kennards hire planning day - craig rispin, business futurist & innovation expert
TRANSCRIPT
Craig Rispin CSP
A.T. Kearney Studied Why Strategic Planning Sessions Tend to Fail...
Strategy Formulation What Goes Wrong?
Lack of understanding of future trends (88%)
Little understanding of internal capabilities (87%)
Too much top-down approach (84%)
Not enough logical thinking (84%)
Kennards Future Planning Day
Global Overview - Exponential Change The S.T.E.E.P. Changes Driving Commerce and Your Industry Globally
Break with Discussion Topic
Sorting of Major Trends Most Relevant to Kennards
Rapid Future Scenario Model Creation -What’s the Most Probably Future World We’ll Bet On?
Lunch Break with Discussion Topics
Turning Scenarios Into Strategy Introduction - Using “Playing to Win: How Strategy Really Works” as Our Model
“Craig we’ve seen more change in the last 3 years
than in the last 30.”
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
Age Wave
Education Re-Engineering
Global Nomads
Free Agency
End ofRetirement
Emerging Models
SharingEconomy
MarketingMegatrend
TrustEconomy
Machine Learning
Cloud Computing
SecurityScare
Coworking &Collaboration
Massively Mobile
Internet ofThings
Big Data
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
Age Wave
Education Re-Engineering
Global Nomads
Free Agency
End ofRetirement
Emerging Models
SharingEconomy
MarketingMegatrend
TrustEconomy
Machine Learning
Cloud Computing
SecurityScare
Coworking &Collaboration
Massively Mobile
Internet ofThings
Big Data
Technology Changes Exponentially
People Think Linearly
We’re Living in a World of Exponential Change
Did You Know - That in 2028?
Video Discussion
Discuss with a Partner:
What Did You Find Most Interesting in the Video?
“If change is happening on
the outside faster than on
the inside -the end is in
sight.”
-Jack Welch
As Some Opportunities Sunset...
Other Opportunities Emerge...
Where iPhones are More Valuable Than Oil
And 96 Companies are Valued at More Than
$1Billion
Just Think Where We Were Just
5, 10 or 15 Years Ago
5 Years Ago - No iPad Yet
10 Years Ago No iPhone Yet
15 Years Ago - The Dot Com Bubble
We’ve Made It Back - Only Took 15 Years
Are We in Another Tech Bubble?
Massively Mobile
How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers
1.9 Billion Mobiles Sold in 2014
97%Phones per 100 Citizens
How Many Mobile Internet Devices in Your House?
This is Leading Many Organisations to Have a
‘Mobile First Policy’...
Smart TVs
Wearables
The Future of Mobile is Massive!
This is Leading Many Organisations to Have a
‘Mobile First Policy’...
The Age Wave -Your Customers of
the Future
0
POPULATION2.42 million - 10%
% OF WORKFORCEToday: 1% | 2025: 0%
UNI DEGREE: 1 in 10
POPULATION5.17 million - 22%
% OF WORKFORCEToday: 25% | 2025: 8%
UNI DEGREE: 1 in 5
POPULATION4.78 million - 20%
% OF WORKFORCEToday: 31% | 2025: 28%
UNI DEGREE: 1 in 4
POPULATION5.22 million - 22%
% OF WORKFORCEToday: 34% | 2025: 33%
UNI DEGREE: 1 in 3
POPULATION4.43 million - 18%
% OF WORKFORCEToday: 9% | 2025: 31%
UNI DEGREE: 1 in 2
POP.1.9 m
8%
1935 1945 1955 1965 1975 1985 1995 2005 2015‘40 ‘50 ‘60 ‘70 ‘80 ‘90 ‘00 ‘10
6 million
70+ 51-69 36-50 21-35 6-20
<6
24 million
α
80.0 84.3
Life expectancy at birth
33.0 30.8
Median age of parents (new births)
29.9 28.3
Median age first marriage
Australia: 1.9 OECD: 1.7
Total fertility rate
ZYXB BB
A U S T R A L I A’ S G E N E R A T I O N A L P R O F I L E
P O P U L A T I O N B Y Y E A R O F B I R T HB
UIL
DE
RS
GE
NE
RA
TIO
N A
LP
HA
BA
BY
BO
OM
ER
S
GE
NE
RA
TIO
N X
GE
NE
RA
TIO
N Y
GE
NE
RA
TIO
N Z
CITY
SYDNEY
MELBOURNE
BRISBANE
PERTH
ADELAIDE
Gold Coast
Newcastle
ACT/CANBERRA
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Gladstone
‘000
4,919
4,539
2,329
2,107
1,318
629
435
394
326
303
293
220
187
184
151
144
116
100
93
89
88
86
83
77
71
69
56
52
51
50
#
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10
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14
15
16
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18
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24
25
26
27
28
29
30
11
12
15
16
WA 2.63m - 11.0% 2.2% 1.87
NT 0.25m - 1.0% 1.0% 2.12
SA 1.70m - 7.1% 0.9% 1.85
QLD 4.79m - 20.1% 1.5% 1.94
NSW 7.63m - 32.0%
1.9% 1.94
ACT 0.39m - 1.6% 1.2% 1.78
TAS 0.52m - 2.2% 0.3% 2.01
VIC 5.95m - 25.0%
1.9% 1.77
A U S T R A L I APopulation: 24 million
Population growth rate: 1.6%
Total fertility rate: 1.9
Full-time8.1 mil
Part-time3.6 mil
Unemployed0.8 mil
Households9.1 mil
Average household size2.6 people/household
Median age37.3
Births300,900
Deaths148,600
Natural increase152,300
Arrivals492,400
Departures279,900
Net overseas migration212,500
E M P L O Y M E N T
P O P U L A T I O N
H O U S E H O L D S
Total employed11.7 mil
Unemployment rate6.2%
Total population growth364,800 people/year
Naturalincrease
42%
Net overseasmigration
58%
A U S T R A L I A ’ S P O P U L A T I O N M A P
MAP KEY CITY BY POPULATION
© Copyright McCrindle 2015 | Source: McCrindle, ABS
POPULATIONGROWTH
What Will Your Customer of the
Future Look Like?
Just Have a Look at Some of Them Now!
Meet Sally...
What’s the First and Last Thing She Does Everyday?
And Her Baby?
Is a Digital Native from Birth...
And Sally’s Granny?
Life Changing Device at 99 Years
And Sally’s Company?
Requires New Hires to Update Linkedin.com Profiles on Their First Day
She’s Tracking Her FitnessRe-Imagination of Health Awareness…
THEN…
Awareness Campaigns /Physician Visits
NOW…(Nike+ / Jawbone UP)
Always-On Tracking + Syncing + Analytics / Quantified Self
47
And That’s Today...In 5 Years What Will Customers Be Like?
Customers in 5 Years Forecast:Data Driven - Real Time Information on Vendors Transparency Abounds
Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions
Legislated Access - Most Forms of Comms to Customers Controlled by Customers by Law
Brand Un-Loyalty - Loyalty Continues to Evaporate as New Brands Grow Rapidly
Digital Customers Like Digital Solutions
(and Personalised Service Too)
High-Tech/High-TouchCustomers
The Internet of Things:50 Billion Devices
by 2020?
MWC IoT: 50 Billion Is Only the Beginning!
What Year Does the Number of Devices on
the Internet Exceed Number of People?
2006
Personal Health Monitoring
Patient Monitoring Device...
Ultra-Sensitive Electrical Biosensor Unlocks Potential for Instant Diagnostic Devices
Source: University of California, Santa Barbara April 17, 2012
Confidential and Proprietary space150 ©2013
iBeacon was created to enable your phone to do things when you’re
close to a specific location
like alert you when you’re in front of this Apple Store
image source: Apple
Retail foot traffic is downFoot traffic is down 50% in three years from 2010 to 2013. !Online commerce is having a large and permanent impact on the traditional retail environment. !!!!!!
source: Wall Street Journal
E-commerce continues to growDigital sales are growing at the expense of offline sales. !“growth is coming from existing online shoppers who are spending more time and money - and in a wider variety of categories - online” !!!!!
source: Mashabl
V2V (M2M): Connected Cars
V2V: Will Be Mandated in All New Vehicles by
2017
Big Data:Data Scientists & Visualizations
Meet David McCandless:
What’s This a Chart of?
It’s the Facebook Breakup Chart
Do You Hadoop?
Machine Learning
Final Jeopardy?
Trust Economy
1 Billion Names are Googled
Every Day
There Are No More Blind
Dates...
...Especially in Business
SEO is Dead (or Dying)Paid Placement &Social Proof Rules
Online Reputation Managment
(ORM)
Rapid Scenario Planning (Lite Version)
Right Away
This Year
Next Year
2 Years
3-5 Years
Up
Playing to Win A.G. Lafley
3D Printing is Booming
Outrageous Outsourcing
fiverr.com
Individuals Can Now Do... What Companies Used to Do
Companies Can Now Do... What Countries Used to Do
What Will You Do?
Emerging Business Models
Warby Parker
Naturebox.com
Uber.com
You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the…
written byAlexander Osterwalder & Yves Pigneur
co-created byAn amazing crowd of 470 practitioners from 45 countries
designed byAlan Smith, The Movement
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KRKey Resources
KPKey Partners
KAKey Activities
C$ Cost Structure
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CSCustomer Segments
CRCustomer Relationships
VPValue Propositions
CHChannels
R$Revenue Streams
Craig Rispin CSP