DEBORAH HAWKINS-WRIGHT

CRASH COURSE ON CREATIVITY – ASSIGNMENT 2

Music: Summer Madness

(Kool & The Gang)

FOR MORE THAN 3 WEEKS,

THIS HAS BEEN ME!!!

HURRICANE SANDY OBSERVATIONALLY

BROUGHT ME TO MY SENSES!!!!

EVEN, WHEN I THOUGHT I MIGHT BE ABLE TO

WOMAN UP & VENTURE OUT TO GET IMAGES

AS OUTLINED IN THE LAB DOCUMENT. . .

ONLINE SHOPPING

EVENTUALLY, I DECIDED TO GAIN MY INSIGHTS FROM A

PLACE MORE AKIN TO MY PERSONAL REALITY:

PAYING ATTENTION :

SIX “STOR-IES”

SOOOOOO. . . .LET’S GET THIS SHOW ON THE ROAD!

EXCELLENT

PRESENTATION

TOP-OF-THE-LINE

MERCHANDISE

VISIBLE

SALES GALORE

GREAT CUSTOMER REVIEWS

VAST INVENTORY

> 2,013,967

ALWAYS OPEN

TO

ANYONE OVER 18

RECENT REVENUE REPORT:

$834,366,743

EASY

CHECKOUT

QUIET

RESERVE

TOUCH IT, LIKE IT, KEEP IT – HATE IT, RETURN IT

ARIAL HYBRID FONT

BESPEAKS CRISP CLEAN, QUALITY

• The National Retail Federation announced Overstock.com #2 in customer service nationwide

• Awarded User's Choice Award for Customer Relationship Management Excellence

1

FURNITURE DEPARTMENT IS VERY POPULAR

CUSTOMERS VENTURE OFF TO MANY DEPARTMENTS

BEAUTIFUL PRESENTATIONS

WOOD FLOORS

CARPETED FLOORS

LIGHTING

BUT FROM A SINGLE, MAIN ENTRANCE

MORE

A R I A L L O O S E - S P A C E D F O N T

E V O K E S T H O U G H T S O F R E S E R V E ,

C L A S S , C L E A N L I N E S S ,

E X C L U S I V I T Y

HIGH END RETAIL FOR $50K & UP EARNERS

EXPANSIVE INVENTORY - SPEND HOURS JUST AS IF IN-STORE

AVERAGE SHOPPER 25+

111-YEAR HISTORY & SALES IN THE BILLIONS OF DOLLARS

MY GUESSTIMATE: ~ 50% OF ONLINE VISITORS WORLDWIDE BUY!

SECURITY: SSL COUPLES, FAMILIES,

FRIENDS SHOPPING TOGETHER

2

Bodoni MT font’s tight spacing with heart = play on “B”

makes me think I’ll find bold fashions to love @ bargain

prices!

M

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ONLINE PRODUCT PLACEMENT FEELS

LIKE A WAREHOUSE TOO

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EVEN THOUGH I CAN

BUY LOTS OF THINGS

I ALWAYS THINK COATS

* * * * I N T E R E S T I N G I N S I G H T * * * *

L i k e I t , B u y I t , To u c h I t , K e e p I t ,

H a t e I t ? K e e p I t A n y w a y !

P r i o r t o a p o l i c y c h a n g e i n 2 0 0 6 , t h e o n l y

r e f u n d s w e r e i n t h e f o r m o f s t o r e c r e d i t .

D

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A

B

L

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SECURITY: SSL

4

for the home

bed & bath

women

men

juniors & guys

kids

baby

shoes

handbags &

accessories

jewelry &

watches

toys

JAMES CASH PENNY

5

EXPANSIVE TILE FLOORING:

THE WORLD IS MINE! WITH ALL OF THESE AISLES,

I CAN DO ANYTHING!!!!

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M

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M

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O

O

K

UP

MERCHANDISE GOES UP TO THE CEILING

PICK JUST ONE

@ $12.99?

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THIS TIME AGAIN!

$149 – WOW!

THEY’RE

EVERYWHERE –

DOUBLING AS

SECURITY?

6

INVITES ITS CUSTOMERS --

“Welcome to M·A·C Cosmetics Online.”

CUSTOMIZATION OPTIONS

VIBRANT COLORS

PROMOTE FINDING THE

CREATIVE WITHIN

ERAS MEDIUM TC TIGHT FONT WITH

DISCRETE ACCENTS SUGGEST A

UNIQUE, INTERNATIONAL MAKEUP

EXPERIENCE

VAST PRODUCT SELECTION

SHOP ALONE OR W/FRIENDS THRU SOCIAL

NETWORKING!

GIRLS / WOMEN / MEN 16+ WHO LOVE MAKEUP BUY THIS

TOP-OF-THE-LINE PRODUCT

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SSECURITY: SECURE SOCKET

LAYER

MULTIPLE WELL-

ORGANIZED

CATEGORIES

THE END