Know First • Be First • Profit First

Craig RispinBusiness Futurist & Innovation Expert

www.FutureTrendsGroup.com

Innovation Imperative:The Ultimate Survival Tool

Let’s Talk About Why:Living in Accelerating Times

Karl Fisch - Educational Futurist

Discuss with a Partner:

What Did You Find Most Surprising in the Video?

Did You Know?

Most of Those Facts are Out of Date...

“If change is happening on

the outside faster than on

the inside -the end is in

sight.”

-Jack Welch

Is Innovation Required?

No, But Survival Isn’t Either...

WHAT,ME

WORRY?

Innovator’s Dilemma:

The incumbent gets knocked out when the disruptor is good

enough - not better.

As Some Products & Services Decline...

As Some Products & Services Emerge...

At Least Wide Format For Ads is Big!

Innovation is Required To Get to Those

Emerging Products & Services

Innovation Imperative:The Ultimate Survival Tool

What is Innovation?

“Innovation is creativity applied for a

commercial gain.”

“The term innovation means a new way of doing something. It may refer to

incremental, radical, and revolutionary changes in thinking, products, processes,

or organisations.”

Max Mckeown - Financial Times

What’s Stopping Innovation?

Exploitation vs Exploration

Exploitation:

Ongoing execution of learned successful behaviours - business as usual.

Exploration:

Search for new ideas and behaviours to revitalise business.

Tom Peters (of In Search of Excellence)

Says Innovation is Easy You’re Just Hanging Out with the

Wrong People!

Tom Peters: Innovation is Easy!

Open Innovation “Cake”

Five Ingredients:

Permission

Time

Space

Education

Process

#1 Apple

“Craig fail quickly!”

#2 Google

“Craig manage the innovation funnel.”

Idea GenerationIdea Assessment and Evaluation

Development Commercialization

The Innovation Funnel:For every 1,000 new ideas, 100 have potential, 10 get developed,

and 1 becomes a success!

The Innovation Funnel

Southwest Airlines

Southwest Airlines

Blended Winglet

Innovation=Cost Savings Too!

Southwest Airlines

Blended Winglet

Innovation=Cost Savings Too!

First Airlin

e with

Website

Southwest Airlines

Blended Winglet

Innovation=Cost Savings Too!

First Airlin

e with

Website

Jet Engine Pressure

Cleaning Saves 1.9% on Fuel Costs

Southwest Airlines

Blended Winglet

Innovation=Cost Savings Too!

First Airlin

e with

Website

Jet Engine Pressure

Cleaning Saves 1.9% on Fuel Costs

Ideas and Creativity are the Raw Materials of Innovation

But Few People Have Ever Attended a Creative Thinking or Innovation Course

Brainstorming is the One Method Most Mentioned

But There are Many, Many More Thinking Systems:

Edward de Bono’s 6 Thinking Hats, Lateral ThinkingMetaphorical Thinking, SCAMPER, TRIZ

Bake Your Innovation Cake

Preheat the Oven

Gather Your Ingredients

Measure & Mix

Bake

Icing

Preheat

Preheat - TED.com

Gather

Gather - Idea Jam

Measure & Mix

Gather - Obama’s CTO

Bake

Bake - Rapid Prototyping

Starwood’s aloft Hotel Brand

Starwood’s aloft Hotel Brand

Icing

The Icing?Implementation

10 Types of Innovation

Business Model

Networks& Alliances

HumanCapital

CoreProcesses

EnablingProcess

ChannelManagement

ServiceOffering

ProductSystem

Product &Performance

BrandPromise

CoreProcesses

CustomerExperience

Innovation Imperative

Do You Agree Innovation is Critical to the Future Success of Your Organisation?

Do You Have a Formal Innovation Program?

Do You Work Your Innovation Program Monthly?

How About Weekly?

Up

Why Innovate Now?

Because in an accelerating world -

doing nothing is riskier than innovating!

“It’s all about who gets to the future first.”

Kevin Roberts, CEO of Saatchi & Saatchi

Business Strategy & Open Innovation

Can You Answer These 5 Q’s?

What is your winning aspiration?

Where will you play?

How will you win?

What capabilities must be in place?

What management systems are required?

Open Innovation

Up

10 Types of Innovation

Business Model

Networks& Alliances

HumanCapital

CoreProcesses

EnablingProcess

ChannelManagement

ServiceOffering

ProductSystems

Product &Performance

BrandPromise

CustomerExperience

Networks & Alliances

We Will Cuddle Your ‘Copter

Pack&Send RC Services

We Will Look After Your Lipo’s

Pack&Send RC Services

Customer Experience

What is the Fastest Growing, Most Successful

Retailing Technology Right Now?

Digital Signage

Digital Signage Advertising

Spend by 2012**

Fastest Growing Marketing and Communications Medium

Digital Signage Growth

urces:

NSR May.09 Analysis Frost and Sullivan April'09

2 Million Today

14 Million by 2015*

$4B

Optical Retail Results

“Our anti reflective lens sales are up over 200%"- SVS, Detroit, MI

“Our Marchon business is up 40% since we started using Digital Signage”- Hettler & May, Alexandria, VA

“We have seen increases across all key categories”- Dr. Steve Phillips, OD, Lakeland, FL

You Must Think Like an Innovator

You Must Be Open to New Ideas and

New Opportunities

You Must Share Innovative Ideas &

Collaborate on Projects

Up

Why?Because in a Time of

Massive Change, Doing Nothing is Risk