parent and community support presentation...sep 12, 2019 · parent and community support priority...

Board of School Trustees MeetingSeptember 12, 2019

Dr. Christopher Bernier, Chief of StaffOffice of the Superintendent

PARENT AND COMMUNITY

SUPPORTPRESENTATION

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FOCUS: 2024 STRATEGIC PLAN UPDATE

of 21Christopher Bernier September 12, 2019

Reference 3.01(B)

CLARK COUNTY SCHOOL DISTRICT’SFIVE-YEAR STRATEGIC PLANFOCUS: 2024

Parent and Community Support Priority Area 1Leverage internal resources to help parents/guardians support student achievement and attendance.● Increase University of Family Learning (UFL) workshops to provide

families access to 150 learning opportunities in four focus areas.● Expand training of administrators and teachers to more effectively

engage with families in alignment with Nevada Educator Performance Framework (NEPF).

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of 21Reference 3.01(B)

PARENT AND COMMUNITY SUPPORT

PRIORITY AREA 1: PROGRESS ON KEY MEASURESObjectives Measure Current State

January2019

Actual 2018-2019

Target 2019-2020

Target January

2024Increase the number of UFL workshops

Evening events (per year) through the mobile UFL “On the Go”

150 327 200 200

Participants per month at the evening UFL “On the Go” N/A

1,080(521

adults)600 600

Saturday mini-conferences held each year, serving at least 800 parents a year total

N/A N/A 8 8

Parents annually provided with UFL Attendance Matters classes 1,200 1,545 5,000 5,000

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PRIORITY AREA 1: PROGRESS ON KEY MEASURES(CONTINUED)

Objectives Measure Current State January 2019

Actual 2018-2019

Target 2019-2020

Target January

2024Expand training of administrators and teachers to more effectively engage with families in alignment with the NEPF

Schools receiving professional development on NEPF Family Engagement Standards

N/A 0%(3

schools)

20%(72

schools)

100%

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PRIORITY AREA 1: STRATEGIES● Rebrand Family Engagement Centers to mobile UFL “On the Go” that

rotates weekly between District regions.● Increase UFL courses to include more evening, weekend and online events.● Provide administrators, teachers, and staff with strategies to support NEPF

Family Engagement standard indicators.● Educate and engage with students, teachers, and parents about impact of

chronic absenteeism to decrease student absenteeism rates.● Track and report Infinite Campus access by parents to gauge parent

involvement in student progress.

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PRIORITY AREA 1: PROGRESS ON KEY MEASURES(CONTINUED)

Objectives Measure Current State January

2019

Actual 2018-2019

Target 2019-2020

Target January

2024Increase the number of UFL workshops

Local employers engaged in a partnership to provide on-site training to employees on monitoring their child’s Infinite Campus and other services

N/A N/A 4 20

Parents engaged in training in employee dining rooms and trainings at their place of employment

N/A N/A 4,000 20,000

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PRIORITY AREA 1: STRATEGIES (CONTINUED)● Educate parents on the importance of school attendance and the importance of an

education.● Partner with local employers to train employees to monitor their child’s Infinite

Campus at employee dining rooms and provide on-site trainings to engage parents in services offered by the District.

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Parent and Community Support Priority Area 2Secure strategic external resources and community partners.● Increase all external partnerships, including financial and in-kind

donations, and ensure they are focused on increasing student achievement for all students.

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PRIORITY AREA 2: PROGRESS ON KEY MEASURES


Actual 2018-2019

Target 2019-2020

Target 2024

Increase all external partnerships and ensure they are focused on increasing student achievement for all students

Schools trained to improve customer service N/A N/A 50 250

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PRIORITY AREA 2: STRATEGIES

● Review all external partnerships for alignment with Focus: 2024.● Work with external partners to fund the Strategic Plan and provide opportunities for

community support.● Implement stellar customer service training, working with our partners in the resort

sector to improve customer service offered to our families and communities.● Increase communication with community members via email.

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PRIORITY AREA 2: PROGRESS ON KEY MEASURES (CONTINUED)

*Major partnerships are defined as those with a value of $25,000 or that reach 10 or more schools.


Actual 2018-2019

Target 2019-2020

Target 2024

Increase all external partnerships and ensure they are focused on increasing student achievement for all students

New community mentors trained to support students

90 202 200 1,000

Schools adopted by partners and aligned with strategic plan

N/A N/A 20% 100%

New major* community partnerships to support strategic plan

2 18 5 25

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PRIORITY AREA 2: STRATEGIES (CONTINUED)

● Create a new template agreement so that all CCSD schools are adopted in alignment with programming that supports the strategic plan, ensuring a focus on academic achievement.

● Review all external partnerships for alignment with Focus: 2024.● Work with community organizations, nonprofits and companies that are

adopting schools to educate and explore funding to address chronic absenteeism and improve student achievement by:○ Increasing effectiveness of existing partnerships and other incentives

for students.○ Working with partners to create new programs to celebrate and

provide incentives to parents/students who improve attendance.

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PRIORITY AREA 2: STRATEGIES (CONTINUED)● Influence legislation resulting in a modernized education funding

formula and an increase in base funding to impact educational opportunities for all students.

● Work with the legislature and local government entities to educate and explore funding to address chronic absenteeism and improve student achievement.

● Work closely with community organizations to educate and solicit support for CCSD’s legislative platform:○ Provide resources regarding the importance of updating the

funding formula.○ Ensure all media and communications are aligned with messaging,

electronically and in person.○ Ensure all community outreach is aligned with messaging,

electronically and in person.

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Parent and Community Support Priority Area 3Improve trust in and perception of the Clark County School District.● Increase messaging and support of schools, starting with schools in

competitive environments.● Increase strategic media partnerships to celebrate student and employee

success.● Increase media presence across the United States of America.● Increase social media engagement with families and students.● Improve perception of the District (annual survey).

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PRIORITY AREA 3: PROGRESS ON KEY MEASURES


Actual 2018-2019

Target 2019-2020

Target 2024

Increase messaging and support of schools, starting with schools in competitive environments

Schools with an effective marketing plan N/A

0%(10 in

progress)

20%(72

schools)100%

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PRIORITY AREA 3: STRATEGIES● Develop and train stakeholders on key resources to show how CCSD is

#1forkids, including:○ Local school marketing toolkit for all schools to market what makes

them the best choice for kids.○ Marketing campaigns, publications, and other materials to promote

positive and consistent messages about CCSD.○ Brand standards to promote consistency throughout the organization.

● Increase effectiveness of events and programs that showcase CCSD and engage the community.

● Explore ways to survey the community to measure a baseline perception of the District.

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PRIORITY AREA 3: PROGRESS ON KEY MEASURES (CONTINUED)


Actual 2018-2019

Target 2019-2020

Target 2024

Increase strategic media partnerships to celebrate student and employee success

Positive news stories each year 1,400 1,443 1,480 1,800

Increase media presence across the United States of America

News stories and articles in national publications each year

N/A 11 8 35

Increase social media engagement with families and students

Social media followers 37,500 52,200 42,000 60,000

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PRIORITY AREA 3: STRATEGIES (CONTINUED)● Develop districtwide resources for schools and central office to maximize use of

ParentLink, including guidelines and tips on how to improve communications utilizing ParentLink.

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PRIORITY AREA 3: STRATEGIES (CONTINUED) ● Work with other government entities to provide the community with more

access to school fields and other facilities when possible, given security and safety concerns.

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SUPERINTENDENT’S COMMENTS BOARD DISCUSSION AND QUESTIONS

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parent and community support presentation...sep 12, 2019 · parent and community support priority...

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