packaging research
DESCRIPTION
Packaging Research. Kate Julie Linda Cesley Ian William Victoria. Brainstorming. Personalisation Characters Interactive Collectables Awareness (health) Recyclable materials Convenience Easier to use. - PowerPoint PPT PresentationTRANSCRIPT
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Packaging ResearchKate Julie Linda Cesley IanWilliamVictoria
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Brainstorming
•Personalisation
•Characters
•Interactive
•Collectables
•Awareness (health)
•Recyclable materials
• Convenience
• Easier to use
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Today’s consumers prefer brands packaged in smart designs that provide a better user experience and resonate with customers on deeper emotional levels.
The product experience before during and after use
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Existing packaging
Makes a connection between the product and it's purpose.
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Puts the product into a context that is not commonly seen
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Clever and humorous approach
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Cleverly combines elements of the product in a practical way.
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Witty and humorous
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Puts product in a more accessible/compact/portable way.
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Too much packaging waste of materials
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Individually wrapped prunes
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Packaging that can't be closed or resealed
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History of Packaging
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Joy & Happiness
• Colours
Characters
• Gifts /Prizes
Nostalgia
• Appealing to senses
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Materials • Bleached Paperboard is the most popular material
used by MWV as there is a higher level efficiency due to lighter weight
• * Linerboard
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Survey
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Personas
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