participant launch package - medline industries€¦ · champions to organize and pump up the...
TRANSCRIPT
Participant Launch Package
Starts
7/1First Prize
$25K
PGD COMPETITION
#3
ENTER YOUR 2013 PINK GLOVE
DANCE VIDEO
A World Without Breast Cancer is in Our Hands.®
And we don’t just mean your Pink Glove Dance moves.
Thank you for your enthusiasm and dedication to breast cancer
awareness and to the Pink Glove Dance (PGD).
In this 2013 PGD launch kit, you will find tools and ideas to get your Pink Glove Dance
team on its way. Get ready and get set to be part of something that started in 2009 with
200 dancers at Providence St. Vincent Medical Center, in Portland, OR; grew to 4,000
dancers at 20 sites the next year; then 17,000 in the 2011 competition and 60,000 just
last year.
This isn’t a dance fad that’s going to fade away; it is a global movement that
helps build awareness, share joy and raise funds to eradicate the most commonly
diagnosed cancer in women worldwide. The winning PGD video this year gets to
direct a $25,000 donation to a breast cancer charity of their choice.
Read on for tools, tips, and rules.
You are a mover and a shaker.
Total Pink Glove
Dancers to date
81K
Donated by Medline to National
Breast Cancer Foundation
$1.2M
PGD videos in the 2012 competition
275
Online views of 2012 PGD
videos 1.2M
A World Without Breast Cancer is in Our Hands.
BACKGROUNDER
PGD FAST STATS
GRAPHIC GUIDELINES
PGD LOGO FILES
OFFICIAL RULES
TOOLS
Instructions We’re excited you have decided to participate in the 2013 PGD video competition. It’s time to build
your team, involve your community, dream big and make a difference. Get familiar with the PGD 2013
competition as you kick off your participation. Be sure to obtain permission from your organization for
all aspects of the PGD competition. To help you get to “Yes!” we’ve included plenty of information in
this launch kit to help answer questions and provide inspiration.
Ideas
Read up about everything PGD. Use the posters from the toolkit to spread the word about
your plans. Use the Pink Glove Dance logos to show you’re part of a global phenomenon.
Send emails to your colleagues about getting on board with the project. Start up some friendly
inter-departmental competition to garner support throughout your organization. Find
champions to organize and pump up the enthusiasm about the project.
1. Welcome
A World Without Breast Cancer is in Our Hands.
Local High Schools
Sports Teams
First Responders
Survivors Groups
Service Clubs
Local Governments
Sororities
2. Find a Partner
Instructions
Your official PGD entry must feature TWO organizations—yours and your community partner. You
cannot start a new organization JUST to enter the PGD competition. You can work with any
number of organizations on your video and fundraising.
Ideas
What inspires you to make a PGD video? Look for organizations that share your
vision. Reach out to a local school, police or fire department, social service agency, sports team—
anyone who’s ready to dance and support the cause with you. Your community partner can be large
or small, public or private, health-related or not. They must be enthusiastic, ready to do some work and
have some fun for a good cause. Talk to family, friends and other connections—just ask!
TIPPartner Ideas
A World Without Breast Cancer is in Our Hands.
Instructions PGD entrants are required to do some fundraising for the breast cancer charity of their choice. The
minimum goal is $2,000. In the final PGD entry form, you will list the name of the charity—which must
have 501(c)3 nonprofit status—and the proof-of-donation with the amount raised. The charity you
select must be involved in breast cancer research, support, education,
or care. Details are in the Official Rules. If you are a winner in the PGD competition, that charity,
or another breast cancer charity of your choice, will receive an additional contribution directly from
Medline (subject to Official Rules).
Ideas
There are more fundraising ideas than can fit here! We’ve included a list of some
of our favorite fundraising ideas in the Tools section below. If you have other great ideas, share them
with us: [email protected]
1. Welcome to the Team/Family/Movement3. Raise Money
POSTERSFUNDRAISING
IDEAS DOCUMENT
DANCE CARD TEMPLATE
PGD STICKER TEMPLATE
TOOLS
Bake Sales
Car Washes
Jeans Days
Restaurant Nights
Video Lunch Tickets
T-Shirt Sales
TIPFundraisers
4. Make Your Video
PRESS RELEASE
POSTERS
PARTICIPANT’S MEDIA
RELEASE FORM
VIDEO MEDIA
ADVISORY
VIDEO TIPS FROM
2012
TOOLS
See Official Rules for details.
A World Without Breast Cancer is in Our Hands.
Instructions
Here’s the fun part! Note these rules for entering the competition, and double-check this list before you
make your video:
Essay: Tell us in under 150 words about your inspiration to support breast cancer
awareness through the creativity of a PGD video.
Video length: Your video must be no longer than 90 seconds.
Music: you must use one of the officially licensed songs in your video. If you use
a song that is not on the list, your entry will be disqualified. “Carry On” by Fun. “Change the World” by
Outasight. “Tonight is the Night” by Outasight. “Brave” by Sara Bareilles. “Impossible Things” by 98°.
“What Makes You Beautiful” by One Direction. “Alive” by Krewella. “Rise Up” by Green River Ordinance.
“Treasure” by Bruno Mars.
Dancing: At some point during your video, there must be dancing while wearing pink gloves. It is not required for the entire video.
Releases: Everyone in the video must sign a liability and publicity release form. The form is available in the Tools section below.
1. Welcome to the Team/Family/Movement4. Make Your Video
Channel your
inner screenwriter,
choreographer,
director and
producer skills to
make your video.
Tell your breast
cancer awareness
story in words,
video, pictures
and sound. Try
dialogue, spoken
word, pantomime,
skits—PGD
embraces every
art form. Make us
laugh, make us
cry, make us think.
Surprise us with
your stories.
TIP
INTERNAL NEWSLETTER
STORY
A World Without Breast Cancer is in Our Hands.
Campaign Everywhere
Your Website
Local Fairs & Events
Email Chains
Local Media
Local Merchants
Instructions
You’ve partnered with your community, raised funds, danced, made your video and told your story.
Now it’s time to show the rest of the world the results of your hard work. Use all your resources: the
internet, social media, word-of-mouth and more.
There are really two parts to this step. First, submit your video, essay, and fundraising documentation
as described in the Official Rules. Second, share your video with as many as you can to garner as
many votes as possible.
Ideas
Launch your video in style, with an official watch party complete with a big
screen and media coverage. Get your community voting for your video. Promote it
using campaign posters as well as personal and organizational websites. Post it on your
Facebook® and Twitter® accounts. Set up voting kiosks at reception, in the cafeteria, in
your local grocery store and more.
5. Get the Vote
POSTERSPRESS RELEASE
VOTE MEDIA
ADVISORY
VOTE TIPS FROM
2012
TOOLS
TIPCampaign Everywhere
INTERNAL NEWSLETTER
STORY.2
A World Without Breast Cancer is in Our Hands.
1. Keep the dance going, keep your vision clear, keep your hands, feet, hearts and minds
working toward the ultimate goal of a world without breast cancer. Build and nurture your community
of commitment. Let PGD be a launching pad for your continuing efforts to make the world a better,
healthier place.
2. Keep fundraising and you’ll find that an ongoing effort is much easier to sustain with
dancing. Aim high, set goals, and keep up the good work.
3. Keep in touch! Share your stories. Celebrate.
Connect and follow the Pink Glove Dance on social media to receive the latest competition updates,
view the latest video submissions, and get more involved in competition.
Here are all the ways to connect:
Follow us on Twitter: @PinkGloveDance
Like us on Facebook: Facebook.com/PinkGloveDance
Subscribe on YouTube: YouTube.com/PinkGloveDance
Follow on Pinterest: Pinterest.com/PinkGloveDance
Follow on Instagram: @PinkGloveDance
Use Hashtag: #PinkGloveDance and #2013PGD in tweets, photos, pins, and other social media posts
Contact Us: [email protected] and 847-837-2713
Three Parting Thoughts
OFFICIAL RULESPGD
MERCHANDISETOOLS