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TRANSCRIPT
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2013/11/13
Web2.0 Web3.0
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(media convergence)
phenomenon involving the“interconnection” of information andcommunications technologies,computer networks, and mediacontent.
>iTunesIncluding content, computing, andcommunications
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ITEntertainment
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?
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Digital Bitsshift to digital mediaDigital objects are modular
Do a lot of things on FBAutomation, variability, and transcoding
Networking
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Networking
FasterMore contentsMore interactionWeb 1.0 >Web 2.0=>Web 3.0
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Web 1.0=>Web 2.0
Web 1.0 Web 2.0
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Web 2.0=>Web 3.0
(Tim Berners-Lee):Web 2.0
Web 3.0
Web 2.0
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(Meikle and Young, 2012):Time Warner(HBO, CNN, Time, Cartoon Network)Disney(ESPN, Disney Channel, Park)News Corporation(Fox News, Fox Network, 20th
Century Fox),Google(Books, Scholar, News, and Images;YouTube, Gmail…)
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From Broadcast to Social Media: SocialNetworking (Meikle and Young, 2012):
Influences of Web 2.0convergent media firms were being builtaround providing services rather thanpackaged softwarearchitecture of participationfirms develop software services which can beused across multiple devicesthe database as the key to market dominance
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Meikle and Young (2012):Creative AudienceTechnology-Driven Content CreatorsMarsh-Up, Multimedia, TransmediaCreative Audience
Access, Organize, Remix, Write,Collaborate, and ShareBlur the line between the consumerand producer
Long Tail MarketCollective creativity
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Netflix iTune Amazon Google
blogger)digital distribution)
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• Ecast is a “digital jukebox” company•
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• 200498%
80/20
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Ecast
: economy of abundance
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•
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•
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iTunes
Netflix DVD 95%Amazon 98%
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Amazon, eBay, iTunes,Netflix
Google, , ,
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Google Trend
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(self-organized)
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Myspace
YouTube Linux
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()
(digital commons)
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YouTube
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” ”
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Meikle, G., and Young, S.(2012), MediaConvergence: Networked Digital Media in EverydayLife, Palgrave Macmillan.Anderson, C. (2006), The Long Tail: Why the Futureof Business is Selling Less of More, New York:HyperionTapscott, D, and Williams, A. D.(2006), Wikinomics-How Mass Collaboration Changes Everything,Portfolio Trade. (2007), :
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