passItOn  

passItOn  

unique individuals

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unique individuals somesh

amit aditi

sagar

raju

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in the same city

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ahmedabad

riverside

shah-e-alam dargah kankaria lake

10 acre mall

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unique but

similar

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unique but

similar

tools

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unique but

similar

tools

food habits

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unique but

similar

tools

work

food habits

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unique but

similar

tools

work

food habits

dreams

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unique but

similar

tools

work

food habits

dreams

friends

and similar

challenges

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and similar

challenges

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i am so bored of eating the same old same old

and similar

challenges

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i am so bored of eating the same old same old

searching for an exciting snack is hard

and similar

challenges

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i am so bored of eating the same old same old

searching for an exciting snack is hard where can I find

my kind of taste ?

and similar

challenges

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i am so bored of eating the same old same old

searching for an exciting snack is hard where can I find

my kind of taste ?

finding interesting food is a challenge

and similar

challenges

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i am so bored of eating the same old same old

searching for an exciting snack is hard where can I find

my kind of taste ?

finding interesting food is a challenge

Is there a new place to

eat out at ?

and similar

challenges

passItOn  

i am so bored of eating the same old same old

searching for an exciting snack is hard where can I find

my kind of taste ?

finding interesting food is a challenge

Is there a new place to

eat out at ?

i wonder where others go to eat?

current solutions

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current solutions

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burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

focus only on restaurants

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

focus only on restaurants

curatorial model

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

focus only on restaurants

curatorial model

attention inequality

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

focus only on restaurants

rating rating rating

curatorial model

attention inequality

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

focus only on restaurants

rating rating rating

curatorial model

restaurants, events,

shopping, cinema, tv guide, hotels,

…

attention inequality

still a mismatch

passItOn  

burrp

eattr

four square

restaurant finder

tummy rats

mega menu

zomato

mojo street

plastic and glossy feeling

focus only on restaurants

rating rating rating

curatorial model

restaurants, events,

shopping, cinema, tv guide, hotels,

…

attention inequality

passItOn  

digging deeper

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digging deeper

primary research

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digging deeper secondary

research

primary research

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digging deeper secondary

research

primary research

literature review

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digging deeper secondary

research

primary research

literature review

survey

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digging deeper secondary

research

primary research

precedent studies

literature review

survey

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insights gathered

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insights gathered

high on multi cuisine

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insights gathered

street food is enjoyed by all socio economic classes

high on multi cuisine

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insights gathered

street food is enjoyed by all socio economic classes

high on multi cuisine

indulge in food hopping

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insights gathered

street food is enjoyed by all socio economic classes

high on multi cuisine

indulge in food hopping

eating out is popular and regular

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insights gathered

i’ll have what they are having

street food is enjoyed by all socio economic classes

high on multi cuisine

indulge in food hopping

eating out is popular and regular

passItOn  

insights gathered

i’ll have what they are having

street food is enjoyed by all socio economic classes

high on multi cuisine

indulge in food hopping

liking for WSIWYG

eating out is popular and regular

passItOn  

insights gathered

i’ll have what they are having

street food is enjoyed by all socio economic classes

high on multi cuisine

indulge in food hopping

strong reliance on word of mouth

liking for WSIWYG

eating out is popular and regular

passItOn  

insights gathered

i’ll have what they are having

street food is enjoyed by all socio economic classes

high on multi cuisine

indulge in food hopping

strong reliance on word of mouth

liking for WSIWYG

eating out is popular and regular

food is a bonding activity

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conceptual framework

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conceptual framework

persona

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conceptual framework

persona

goals

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conceptual framework

persona

goals

barriers

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conceptual framework

persona

goals

barriers mental model

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conceptual framework

persona

goals

barriers mental model

requirement

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scenario

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scenario

vikram

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scenario

vikram

5:30 pm

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scenario

vikram

5:30 pm

drizzle

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scenario

vikram

5:30 pm

drizzle app

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scenario

vikram

5:30 pm

drizzle app

chai and samosa

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proposed solution

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passItOn  

focus on street food

real time

playful and resourceful

crowdsourcing

WSIWYG attention democracy

food hopping

explore places

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an app to explore a city through its food culture