B d

b w M kL c c d d w B D A c b d b M kL c d c ,

c , d .

Could you explain what unstructureddata is and why its important or busi-nesses to understand?Bado:L d c d d

d w . U c dd w c d . I c W d d c ,PDF , x , c b , c -c , d , d , c. T w c c d b c d f w d c

d d b ,w c q c d -

d w c c b . U c d d

d .A d c:

80% d b c d d c d d , d w x -

. D x c d w 800% x , d 80% d w b -

c d. S w d , -c d d k w, w c

w d c , b 80% . T q : H w d

, , d z c d d , w c -

B D , c d ? T -w M kL c.

Ken BadoCEO, MarkLogic



13/80


. T w w 24/7 - w d . W ,

d c w M kL c , d - -d b .

What is MarkLogic doing or people who are onthe go?Bado:T b d

M kL c c z d c c b . O

c b b c c - c w b-

c d , b c b k d b d

d f 10 d - c . S c -

b b b w. M b j

c z , dw b b .

I c x k z , z w , d k b

b d c . T w M kL c b .S w c d TV w 24, J ckB w b cc k d -

b d c . A , wM kL c c d .

Is MarkLogics growth mainly in the U.S.?What are your plans or global expansion?

Bado:W d E w w w dq L d ,

d b w c w , f c c . W dd

L d , w G , d w dd N d c

. W w b x d J x c

c c c , d I x c w c A x x x .

What does MarkLogic o er in terms o a BigData solution?Bado:B D . F c , k

d ; w w w d b d c b . H c , d -b , b w c d d . S

M kL c d d b- c d .I b d

. A , 80% d c d, d k w w d cc .

Compared to those o its competitors, what are thechie benefts o using MarkLogics products?Bado:M kL c d xw , w c d

w . T f b q ck d

d M kL c S .O , c w , OK, w w d b , d IT d

w , F , w c ? W d -f c , d b ck

w w c d w k .

S w d -

. W d d d-w , c -

k .S c d , M kL c xc

z cc d d q ck

, w b- c d .T d b b .

I w k w, w w k w. T b

d d c c k c cd c , c , k c

. E 80% d c d, d 10% , b w c 10%? S

d .

To what extent do customers rely on your con-sulting services to get started with MarkLogic?Bado:C c M kL c d

c w c z . Tc b , 20%. I k k k

N S , c c . T w k d b - k c ; x , C z ,

Acc , k d k . B cw w d c fc

c w c k w R&D d dd

d c c c -, d b , w

w d w d c . G c - x c

d c q ck b .

What does MarkLogic o er in the wayo training and ongoing support?Bado:T d d , b

- d . W b b c c d

-c c w k. A c d w

Even though80% ofthe datasunstructured,you may onlyneed 10% of it,

but which 10%?



14/80

SoftwareAt Your Service

KEY POINTS SaaS (so tware as a ser-vice) re ers to so tware thatruns and is maintained inthe cloud, outside youron-premise systems.

SaaS can be cheaperand more fexible thano -the-shel so twarepackages.

Be ore you sign on orSaaS, make sure your ven-dor o ers comprehensive,round-the-clock coverage.

It might be wise to de-centralize your SaaS toavoid putting all your dataeggs in one basket.

d - d ; c , d , d , , , d w k d .

B S S d c d d . A x

S S G G , w c k b ; c d d

d d .W S S b

d d w c c w c c .

W S S c , c w c d - c

I b w , k c S S ( w -c ). A w b d , w

cq d w .S d w d d w c d, S S w dd w c w

d w c . T wd c d d d c , d cc W b-c c d PC

c ( c w c w , c ,

c c d c , I ).S S d w c c d-

b d d d d . P S( c ) d -c , w k , d

dw / d b d ;M c W d w Az x-

. I S ( c c )


SaaS Could Save YourBusiness Time & Hassles



15/80


S S d w d c , MB w , w UK-b d S w 120(www. w 120.c . k). T c

w d c c c - c w c w

c c .D c c w c w d-d c S S b .R c c G (www. .c )

d c d b d 2011, q w b w w b d d

S S. B 2012, cc d IDC (www. dc.c )c , 85% w w b

k w b d d c c d c .

W b d w ? E dd c d c , j

c b d . S P.S , b d d d c -

D c , S.C.,-b d CQ M d N w k(www.cq d . ), S S c w c d d ,

c , d c c . I d - b c , w w

c d c w b c c .W I c c w d c d

b , I x S S d w z w W b, d

w w

w , S . S S c d . W k c w . W k cc b

W b. W k b c w -b c . A d w cc .

A Lot To LikeL w k c c S S d -

. S d c . N

fc c , b : cd b c c w

d c d. T b S S d c , d cc

c CRM (c ) d c c w .

W b c , c - c d w w b

b d w b b ww w c . E

d d, d d, d d c , - c .

J R , IT c w C b d , M .,-b d PA C G

(www. c .c ), k S S w b d -

. F c , S S c b b q ck x z ww d c c . I d b z d d d -

c c c d dc c .A d c x c

z q c d d -, d c c d fc c c

c , R . A S S c dd b f k d -

c , c c c x c , d cc b w c w c

.H d S S c d :

SMB w f d b - c S S c c , c

w f , d k c b ck- fc .

I dd , cc d P T d , w PA C , c w

S S c d w c c , b d . F z

ISO q ,S S c d b c d zd d b c c

d c k b cd , dd T d .T c , S S d d w c

w b c c c , T dG , CEO A A b , M c .,-b d G wD (www. wd .c ). Y

d, c z d b w x d c . [T ]

The SaaS model is a way to uti-lize the software via the Web.

Sarah P. Sain,business development and education manager,

CQ Media Networks

You always have the mostup-to-date product, and many

companies allow you to upgrade anddowngrade your plan.

Ada Chen Rekhi,head o user growth, Connected



16/80


c d d , d d b fx d c , d .S S c b fc c d x b - - d c , Ad

C R k , d w S F c c - b d C c d (www.c c d q.c ). T b c w - -d d c ,

d c w d d d w -d b .

Not A Cure-AllB b c w

c d, k d S S d b c - . A w -

c d c , d k d c

IT k , b , d w w c .

M k A. G , d W d I(www.w d .c ), S c V c c -

c , k

q b w c w k ,

c , d c d d c .

Y b c c -

b d b d d d w k d, G .

W c c ? I c x c j c

d S S d d 24/7 c . T c

ck w d w k.A c S S b w

d k c . I d , c

d b c d d c , b c ( c W b URL b

w ://) S S dcc d G . Add , c

c d b - c z d x d , G

dd , c c ck S PS3 c .

A k S S , x d c d d c

z S S c . T c b b , c , d d b c z

c b c d d d bd c c d

d dd , c d B T bb , CTO d c - d

S -b d S (www. .c ).I c b d c c

d .D j d c , T bb

w A z c w w c - d

d d w d cC d k d c d

d c c d d c

c z d d c d ,dd . I c c , d

, d c .N ck M , CEO T c , C .,-b d

L O fc (www. fc .c ), d d b k . W

d c c d d w c c f c

c , , d w c k c c d w

c d d w b d cb c d d .

Worth The InvestmentO , S S w w

c d w d c w k d w .

S S c w c c IT d , c b c

c d c j c . B w c c c ,

d, , d k k ww d b

d d .C d w b N . 1,

c - c b w , G . I d -

d x b 24/7/365 w q .

Internal security policies of theprovider must be top-notch to

prevent unauthorized users from ex-posing your data.

Ted Green,CEO, Greenview Data

PLANNING STAGESCDW surveyed 1,200 IT pro essionals and ound that 38% o organizations have a written stra-tegic plan or adopting cloud computing services (50% did not; 12% were unsure). The surveyalso revealed various stages o planning across organizations, as these gures indicate.

SOURCE: CDW 2011 C LOUD COMPUTING TRACKINGPOLL

33%Planning

31%Discovering

22%Implementing

8%Not considering

6%Maintaining



17/80
http://marklogic.com/


18/80

SaaS For BusinessA Quick Guide To The Possibilities

KEY POINTS Refecting its importancein business productivity,collaboration may beone o the most commonterms in SaaS products;vendors use it to describe

just about everySaaS o ering.

Cloud-based SaaSapplications provide24/7 access, allowingyour work orce to usecompany-approved tools

rom any location that canconnect to the Internet.

SaaS applications maybe enterprise wide, tyingall business operationstogether, or they maytarget speci c businessoperations or unctions.

Some SaaS o eringsare large-scale systemsthat require enterpriseor operational shi ts inprocesses, but many maybe implemented with littlecost or e ort.

c d b d d x W b .

CMS b k w . A c -c c , , d W b-

b d c , d - c c c c , d CMS d c d

w W b-b d d c d c , -k c d c c , w

d d c .

Customer Relationship ManagementCRM (c )k , k , c c

, c c , , d w k b xc c .CRM z d b d

d d c c k d . F x, k d

d d w c , d , k c . A c c

d ck k w d c , dc , d c c q

w ck w- .B c d c

z d d b , d c

S S S ( w c )

d b k

. T b c b w . W c w c

c ( d ) b , bw c , k,w A Z (w , k C W) d .

CollaborationC b d c c b fc

c d c d. I d d - d c cc d c ,

w c - d c , k c c ,k b c d , d .

W c b d c b - S S c d d, c c . M

b c c b S Sc . M c c d k c d c c , b b x w w c w k

c , b dw d d c , b k .

Content Management SystemsCMS (c ) d

c b b d c . T




19/80


x . M c x ck c-c W-4 , d c d, db k , d c -

. T : w k c d d , HR w k ,

d c w k.

Enterprise Resource PlanningO S S , ERP (

c ) c w c , w x-

c .ERP

d b d d - d w -

b - c . O b

w ERP

c c c k b d , , d

c b d . ERP d d w

b . T b f c , b c b d fc c c d .

Expense ManagementEx c w d

d c c z ; x-

c d d c - c c c c

- - b . O , w d f-

c d d cc x , d , d

b .B d x c , x-

c cd c x c , c d ,d b d.

Financial/AccountingT b f f c / cc S S

c cc w ; w b d d b ck ; d

cc w w - -d w d , , d c x c .

W d w S S c , -c / cc c b

f c j c . C d b d d d w d -d . A xc d d w , d b ck w c c w c ,w d d c , d w d cc d

d . F x , c c c

.

Document Management

A b b zd cc d d c - d , w k , . D c -

c c cc c dc d c , d -

c , d d d b ckc . D f d

c d c , d d c - c c d ? A d c

d f cc . A c b c ,

d c b w c c ? A k c k k , d

c c d w d.

EmailE , w c d d c c -

, c S Sd c . I d W b-b d -

c d d c .T q w S S

d , b w b - w c c .

E b d w S S d c w b , w c

b k w c . T b S S d c , c d

d c b c , d d wc , d d d c

d d dw c .

Employee Per ormance ManagementEPM ( c ) -c c d HR d , , d c w k c . S d

w k c c .EPM c - -

c d d f w d , w c z c b c ,

, . S c c - b d b d b - -d w

d , j b d c d f .

Employee Sel ServiceESS ( - c ) d d k c k d c ,

w HR b .S ESS ck cd b , c q , d

Email, along with calendarand contact management,is one of the core partsof many SaaS products.



20/80


d . F c / cc dk k ck c , ,d - .

Marketing AutomationT k c -

w c d, c dc . T c k

c , b c c k - dd d -d d . I

c , - , .M k -

b d , c , d .S d c -k ; CRM ERP

k , , , dc c d - d

d .

Project ManagementP j c d b d

d c b j c , d c -c d , , d c . T

b ck j c , c d c d c c , d w c -

w j c c b w d.

P j c c -c fc d b .

Sales AutomationS b - c S S. I dd

q d , w x d d d c ,

c d k d k q ck d c

c d q c k b k .

W d c c , c c d c ,

c f b d c cq c , dc c b d c -

.S c b d

w S S c d c ck , , d c c .

Supply Chain Planning & ManagementSCP ( c ) d SCM (

c ) cd c -c c , c d ,

w k- - c , , , d d .T q c b b w

b c . T c

w d d kc c . SCP

d SCM c d - dd , c d

c , w w d c dd c c .

Talent ManagementT c z d -

c . W EPM c d d ,

b k c .T c c d

c ; cq , c / , d c

j w x . T c c d d c , d

, d c ck b d -c fc c .

Transportation ManagementT c

- d - d cq -, z , d

c , , bT c ,c d c , , , ck d, ck

c , d ; c b c fc d .

M

d c z , d- cc c , c d c b , d -

c .

Warehouse ManagementW c c

b c w k c c d d d . B d b

w c dc ck d ck c

c w d cd c q , d -

d d .

Web Con erencingW b c c c w k

w b , c , d -. M c b

, - c d x c , d b w b d w k c b

d . M W b cc c

d d xc . T x b b .

Sales automation may beone of the most popular

categories of SaaS.



21/80
http://www.buffalocloudstor.com/info?utm_source=PCToday&utm_medium=Banner&utm_campaign=PCTodayBanner-Online-CloudStor


22/80

Moving Software

TO THE CLOUDSome Important Considerationsc d S S d c d c ID

(www. dc.c ), x T w d- - - -d q d

c . B w k w IT d, c

w c w w c d c , b

c d d w d d w c .

Y w k w IT b c d c d c

b , b c b dc d c d w

x z . I w c kw c SAP -

z ERP, c , d CRM, M w d. T d d w

c b IT c d b d , d c b c d CRM

T c d c d CRM w , w IT b d c -b d c .M w d x

d x w c wd b d, w w w

b d z . A k , w

c c d w w , w d b j b w w

w? B z d c , k b b

c d z

T c d w c d w c c c b b d d c-. H w , c d w w

b c w d b , b d c -

c d w k w c . H , w x k k c w

c d b c .

Fundamental ConsiderationsA c d w b c

k c c w c , w c d w b d

dd w c b c d -w d d ? I j dd w

- d c , c c c - b c W b , w

b c z .C w c

IT- d d c . R b M w d, c

Youll need to ask yourself wherethe data is located, where does

it need to go, and how does it integratewith the new service.

Robert Mahowald,research vice president, SaaS and cloud services, IDC


KEY POINTS The rst question to ask is,will you completely replacelocally installed so tware or

just add new capabilities viacloud so tware?

Make sure to prepare

the work orce or thechanges that moving tocloud services will imposeon work processes.

Ask service providersor re erences and talk

to them about SLAs andredundancy options.

Find a cloud so twareprovider that o ers su -

cient support and educa-tion to meet your needs.



23/80

w d q c d- w c d k d

, c , d c , M w d.

T k d dk b c , b c k w

k j w k d b c d . Y d

k w d c d, wd d , d w d w

w c , M w d. A d d d , d c k d b

b ? O w , w b b c d c .

Comparing ProvidersY w k d -

c . F c c , M w d, d

c w , [ d ] w w

d d . Y w k w w k d d d c b

, d d w , b b c w b

c . F d d c , k db w , c d , d

b ck c d. Y d c SLA b w

z w w b c - b .

Troubleshooting & TrainingW , d c d

w d c d b c , d d w d c IT b -

c c d . M w d dd , I b d , b c k

d -c d k. I w d k d 1 -

c d , w w q ck . S

d IT w b b c c d w c . Y w

k w c c b ck -d .

d d b c dd -d c w c . B c d

c , c d w b b

w b .

ChangesM w c d c w -c , d , w c d

b . T c , b c w b c d c cc

, M w d. W c d c , cw b cc d b w , b

b d w k w k d w k d. T b c d fcw z c z d -

c , w w d dc d d , b c c d c ( IT

) w d b d c f d d b w k x c k d d d d.

Planning MattersB d z

c . F x , M w d x , w b c , w k b

c d c d k. T b k c w

w w b c d c -d . T w q cc d .

A , c c d

( d c d b c ), w d c -

d d b dd .

License CostsA K , c c d , -

w c , , d d IDC,x , F c c , c

d k f - z d -d d d . I c

c , c b d x . W

b c , b .W c d b c ,

c c . A b wc d c , b b c d

c w c d c- k . T ROI c

c b b k d - d c c , K .

Data MigrationQ c d w d

b w c x -w d d c d. A b b

From a cost perspective,customers should look out overa five-year horizon and understandadoption over that time.

Amy Konary,research vice president, so tware licensing,

provisioning, and delivery, IDC




24/80


SaaS BringsCHANGE TO ITBusiness & IT Lock Horns On This Building Trend

T c c d b b S S d , b

d d IT b d c . T

k b c IT k b c c cc

S S, b IT z d b w .

Impending ImpactT b c b d S S c d

IT q d d -d w - w d c

c IT zz . A c x , S S d IT w b

I d, q c -d c c IT -

k.S S IT w IT d c

d c d b k

d , C McD , d c d c S c N w (www.

c - w.c ). S S IT d c c k

w c b k . B c , b k , IT b d c b d d

w b .T d c k c b d

d w c d c S S, w cd b d c c d w

w . F x , M k M k , CEO H wk G (www. k k .c ),

x S S ck c CRM . W c /

Oc c d d b b d w

d b IT , S S( w c ) w -

w c c . A, w c

d , b k d -z d S S c d

c b w b d IT k d c . A

S S d b d , b w c w

c

IT d .S S c c IT c -

c IT, Sc L , cw PA C G (www. c.c ). S S c c d, c , x c . B x d b

CIO . S S d c c CIO d

w d, c c d cc d , - d

c , d d z , d - c . S S q

d b b x c w c IT, c c c .

IT professionals tend to be a littlebit more realistic about the ad-

vantages and disadvantages of SaaS.But a business manager has to sortout the legitimate concerns from a fearabout SaaS challenging the IT model.

Scott Lever,managing consultant, PA Consulting Group

KEY POINTS SaaS integrationremoves traditional ITresponsibilities but createsnew requirements basedon service deliveryand communicationwith vendors.

Opinions on potentialSaaS adoption can varybased on existing IT skillsand background, as well asunderstanding by businessmanagers o the technologys

value and impact.

Business managers tendto be the primary drivers o SaaS, but IT pro essionals canalso support its integrationdue to its ability to removebusy tasks.

Licensing issues canabound with SaaS due tocomplex issues aroundin-house ownership,management, and vendorpolicies.



25/80


d f , d -d c IT d - -d

. O d, c kc d c -

c IT .

T w w b IT k d c c c b S S d b c c d c IT d ,

L . I d k d d

d b d c c c c d , c , d c c c

d w c , b w S S k w b d

w c b . P cc c w d c b c , c HR d f c .

Trend DriversB d d b -

d b , c IT , d b d S S

z . Sc b c S S w w c

IT, c w d c , d d, d

d b . T -w IT , , w

c c c c k .

S IT w d x -c w S S c d d w c d c c d c c b

d S S, McD . O IT - k c S S b c

d b c d w IT z k c

d k c w IT. O d, b w d S S c-

c w c d c S Sd d IT.A S S c c d b -

w d IT, x d w k x c

S S. T c S S d

- d W b c d , c - w d d b w d d-

w , d , d d c ck .

T c c d k c -

. A , c - d c -c c w fc kd c x d d j b

b . W S S CRM , c w d c d w ,

c c , d b , M k x .

I , S S d w c , b c d -

c . Acc d L Sc , c w PA C G , S S -d b d x c

- , c , b cc c IT d

d b c d ,, d w k w b w S S c -

d c /b cd c . A , d S Sq IT /c c c c d d k .

Inside SaaS SupportA S S -

c , c IT w d c -

d c . I c , d w d S S x d d b ck d d k

d d . JW d , d W d C (www.j w d .c ), w k- dIT d w d S S d

c z d c , w d - d c b k c b c S S c

d c ( c d c d ) -d c w .T b S S c z -

c b d c . S - c w c c d , f

, c c b d b - ,d d d d .

S IT d x c z d c z

b d c z c[ 90 ], W d .

H w , IT w c k d c , w c c b

d w d d. Acc d M k , c d k d c d

c x d , x b c

SaaS gives IT access to toolsthat just work, naturally allowing

IT to provide a higher level of service.But IT transformation is not achievedovernight.

Craig McDonogh,director o product management, ServiceNow



26/80


c w c c d fc c , j b , c ,k , d d c , Sc , b

c b dd d b IT b b . F ,

d c b d c S S.P c IT k b

S S -c c d c-

, b c S S d c , bIT c c k b

, d d d c -b ck c . W

b S S c -z w c

j d d IT d ,Sc .

Licensing AnxietyO , c c d ,

b c b IT d - b S S d. O -

c , b w c c c c c c d w -w , b c cc c

d b c d - - b .

C , W d d c IT d

S S c , c d - cc

c b b c .

O c c c w Sc d w ( -Sc , Sc . S , S S

b d c c c bw c w d -

b d IT d d- S S d , dd .

A c d S S d d b c c , d

c .I S S

d c d c c , McD . S x-

d d c d d c c d c b c , , c. . . . T d w c d d b c

d b , w c c , , , cd , d c , d . M S S d b

fx .S S w w c IT

w c d . Acc d Sc , b c c

d c q d S S, j w c . T d c c c d c -

c b b d IT k d

, d d c w b d d b k w k c z S S w k w , , , d

.T w q IT d d c ,

d S S k d d d z d w k w / , Sc .S k d x c d b d

d d x b d S S. C f w b

c z q d . T k cc w

S S . A c q c c

b d S S c d d .M k dd z

S S d IT w k d c

d dd . F , w b w d IT b

w , k S d c c b c b

b d d c S S d d IT j c

.

With a SaaS solution, IT staffare responsible for working with

the vendor on support, enhancements,and training. They no longer managethe day-to-day system operations andmaintenance, which consume a largeportion of available IT resources.

Mike Meikle,CEO, Hawkthorne Group

SaaS involves a different setof tasks and challenges from

hosted software. Server setup andmaintenance are not as important;however, integration and API workis generally increased, especially incustom-tailored environments.

Jason Wisdom, president, Wisdom Consulting



27/80

IT and data center technologies and trends change fast.Make sure your company stays a step ahead withPC Todays sister publication,Processor .While you get the executive overview version here inPC Today , your IT and data centermanagers get the in-depth, detailed information they need inProcessor .

Each issue contains

(800) 819-9014 |www.Processor.com
http://www.processor.com/http://www.processor.com/


28/80

KEY POINTS Determining locations

or stores o archival datadepends on a companysexisting data demandsand its ability to vethosted providers.

ARCHIVAL

Expert Advice For Successful Data Storage

L k c c f

, IT c w

d x d . A , c

q ck w c z

z , b d w d w d

c b c c , c c d

d c b d

Storage hosting providerseliminate the need or discretearchival hardware and associ-ated licenses but can presentper ormance and securityproblems in certain instances.

Deduplication andcompression are keyparts o an archivalarsenal or companieslooking to make the mosto their storage capacity.

Communication amongbusiness units and well-

ormed policies can go a longway toward ensuring compa-nies can meet their currentand uture archival needs.




29/80


b k d b k d c , R bbW , c c c c w Ab c S(www. b c .c ). H d c

d c dwd c c . M c c d d d c

b c d. Y c - d b - -d q . Y

w d c c d - , d d c c .

B d w d k w .F x , W c -

ck d d c , d b c c d -

z d w c c , b d d d b c

d d c d c w b . F , c d b w k

fc, q d d c c , d d q w k b dw d d c .

S c c c w d c d d , b c c c b c f d w d d . Acc d R , b -

d c c c c -d , b c c c c

d c b d. W c d c b ck , c

c d d . . . k d c [ ] c b . K -

w c c d d , .

G d, b d cc w , d c d d c - c b .

M K , d c d c k

R b d (www. b d.c ), c d - d c , -c d c c c q . O

c , d c q c cc d -

d . A , , d w d b d k d d ,

w c d d .

Battling The Data BulgeA c c c c ,

c c c d c

B c d c c c z , c c d d c c c x IT d.

A IT d c -c d b d c , b

d d -c d d f d d - w k b c .

D c c c c IT b d d d d c d c , x L c R , d S P kC (www. kc .c ). Tk b d w b

w d w k w dc d w d f c b c d . T

; b c d c d w d c d

b - , d d , d c .

Location, Location, LocationR d c b ,

d b d c c , , d , b

- c d d c c .T d d c

q c k - fc d k c d -

b . T c c b d d c dw , c , d c -

, b b c c

c w c d c , c , w d .

B c c c d -c , b q c

c q d d d , b d

c c d c d d . T b , w b w

c , c c d c c d , b c c

d c d .T d d d d

d c , d b d

PERFORM DUE DILIGENCEService providers exist or al-most every IT-related task, butsome assume a deeper role inbusiness unctions than others.Data archiving is one suchexample, because businessestypically expect a third-partyprovider to store their data

or the long haul rather thana short period. According toMacFarland Consultings(www.mac arlandconsulting.com) Anne MacFarland, this

means per orming due diligenceon the provider be ore em-ploying its services.

It sounds brutal to say,Negotiate the divorce be oreyou get married, but in thecase o outsourcing an archive,you want at least a strong anddetailed prenup and pre erablysome speci c kinds o reportingon who has accessed the ar-chive and or whati only todetermine what in ormationactually does have a long tail o reuse. A business archive is not

merely a curated asset; it mustbe use ul and used, she says.

Due diligence can also beuse ul or companies that storetheir archives on premises.MacFarland advises stickingto open standards and ormatswith broad multivendor sup-port whenever possible. Insteado taking a chance on secretarchival ormulas, veer towardthe tried and true, such as therecommendations set orth bythe SNIA (Storage NetworkingIndustry Association).

Data requirements continueto grow, mostly because of

duplication.Lance Reese,

president, Silver Peak Consulting



30/80


c . B fc , c cc d q ck d, d d b c .W d z d b

c c w w c d/ d d

d. B , c -c c c c c

k x c c .D c x b d d

c , d w c , d c b ck , d d , c c c ,

d A M cF d M cF d C(www. c dc .c ). D d c

d c c d c b k d d c b [ d] w q .H w , - , c , d d c , d b

d w d w w d b d d d. S c d

c b .Acc d K , d d c c

w d d -c , c

, d c , d . U c -, b c z d d c 20

w b , c d c x d d c

b c d k c j c w d d c , .

T 2 b c x x z d c d fc CIO

c , R dd . D d c , c dk , d

x w d wdw . T c c c

k c c ; b d w b ck

c . F c c c d dw . T q c d

z , c , d d c fc c .

Power In The PlanE c q d w c c , d w c c d c w c . B c b c c

, b d b c c , d d c d c

D d c d d c c b , b c w d -

c d c b q d c d

d c c .D b b c c d fc w w w , d

c c d IT d b c

c . T cc d b d x b ck

d d b q d . T b d b b d d c

w q c , , wq , R .W b x c d

x d d c , w b , R , d w c w q

x c . K dd b d c q w d

w d c d. T x c c b w d - c

c c w w b b w q d.

T c k x q d b

d fc . T d c c , d c w

d w d x . S w dd dd

c c w d w d d q d d c d d -

c c d . A k ck d c c

w d k c , W .

KEY TERMSNavigating the dense wa-ters o data archiving canbe a daunting experiencewithout an understandingo the technologies andconcepts that crowd thosewaters. Here are somekey terms in the dataarchiving eld.

compression: Reducesthe size o data stores byencoding in ormationwith ewer bits than theoriginal version.

deduplication: Tech-nologies and processesdesigned to eliminateredundant data in archivesand other storage.

hosted: Archives storedwith a third-party provider,which has acilities speci -cally built or data storage.

local: Archives storedon in-house storage serv-ers, providing ast accessto stored data but o tencosting more than hostedsolutions.

remote: Archives storedat an o site location thecompany owns.

Long-term retention of valuablebusiness data is not like putting

a book on a shelf and expecting it tobe there when you want it. It requires along-term commitment to governance,administration, and infrastructure.

Anne MacFarland,MacFarland Consulting

Cloud storage is a growing andincreasingly viable option for

backup and archiving, and many ven-dors have overcome security and lock-in concerns.

Miles Kelly,senior director o product marketing, Riverbed



31/80


Online StorageConsumer Options, Enterprise Effects

Positives & Pit allsB d d c b w q -

d c c c d b c d , b d c d w c d

b .C , , c . R d

c x x ; q - dw d w , x

c , d d c . T c d

c b c d , c c .

T b d w z [c d ] b d

, T bb . I w d , f d w

c . F x , d f d b w d .

A , c X b bw c d b c d

w d d .O c , c , c b

w w . E c d dc /b w c d fc b d c IT q (d d -c d , dw d w ),

c d c w c -b c , Z .A b c

c d , d b c , b

d b ck w c d . A d c , c dc IT d -

d.H w , c , c d c d b d.

C wc d c , d w :T d b c b cc f I c c-

; ; d, c , dd d c . T

d z c c , c d A C d, B x, D b x, S S c, d S .

I w d d d c d w d w b c , w . H w ,

d c d b ww c d b d d w .

Not The Same GameF Z , w IHS S

(www. .c ), c W b d G , A z , B , d k

c c C d, F c b k, d Y T b .S dd , W A z d c d d W b W b , G

d c W b , Z , k d c W b-b d

b / W b-b d . N w

c c w b d c .

H w , B T bb , CTO d c - d c d d S (www.

.c ), d c b wc d b c d . E

d, b , c w d -d d b -c d , T bb

S . N j d d c , b c c .

I d d, b d c w c b -c c d . c - dW b-b d . W b , d

k b , d b ck d -b d , , f ,d c , T bb . T d c ,

dd , d b ck- d c c b b d w d .P c / c N . 1 c c b

, Z , d d . A b c d b d d

d w c d c c b c w d c c c .

O c c c d , d d, c c d b , b , x d b , c.

Everything from speed, toreliability, to securitywere

designed to handle business-classdata: Not just photos and docu-ments, but your company secrets.

Bassam Tabbara,CTO and co- ounder, Sym orm



32/80

w w d c d c .

G k , c c d w w w k

c c b cw , b c

x , c w k d , c b k c . I w dc d c c w w

c fc x f d d c w d k d w

d c c c , .S w c x x

, b c w k d , w c c d

b w d c f- . T d d w w

c q , d, b -P ck w ; b

w c .H w c ? N k w , b c c j c d . H w , c c b

x d d. A -w d x , T

w d c x b w . A

c , d c w c c d w

( d w k, j c ) w w

w k j c d w .

S w b c x c d k . I c c d, c , k b d , b d , b c b d

d d, w c w w w - d d c . I

c d c b

b d d .(T , G d W b S c d L w P : I b d b w -

b , w d ck c w d d c z .)

A d , d b q w . T q , x -

- - , w d w ? W c b :

b d w - c ? I c c d d k d b , b c - d c

c j c ? O d x c d d ?

T w , , c c d q . I b d w

c d d b d .

In-House Development: Expensive & RiskyT d c d b d , d

N C w d -c d , w - d

w k c b c c c

Software: Build Or Buy?Is In-House Software Development Worthwhile?



33/80


A , S w , d f c c c d ,

w c d - 1.0 d c j b d - b

c d b d . I c -

d b - c d.

Big Enough To Play Either WayT d c c , c ,

d d d c b w , d -

- d c. I c , f c w w ,

w b c c .

T w c w c N w Y k b-. Ob , w k c ,

c . W k w w , d c c c -

- c d c w acquiredc - d c w k .

T w , w cq c , w cq , d w w x - .

First, Defne What It Is That You WantT w d ,

c . I c d w w - d

w c b c c w

c - d d w d - w d d d c c .

H w , w c d - d b w -d c d c fc - d d c -c c d

w . I d w - b d w w d -

c . E w , f d d defne j c , d d d x c .I d , d w w b ck ( c ) w bw d k d . S c d , dc -c c d w

d d c ( , , d ) d c d d x d d f . I -

b k , w ,

d w - c d.

Ex w c , c , dc c c z c -

. Tw w d cc d c -d d . F ,

w -d c d d d- c fc . S c d, c -c c d

c . (T c d w .)

N w c , w d - d fc , -c , d x

d k . I q c fc c , -c d , k d , d d

c ; d c c d d c w j c .

S c w d d -c , k N w

Y k-b d b , cw b d w .

Outsourcing IssuesW C- x c

b c w d ( - , ) c

b d d d c - k . T d , x , b b d -

c d c d c c c -

c c c c c .

A d S w , CEO CB I (www.cb.c ), c-

, c k d cc - , w c c .

I w - d .c , c ,

S w . T b c d b c c c d d c ,

w b ck d/ d (f c . b ck d , x ) d w w k d

d w k d . B k , c d w

b d b c , w b -c - d .I c , S w , - d

d d c d d , cq , d k .



34/80

w c cd k .W k k d c c , c c - -c

, d k c c w F , F w , M b , d C c

F c b k, Tw , d L k dI . A d, d -c c xc .

For Products & ServicesA b c c

b b c

. B w c W b dc w k, w c dk c c c c c k c ,

w , d c b ck c k c .

Likes, app plat orms & promotions. F c b k w w k d

w w c c c , , dc , k, d . A R , d d CEO

I M k S (www. k. ), w f d c d c c . O F c b k, b

M c d b

c k c b .A d k d b

b . B , w b c d c d c c k , c

b c d .W z - -dc d d c b

b d c w k , d c d d c d

. S , w k d x b

Doing social media marketingthe right way requires two sets

of skills: technical and marketingskills. On Facebook, for instance,you need to be able to developcustom applications and tabs tobrand your page and support youroverall marketing message.

Amine Rahal, ounder and CEO o IronMonk Solutions

For Small BusinessMarket, Socialize, Network

MediaSocial



35/80


c c HTML/CSS d , w c

d c / c . Y d k d F c b k Ad , w c d SMB w. I b

b , c , , k , ,c w k , d .I c j c w , ck j b w F c b k d

W b . Acc d d B d (www.b d .c ), M c j

F , c b c F c b kL k b x W b w c b b

.S c c c d F c b k cc

F c b k L k b x b c c w j

c ck. E c b c b c F c b k d c w b b

b F c b k b c , F .

F , F c b k w w , c d -

c c b -, d d c , d

k c cw d b f .

Hashtags & retweets. Tw F c b k, c . T c -

b Tw c b f d , w d

c w , R . T - w d c c , c k

c ( c w d c d d b b , c # c ) d -

d d c w w .T c c - d -c , F k b ,

k @ c ( w c c Tw ), dw c c b d b -

d d c d w d zz c .

B2C ConnectionsT c -

-c . A d w c c , c q c c .

A d, w d , d - d z .

Content is king. T , bc w k b d .E d -

w , R ,

w d c . Bc , d w c c b

c c w c , R dd .Stay personal. Acc d F , c

d w b c , b , d d .K d c d c

b - . Y b w w c d

d k - d d d d , W b , d b -

, F x .

The Professional Network B w k , . T ,

d d kc c . A d k

c c w k b . N

w , c w .

Link up by joining groups. N L k dI ? J . S

100,000 b , w c [ b ] q f d b c , F . M , c b c b

d c w d c c , R . H b c , d -b d

, d d b - d . A , d c -

c Tw d L k dI cc , Tw d L k dI f .

Play it sa e.A c c c c k d d , w d . C

Sk w , U.S. d C d x c Y c c w k c (www.c . ), w b cc

w k : D x w . D c . U

c w k x c d w d . K d .

If you are in a niche or spacethat tends to be very busy, your

social media approach could be thecommunication that differentiates you

from your competition. Social mediareally helps you become a brand onlineand not just a logo and Web site.

Maciej Fita, ounder o Brandignity



36/80

ESSENTIAL BUSINESSEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

Customer RelationshipMANAGEMENTHow Much Technology Support Do You Need?

W W B d , VP I d - b d c B d A c (www.b d c.c ), b k CRM (c -

) , w z d w c c d d c w . B d w d d z d b

c d c d c -c d c d -

c d b w cc b w b . H d x d M c O k d

CMS (c ) w , b d c d d -

c d .H c d x CRM c -

, w c d d c CMS . A , B d k ,

d . A 2009 b - d A d T cd SMB w d w

CRM c , 32% w d c c

d c . A 70% SMB w w CRM w .

Defning CRMCRM d d d d c c . T

d z d d CRM, w c c d CRM c -. A d , CRM d c

c c c . F SMB , q , w d ?

I d c c CRM?C , d w w B d -

d b , -z , d b z c d w . G d c c d c c -

, . T I c c d c d b , b c

k c d d d b w c , c

c .



37/80

ESSENTIAL BUSINESSEXECUTIVES, PROFESSIONALS & ENTREPRENEURS

What They Think You NeedP b c CRM c b zzw d w, w d d CMS

c d c z CRM c

c w . F dd w , CRM c -

c d c , c , f c , d .

I dd CRM cc c , c , d c c , b d

w b w c c -, x , -c c . W

, d c c d .

T b c .E b d - b d , B d

. T c w k w . D k M , CEO CRM -

d I x (www. x.c ), d c SMB f d -

d c, w d-c d d c d ( c z ).

Finding What You Really NeedW - c d -

b d c c . S b w - - CRM c ,

c , k , c c , c d -, d .

S w CRM c - b .

O , k B d , j w c ,, d c c d c -

d d . T d b ck d - c

x c b f . T ck k d d

q , . S xc d c d :Cloud vs. on-premise. S S ( w c )

c d-b d c

cc d w , . S S d b x , , b c w d . I c c d-b d ,

d w b c c d -c , d d c , d b ck . S c b c d d - , w c c d w . Yc x c - c .

Customization. C b d c z c , d , d w

x ? (R b w c d ,c d c c c , c w -

.) C w d-c d d c w

d, c c c , c.? Mk . T d , ,

w d b d d d d cw c b c .

Feature set. W w , , d

d , c c, k , c / /

d , d/ c d -? R c c c d z b c . D k d

f c , c , ERP, b c ?

Integration. D d d b O kc d ? W b G P ?D CRM d c b

d/ w O k fc d c- . T dw . I w

CRM ,k CRM d . M k w d d b d .Social media. D d -

c w c d ? I , w CRM w c b w-

. S CRM API ( c c )

c d c . T z b c

x , d w c , ck c b d c

c d c . (T -

b d , .)Web orientation. I d d c , CRM w d b

I . W c c d c, c c c b d d

c c c d, w d --d c d b d ,

G H d, c k fc CRM dI (www. .c ).

The Right ChoiceT c c CRM d b d

, c c d - d d , , d - k .I , cc c c .W k w d - d R d x 3 x 5- c d xc d d j b d .

S , w d ? E c - q , M . I d

k b d d k w k wc w , d b b k

d d c cc w c c w k w c . U f ,

M , k k .



38/80


Business SoftwareThe Latest Releases & Updates

Motionso t MoSoR ck , Md.,-b d M

M S , b d c d d b w

c - c , - d d c d cT d b b - c M x b

c , d w c w b d c d c b x c b b d . I b cq

, d ck b , M S b b d c d-b d d

fc . I dd b c d b d c

c , M S C b b , b k , d b c

w F c b k d Tw .

Parallels Desktop 6 For Mac Enterprise EditionP b k w

W d w d M c cd -b - d M c w b .

T w b IT d W d w -b d b M c , -

d w c f b , c -c. M c b c c c

w k c k bd d A b d c c P

d P d b k w M c W d w b - c : A d w d

W d w M c dw .

Hyland So tware Agile OnBase v11V 11 H d O B c -

b c , c b, d , w

c b H d dd d d x

d d d c c d c w ; c c

w d b d c c c ,c , d c d c . O B

11.0 d - w DL w , d P S , dd xSAP , d w b

w k w x c w k w k

N , c w d b - d w .A b wk ck w d d d w

c , w d b k w w b .

Quest So tware vRanger UpdateQ S w c d b Q R 5.2, dd

c d c . Tw d d cc -

VMw b ck , c , d cw fc d c q

d d dd b d c -b . V 5.2 w VMw ESX

d ESX , w VMw H Add d w k w k

b ck ESX . T c c w w- c c w

c ESX - c d .

R c c b ck

c - d

VMw c d b ck ck S-

API.

OS X LionW

250 w dc , c A w

M c OS c d d c b .S d M c x dM c/W d w b : T d dOS A D , , w f w M c ; MR Acc , b -

d M c w w b w k ;

F V 2, w c d d ;A c S db x , w c c w -

c c d w ; d O Acc M

cc c .

Apples new OS X Lion isavailable only via downloadand ofers eatures appealingto business.



39/80


d c d w c . T w c c d

dd c c b d c c -

, c d , c ,

d d c c - d .U c c , c , d d c c

w c .

SAP BusinessOne Update

SAP c d

8.81 SAP BO ERP ( -

c ) w SME , w c c c d b -

c . T ,d c b c

c c c d c ,, c , -

, d b -, c d d b ,

d c , d dd dc w k c b . SAP B

O 8.81 w k c k b c -

b c - cc d

w .

Teambox Version 3.0T w

T b x d d c d cd q w k b

w - d w k w ,

c c , d b w j c

. Tc c d

P E -, w c

c c d d- c -

, d c d wG D c , w c d . T

j c c b w j c, c c , c , d

j c , d c , d d c -

d c , b x d, d RSS d .

O k. H d dd d w c d x d , c d S xR x, E k E k F x, d B c F xc .

Oracle Security Patch

O c d c c fx78 b , c d 23 fx Sd c d 13 O c D b S . T

c d b w d d d c c d b d d, c

b dd d d c c d c . T b x

d O c S P d c S ; b c b x d

w k, w dw d. A c d d c -

c d : CMDB M d & I c API , CM , C RDBMS, D b V ,E M C , E ,I c M , O c U I ,Sc M , S c F w k,S c M , d XML D K .

Ellie Mae 2011 Summer ReleaseO Encompass360

I w b k ,c b k , c d , d

d , b d w E c 360. T d c d c c

d , c d F d c b , w

x z d , - w , w ZIP c d d b c -

f , d d d b f d . E c

c d b ck F d b, w c k c d

c d w c d d c , f , c d ; c c F d d

w ; c z - d ck d d d ;d c d f c c d-

j d , q d b .

Harmon.ie For SharePoint 3.0I w c H . d

w - . T w dd c d c b O k,

G D c , d L N , c b - w c d x c c O k

w c . W O k, b c d c d ck d c -

d ; d c ck c -; /c / d / c -

c ; d . U c w c c d b d c d d w k , d c

Harmon.ie adds social networkingto existing communication tools,including Outlook and Google Docs.

eambox is a completeopen-source project managementsuite based in the cloud.



40/80


New Energy Star RatingT EPA c d dd d M E fc E S d d

c d fc c c xc , ,E S w d M E fc

c w , d c q -, , d d z .

A E S cc d d b b d q b M

E fc d . C c d d c M E fc .

AT&T & Bloom Energy Fuel CellsB E w b B B x , w c 11 AT&T C . T b w B B x w d c CO2 b d50% w c d d, d d 7.5 w d b w . O b f

c , , d - c c . I B x d d c 62 kW (k w - ) c q

d d w 5,600 . T B B x ck c w k d c c .

Capture Energy From AirR c G T c d c d w c d c

d , c d d , cc w k . T c b b c b d

w , c c ,d c c c . I ,

c w b c b - c d d x b ,

w c c d b d k c RFID ( d q c d c -

)

w d w c c . A b c d b d w b ck c d

d w d c c c .

Optimize Energy Across The BusinessSc d E c c d C c d b d

w b d . T c b d w Sc d E c c Ec S d w , d c , c d c , b d

d c c w k. C c w E W Ec S x c c d c c

The electronic

devices that make

our lives easier

also produce some

unwanted side

e ects on the

environment.

Fortunately, many

consumer elec-

tronics manu ac-

turers are working

to create products

that keep us pro-

ductive while

reducing energy

demands to lessen

our impact on

the environment.

Here, we take a

look at the new-

est environmen-

tally riendly

technology

initiatives.

GreenovationsEnergy-Conscious Tech



41/80

c c w HVAC, , c , PC , d IT d -c . T b , c , d c

b w z d b f w c .

Zero Client MonitorS d C c d c d k c ,w c w k w d c ,k b d, d . S c d NC220, w c

c w d d d d E c b . C c c c b , d cd k c b k b c d . T w-

w LED NC220 x 51 w w , w c fc w w k w d c d . T NC220

c w C c IP .

New Cooling TechnologyT A B H Exc S d N L b w c c

d c c c c d fc d c d d c c .W d CPU c , f c b w c , w c q

, d . T j d w f d ck fd f c c c d d c c . T A B H Exc b d

d c f k, c k. T c c d c b b 10 , c c c . T d

w c w CPU c b c d c .

Solar Tablet CaseT S k S T b C V c S c d d b ck P d

c d c . T b c c c B ckB P b k,T-M b G-S , S G x T b, A T , d d d d c , c -

. S b c c 8W w , d c cc b w b c d

10 d c . V c d c S k ST b C c P d. I

d w c c , c d USB. T c b d w d , b -

ck . W k c d c c dPET ( b ).

New Coolcentric CoolerC c c c k c d c d c ,

d c c d RDHx (R D H Exc ),w c c d d d IT ck c w -

q d c c . C c c d c RDHx cd c d c w c c b 90% w c d d IT c . T c d w d RDHx c c

d c d c q c , d d c d c ,c , d w d , z d d , - /c d- . A b f

, w c d c c d , w d d .H x d b ck- d q w RDHx, w c d

c c w d ck d c .




42/80

Is Your Mobile StrategyUP TO DATE?Attitude Shifts Create Challenges & Opportunities

KEY POINTS The integration o per-sonal mobile devices (akaBYOD) into the workplaceis an inescapable issuethat companies o allsizes must address in theirdevices strategies.

Expanding your strategyto include a BYOD compo-nent will result in produc-tivity enhancements andmay reduce mobile deviceexpenditures, as well.

User policieseven i very short and basicmustde ne the parameters orpersonnel, and companiesmust ensure everyone readsand signs o on them.

Firms whose policiesare outdated or out o syncshould begin tweakingthem immediately toreduce their risk o corpo-rate exposure.

D d, b b c

c b d c . Acc d M 2011 b McA d C

M U , 49% d c d b x b d c

d c c d 70%. F , w k c b

d c w k d, cc d A2011 c d b U d c d c d b IDC, w c d b

. I c c z w w d c b

b d x b d c

d c w c c .Strategy vs. Policy

F c , d , , d c

b d c w k c . P c , w c wc d b c c d b w c

b d c , b . H w , q d c

b w c d c c d w w , w c

w d c , w w d cd c c c , d w

J w , b b -

w . I d w dd b

B ckB , , d ( d- ) BES (B ckB E S )

. S c w j b c -

, b c d .F w d , d f d

c d d c . A d c - d x OS (A ) d A d d

(G ) c b - b c . B ckB - k R c

M d , w k d 50% 2009 jd 25% M 2011 d c Sc .

MOBILE OFFICEBUSINESS ON THE R OAD

Small businesses may try tomanage their mobile devices

in-house with fewer resources, so theyare not as comfortable with allowing awide array of devices.

Greg Potter,research analyst, In-Stat



43/80

d c , c c b d BYOD c d . H ; U -IDC d w c d d c 95% -

w k d d c c j c w w k.

F c c fc d c b c c d c , , c-c d A N , c d c w I -S .M d k c w , d

c w k b , . T c c d c b

, w c c d . T b d b d zz d

zz w w d.I c c d , c d : P

McA , 63% b -d d c c . S , w ,

c c dd d b .

Financial ModelingI BYOD , w d c f -

c d ? T d d d d b d , b f c d b c d

. P BYOD c b -d c d c x d ,

, c d b d c .S F c c -b d Ac I M d (www

. d .c ), d BYOD, - b w d c w k w

x . O c xc w b d c d , -

d d c d w c d , N S z, d c IT.

P b w c dd d c c d x b

d c w b c , , b , w c .

Ready, Set, StrategizeS d c ? H

d d c d d ?Acc d G P , c w I -S(www. .c ), b k

b x b d d d c b d c

. T k BYOD (b w d c ) .

I b j b -c b

w d c , P . E b IT d d c c . P

c d d b - d c

, d- dw w d c ( c d

c , b d c c). S b

b d c - w w c , c b w w w d

d c , P .E d - z d d ,

d c bw. Acc d U /IDC c d

, w w - cc b

. T d c 96% bw k d 45 ( d 91%

55 ), cc d b b c d P .

W w k cc - d c c c d c b c

d c w d w d (d ) k d bd c .

Bring ItBYOD w

c b d c . I c , w w w k c d -c b c b c .

J H , VP c b d c d G d

T c (www. d.c ), , [O ] cc d d d c

d f c BYOD c , d w d w c dw c d c c ,c c , d d q .

H dd , W w P , P d, A d d

MOBILE OFFICEBUSINESS ON THE ROAD

When virtually every one of youremployees owns an iPhone,

iPad, or Android device, you really haveno choice but to develop a BYOD policyand strategy.

John Herrema,senior VP o corporate strategy, Good Technology

The blending of business andpersonal is very fuzzy and it is

only getting fuzzier as we go forward.Allen Nogee,

research director, In-Stat



44/80

d c , d w c d d

c c k , W b-b d . H w , c

c b c - b .

N d c w k-b f . H d c c b , w

d w b . H d c , , d c c

d d c c b k d. I w d , w , N . B c k

d .

Work With ItO dd d b c

c b d c . M bw k w F c b k d Tw cc d c , b c c

b d c . I f d c , w d w -

d d w c d fI U /IDC , d -

z c c c c c d b w 2.4

d 2.8 5- c . T k cc / c w q d 2.5

5. F , d- d k d c c c c

c c d cO c c c W b (www.w b

.c ). T c W b-b d - d d , -b -

c c c c , c c d k

w cc , d c b d c w

c c c d c d c .

Plan For ItI z d b

c b d c zz , c , w. M k , w

, dd BYOD. C d c d b f c c

c I xc , b c

w k c d d c . A , 3b w k c ck f

d b c d d d b k . W

b c ck

w c . H w , c dd c -

BYOD. H d d -c d x cd c c c .

Replace Or Repair ItB d dd

w w d w c w - c d c d/ c ,

P . T c c 18-32 . I c - d b k ,

f d c c . I b ,

b b k . S z AIM c , d x -c d b ck.

Manage ItO c c c

d c d c . M f d- d , c G d

T c , A d d d OS d c , d BES B ckB . S z k c b -c d c d d

c c . N cd d- d d


SMARTPHONE AND

HANDSET SPENDINGAccording to a 2010 report rom electronicsindustry research rm ELECTRONICS.CAPUBLICATIONS, smartphone and handsetpurchases by businesses will drop between2009 and 2014. This is likely a result, at leastin part, o the consumerization o IT.

SMARTPHONES & TABLETS FOR BUSINESS

According to the results o the Unisys/IDC report, use o smartphones and tablets byemployees or business purposes is nearly twice what I managers believe.

CHART DATA SOURCE: IDC

100%

-28%

$4.5 B

$3.2 B

Smartphone SpendingBy 5-99 Employee Firms

Handset SpendingBy All Firms

Current 2014 Current 2014

Smartphones Tablets

2011 iWorker survey 2011 Business Survey

69%

34%

13% 6%

80%70%60%50%40%30%20%10%0%



45/80

Mobile Device SecurityAvoid Cracks In Your Mobile Armor

w , W b c , d A d d d c .

5. I youre using a business smart-phone or tablet, make sure you knowyour companys policies and whetheror not in ormation sent to and romyour device is encrypted. E c

w c d d .

6. Many businesspeople use their mobiledevices to access private company net-works. I d , k

d d c c d w k c .

7. Avoid storing critical in ormationon your mobile device as much aspossible. I b , d c

d c d w d c b b . F ,

d c , c d c d -

, d d c , w b ck .

8. Dont save passwords on your mobile deviceand make sure you sign out o all accounts a teruse. E I b w -

d c , w d w d d c .

9. Install a tracking app or location so tware soyou can track your device i it is lost or stolen.A c d c d F d M P

(w c w k w P d ) w ck c OS d c . T c b cc d

d c c c .

10. Install a data-wipe app on your mobile device.I w c w d b d -

c b , d b b w d

. F d M P d x c d-d c d c . M b d c c b c d, b c c c

d .

M b d c -w , w , d . I k b bc c d d , d

, d . H 10 w k b d c .

1. Update your devices so tware. M b d c c b -

d w . O b w k k OS df w - -d .

2. Lock your device with a password. M d -c w d

w cc . S w d c

b ck d c d d d w d .

3. Dont install apps rom unknown vendors.R d c w d c k b d w d . M

c d d , b w c c c c .

4. Install trusted security apps with eaturesthat will complement your devices built-intools. F c , T d M c M b S c

( - b c , $29.99; 30-d b ; . d c .c ) c d -


Find My iPhone, rom Apple, works with iPhones and iPads so youcan locate your device and remotely wipe the hard drive i it gets lostor stolen.

rend Micros MobileSecurity app or Androiddevices adds an extra level o protection with tools, such asanti-malware, Web browsing

security, call and text mes-sage ltering, and securitypasswords.



46/80

T b c b -, b c dc d b b b ( b ) c . Acc d

B B F B , b bc d w w c b w d -

b d d c b d dd fc b d w w k w.

How To Meet Your Own NeedsS , x , b c d c

: W d c , w , d c d b b b -

w ? W c b d x c b dd x? T , c d w k b d

fc : W b b b d k w w c ? W c

cc , c c , , d q d x b d c ?

I dw ,

w c d c b w b .P c d , x , d

d . I

d c d c k , c c b ( c b w 16

d 64GB b , b k b dd c d x d USB),

d z d w ( k d, d c dd ), d dd ( d d W b d , w -

, ), d b ( d d b w d 10 c ).

Its All About OS & AppsC d c c -

d c w c c : d k , -, d , w b . T k

k w k w c k w k w . I

c d

A d d, B ckB , OS, w bOS, W d w P 7, c c b

c b c d OS . Df , d , d

A d , w c k b d b b . T b

w b - d c , c W b b w d c . B w cc W b-b d d f

d d. T d d-d b bw d c c .

O P d, x , B B F Bc d c OS, c d

N b , P , d K . A d d c , c d Q ck

D c T G , d W b-b d G D c , k w k c . A d

W d w -b d b b W d, Exc , d P w P . T w d

d c b B ckBd w bOS, d

c c w d k b w .

Tablet Services From Best Buy For BusinessP d c d -

c b . G k Sq d c c d c d d

q ck , c c b d c c .

G k Sq d B ck T P c cc w d

d b c cc d d d d w . A d b , G k Sq d

L ck d & F d c ck b , ck d w , d -

d w b .

Try Be ore You BuyB B F B c d , w

c q , d - w b b d c d w c

V B B d d c B B c .

In The Market

For Tablet Computers?Best Buy For Business Offers Some Advice

2011 BBY SOLUTIONS, INC. ALL RIGHTS RESERVED. | BEST BUY, THE BEST BUYLOGO , THE TAG DESIGN, BEST BUY FOR BUSINESSAND GEEK SQUAD ARE TRADEMARKS OFBBYSOLUTIONS, INC. | G EEKSQUAD BLACKTIE PROTECTION PLANS ARE AVAILABLE AT A VARIETY OF PRICES AND COVERAGE LEVELS. ADDITIONAL TERMS AND CONDITIONS APPLY. PLEASE REFER TO THEACTUAL PLAN TERMS AND CONDITIONS FOR A COMPLETE DESCRIPTION OF THE LIMITATIONS OF THE OFFER.

. . . there are distinct differences to look for, such as storagecapabilities, display size and weight, video and display, and battery.




47/80
http://bestbuyforbusiness.com/


48/80


The State Of 4GWhere Its At & Where Its GoingH w , q . W k d w w k 4G

W b ? W d b x c 4G ? W

w q d d c 4G c .

Early Struggles & Recent BreakthroughsT b c c 4G b -

w d x ; dd w c , w , c.; d

x d w k cc x c . A d

c b c , w c c b c .

W c w k ,d J N , x c d c c

c c V z W . T b b ck b c

T b zz d 4G b b d w . W d b b w k c c-, b d d , d

d b x c . T w

c d 4G w kd c w d c b

d k d 4G .

This [4G] revolution suddenly

becomes compelling for a wholenew world of applications on phonesbut also with newer, non-traditionalways of connecting things wirelessly.

Jefrey Nelsonexecutive director o corporate communications,

Verizon Wireless



49/80


DevicesB c 4G w k d d d

c c 3G c , 4Gd c b c d d

w k . N w d d

b d b b c c w k.S b , , d b k w b - 4G c b c c c d c

I w .B c 4G w k c d -qd d d c b c

c , d 4G d c d c . R w d d -

c d b d c , c , w b , d

c - b dw d d x c .

S w f 4G d c b d c d d b k d 4G

w k , b b -c b k d w b

4G-c b b x. T d c b w b w k d W -F c c d c

d c c W -F - , - b k , d b 4G w k .

The Future O 4G4G w k w c b

d c w . A d 4G b c b

, d x c d c ,w , d c k d .

N w k d w c d, c , c d d b d 4G

d c d d b d -b d I c .

T 4G d d dd c w b d c . O

c , c d b w d c b c w -b d

d 4G d c .

d , b w d c d w b ck 2009.

B c c d , V z c 4G LTE

w k c 110 A c 38 j

w x d b 76 , d S c w 4G w kc 130 A c 71 k . T c

c b d 4G w k w c d c f w w

c c c 4G.A d b d c , c

cc d d 4G c b d

c .

Defnition & BeneftsT 4G -

, d cw d d. 4G w k b d d

d b b db d d 10 3G d b

, , b k , d b- w c c c w

w d x c . D d w b d d c c 4Gd c 10Mb w d 4

6Mb b d d d x c . I , 4G w k

f W b, w c d , c ck ,

d k c x c .B d b f 4G d .

S , c , c c d c cc , w - b d c . A 4G -

c w c c w f d c , d T dd

R w , c d , 4G w d bd S .

T d d b c cc d d w w d c .Acc d N , c c c d c w 4G d

c d w d- d c -c d d d d w k . A d w k

c 4G c c cd k c c d .4G w d w x -c , k d c c c

, d R w . S c w k b d d c d b ,

c c b f , c cd w , b c , b , d c -c d .

Wireless technologies set therhythm of our world. Speed and

mobility mean everything here. Thefaster you can do something and themore places you can do it from, thebetter off youll be in this world.

Todd Rowleyvice president, 4G wholesale and business development,

Sprint



50/80

N e w


T b k d, w , k b w cd . W b c d d, wc d d c d

d , b OSd , d w k .

Android Rolls Out SeveralHoneycomb Updates

A d d (www. d d.c ) d c d dd H c b -

, k 3.2 c -. T d z

c d c x -c c b d b . F

d d b - z d c ,H c b 3.2 c w c -

b z d c x c . T b S

b M c . A d d 3.2 k b SD d d c

SD c d .

Motorola Xoom Receives Android 3.2V z W (www. z w .

c ) d d b HTJ85 d M X b . C w d w -d X d w j w c

c c b d (dd b-w d w d

d -d w d b ),SD c d d

d , d SD c d w PC M c c c .

Ad w c d c b

dj b d b d-w d . V z d -

b d c z c -b w w c f

HDMI c c . U d cAc S c d c c , w .

Google LaunchesTablet-Friendly Search Inter ace

B w G (www. .c ) c - b j . B d

G d d x

c , G c d c b

U w x , b , d , w w d

d c w. T c S c dd w d c q ck cc c I , V d , N w , S ,B k , P c , B , D c , R c , dP . I w d ,

, d c w d . T d wb P d w A d d d c

H c b 3.1/3.2.

Skype Comes To The iPadC b w P d 2 OS 4.0

w Sk ( ; www. k .c ) k c c , d c ,

xc W -F 3G. CSk cc d c w Sk d w d, d b w

c c H . F c d c - - c d b ck c c

, Sk - -Sk c , d c . B dd

Have you beenwaiting or Skype orthe iPad? Its nallyhere, and you canplace Internet calls,chat ace-to- ace,or instant m

pc today magazine - september 2011

Documents