Presented by: Curious Minds – Pratigya, Pankaj, Raj, Rajeev & Robin

Situation Analysis

2002 2012

Market Share

Campaign Objective

“Keep connected with new generation kids to recoup lost market share”

Communication Objectives

Build Relationship

Engage in online

activities

Reach out parents & children

Strategy and Execution

Voice to the child

Parents’ Quotient

Genius Gyan

Impact of the Campaign

13459 tweets1,11,89,545 impressions

52,45,225 users

87,017 views

TVC launch-11,252 users

Website views 145203Page views 2,03,038