The Portfolio of

Pathum Egodawatta

Hi, I am Pathum Egodawatta and I study graphic design at Academy of Design, Colombo. This is my portfolio of 1st Year design projects for BA(Hons) Graphic Design programme.

I believe that good design is never accidental. And I believe that every project needs a certain level of research to get the designer on the right track. I personally think that in Sri Lanka, that the research part of design is usually the least focussed area in a project.

As a student at the Academy of Design, in addition to developing my skills as a designer, I like to focus on the importance of research within the context of design. And explore how a good research can help in maintaining unity and consistency in a project.

Sri Lanka traditionally and historically has had a very appealing set of design practices. It is very interesting to explore how those practices can be adapted to fit the current design arena and I hope to study and use these practices as a design student. In the future I wish to establish myself as a result oriented design professional with strong attention to research and practicality.

Contacts T 0716181108E pathum@vishvakarma.netW portfolio.vishvakarma.net

Re-branding of Colombo Public Libraryfor Corporate Identity, 1st year - 1st semester

I was required to chose an existing business entity and develop an identity redesign. The final submission included the basic elements of a Corporate identity manual.

Although the Colombo Public Library did not have an obvious distinct visual identity, I could identify the values that are already established surrounding the library.

The brand developed around the observation that the library functions more as a place for people to meet, hangout and share their thoughts. It’s not just a library.

colombopublic library

The trilingual flying book logos.

Business card designs for the administrative staff.

Library cards designed to fit nicely in to the wallet.Colour combinations distinguishes different age groups

Web banner and hoarding design.

Font specimen typographic posterfor Typography, 1st year - 1st semester

The task was to design a font flag/font specimen typographic poster for a given font.

Designed poster highlights style, feel, mood and aesthetic sense of the font ‘Gill Sans’.

Aa

B b C

c D

d E e

F f

Gg

Hh

I i J j

K k L l

Mm

Nn

Oo

P p Q

q R r

S s

Tt U

u

Ww

Xx

Yy

Z z

wwwwGill Sa

ns is

a san

s-ser

if typ

eface

desig

ned b

y Eric

Gill.

The

orig

inal d

esign

appe

ared i

n 192

6 whe

n Doug

las C

lever

don o

pene

d a bo

oksho

p in h

is ho

me town o

f Bris

tol, w

here

Eric

Gill pa

inted

the f

ascia

over t

he w

indow in

sans

-serif

capit

als th

at would

later

be k

nown a

s Gill

Sans

. In ad

dition,

Gill ha

d ske

tched

a de

sign f

or Clev

erdo

n, int

ende

d as a

guide

for

him to

mak

e futu

re no

tices

and a

nnoun

cemen

ts. G

ill Sa

ns w

as lat

er re

lease

d in 1

928 b

y Mono

type C

orporat

ion. Fir

st un

veile

d in a

ssing

le up

perca

se w

eight

in 19

28, G

ill Sa

ns ac

hieve

d

natio

nal p

romine

nce a

lmost

immed

iately

, whe

n it w

as ch

osen t

he fo

llowing

year

to b

ecome t

he st

anda

rd ty

pefac

e of t

he LN

ER. T

he le

tter “

a” was

origina

lly d

ifferen

t lookin

g as i

t was

8pt

10pt

12pt

0

1

2

3

4

5

6

7

8

9

! @

,

# *

. ”

( )

?

$ <

; }

% {

: &

18pt

14pt

de

velope

d with

strai

ght t

ail, f

ollowed

by

diago

nal t

ail (w

hich

can

be se

en o

n ea

rly sp

ecim

en sh

eets)

, the

n the

hooke

d tai

l. The

diag

onal

tail e

ventu

ally

was foun

d in

Extra

Bold,

Extr

a Cond

ense

d; a

modified

strai

ght t

ail w

as lat

er f

ound

in Ultr

a Bold

Book Hea

vy It

alic,

versi

on of

the Gill

Sans

MT Pro font

relea

sed

by the

Monotyp

e co

operat

ion or

the Mono

type

Imag

ing Holdi

ngs;

the font

rights

holde

r.ill Arab

ic

starte

d as

a pr

oject w

hile

Pasca

l Zogh

bi was

working

with

Gill

Sans

in th

e Le

tter

Pres

s works

hop

at The

Roya

l Aca

demy

of Arts

(KABK)

It is

desig

ned

as Arab

ic typ

e co

mpanio

n for

Gill Sa

ns.

The fin

alize

d font

is ex

pecte

d to

have

an Arab

ic

name

rathe

r tha

n Gill

Sans

Arab

ic. T

he ty

pe is

base

d on

the A

rabic

Naskh

style

with a

mode

rn lo

ok tha

t ech

oes

the p

ropo

rtions

and

feel o

f Gill

Sans

. This

versi

ons o

f Gill

Sans

exist

in d

isplay

, cond

ense

d, outl

ined

(Mono

type s

er. 2

90)

ultra

bold

(ser.

442)

, among

othe

rs, an

d als

o Gre

ek an

d Cyri

llic le

tters.

Gill

Sans

Arab

ic is

expe

cted

to b

e po

pular

soon.

The ty

pefac

e co

ntinu

es to

thriv

e to

this

day,

often

being

held

to b

ring

an a

rtisti

c or c

ultur

al se

nsibi

lity to

an

organis

ation’s

corp

orate

style.

Mono

type

themse

lves

use

it in

their

corp

orate

style,

and

the

typefa

ce w

as pr

ominentl

y us

ed b

y man

y pu

blic

servi

ce o

rganis

ations

The B

ritish

Gove

rnmen

t, whic

h form

ally

adopte

d Gill

Sans

as

its s

tanda

rd t

ypefa

ce fo

r us

e in

all c

ommunica

tions

and

logo

s in

2003

.

Whe

n Brit

ish R

ailway

s was

create

d by n

ationa

lisatio

n in 1

948,

Gill San

s was

used

in m

uch

of its p

rinted

output

includ

ing tim

etable

s. Spe

cially

draw

n vari

ations

wer

e dev

elope

d by t

he Brit

ish Tran

sport

Commission f

or sign

s, but

these

chara

cters

are no

t auth

entic

Gill

Sans

but t

heir a

ll the

typfa

ces w

ere b

ased o

n the

versi

ons of G

ill san

s font

lvv,G

ill Sa

ns a

lso sh

ares s

ever

al hu

manist

sans

-serif

cha

racter

istics

with

Cha

rlotte

San

s: a

doub

le

storey

roman

a an

d g,

and

a sing

le sto

rey lo

werca

se it

alic a

. Toro

nto Su

bway

is b

ased

on John

ston

and

is ofte

n co

nfuse

d with

Gill

Sans

font

beca

use

of the

se s

imali

rities

betw

een

the tw

o fonts

20pt

Type Poster, Size A2.

SMOKEthe typefacefor Typography, 1st year - 2nd semester

Smoke is a typeface evolved from the dynamic and unpredictable nature of smoke it self. The look, feel and usage of the typeface may be more suited for using in titles and headings.

A promotional poster was designed to showcase the origins and the feeling of the typeface.

Promotional Poster, Size A2.

NarrativePhotographyfor Idea Generation, 1st year - 1st semester

For the unit Idea Generation I had to create several photo narrations and photographs on given topics and themes.

As an experiment all the photographs were taken using a Nokia N73 mobile phone.

Goodfoot.

After School - A simple story.

After - A simple story.

The Book of Happinessfor Editorial Design, 1st year - 2nd semester

For this unit the Principles of design should be presented as a special edition book. The examples should be presented in a simple understandable way such that they are connected with a chosen theme.

The theme selected to explore within the boundaries of this project was the impression created in the mind of an audience by the use and abuse of design principles.

The title – The Book of Happiness for a world of crappy design– was derived from the basic notion that the correct applications of design principles can make people feel “happy”.

The best medium a person can use to express a feeling is face. The face can express feelings in finer detail. Faces decorated with manually constructed collage art were used to support the narrative flow (from sadness to happiness) within the book. Basic shapes combined with sensitive and contrasting color selection builds up an image of a face which is interesting and pleasing to the eye. Each face expresses a distinct and evident feeling. Furthermore the faces also act as examples of usage of good design principles.

© 2011 Pathum Egodawatta