Visua l Ide ntity 2 0 0 9 :Re fre s h

Information & Style Guide

v2

• Learning Is For Everyone• Inspirational Organisation• Realising Potentia l• Promoting Progression

, , .We wanted something bright bold and confident The identity should reflect our work across boldly different

, .strands and our buoyancy in each of this

, Whilst responding to the personality of our partnership the .identity also responds to national frameworks

The :Inspiration What led the refresh

.To be held centra lly at Melbury House .Freestanding units to be allocated as necessary

Stand :Out Confident Identity

/To be held centra lly at Melbury House UCY

Vibrant :Outdoor To really stand out

, - .Available as standard and on demand via Matthew Usher ACL

4- 4 .stripe Communications headed A held as Paper stock , .Compliments slips available online to amend and print as required

Content :Suite Apackage to support you

Online: Consistently Bold

Be Notice d:, , !Inside Outside Everywhere

External :Facing, , Consistent Confident formats

reflecting the excitement of ourwork

Colour :Palette Ensuring ourpackage is consistent nationally

/ The following standard applies to Direct Addressed :Communications documents

: / Font Franklin Gothic Book Franklin Gothic Medium

: 16 ( )Titles Size &Bold : 14 (/ )Subtitles Size &Bold 11Body of text should be in font size

Line spacing in titles as displayed in examples( ) 1.15 – 1.5follow should be

0 – 1.15Line space in body text should be

Alignments are displayed in following slide

Best :Practice Ensuring consistency in our Communications

Style Guide

Examples: / Alignment Spacing

/ ’ . Title Subtitle alignment should be in level to that of the nearest stripe s based

Text margins on the page should be between the Aimhigher logo and contact ( : 2 / : 2 )details unit Typically L cm R cm

2cm 2cm

Style Guide

1cm min

Examples: / Alignment Spacing

Date Placeholder

, . Titles can be aligned further down if insufficient to fill entire space Address placeholder is included in templates but may require

.adjustment for different envelope models1 .cm clearance from header unit on page

Style Guide

, Header in written communications should conform to templates . . . / > ( ) > Visit www aimhigher ac uk life Practitioners Restricted Marketing &Communications

Good :Practice Communications Headings

:Generic LIFEPartnership - , ’Omit e mail or append with administra tor s

.details

:Personalised , - .As shown address always across two lines

, Template is available or personalised

by request

Style Guide

For ‘Standard’ documents, i.e. Those that are administrative and not communications, a simpler format of the headed paper is available that omits the four-stripe design.

The format given (left) is suitable for colour or mono print jobs (jade green will print as a light grey).

A template for this in doc format, and the header and footer jpegs are in the Practitioner’s area of the Aimhigher in LIFE site. Please ensure that the JPEGs are scaled to the full-width of the page. Use the graphics in the header and footer of the document, and then crop any white space that impedes on the main page space.

Align body-text to Aimhigher’s ‘A’.

Logo Applica tion: - fornon Comms docs

Style Guide

‘ ’Specials : .Flexible use of common elements

Specials are graphic products that will not necessarily need to conform to the formal guidelines provided, in these cases Practitioners should use the three common elements with appropriate caution.

4-Stripe formation is available as EPS, and can be applied in Portrait (shown left) or landscape (as headed paper) orientation.

LIFE logo can be shown on coloured band, or in mono form in either inversion for best visibility on given background.

Aimhigher logo can be used quite flexibly, mono formats are also available and can be found on the National Aimhigher Practitioner site.

Style Guide

A spe cia l s e ction of the Aimhighe r in LIFE s ite can , de a l with a ll s tandard document re que s ts and

, , inc lude s logos he ade d pape r we bs ite s ubmis s ion .forms and much more

. . . /www aimhighe r ac uk life > + > > More Practitione rs Mktg &Comms

A , ccess to this area is restricted you will need to contact .Matthew Usher for access details

For any e nquirie s contact Matthew Ushe r. .usherm@bournemouth ac uk

01202 961 232